JSM Music
JSM Music is a New York-based commercial music production and sound design studio founded around 1994 that creates custom music for advertising campaigns, serving global brands and major advertising agencies across broadcast, digital, and experiential platforms.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JSM Music does
JSM Music is a privately-held commercial music production and sound design studio founded around 1994 and headquartered in a midtown Manhattan penthouse facility. The company creates custom music compositions and sound design for advertising campaigns across digital, broadcast, film, television, live/experiential, and mobile platforms, serving major advertising agencies and global brands. Its core technology is the orchestration of human creative talent — composers, producers, and sound designers — combined with access to global musical talent pools, producing bespoke audio assets on a project basis.
The business operates on a project-based revenue model with one-time licensing, where pricing is not publicly disclosed and quotes are produced per campaign. JSM goes to market via direct sales to advertising agencies (including McCann, Arnold Worldwide, VML, Ogilvy, LePub, Tombras, and The Community) and the brands they represent. Its client roster spans telecommunications (Verizon), financial services (MasterCard), insurance (Progressive, AAA Life), beverage (Heineken, Hellmann's), consumer goods (Rubbermaid, Dollar Shave Club), health/wellness (Noom), and food (Quaker/PepsiCo), with several multi-decade relationships — most notably a nearly 30-year partnership with Mastercard and McCann stewarding the brand's global sonic identity.
The firm's industry position is anchored by a substantial award portfolio — 117 career Cannes Lions including 4 Grand Prix and 2 Titanium, multiple #1 Music & Sound Company rankings (Immortal Awards, ADC Global Creative Rankings, LIA), and recurring wins at One Show, D&AD, Clio, Effie, and Webby Awards. The company has 11–50 employees, no software products, no disclosed AI capabilities, no subsidiaries, no funding events, and no parent company; ownership and leadership center on founder/President/CEO/CCO Joel Simon.
JSM Music firmographics
Firmographics- Name
- JSM Music
- Legal name
- JSM Music
- Website
- https://jsmmusic.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JSM Music is a New York-based commercial music production and sound design studio founded around 1994 that creates custom music for advertising campaigns, serving global brands and major advertising agencies across broadcast, digital, and experiential platforms.
- Ownership category
- akta.pro rank
JSM Music industry classification
Industry- Product category
- Commercial Music Production Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Industries (5122), Motion Picture and Video Production (512110)
- SIC
- Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Custom Music & Original Score/Composition (MPAIALAD)
- akta.pro secondary industry
- Jingle & Brand Sonic Identity Studios (MPAIALAE)
Keywords
Where JSM Music is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JSM Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Music Production Services: Project-based music composition and sound design services for advertising campaigns across digital, broadcast, film, television, live/experiential, and mobile platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
JSM Music product offering
Product offeringCore offering
JSM Music is a New York-based commercial music production and sound design studio that creates original music, sonic branding, and audio content for advertising campaigns. The studio composes scores, produces jingles, designs sound logos, and develops sonic brand identities for global brands and advertising agencies. With more than three decades of experience, JSM Music delivers end-to-end audio production from initial creative concept through final mix and master, including licensing of the finished music for use in advertising.
Product overview
JSM Music is a commercial music production and sound design company, not a software or technology product company. They provide music composition services for advertising campaigns across major brands. Their 'offering' consists entirely of creative services rather than a software product, platform, or digital tool with distinct modules or features.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Music Production
- Sound Design Services
Companies that use JSM Music
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles3 records
JSM Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JSM Music partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- McCannflagshipNearly 30-year partnership with McCann Worldgroup as music and sonic partner for Mastercard campaigns including Priceless, True Name, Touch Card, Messi partnership, and Grammy campaigns. This is described as a relationship built on trust, loyalty, and continued faith over decades.
- MastercardflagshipNearly 30-year journey with Mastercard creating sonic identity and integrating their global melodic mnemonic into countless campaigns. JSM has been entrusted to steward Mastercard's sonic identity while helping evolve and protect brand recognition.
- Arnold WorldwidecoreOngoing collaboration on Progressive Insurance campaigns including the Dr. Rick series. Multiple award-winning campaigns created together.
