WP EasyCart

What WP EasyCart does

WP EasyCart is a privately held WordPress eCommerce plugin developed and supported by Level Four Development, LLC, headquartered in Pendleton, Oregon. The company was founded circa 2012 by Josh Jones and Matt Corley (with a third team member, Steve) and operates with a small core team of three, bootstrapped and without external institutional funding. Its product is a PHP-based, self-hosted WordPress shopping cart plugin that installs into existing WordPress websites and exposes product management, checkout, account pages, subscriptions, memberships, abandoned cart automation, digital downloads, and B2B/restaurant-specific workflows. The technical architecture separates plugin code (/wp-easycart) from store data (/wp-easycart-data) to ensure safe updates, and supports a child layout/theme system for developers.

The platform is offered in three tiers: a Free edition distributed through the WordPress.org plugin repository (which charges a 2% transaction fee on PayPal, Square, and Stripe volume), a Professional (PRO) edition at $99/year unlocking advanced features, and a Premium edition adding extensions such as Facebook & Instagram Shop feed integration and connectors to QuickBooks, Mailchimp, and ShipStation. WP EasyCart ships with native integrations across 30+ payment gateways (PayPal, Stripe, Square, Authorize.net, Apple Pay, Google Pay, Venmo, Amazon Pay, and others), 6 live shipping carriers (USPS, FedEx, UPS, DHL, Canada Post, Australia Post), and a marketing/analytics stack (GA4, Google Ads, Google Merchant Center, Facebook Pixel, MailerLite, ConvertKit, ActiveCampaign, ShareASale, Amazon S3, TaxCloud, DecoNetwork). One-click cart importers allow migration from WooCommerce, Square, and osCommerce.

The go-to-market is product-led growth via WordPress.org distribution, complemented by content marketing (documentation, video tutorials, blog, community forums), affiliate marketing through ShareASale, and a direct sales consultation channel for custom development services. The customer base comprises thousands of small and medium-sized WordPress merchants across retail, food & beverage, automotive, entertainment, and digital goods, with no material customer concentration. WP EasyCart holds a 4.6/5 community rating on WordPress.org and positions itself as a turnkey, lower-total-cost alternative to assembling WooCommerce with multiple paid add-ons.

Name

WP EasyCart

Legal name

Level Four Development, LLC

Website

https://wpeasycart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WP EasyCart is a bootstrapped WordPress eCommerce plugin serving thousands of small and medium-sized merchants with a freemium product (Free, PRO at $99/year, and Premium), bundling 30+ payment gateways, 6 shipping carriers, and marketing/analytics integrations into a single turnkey alternative to WooCommerce.

Ownership category

akta.pro rank

Product category

eCommerce Plugins

NAICS

Software Publishers (5132)

akta.pro primary industry

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)

Keywords

• WordPress ecommerce plugin
• Shopping cart software
• WordPress payment gateway
• Online store builder
• Subscription billing plugin

Headquarters

HQ city

Pendleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Plugin License: Free version available on WordPress.org with basic eCommerce features. Revenue generated through 2% transaction fees on payments collected via PayPal, Square, or Stripe in the free version. PRO and Premium tiers unlock advanced features and remove transaction fees.
2. Professional Edition License: Annual license fee for PRO version unlocking subscriptions, memberships, abandoned cart automation, advanced shipping, and premium features. Includes 14-day free trial with money-back guarantee.
3. Premium Edition License: Highest tier including all PRO features plus premium extensions like Facebook & Instagram Feed, advanced integrations, and priority support.
4. Transaction Fees (Free Version): 2% additional fees on all payments collected through PayPal, Square, or Stripe for merchants using the free version. This effectively provides a low-volume plan ($20 per $1,000 sold).
5. Custom Development Services: Professional services including website design, redesign, SEO optimization, marketing campaigns, and custom development projects. Pricing ranges from under $500 to $5,000+ based on project scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

WP EasyCart develops and sells an all-in-one WordPress shopping cart and eCommerce plugin delivered as a self-hosted WordPress extension. It provides product catalog management, shopping cart, checkout, 30+ payment gateways, live shipping rates with 6 carriers, subscriptions and memberships, abandoned cart automation, digital downloads, B2B pricing tiers, restaurant ordering features, and built-in marketing/analytics integrations under Free, PRO, and Premium licenses.

Product overview

WP EasyCart is an all-in-one WordPress shopping cart and eCommerce plugin with a tiered product architecture. The product portfolio consists of the free WP EasyCart plugin (distributed via wordpress.org) as the foundation, which extends to two paid tiers: WP EasyCart PRO and WP EasyCart Premium. PRO adds payment processing (credit cards, Apple Pay, Google Pay, Venmo), live shipping carrier integration (USPS, FedEx, UPS, DHL), multilingual/multicurrency store capabilities, abandoned cart automation, coupons and promotions, and page builder compatibility (Elementor, Gutenberg). Premium runs the same software as PRO but adds access to premium extensions including the Facebook & Instagram Feed extension for Meta commerce, and integrations with Quickbooks, Mailchimp, ShipStation, and other third-party services. Key features include the Live Design Editor for visual customization without code, a Reports Dashboard with analytics and CSV export, a Product CSV Importer with one-click migration from WooCommerce/Square/osCommerce, and mobile apps for iOS/Android with push notifications for new orders. Custom development services are also offered for turnkey websites, redesigns, and specialized projects.

