Techonomy
Techonomy B.V. is a privately-held Dutch digital agency delivering end-to-end marketing technology, data analytics, video production, and campaign services to enterprise and mid-market clients across sports, retail, and B2B verticals.
- Company typePrivate
- Founded2012
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Techonomy does
Techonomy B.V. is a privately-held, full-service digital agency headquartered in Eindhoven, Netherlands, founded in 2012. The firm delivers end-to-end digital marketing services spanning strategic consultancy, marketing technology implementation, data analytics, video production, and performance campaign management for enterprise and mid-market clients across sports, retail, B2B, healthcare, and esports verticals. With a team of 70+ digital specialists, Techonomy combines creative, technological, and data capabilities to address client needs from initial digital strategy through campaign execution and measurement.
The company's core technology stack centers on Customer Data Platform implementations (primarily BlueConic), marketing automation (ActiveCampaign, CM.com), CRM (HubSpot), and modern data pipeline infrastructure (Fivetran, DBT, Google Analytics). Techonomy builds proprietary algorithms and data models on top of these platforms, including recommendation engines, RFM-based segmentation with machine learning validation, and 360-degree customer profiles that have reached 1 million-plus records for clients such as De Mandemakers Groep and Saniweb. The firm has also productized certain offerings, including the Close in-app messaging SDK, the Taakie volunteer matching platform, custom dashboarding services, and an online education program (Digital Marketing Course at Home).
Techonomy generates revenue primarily through project-based professional services engagements, supplemented by transactional pricing on its education course (€99 per participant) and productized platform offerings. Its go-to-market is sales-led and direct, with named enterprise clients including Deloitte, DMG, Visma, Coca-Cola, Vattenfall, Politie Nederland, AS Monaco, Club Brugge, PSV, and KNVB. The company differentiates through vertical depth in the Dutch sports ecosystem (100+ sports organizations served), integration expertise across multiple martech stacks, and a combined creative-data-technology delivery model.
Techonomy firmographics
Firmographics- Name
- Techonomy
- Legal name
- Techonomy B.V.
- Website
- https://techonomy.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Techonomy B.V. is a privately-held Dutch digital agency delivering end-to-end marketing technology, data analytics, video production, and campaign services to enterprise and mid-market clients across sports, retail, and B2B verticals.
- Ownership category
- akta.pro rank
Techonomy industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Representatives (541840), Professional, Scientific, and Technical Services (54), Computer Systems Design and Related Services (54151), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
- akta.pro secondary industries
- Career & Technical Education (CTE) & Trade Skills Media (EDAGALAG), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where Techonomy is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Techonomy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Full-service digital marketing agency providing strategic consultancy, campaign development, implementation, and ongoing marketing services. Revenue generated through professional service engagements with clients.
- Education Programs: Online courses and training programs. Example: Digital Marketing Course at Home offered for €99 per participant.
- Technology Implementation: Implementation of marketing technology solutions including Customer Data Platforms, marketing automation tools, and data infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Marketing Course at Home - one-time payment for online program |
| Other | Monthly | General service pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Techonomy product offering
Product offeringCore offering
Techonomy is a full-service digital agency that bundles the expertise of its 65+ digital specialists to deliver strategic consultancy, marketing technology implementation (Customer Data Platforms, marketing automation, data infrastructure), custom data dashboards, video production, conversion optimization, and digital marketing campaign activation. The agency serves enterprise and mid-market clients across sports, retail/e-commerce, B2B, healthcare, and gaming verticals with end-to-end coverage from strategy through execution and ongoing optimization.
Product overview
Techonomy is a full-service digital agency offering a portfolio of services across digital marketing, data analytics, marketing technology, video production, and education. The core offering combines strategic consultancy, campaign development and implementation, content creation, and digital marketing activation. Key branded products and services include: the Digital Marketing Course at Home (online education), Taakie (volunteer matching platform), Close (in-app messaging solution), Smart Segmentation/RFM Analysis (customer analytics), Video Production services, and gamification campaigns. Techonomy operates across multiple verticals including sports, retail, esports/gaming, e-commerce, B2B, healthcare, and social responsibility. The agency uses Customer Data Platforms (BlueConic) as a central technology to enable personalization and automation across campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Course at Home An online education program consisting of ten live lectures covering essential digital marketing topics, priced at €99 per participant. Designed for professionals seeking to develop digital marketing skills within one month, with interactive format and instructor access.
- Taakie A volunteer matching platform for sports associations that matches volunteers to tasks based on their interests and abilities. Uses WhatsApp for task distribution and algorithm-based matching between volunteers and open positions.
- Volley Runner Game A gamified 3D runner mobile app developed for the Women's Volleyball World Championship 2022, available on iOS and Android. Engages young audiences with the sporting event through gameplay.
- Close (In-app Messaging) An in-app messaging solution with SDK integration that allows businesses to communicate personally and directly with users within their own application environment. Enables personalized, targeted messaging based on user characteristics and behavior.
- Techonomy Video Production Full-service video production offering including commercials, social video content, explainer videos, testimonials/interviews, and product videos. Includes in-house video production team and studio capabilities.
- Smart Segmentation (RFM Analysis) Customer segmentation service using RFM (Recency, Frequency, Monetary) analysis combined with machine learning validation. Divides customer databases into six fixed segments for targeted marketing campaigns.
- Dashboarding Services Custom-made dashboards for membership organizations providing real-time insights into federation activities, membership statistics, marketing, and financial performance. Built using DBT, Fivetran, Google Analytics, and ActiveCampaign integrations.
