Kenniscentrum Sport & Bewegen

What Kenniscentrum Sport & Bewegen does

Kenniscentrum Sport & Bewegen is a Dutch non-profit foundation (Stichting) headquartered in Utrecht that serves as the publicly-funded national knowledge broker for sport and physical activity in the Netherlands. The organization translates scientific research, policy frameworks, and practical experience into approximately 99 knowledge products, 21,000-plus indexed publications, and a network of 45 independent experts, targeting professionals across government and municipal policy, neighborhood sports coaching (buurtsportcoaches), healthcare, education and childcare, and sports providers. Its offering spans interactive digital scans (notably the Beweegvriendelijke Omgeving / BVO Scan family), step-by-step policy and implementation plans, whitepapers, e-books, toolkits, inspiration guides, conversation tools such as the Beweegcirkel, a podcast (Kenniscast Sport & Bewegen), and annual events including the Kennisweek Sport & Bewegen and the Congres Van zorg naar bewegen.

The platform is built on a WordPress-based content management backbone with dedicated sub-domains for the Beweegrichtlijnen test, and is extended by a co-developed web application (the BVO Scan) hosted and maintained with technology partner Techonomy. Product families cluster around thematic areas including healthy lifestyle, youth in motion, aging well, societal value, exercise-friendly environment, equal opportunity, Paralympic sport, and esports, with tools frequently co-developed alongside specialized partners such as Sweco (urban planning), Urhahn (public space design), Ecorys (policy research), Augeo Foundation, Mulier Instituut, LKCA, and the Landelijke Academie voor Buurtsportcoaches. A public affairs function and dedicated marketing and communications manager support parliamentary engagement and media relations.

The organization's business model is structurally non-commercial: all knowledge products, tools, publications, and resources are provided free of charge to professionals who register on the website, with the institution funded by the Dutch Ministry of Health, Welfare and Sport (VWS). Distribution is exclusively direct via the website and related platforms (including allesoversport.nl), supplemented by multiple segmented newsletters, social channels, and events; physical items such as the Beweegcirkel are mailed on request. There are no paid tiers, resellers, or third-party distribution channels, and the organization operates without a parent company or disclosed funding rounds.

Name

Kenniscentrum Sport & Bewegen

Legal name

Stichting Kenniscentrum Sport & Bewegen

Website

https://kenniscentrumsportenbewegen.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Kenniscentrum Sport & Bewegen is a Dutch government-funded non-profit foundation that translates research and policy on sport and physical activity into free, evidence-based knowledge products, digital tools, and publications for municipal, healthcare, education, and sports professionals across the Netherlands.

Ownership category

akta.pro rank

Product category

Sport and Physical Activity Knowledge Brokerage

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Sport and physical activity knowledge
• Evidence-based policy tools
• Municipal sport policy guidance
• Exercise-friendly environment design
• Community sports coaching resources

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Government-funded knowledge center: Kenniscentrum Sport & Bewegen is a Dutch knowledge center funded by the Ministry of Health, Welfare and Sport (VWS). It develops and disseminates knowledge products, tools, and publications free of charge for professionals. No commercial revenue model is described; the organization operates as a publicly funded knowledge broker.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kenniscentrum Sport & Bewegen develops and disseminates evidence-based knowledge products, practical tools, scans, step plans, handbooks, e-books, whitepapers, and publications that help Dutch professionals in sport, healthcare, welfare, government, and education implement sport and physical activity interventions across diverse target groups. All products are provided free of charge via the website upon user registration, with the organization operating as the government-funded national knowledge broker for sport and physical activity in the Netherlands.

Product overview

Kenniscentrum Sport & Bewegen operates a multi-product digital knowledge platform built on WordPress, offering approximately 99 knowledge products and access to 21,000 publications. The portfolio spans interactive tools, step-by-step plans, whitepapers, e-books, inspiration sheets, toolkits, atlases, and policy guides organized across thematic clusters. Key product families include: the BVO (Beweegvriendelijke Omgeving) suite — comprising the BVO Scan, Atlas BVO, Stappenplan BVO, Whitepaper BVO, Ontwerpchecklist, Inspiratiegids Inclusieve BVO, and E-book Bouwstenen — targeting professionals in spatial planning, municipalities, and sports policy; a seniors cluster — including Handreiking Senioren, Stappenplan Passend Beweegaanbod, E-book Zelfredzaamheid, Beweegposter, Inspiratiesheets 65+, and Bewust Bewegen — aimed at healthcare, welfare, and sports professionals; a youth and children cluster — including Toolbox Beweegstimulering, Toolkit Buitenspelen, and Tipsheet Schoolomgeving — for childcare, BSO, and school settings; and cross-cutting resources — including the Beleidswijzer, Human Capital Model, Brede Welvaart whitepaper, Wegwijzer Mentale Gezondheid, and the Beweegcirkel conversation tool. Products are accessed via free user registration and individual product login pages. The organization also publishes the Kenniscast Sport & Bewegen podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Kenniscast Sport & Bewegen: Podcast where knowledge, science, policy and practice merge, featuring conversations with specialists and practical experiences from experts
• Beweegrichtlijnen
• Allesoversport.nl

