Elite Healthcare

What Elite Healthcare does

Elite Healthcare Ltd is an Irish private limited company founded around 2008 and headquartered in Swords/Dublin 15, supplying medical equipment and related services to the Irish healthcare sector. Its portfolio spans patient transfer solutions (including the Luna X5 ceiling hoist with 150-275 kg lifting capacity and up to 20-year expected lifetime), seating systems (Boston, ProForm, Lynton), profiling bed frames (Lomond range, Scintilla 2000 dementia bed), pressure injury prevention (alternating mattresses, POSIKIT positioning), hygiene equipment (Lopital shower trolleys, Cocoon therapy baths, Pressalit changing tables), falls management (Mangar lifting cushions, crash mats), rehabilitation devices, and weighing solutions. Most products are sourced from international manufacturers under exclusive or preferential distribution arrangements, most notably Lopital for the Republic of Ireland and Winncare for Luna overhead hoists.

The business model combines hardware sales with professional services, including CPD-accredited training, facility planning project management, nationwide installation, and recurring maintenance contracts with service-level agreements. Elite Healthcare sells through a sales-led go-to-market with on-site and virtual clinical assessments led by product specialists and occupational therapists, supported by a nationwide direct service team and a quote-based pricing model (no public price disclosure). Customers are segmented across hospitals and acute care, nursing homes and care facilities, occupational therapists, and families and home care providers, with recurring revenue streams anchored by service contracts on installed equipment.

Operationally, the company is founder-led (Linda Watters as Managing Director, Judith Gilsenan as Chief Commercial Officer) with 11-50 employees, ISO 9001:2015 certification, GDPR and PCI-DSS compliance for payment processing, and a recent capacity expansion via a relocation to larger Dublin 15 premises in April 2025. Exclusive distribution rights, a 19-year operating history, and an in-house nationwide service network form the core of its positioning in the Irish market.

Name

Elite Healthcare

Legal name

Elite Healthcare Ltd

Website

https://elitehealthcare.ie

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Healthcare is an Irish healthcare equipment distributor and service provider, supplying patient transfer, seating, bed, hygiene, and pressure-care products plus installation, training, facility planning, and maintenance services to hospitals, nursing homes, occupational therapists, and home care customers across Ireland.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Patient transfer equipment
• Healthcare mobility solutions
• Specialist seating systems
• Pressure injury prevention
• Medical assistive devices

Headquarters

HQ city

Swords

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Equipment Sales: Sale of healthcare assistive equipment including patient transfer solutions (hoists, slings, stand aids), bathing and hygiene equipment, seating systems, bed frames, pressure injury prevention products, rehabilitation equipment, weighing solutions, and mobility ramps. Products are sold directly to healthcare facilities, care homes, hospitals, and families across Ireland.
2. Services and Support: Comprehensive service offerings including training and education (CPD workshops), facility planning, maintenance contracts with service level agreements, and callout/repair services. These professional services complement equipment sales and provide recurring revenue through maintenance contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elite Healthcare supplies and distributes medical and assistive healthcare equipment - including patient transfer systems, specialist seating, profiling beds, pressure injury prevention mattresses, bathing and hygiene equipment, falls management devices, rehabilitation systems, weighing solutions, and access ramps - to healthcare facilities and families across Ireland. The company complements its equipment portfolio with installation, CPD-accredited training and education, facility planning, and nationwide maintenance and repair services through its own certified technician teams.

