12eat

What 12eat does

12eat (legal entity UAB "Šviežia stotelė") operates the largest self-service micro market network in the Baltic region and Poland, with 600+ installed locations across Lithuania, Latvia, and Poland as of 2025. Founded in Vilnius in 2014, the company began by distributing freshly cooked soups from a key supplier to office workers before expanding into a full self-service grocery concept. The core offering consists of three unattended retail formats — a Standard Self-Service Micro Market (1.08 m², 100–150+ SKUs), a Premium Self-Service Micro Market (2.3 m²), and an Unattended/Lockable Fridge (0.72 m², catalog-screen checkout with post-payment automatic unlock) — supplemented by Swiss-made fresh coffee machines, traditional vending machines, and a B2B food subscription service.

The technology stack is primarily hardware-and-logistics: refrigerated display units with integrated barcode scanning and contactless payment terminals (bank card, smartphone, smartwatch), operating 24/7 without on-site staff. A catalog-screen model on the unattended fridge unlocks the door only after payment, mitigating theft in public spaces. 12eat owns and maintains all equipment, installs it free of charge at the host site, and restocks products 2–5 times per week using its own cold-chain logistics fleet. The assortment (~30% refreshed annually) spans sandwiches, snacks, dairy, frozen, vegan, organic, and protein-rich options, sourced from suppliers including Mantinga (prepared foods), Auga (organic), Pieno žvaigždės (dairy), and others.

The business model is B2B distribution with B2C transaction monetization: 12eat bears the capex on equipment and earns revenue on per-item transactions at each endpoint, plus recurring subscription revenue from the food subscription service. The company sells to enterprises (corporate offices, factories, logistics operators like Hegelmann, banks like Swedbank, healthcare and retail chains) and to public spaces (medical institutions, state offices) through a direct field-sales motion organized by country, with regional sales leadership in each market. There is no disclosed external equity funding; the company is independently owned with three wholly-owned regional subsidiaries and 11–50 employees, indicating a capital-efficient, organically grown operation.

Name

12eat

Legal name

UAB "Šviežia stotelė"

Website

https://12eat.lt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

12eat operates the largest self-service micro market network in the Baltic region and Poland, installing and restocking unmanned grocery, coffee, and vending units at 600+ corporate, industrial, and public-sector sites across Lithuania, Latvia, and Poland since 2014.

Ownership category

akta.pro rank

Product category

Self-Service Micro Markets

NAICS

Vending Machine Operators (445132)

akta.pro primary industry

Vending & Micro-Markets (EDALADAF)

akta.pro secondary industry

E-commerce / Digital-First Broadline Foodservice Distributors (AFAIAAAJ)

Keywords

• Self-service micro markets
• Automated retail
• Workplace food service
• Unattended convenience stores
• Contactless self-checkout

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Transaction-based Retail Revenue: Revenue is generated from end customers purchasing goods from the self-service micro markets, vending machines, and coffee machines. The host company (office, factory, etc.) receives the self-service unit free of charge. Products are restocked 2–5 times per week by 12eat.
2. Food Subscription: Companies subscribe for regular deliveries of food products (sandwiches, tortillas, drinks, dairy, ice cream in summer) to their workplace. The subscription includes free provision of necessary storage equipment (refrigerators, freezers). Regular deliveries according to an agreed schedule.
3. Vending Machine Sales: Traditional vending machines for snacks and drinks placed in public spaces. Assortment of up to 50 different products, adjusted to customer needs. Payments accepted by bank card.
4. Fresh Coffee Machines: Swiss-made coffee machines dispensing espresso, black coffee, latte, cappuccino, flat white, cocoa from freshly ground beans and organic Auga milk. Can be installed standalone or connected to the self-service micro market. Revenue from per-cup sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

12eat installs and operates a network of self-service micro markets at corporate client sites, offering 24/7 contactless access to food, beverages, fresh produce, and convenience items. The company provides multiple hardware formats (standard micro markets, premium micro markets, unattended lockable fridges, coffee machines, vending machines) along with a recurring food subscription service, restocking units multiple times per week to maintain freshness.