Products and services

• Beweegvriendelijke Omgeving Scan (BVO Scan) A digital scan tool with five variants (Wijkscan, Schoolpleinscan, Buitenspeelscan, Werkomgevingscan, and Inclusieve BVO Scan) that assesses how activity-friendly and accessible a given environment is for exercise, play, and sports. Delivered via a web application with a CBS-data dashboard, co-developed with partner Techonomy.
• Inclusie en diversiteit in de sport- en beweegomgeving (Kompas) A compass tool that helps sports professionals and sport/exercise providers initiate inclusive and diverse conversations and provides concrete steps to lower barriers and progressively build a more inclusive and diverse offering.
• Beweegvriendelijke naoorlogse wijken (Handreiking) A handbook providing municipalities with knowledge and practical tools to integrate activity-friendliness into the transformation of post-war neighborhoods, covering spatial design (hardware), process and collaboration (orgware), and organizational aspects. Developed in collaboration with Urhahn.
• Stappenplan passend beweegaanbod A step-by-step plan guiding policy workers, neighborhood sports coaches, and executive professionals on how to develop suitable sport and exercise offerings for all seniors, from frail to vital.
• Beleidswijzer Sport en Bewegen A practical step-by-step tool for policy advisors to formulate or adapt sport and exercise policy, covering eight steps from policy frameworks to monitoring, evaluation, and embedding.
• Atlas Beweegvriendelijke Omgeving An interactive digital atlas of inspiring examples of activity-friendly environments across the Netherlands, allowing users to search by location, exercise type, target group, and environment type, with detailed information on hardware, software, orgware, success factors, and contact details for project initiators.
• Stappenplan Beleid Beweegvriendelijke Omgeving A step-by-step guide walking professionals through the entire process of making their municipality more activity-friendly, with explanatory videos, descriptions, concrete tips, and handbooks covering nine stages from agenda-setting to embedding policy.
• Handreiking Senioren in beweging: van beleid naar praktijk A handbook providing professionals working with or for seniors with knowledge and practical tools on sport and exercise for seniors, covering what is needed to bring more movement into seniors' daily lives from policy to practice.
• Whitepaper Beweegvriendelijke Omgeving A whitepaper providing guidance, practical examples, and a nine-step plan for creating activity-friendly environments, covering current figures, trends, research, political agenda strategies, and inspiring cases for policymakers.
• E-book Bouwstenen van de beweegvriendelijke omgeving An e-book providing insight into the working mechanisms, 34 building blocks, and design principles of activity-friendly environments across three scales (residence, neighborhood, and street), covering active travel, recreational, and sport exercise, and translated into the instruments of the Environmental Law (Omgevingswet).
• E-book Beweeggedrag veranderen An e-book providing professionals with knowledge on healthy sport and exercise behavior and behavioral-change tools to help others incorporate more movement into their daily lives, covering the importance of exercise, behavioral change theories, motivation-resistance balance, and exercise planning.
• Inspiratiesheets 65+ in beweging Inspiration sheets containing success factors and practical examples from municipalities and neighborhood sports coaches for promoting sports and exercise participation among 65-plussers, including lowering barriers to participation and effective recruitment strategies.
• Bewust Bewegen met chronische aandoeningen A tool for healthcare professionals providing background information on the impact of exercise across common chronic conditions (COPD, diabetes, cardiovascular disease for adults; ADHD, autism, DCD, CP for children/youth), with practical advice and tips for personalized motivational conversations.
• Toolbox beweegstimulering jonge kinderen An online toolbox for neighborhood sports coaches and physical education teachers with background information and practical tips for promoting exercise among children aged 0-6, covering the importance of movement, professional development, and local collaboration.
• Toolkit Buitenspelen Two toolkits (one for after-school care (BSO) and one for childcare (kinderopvang)) providing insights, practical tips, checklists, outdoor play posters, and games to stimulate outdoor play, along with guidance on risky outdoor play as a developmental tool.
• Tipsheet Beweegvriendelijke schoolomgeving A tipsheet organized around six pillars showing which building blocks to consider when designing a safe and activity-friendly school environment, targeted at policymakers, school communities, and professionals involved in open-space design.