Quantifiable outcome
- 72% conversion rate increase for DMG through digital customer journey optimization
- +4 more outcomes
Companies that use Techonomy
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
Techonomy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature5 records
Techonomy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting, minor and notable.
- AWS (Amazon Web Services)coreAWS provides web hosting and email services for Techonomy. AWS processes personal data on behalf of Techonomy and has implemented appropriate technical and organizational security measures.
- ActiveCampaigncoreActiveCampaign is used for email newsletter distribution and marketing automation. Handles email delivery, open/click tracking, and supports data improvement initiatives.
- BlueConiccoreBlueConic is the online engagement software used for customer profiling. Builds individual customer profiles across channels from anonymous visitors to known customers, enabling dynamic segmentation and personalized content delivery.
- CM.comcoreCM.com software used for customer data centralization across multiple touchpoints including ticket sales, merchandise, hospitality, and website for client projects.
- FivetransupportingFivetran is used for data pipeline infrastructure in dashboarding projects, enabling efficient data centralization and processing.
- DBT (Data Build Tool)supportingDBT is used for data transformation in dashboarding and analytics projects.
- HubSpotcoreHubSpot CRM used for B2B lead and sales process optimization. Centralizes leads, contacts, and organizations for sales team support.
- LeadfeedersupportingB2B identification application used to detect high-quality leads on client websites.
- LinkedIn Sales NavigatorsupportingUsed for B2B lead generation with personalized messaging to potential customers.
- ESL (Electronic Sports League)minorCollaboration partner for esports events. Provided gaming areas with Rocket League, Fortnite, and EA FC25 at Pre-season Clash events.
- Dutch Police (Politie Nederland)notableDeveloped U-Night platform for youth engagement during COVID lockdown, winning Digital Communication Award.
- Close (in-app messaging)coreProprietary in-app messaging solution offered to businesses for personalized communication within their own applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Techonomy competitors and assessment
Company assessmentBroad incumbents
- VMLY&R (VML): WPP-owned global creative and customer experience agency with established martech and data offerings. Comparable on data-driven personalization, CRM, and end-to-end campaign execution.
- Monks (MediaMonks / S4 Capital): Global digital production and marketing services arm of S4 Capital. Overlaps with Techonomy on digital marketing, content, and data-driven campaigns but at materially larger scale and with international footprint.
- Accenture Song: Accenture's creative and technology services arm serving the world's largest marketers. Competes for the same enterprise digital transformation, martech, and customer experience mandates.
- Wunderman Thompson Commerce (VML): Global agency network with strong data, technology, and commerce practices. Competes with Techonomy for enterprise digital transformation and personalization engagements.
- Deloitte Digital: Consulting-led digital agency arm of Deloitte. A client reference for Techonomy (Deloitte Masterplan campaign), and a competitor for enterprise digital strategy, martech, and data engagements.
- Isobar (Dentsu Creative / dentsu): Dentsu's global digital experience network covering creative, martech, and CX. Direct overlap on enterprise CRM, personalization, and campaign delivery that Techonomy delivers for clients like Visma and DMG.
- Merkle (dentsu): Global data-driven CX and martech implementation agency within dentsu. Direct overlap on CDP deployments, personalization, CRM, and analytics services that Techonomy provides.
Direct peers
- Tam Tam: Dutch digital agency specializing in marketing technology, data, and online marketing for enterprise and public-sector clients. Directly comparable mid-sized competitor with overlapping martech/CDP capabilities.
- Dept Agency: Amsterdam-based full-service digital agency serving global brands with technology, creative, and marketing services. Closest Dutch-headquartered peer to Techonomy in size, mix of services, and category approach.
- Ace (ACE / new glass factory): Eindhoven-area digital agency with comparable services in marketing, data, and online strategy for mid-market Dutch clients. Directly comparable regional competitor operating in the same talent market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Techonomy social profiles
Digital presenceTechonomy compliance and trust
Trust signalCompliance2 records
Techonomy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Techonomy leadership team
Management profileNumber of profiles
Profiles9 records
Techonomy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Techonomy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Techonomy
What does Techonomy do?
Techonomy is a full-service digital agency that bundles the expertise of its 65+ digital specialists to deliver strategic consultancy, marketing technology implementation (Customer Data Platforms, marketing automation, data infrastructure), custom data dashboards, video production, conversion optimization, and digital marketing campaign activation. The agency serves enterprise and mid-market clients across sports, retail/e-commerce, B2B, healthcare, and gaming verticals with end-to-end coverage from strategy through execution and ongoing optimization.
Is Techonomy a public or private company?
Techonomy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Techonomy founded?
Techonomy was founded in 2012. It employs 11 to 50 people.
Where is Techonomy based?
Techonomy is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Techonomy make money?
Three revenue lines are on record. Digital Agency Services are the primary driver. The others are education Programs and technology Implementation.
Who are Techonomy's main competitors?
Broad incumbents on record are VMLY&R (VML), Monks (MediaMonks / S4 Capital), Accenture Song, Wunderman Thompson Commerce (VML), Deloitte Digital, Isobar (Dentsu Creative / dentsu) and Merkle (dentsu). Direct peers are Tam Tam, Dept Agency and Ace (ACE / new glass factory).
Does Techonomy have an API?
No public API is recorded for Techonomy.
What industry is Techonomy in?
Techonomy's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting, with a secondary code of EDAGALAG, Career & Technical Education (CTE) & Trade Skills Media. Its NAICS code is 541840 and its SIC code is 7311.