- VMLcoreCollaboration on multiple Super Bowl LX campaigns including FCAS Sticky Note 60 and Hellmann's Sweet Sandwich Time. Partnership on Hellmann's Summer Sandthem campaign.
- LePub New YorkcorePartnership on Heineken Volunteer Time Off campaign, creating music for brand initiatives.
- The CommunitycoreAgency partnership on Verizon FIFA Around David campaign centered on access, positioning, and experience.
- McCann NYcorePartnership on MasterCard campaigns including Priceless Surprise Messi, creating music for global brand initiatives.
- TombrascorePartnership on Rubbermaid Witness Protection campaign.
- OgilvycorePartnership on CDW Futbol campaign.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
JSM Music competitors and assessment
Company assessmentDirect peers
- Human: Global creative company with a music and sound division producing original scores and sonic branding for ad campaigns and brands. Competes with JSM at the intersection of advertising music production and brand audio identity.
- MassiveMusic: Global commercial music and sonic branding agency with offices in Amsterdam, New York, and elsewhere. Directly competes with JSM in brand sonic identity, custom composition for ads, and audio post-production for major international brands.
- Stimmung: Los Angeles-based commercial music and sound design studio serving major brands, agencies, and entertainment clients with original music composition—a direct peer in scope and category.
- Mit Out Sound: NYC-based music and sound design studio creating original scores and sonic branding for advertising and film. Competes with JSM for the same agency roster and campaign-level briefs.
- Yessian Music: New York-based commercial music and sound production company serving advertising agencies, brands, film, and television. Closely comparable in geography, client type (major brands and agencies), and service offering (original music composition and sound design).
- Listen: Commercial music and sound design studio serving advertising agencies and brands with original music, sound design, and audio post. Direct competitor in the same category with overlapping agency and brand clients.
- Beacon Street Studios: Music and sound design studio serving the advertising and entertainment industries, with a comparable client base of agencies and brands producing custom scores and sound design for campaigns.
- Butter Music and Sound: Bicoastal (NYC/LA) music and sound studio specializing in original composition and sound design for advertising and film. Competes directly for the same agency and brand custom-music briefs.
- Antfood: Bicoastal music and sound design studio producing original scores, sound design, and sonic branding for advertising, film, and brands. A direct competitor in the same custom-music-for-campaigns category with comparable agency and brand clients.
- Hummingbird Music & Sound: Commercial music and sound design studio with offices in NYC and Los Angeles, serving ad agencies and brands with original scores, sound design, and sonic branding—directly comparable to JSM's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JSM Music social profiles
Digital presenceJSM Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
JSM Music leadership team
Management profileNumber of profiles
Profiles1 record
JSM Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JSM Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JSM Music
What does JSM Music do?
JSM Music is a New York-based commercial music production and sound design studio that creates original music, sonic branding, and audio content for advertising campaigns. The studio composes scores, produces jingles, designs sound logos, and develops sonic brand identities for global brands and advertising agencies. With more than three decades of experience, JSM Music delivers end-to-end audio production from initial creative concept through final mix and master, including licensing of the finished music for use in advertising.
Is JSM Music a public or private company?
JSM Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JSM Music founded?
JSM Music was founded in 1994. It employs 11 to 50 people.
Where is JSM Music based?
JSM Music is headquartered in New York, United States, in the North America region.
How does JSM Music make money?
One revenue line is on record: music Production Services.
Who are JSM Music's main competitors?
Direct peers on record are Human, MassiveMusic, Stimmung, Mit Out Sound, Yessian Music, Listen, Beacon Street Studios, Butter Music and Sound, Antfood and Hummingbird Music & Sound.
Does JSM Music have an API?
No public API is recorded for JSM Music.
What industry is JSM Music in?
JSM Music's product category is Commercial Music Production Services. Its primary akta.pro industry code is MPAIALAD, Custom Music & Original Score/Composition, with a secondary code of MPAIALAE, Jingle & Brand Sonic Identity Studios. Its NAICS code is 51224 and its SIC code is 7310.