• Inspiratiegids Inclusieve Beweegvriendelijke Omgeving An inspiration guide providing practical tips and examples for designing an inclusive activity-friendly environment for everyone, covering target groups including older adults, people with dementia, girls and women, and people with motor, auditory, and visual disabilities, using the BVO model as its framework.
• Ontwerpchecklist inclusieve beweegvriendelijke omgeving An interactive design checklist developed in collaboration with Sweco, consisting of six 'B' criteria (Beschikbaar, Bereikbaar, Betreedbaar, Bruikbaar, Begrijpelijk, Betrouwbaar) to help designers create a public space that is inclusive and activity-friendly for everyone.
• Whitepaper Sport en bewegen door mensen met een beperking A whitepaper providing policy advisors at municipalities with practical information and tools to get people with physical or intellectual disabilities more active and keep them that way, including facts, figures, tools, and practical examples integrated into municipal policy.
• Licht verstandelijke beperking in de sport A toolkit including a handbook for policy advisors on how to use sport and exercise for people with mild intellectual disabilities and a tip card for all sports and welfare professionals such as neighborhood sports coaches and sport instructors.
• Wegwijzer mentale gezondheid: voor buurtsport- en cultuurcoaches A guide for neighborhood sports and culture coaches containing an overview of practical tools, training options, and inspiring examples to help identify mental health issues in young people and appropriately refer them. Developed in partnership with Augeo Foundation, Mulier Instituut, LKCA, and Landelijke Academie voor Buurtsportcoaches.
• E-book Zelfredzaamheid senioren An e-book helping healthcare, welfare, sports, and policy professionals use sport and exercise to increase the self-reliance of (vulnerable) seniors, containing background information and tips on how exercise can be applied in practice across four dimensions of vulnerability.
• Beweegposter senioren A printable exercise poster for professionals working with seniors in healthcare, sports, and welfare, featuring exercises focused on muscle and bone strengthening and better balance to help seniors meet exercise guidelines.
• Whitepaper brede welvaart bevorderen A whitepaper helping policy advisors substantiate sport and exercise policy by explaining how sports and exercise contribute to broad welfare themes (well-being, prosperity, health, society, safety, housing, environment), with examples, tips, and product references.
• Human Capital Model An interactive digital model identifying approximately 80 effects of sport and exercise, organized across six core values (physical, emotional, social, personal, intellectual, and financial), with descriptions, background articles, relevant interventions, products, and expert contact information.
• Handreiking Inzicht in impact voor teamleiders buurtsportcoaches A handbook helping team leaders of neighborhood sports coaches understand how their activities contribute to municipal policy goals, with tips for linking activities to policy objectives and using existing monitoring instruments.
• Beweegcirkel A conversation tool for professionals such as lifestyle coaches, practice supporters, and physiotherapists that guides people step-by-step toward more exercise in five stages, available for both individuals and groups. Distributed by postal mail upon request.
• Beweegrichtlijnen Guidelines on how much exercise is needed for a healthy lifestyle, based on recommendations from the Health Council of the Netherlands (Gezondheidsraad), covering children from age 4, adults, and seniors. The organization operates beweegrichtlijnen.nl and beweegrichtlijnentest.nl as dedicated domains.
• Beweegrichtlijnentest An online test that helps users quickly determine whether they meet the exercise guidelines, operated at the dedicated domain beweegrichtlijnentest.nl.
• Wijktekening A tool providing an overview of organizations and professionals in the neighborhood who can help reach target groups with sport and exercise, helping professionals map local collaborations and expand their local sports and exercise network.
• Kenniscast Sport & Bewegen A podcast series where knowledge, science, policy, and practice converge, hosted by Suse van Kleef with in-house specialists and external experts, available on Spotify.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• EcorysminorStrategic or Co-development Partner · 1 January 2022In 2022, Ecorys and Kenniscentrum Sport & Bewegen jointly conducted an exploration on the topic of broad welfare (brede welvaart) and sport & physical activity, resulting in the whitepaper on this subject. An update was published in 2026.
