Detail Planners

What Detail Planners does

Detail Planners is a privately held, founder-owned professional event management firm founded in 2006 by CEO Anita Jentzen and headquartered in Tampa, Florida, with an international office in Dublin, Ireland. The company positions itself as an "event planning solutions partner" serving enterprise clients across three primary verticals: pharmaceutical and bioscience, corporate enterprise, and government. Its service portfolio spans strategic event planning, corporate events, board and executive meeting management, pharmaceutical and bioscience meetings (with specialty compliance expertise around meal caps, payments, and Sunshine Act reporting), virtual meetings, government events, registration management, on-site operations, and "White Glove" VIP/executive programs. The firm supports event sizes ranging from intimate 10-person meetings to conferences with up to 10,000 attendees, delivered in-person, virtual, and hybrid formats.

The business operates as a B2B professional services firm using an enterprise field sales motion, engaging directly with corporate, pharmaceutical, and government clients and positioning itself as an extension of internal meeting planning teams. Revenue is generated through quote-based professional service fees, with multi-year contracts, tiered registration management packages (Levels 1-4), and multi-event volume pricing available. Detail Planners holds WOSB and WBENC certifications that enable access to federal set-aside contracts and corporate supplier diversity programs, and was designated an approved vendor of the Super Bowl LV Business Connect program. The firm maintains no proprietary technology platform, APIs, or software products; its competitive advantage is rooted in human capital (certified professionals, hospitality-minded staff), regulatory domain expertise, and relationship-based client retention, with named enterprise customers including Jazz Pharmaceuticals.

Name

Detail Planners

Legal name

Detail Planners LLC

Website

https://detailplanners.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Detail Planners is a privately held, founder-owned professional event management firm serving enterprise clients in pharmaceutical, corporate, and government sectors with end-to-end planning, virtual meetings, registration, and VIP program services from Tampa, FL and Dublin, Ireland.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Event Budgeting, Compliance & Permitting (HSACAAAN)

Keywords

• Corporate event planning
• Pharmaceutical meeting compliance
• Executive meeting management
• Virtual event planning
• Event registration management

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Planning and Management Services: Detail Planners generates revenue through professional event planning and management service fees. They offer scalable support ranging from turnkey planning to selective services across various event types including corporate events, pharmaceutical meetings, government events, and virtual events. Pricing is quote-based, tailored to event scope and client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Detail Planners is a professional event planning and management firm that delivers end-to-end meeting and event services for enterprise clients across pharmaceutical/bioscience, corporate, government, and executive/VIP segments. Services span strategic event planning, corporate events, board and executive meeting management, pharmaceutical-compliant HCP meetings, virtual meetings, registration and attendee care, on-site operations, and white-glove VIP programs, with engagement scoped from turnkey planning to selective modular support.