Product overview

Elite Healthcare operates as a comprehensive healthcare equipment solutions provider in Ireland, offering a unified platform of physical healthcare products and associated services. The portfolio centers on patient handling equipment (including Luna X5 ceiling lifts, mobile hoists, and stand aids), specialist seating systems (Boston, Elite ProForm series), profiling beds (Lomond range), pressure injury prevention (Apollo mattresses, POSIKIT positioning), hygiene solutions (Lopital shower trolleys, Reval Cocoon baths, Pressalit changing tables), falls management (Mangar lifting cushions, crash mats), rehabilitation equipment (Ergo Trainer, Lemco Combi), and weighing solutions. These products are complemented by professional services including CPD-accredited training, facility planning, and maintenance contracts. The company distributes products from partner manufacturers (Winncare/Luna, Lopital, Reval, Pressalit, Mangar) while providing assessment, installation, and after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Luna X5 Ceiling Lift System All-in-one overhead ceiling-mounted patient lift combining fixed and portable functionality, available in 150 kg/200 kg/275 kg capacities, for safe patient transfers in hospitals, nursing homes, and home care environments across Ireland.
• LeviTop Comfort Hoist Passive mobile patient hoist with 230 kg safe working load and powered patient positioning spreader bar compatible with clip slings, for safe transfers in home and hospital settings.
• LeviTop Standard Hoist Mobile patient hoist in standard configuration for safe patient transfers across various care environments.
• Lotus Active Stand Aid (Standard) Sit-to-stand transfer aid for users who can bear weight but require assistance with movement, featuring swivelling seat with snap lock closure and knee support.
• Lotus Active Stand Aid Compact Compact version of the Lotus Active Stand Aid for users requiring sit-to-stand support in space-constrained environments.
• Lotus Active Stand Aid XL High-capacity sit-to-stand transfer aid for bariatric users requiring additional support during transfers.
• Mobile Flex 2-Post Gantry Hoist Free-standing patient lift system with 2-post gantry design for environments where ceiling installation is not feasible.
• Mobile Flex 4-Post Gantry Hoist Free-standing patient lift system with 4-post gantry design providing room-covering transfer capability.
• All Day Sling Tailored commode and shoulder area sling designed for extended wear, available in Parasilk (SWL 160 kg) and Superfine (SWL 64 kg) materials with clip or loop fixings for use with compatible hoists.
• STD Padded Sling Standard padded patient sling with clip or loop fixings compatible with Elite Healthcare hoists.
• Bathing & Showering Sling Water-resistant sling for use during bathing and showering patient transfers.
• Boston Healthcare Chair Tilt-in-space clinical seating system with independently adjustable backrest and leg support for pressure management and posture correction, available in manual or electric models.
• Boston Petite Healthcare Chair Smaller version of the Boston Healthcare Chair for users requiring high pressure care and full postural support in a more compact frame.
• Elite ProForm Position Seating Clinical seating system best for users requiring frequent repositioning, pressure relief, and flexible support throughout the day.
• Elite ProForm Contour Seating Clinical seating system for users requiring posture correction, strong midline support, and long-term positioning for changing or asymmetrical needs.
• Elite ProForm Compose Seating Adaptable clinical seating system that evolves with changing support, comfort, and positioning requirements.
• Lynton Healthcare Chair Comfort chair for users requiring supportive, comfortable seating for day-to-day use without complex positioning needs.
• Lomond Low Electric Hi/Lo Profiling Bed Ultra-low profiling bed with height adjustment from 20 cm to 80 cm, Trendelenburg/reverse Trendelenburg tilting, 250 kg SWL, available in oak or walnut finish for falls-prevention care.
• Lomond Standard Electric Hi/Lo Profiling Bed Standard-height profiling bed with electric hi/lo adjustment, four-section mattress support, and 250 kg SWL capacity.
• Lomond Floor 2 Electric Hi/Lo Profiling Bed Floor-level profiling bed providing minimum transfer height for fall prevention, with electric height adjustment.
• Lomond Bariatric Electric Hi/Lo Profiling Bed High-capacity bariatric profiling bed designed for larger users with enhanced weight capacity and structural support.
• Scintilla 2000 Bed Frame Specialist dementia bed with full side rails and features designed for cognitive impairment and fall prevention.