Product overview

12eat operates the largest self-service store network in the Baltic region and Poland with over 600 sales locations. The core offering consists of three self-service retail formats: Standard Self-Service Micro Markets (1.08 m², 150+ products, 24/7), Premium Self-Service Micro Markets (2.3 m², enhanced capacity), and Unattendent/Lockable Fridges (0.72 m², for public spaces). Supporting services include Fresh Coffee Machines (Swiss espresso machines with organic milk, 1 m² footprint, connectable to micro markets), Traditional Vending Machines (up to 50 products), and Food Subscription services (equipment provided free to companies). The shopping process follows a simple 4-step model: choose, scan, pay, and consume. Services are available 24/7 with bank card payments including contactless options. The company serves over 600 companies in Lithuania, Latvia, and Poland, with operations since 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Self-Service Micro Market Standard-format self-service micro market unit installed at corporate client sites, providing 24/7 contactless access to everyday food, beverage, and convenience items for employees.
• Premium Self-Service Micro Market Premium-format self-service micro market unit with an expanded and higher-quality product assortment, designed for host sites that want a broader range of fresh and premium items.
• Unattended Lockable Fridge Unattended, lockable refrigerated unit placed at workplaces for self-service access to chilled food and beverages without requiring on-site staff.
• Fresh Coffee Machine Self-service fresh coffee machine deployed at corporate sites, providing employees with on-demand hot beverages.
• Vending Machines Traditional unattended vending machines supplied to workplaces for snacks and beverage self-service.
• Food Subscription Service Recurring workplace food subscription offering that delivers scheduled fresh meals to employees as part of an employer-sponsored or employee-paid program.

Quantifiable outcome

• ~30% of assortment is updated annually, ensuring freshness and relevance
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rimanto Kaukėno paramos fondas (Rimantas Kaukėnas Foundation)minorOthers · 9 October 2025Charitable partnership for the 'Milėjos svajonė' (Milėja's Dream) campaign. For each 12Eat CHOICE classic tinginys purchased, 15 cents is donated to help fulfill Milėja's dream — a 4-year-old girl with acute lymphoblastic leukemia.
• MantingacoreOthersMantinga is one of 12eat's main food suppliers, providing freshly cooked and prepacked soups, sandwiches, and other prepared foods. Mantinga products are a core part of the 12eat assortment. Mantinga group of companies is also referenced as a data recipient in 12eat's privacy policies.
• ActivusminorOthersSupplier of products to 12eat self-service micro markets. Listed among main suppliers on the vending machines page.
• SUN365minorOthersSupplier of products to 12eat. Listed among main suppliers on the vending machines page.
• AugaminorOthersOrganic food company supplying organic products to 12eat micro markets. The Swiss coffee machines use Auga organic milk. Listed among main suppliers.
• Pieno žvaigždėsminorOthersDairy product supplier to 12eat micro markets. Listed among main suppliers on the vending machines page.
• Gėrybių ragasminorOthersSupplier of products to 12eat. Listed among main suppliers on the vending machines page.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Farmer's Fridge: US-based operator of smart fridges dispensing fresh prepared food in workplaces and public spaces. Comparable to 12eat on the unattended, self-checkout fresh food retail concept, though geographically separate.

Broad incumbents

• Sodexo: Global food services and facilities management company. Competes for workplace food and vending contracts that 12eat serves in the Baltics and Poland, but as part of a much broader service portfolio.
• ISS A/S: Danish facility services company with significant workplace food, vending, and micro market operations across Europe. Comparable to 12eat in workplace food services, with substantially broader service lines.
• Compass Group: Largest global contract food service company. Competes with 12eat for corporate workplace food contracts in Europe, though typically at much larger scale and bundled with broader services.
• Aramark: Global food service, facilities, and uniform services provider. Overlaps with 12eat on workplace food and micro market deployments as a small part of a much wider offering.
• Selecta: Pan-European vending, coffee, and unattended retail operator. Comparable to 12eat on workplace vending and coffee placement, with broader geographic coverage and a much larger product portfolio.

Direct peers

• 365 Retail Markets: US-based operator of self-service micro markets in workplaces and hotels. Closest functional analogue to 12eat's Standard and Premium self-service micro market model, though operating primarily in North America.
• Stockwell: Workplace self-service micro market provider in the US. Directly comparable on the unattended checkout, multi-SKU micro market format that 12eat deploys in offices and factories.
• Byte Technology (Avanti Markets): Workplace self-service micro market and smart vending operator in North America. Overlaps with 12eat on the unattended checkout, multi-SKU micro market concept sold into B2B host sites.

Regional players

• Pelican Rouge: European vending and coffee services company with strong presence in France and other Western European markets. Comparable to 12eat's vending and coffee machine placements, but does not directly overlap in the Baltics or Poland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12eat