• TechonomycoreTechnology or Integration · 1 January 2012The BVO Scan (Beweegvriendelijke Omgeving Scan) was originally developed by Kenniscentrum Sport & Bewegen and has been co-developed with Techonomy into a digital web application. Techonomy manages the technical development and hosting of the BVO Scan platform. In 2024, the BVO Scan was updated with a dashboard featuring CBS data.
• UrhahnminorStrategic or Co-development PartnerThe 'Handreiking beweegvriendelijke naoorlogse wijken' (Guide for exercise-friendly post-war neighborhoods) was developed in collaboration with Urhahn, a firm specializing in urban planning and public space design.
• SwecocoreStrategic or Co-development PartnerThe 'Ontwerpchecklist inclusieve beweegvriendelijke omgeving' (Design checklist for inclusive exercise-friendly environments) and the 'Inclusieve BVO Scan' were developed in collaboration with Sweco, a consultancy and engineering firm specializing in urban development and spatial planning.
• Augeo FoundationminorStrategic or Co-development PartnerContributed to the development of the 'Wegwijzer mentale gezondheid' (Mental health guide for neighborhood sports and culture coaches), providing expertise on youth mental health.
• Mulier InstituutminorStrategic or Co-development PartnerPartnered in the development of the 'Wegwijzer mentale gezondheid' and conducted research on the evidence base for the Human Capital Model effects in 2020.
• LKCA (Landelijk Kenniscentrum Kunst- en Cultuureducie)minorStrategic or Co-development PartnerCollaborated in the development of the 'Wegwijzer mentale gezondheid', bringing expertise on cultural education alongside sport.
• Landelijke Academie voor Buurtsportcoaches (LAB)minorStrategic or Co-development PartnerCollaborated in the development of the 'Wegwijzer mentale gezondheid', supporting professionalization of neighborhood sports coaches.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sport England: UK government-funded national body for grassroots sport and physical activity, distributing funds, tools, and guidance to local authorities and sport providers. Highly comparable as a publicly funded national sport knowledge and investment intermediary.
• Sport Wales: Welsh national sport body distributing funding, guidance, and tools to schools, clubs, and local authorities. Comparable in scope and structure as a publicly funded national sport knowledge and development intermediary.
• NOC*NSF: National Olympic Committee and Sports Federation of the Netherlands. The primary national umbrella body for Dutch amateur sport, operating adjacent to Kenniscentrum Sport & Bewegen's knowledge-broker role in policy, federation coordination, and sector-wide programs.
• Sport Ireland: Ireland's national agency for sport and physical activity, government-funded with a remit spanning participation, education, and infrastructure. Comparable as a state-backed national sport body that supports policy-to-practice implementation.
• Sport New Zealand: Crown entity responsible for sport and recreation in New Zealand, funding programs, providing tools and research for the sector, and advising government. Comparable in role to a publicly funded national sport knowledge and program intermediary.
• Mulier Instituut: Dutch social-scientific research institute for sport and physical activity. Directly comparable as a Dutch sport research/knowledge organization, and an existing research partner to Kenniscentrum on projects such as the Human Capital Model evidence base.

Broad incumbents

• Deutscher Olympischer Sportbund (DOSB): Germany's national Olympic sports confederation representing over 90,000 clubs. Comparable as the large established umbrella coordinating amateur sport policy and programs, although DOSB is a federation of federations rather than a pure knowledge broker.
• UK Active: UK trade body for the fitness and physical activity sector, providing research, advocacy, and operational tools to operators and public bodies. Comparable as a sector-level knowledge and policy intermediary targeting sport and movement professionals.
• Australian Sports Commission: Australian government agency responsible for sport policy, funding, and high-performance pathways. Comparable as a national sport body with policy advisory and sector development functions, though broader in remit than Kenniscentrum.

Regional players

• Fitness Australia: Australia's peak industry association for the fitness industry, providing professional standards, research, and advocacy to fitness professionals. Comparable as a national body supporting physical-activity professionals through knowledge and standards, though focused on fitness rather than broader sport policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KCsportnl
• YouTubeopen.spotify.com/show/4IxdPeJvc15dOqeylIpsk0
• LinkedInlinkedin.com/company/kenniscentrum-sport-bewegen
• Facebookfacebook.com/kenniscentrumsportenbewegen

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenniscentrum Sport & Bewegen