• Ruby 2 Alternating Mattress Dynamic alternating pressure mattress for pressure injury prevention and management.
• Apollo Pro Plus Mattress Pressure-relieving mattress replacement system for high-risk patients.
• Apollo 8 High Risk Mattress Replacement High-specification pressure redistribution mattress for very high-risk patients.
• Hyper Air Hybrid Air Cell Mattress Hybrid alternating air cell mattress combining foam and air cell technology for pressure injury prevention.
• POSIKIT Positioning System Complete patient positioning system including full body, bolster, universal, hip abduction, semi-circle, and abduction cushions plus turning aid for consistent pressure management.
• Apollo 4 Plus Alternating Cushion Alternating pressure seat cushion for pressure injury prevention in seated users.
• GEL Seat Cushion Clinic Gel-based pressure-relieving seat cushion for clinical use.
• Marina Basic Shower Trolley by Lopital Height-adjustable shower trolley in hydraulic or powered versions with 227 kg max load, available in three lengths (1700/1900/2100 mm) with corrosion-resistant aluminium frame; supplied under exclusive Lopital partnership.
• Marina Deluxe Shower Trolley by Lopital Premium version of the Marina shower trolley with enhanced features for assisted bathing environments; supplied exclusively under the Lopital partnership.
• Cocoon R'Go Therapy Bathing System Assisted therapy bath with ergonomic design, high-low adjustment, and optional hydrotherapy, aromatherapy, light therapy, and music therapy features; supplied under partnership with Reval Group.
• Cocoon Keyhole Therapy Bathing System Keyhole-shaped variant of the Cocoon therapy bathing system for users with specific positioning requirements; supplied under partnership with Reval Group.
• Pressalit 3000 Shower Changing Table Height-adjustable shower changing table for assisted personal care with integrated drainage; supplied under partnership with Pressalit.
• Pressalit 1000 Shower Changing Table Entry-level shower changing table for accessible personal care environments; supplied under partnership with Pressalit.
• Pressalit 4000 Changing Table Premium changing table with enhanced dimensions and features for bariatric or extended use; supplied under partnership with Pressalit.
• Ruby Mobile Shower System Mobile in-bed bathing system for patients unable to transfer to standard shower facilities; supplied under partnership with Reval Group.
• Flexo Shower-Toilet Chair Combined shower and toilet chair with tilt-in-space functionality for hygiene care.
• Reflex Powered Hi-Low Shower Chair Height-adjustable shower chair with powered hi-low mechanism for flexible positioning during personal care.
• Folding Crash Mat Foldable floor mat for fall impact reduction positioned beside beds.
• Mangar Camel Lifting Cushion Air-powered lifting cushion for assisting fallen individuals to rise without requiring ambulance services.
• Mangar Eagle Lifting Cushion Compact air-powered lifting cushion for individuals who have fallen.
• Mangar ELK Lifting Cushion Lifting cushion designed for bariatric users who have fallen.
• Welcome Modular Ramp System Adjustable modular ramp system with interchangeable sections, platforms, and anti-slip surface for wheelchair and mobility access.
• Aerolight Xtra Ramp Portable folding suitcase-style ramp for temporary accessibility solutions.
• Weigh Scales (Hoist-Compatible) Hoist-compatible weighing scale for patient weight monitoring during transfers.
• Wheelchair Platform Scales Weighing platform designed for wheelchair-bound patients to obtain weight measurements.
• Kern Mobile Chair Scales Mobile weighing station with integrated chair for easy patient weighing.
• Ergo Trainer Body weight support training system for gait and balance rehabilitation.
• Lemco Combi Rehabilitation Bike Combined upper and lower limb exercise bike for comprehensive rehabilitation therapy.
• Training and Education Services CPD-accredited training workshops including Seating Seminars, Moving and Handling, Overhead Hoist operation, Architect Seminars, and Sling Solutions delivered nationwide to healthcare staff, OTs, and care providers.
• Facility Planning Services Comprehensive project management from concept to completion for healthcare facility design, working with architects, builders, and care teams; delivered by a team with over 40 years combined experience.
• Maintenance and Service Contracts Tailored Service Level Agreements with proactive maintenance scheduling, compliance checks, and nationwide technician support across Ireland.
• Callouts and Repairs Services Emergency and scheduled repair services with nationwide coverage in Ireland, certified technicians, and rapid response times.