Differentiator

Problem solved

Functional benefit

Brands

• WP EasyCart PRO: Professional edition of the WordPress eCommerce plugin with advanced features including credit/debit card processing, PayPal, Apple Pay, Google Pay, live shipping rates, multilingual store support, multicurrency pricing, abandoned cart automation, coupons, unlimited product images, and video display.
• WP EasyCart Premium

Products and services

• WP EasyCart Free Plugin Free WordPress shopping cart and eCommerce plugin distributed via wordpress.org. Installs in minutes into any existing WordPress website and adds product displays, cart, checkout, and account pages; users who process payments via PayPal, Square, or Stripe pay 2% additional fees.
• WP EasyCart PRO The Professional paid edition extending the free plugin with credit/debit card processing, PayPal/Apple Pay/Google Pay, live shipping carriers, multilingual/multicurrency store capabilities, abandoned cart automation, coupons/promotions, unlimited product images, video display, tabbed product content, and Elementor/Gutenberg compatibility.
• WP EasyCart Premium Top-tier paid edition that runs the same software as PRO with additional premium extensions available, including the Facebook & Instagram Feed extension for Meta commerce integration and access to QuickBooks, Mailchimp, ShipStation, and other premium extensions.
• WP EasyCart Facebook & Instagram Feed Extension Premium extension pushing the WP EasyCart product catalog directly into Facebook Shop, Instagram Shop, and Meta's ad system via a live feed URL or CSV for Meta Commerce Manager; requires a WP EasyCart Premium license.
• WP EasyCart Custom Development Services Turnkey website development, website redesign, eCommerce setup, online marketing, SEO optimization, and custom consulting services offered by the EasyCart team; pricing ranges from under $500 to $5,000+ based on project scope.

Quantifiable outcome

• Launch store in under 2 minutes with setup wizard
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Level Four Development, LLCcoreStrategic or Co-development PartnerParent company and developer of WP EasyCart. L4 Development was founded by Josh Jones and develops both WP EasyCart and custom web development projects. Matt Corley is co-owner and chief developer.
• WP EngineminorGTM or Marketing PartnerRecommended managed WordPress hosting provider with affiliate relationship. Known for secure, reliable hosting with excellent WordPress compatibility.
• BluehostminorGTM or Marketing PartnerRecommended budget-friendly hosting provider with affiliate relationship. Offers standard cPanel control panel with full WordPress and EasyCart compatibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: The leading hosted SaaS eCommerce platform serving the same SMB merchant segment, but as a fully-hosted alternative rather than a WordPress plugin. Represents the secular shift toward hosted eCommerce that threatens WP EasyCart's addressable market.
• BigCommerce: A leading hosted SaaS eCommerce platform competing for SMB and mid-market merchants. Operates outside WordPress but serves the same end-customer profile (online merchants seeking turnkey commerce infrastructure).
• Squarespace Commerce: A hosted website builder with integrated eCommerce features, targeting the same small business and creator merchant segment as WP EasyCart. Competes for end merchants who might otherwise choose a WordPress-based stack.

Emerging players

• CartFlows: A WordPress plugin specializing in checkout optimization and sales funnels, overlapping with WP EasyCart's checkout and abandoned-cart automation features. Targets overlapping SMB merchants within the WordPress ecosystem.
• WooCommerce Subscriptions: An official WooCommerce extension enabling recurring billing and subscription management — directly overlapping with WP EasyCart's subscription and membership features within the dominant WordPress eCommerce ecosystem.
• MemberPress: A WordPress plugin for memberships, subscriptions, and digital content — directly overlapping with WP EasyCart's subscriptions and memberships segment. Both compete for WordPress-based subscription and digital product sellers.
• SureCart: A newer WordPress eCommerce plugin targeting SMB merchants with a modern SaaS-style interface, directly competing with WP EasyCart in the same SMB/WordPress segment. Represents an emerging alternative with stronger contemporary UX.

Direct peers

• Easy Digital Downloads: A WordPress-native eCommerce plugin focused on digital product sales, overlapping directly with WP EasyCart's digital downloads use case (courses, software, media). Both serve SMB digital sellers on self-hosted WordPress with similar plugin architectures.
• Ecwid by Lightspeed: A SaaS shopping cart that integrates with WordPress (among other platforms), targeting the same SMB merchants with a similar ease-of-use pitch. Both compete for SMB merchants seeking turnkey eCommerce functionality.
• WooCommerce: The dominant WordPress eCommerce plugin (by Automattic), sharing the same WordPress-native shopping cart category with WP EasyCart. WP EasyCart actively competes for WooCommerce users via one-click migration importers, positioning itself as the simpler, bundled-feature alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubesupport.wpeasycart.com/video-tutorials
• Xx.com/wpeasycart
• Facebookfacebook.com/WordpressEasyCart
• LinkedInlinkedin.com/company/wp-easycart

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP EasyCart