Product overview

Detail Planners is an event planning solutions partner offering a unified suite of services rather than a software platform. The core offering includes Strategic Event Planning, Corporate Events, Board & Executive Meeting Management, Virtual Meetings, Government Events, Registration Management, On-site Operations, and Scalable Event Planning Services. Specialty services include Pharmaceutical & Bioscience Event Planning (with regulatory compliance expertise including Sunshine Act reporting) and White Glove Programs for VIP/executive experiences. The product portfolio ranges from full turnkey planning to modular support where clients can engage Detail Planners for specific components such as registration only, on-site staffing only, or specific add-on services like A/V production, mobile apps, creative services, and gifting suites. Services are available for events ranging from intimate 10-person meetings to large conferences with 10,000+ attendees, and cover in-person, virtual, and hybrid formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Event Planning End-to-end strategic event planning service focused on execution details while preserving client vision and big-picture objectives, covering planning, logistics, project management, venue selection, and vendor management for enterprise clients.
• Corporate Events Corporate event planning service for enterprise organizations that includes agency partner coordination for air travel booking, hotel contract negotiations with company-required clauses, and scalable turnkey or partial planning support.
• Board & Executive Meeting Management Specialized meeting management for Board of Directors and Executive meetings demanding discretion and high-level VIP service, including agenda management and presentation coordination.
• Pharmaceutical & Bioscience Event Planning Compliant physician and HCP meeting planning with specialty knowledge around meal caps, payments, and regulatory requirements. Includes budget planning, Sunshine Act reporting, and honoraria payment management for pharmaceutical and bioscience clients.
• Virtual Meetings Virtual meeting and event planning with step-by-step planning, registration, rehearsals, and virtual stage management. Includes Zoom training and participant engagement support for enterprises running hybrid and remote workforces.
• White Glove Programs High-level experiential event service including private event planning, schedule coordination, private transportation, exclusive experiences, gifting programs, and executive assistant liaison services for VIP and executive clients worldwide.
• Government Events Full-service government meeting and event management with expertise in confidentiality, accuracy, and complex multi-component programs. Covers meetings, conferences, workshops, training events, and award ceremonies for federal, state, and local agencies.
• Event Registration & Attendee Care Custom registration experience development and attendee care service including online registration, group travel, phone support, secure payments, and pre/post-event communications across the event lifecycle.
• On-site Operations & Event Staffing Professional on-site meeting and event operations including staffing for events ranging from 10-person meetings to conferences with 10,000 attendees. Covers F&B, hospitality, VIP management, and transportation logistics.
• Scalable Event Planning Services & Solutions Flexible meeting and event planning support scaled to client needs, from partial planning to full execution. Includes in-house planning, management, and execution of gifting suites, team building and leisure activities, decor, and audiovisual management.
• Registration Management Four-tiered (Level 1-4) registration management support packages offering progressive support from basic registration form building to comprehensive email communications, secure payment processing, and session/track registration.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Super Bowl LV Business Connect ProgramminorOthers · 17 March 2021Detail Planners was designated as an approved vendor of the Super Bowl LV Business Connect program. They were one of 200 local diverse businesses in the Tampa Bay area identified as a certified, experienced special event production company approved to compete for contracts related to Super Bowl LV. This recognition demonstrates their event production capabilities but represents a one-time competitive vendor selection rather than an ongoing partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events agency owned by BCD Group. Directly comparable as a full-service meeting management partner serving large enterprise clients across pharma, corporate, and government verticals, but at materially larger scale.
• Freeman: Large event experience and production company with strong on-site operations and AV/event-staffing capabilities. Comparable in on-site event management, staffing, and large-scale production that Detail Planners also delivers (up to 10,000 attendees).
• Maritz Global Events: Large incumbent meetings and events agency serving enterprise incentive, corporate, and association clients. Comparable offering portfolio — strategic planning, on-site execution, registration, and incentive programs — and overlapping pharma/corporate client base.
• Cvent: Leading event technology and registration platform that also runs a meetings/events services business. Comparable as a competing event-management provider; Detail Planners' lack of proprietary tech makes Cvent's bundled platform a structural alternative.

Direct peers

• PRA Business Events: Corporate events and meeting management agency with strong pharma/healthcare vertical exposure. Directly comparable in service mix (registration, on-site, strategic planning) and in serving enterprise pharmaceutical and life-sciences clients.
• BI WORLDWIDE: Employee engagement, incentive, and meeting/events agency. Directly comparable in corporate meetings, incentive programs, and recognition/gifting solutions — services Detail Planners explicitly bundles in its White Glove and corporate events offerings.
• Encore Global: Audio-visual and event technology services provider with on-site event management. Comparable in on-site operations and AV/event-staffing offerings that Detail Planners bundles into its scalable event solutions.
• GES (Global Experience Specialists): Event experiences provider offering strategy, creative, and on-site execution for corporate events and expositions. Comparable as a full-service event production peer targeting enterprise corporate clients.
• MCI Group: International meetings, events, and association management agency. Comparable in full-service strategic event planning, pharma/association meeting expertise, and global delivery footprint.
• Convene (CVENT Hospitality) / ConferenceDirect: Corporate meeting planning and venue sourcing services company. Comparable as a meeting planning partner for enterprise clients, particularly in venue sourcing and corporate event logistics.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Detail Planners