Quantifiable outcome

• Expected lifetime of up to 20 years or 30,000 lifts for Luna X5 ceiling hoist system
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LopitalcoreChannel Partner/ Reseller/ Distributor · 9 October 2024Exclusive partnership for the Republic of Ireland. Lopital provides shower trolleys and bathing systems including Marina Basic and Deluxe Shower Trolleys. The partnership positions Elite Healthcare as the exclusive distributor of Lopital products in the Republic of Ireland market.
• WinncarecoreTechnology or IntegrationManufacturer partner for the Luna X5 ceiling hoist and track systems. Winncare produces the Luna overhead lift systems which Elite Healthcare distributes and installs across Ireland.
• Reval GroupminorChannel Partner/ Reseller/ DistributorPartner for bathing systems including the Cocoon R'Go Therapy Bathing System and Transcare Bathing System.
• PressalitminorChannel Partner/ Reseller/ DistributorManufacturer partner for shower changing tables including Pressalit 1000, 2000, 2100, 3000, and 4000 models.
• Funke MedicalminorChannel Partner/ Reseller/ DistributorManufacturer partner for healthcare equipment.
• Plinth MedicalminorChannel Partner/ Reseller/ DistributorManufacturer partner for medical plinths and examination equipment.
• Repose FurnitureminorChannel Partner/ Reseller/ DistributorManufacturer partner for specialist healthcare seating and furniture.
• Scaleo MedicalminorChannel Partner/ Reseller/ DistributorManufacturer partner for medical equipment including shower trolleys.
• ArcaniaminorChannel Partner/ Reseller/ DistributorManufacturer partner for hygiene equipment including Clinox 3A Total bed shower system.
• Apollo Healthcare TechnologiesminorChannel Partner/ Reseller/ DistributorUK-based manufacturer partner for pressure injury prevention products including mattresses and cushions.
• Meden-InmedminorChannel Partner/ Reseller/ DistributorPolish manufacturer partner for medical rehabilitation equipment.
• Osprey MedicalminorChannel Partner/ Reseller/ DistributorUK-based manufacturer partner for medical devices and healthcare equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arjo: Swedish-based global manufacturer and supplier of patient handling and hygiene equipment (lifts, slings, bathing systems, beds) directly serving hospitals, care homes, and home care — overlapping almost every category in Elite Healthcare's portfolio. A key reference competitor in the Irish market.
• Beechfield Healthcare: Irish medical equipment supplier for acute, long-term, and home care, offering patient handling, pressure care, and bathing solutions — the most direct domestic competitor to Elite Healthcare within the Republic of Ireland.
• Handicare (Permobil): Patient handling and accessibility solutions provider (now part of Permobil) offering ceiling hoists, mobile lifts, and transfer aids — overlapping Elite's core patient transfer and lifts category with a comparable European distribution model.
• Etac AB: European manufacturer of mobility, transfer, and hygiene equipment (including Mangar lifting cushions, which Elite Healthcare distributes) serving care homes, hospitals, and home care — directly comparable product portfolio and care-setting focus.
• Drive DeVilbiss Healthcare: Large DME distributor and manufacturer offering mobility, patient handling, beds, and pressure-care products across acute, long-term, and home care — comparable multi-category distribution model to Elite Healthcare.
• Joerns Healthcare: UK and US-based patient handling, pressure ulcer prevention, and bed frame provider serving hospitals and care homes — closest UK-headquartered comparison to Elite's bed, lift, and pressure-care portfolio mix.

Broad incumbents

• Hillrom (Baxter): Major medical equipment incumbent (now part of Baxter) with a broad portfolio spanning hospital beds, patient lifts, and care solutions used by acute hospitals and long-term care facilities — overlapping Elite's bed frame and patient handling categories at much larger global scale.

Others

• Pressalit: Danish manufacturer of shower changing tables and accessible bathroom solutions which Elite Healthcare distributes in Ireland — relevant as a manufacturer partner, also an active competitor in assisted bathing equipment.
• Winncare (Luna): Manufacturer partner supplying Elite Healthcare's proprietary Luna X5 ceiling hoist and track systems — relevant as the upstream product partner whose technology Elite distributes and installs across Ireland.
• Mangar Health (Etac): UK-based maker of air-powered lifting cushions (Camel, Eagle, ELK) which Elite Healthcare resells — relevant as a partner in the falls management category and as a competing supplier in the broader patient handling space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/EliteHealthcare
• Facebookfacebook.com/EliteHealthcare
• LinkedInlinkedin.com/company/elite-healthcare-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Healthcare