Memberpress
MemberPress, operated by Caseproof, LLC, is a self-hosted WordPress membership plugin that lets SMB creators, coaches, and course builders monetize sites through subscriptions, courses, coaching, and community features. It sells via self-serve SaaS subscriptions with a 4.9% transaction-fee tier, plus Done-For-You services.
- Company typePrivate
- Founded2013
- HeadquartersCedar City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Memberpress does
MemberPress, operated by Caseproof, LLC and headquartered in Cedar City, Utah, is a WordPress-native membership plugin founded in 2013. The company sells an all-in-one platform that turns a WordPress website into a monetized business with memberships, online courses, coaching programs, online communities, and subscription billing. The core product is a self-hosted PHP plugin on MySQL that integrates with payment gateways (Stripe, PayPal, Square, Authorize.net) and is extended by a portfolio of add-on modules including ReadyLaunch (page builder), MemberPress Courses LMS, CoachKit (membership + coaching), ClubCircles (community forums), ClubDirectory (member profiles), Order Bumps, Corporate Accounts, Assignments, and Gifting. The platform also integrates with third-party marketing, CRM, analytics, and AI tools (ActiveCampaign, HubSpot, FluentCRM, Zoom, Zapier, MonsterInsights, OptinMonster, ChatGPT).
The company operates a product-led, self-serve go-to-market: customers purchase plans directly via memberpress.com or download from the WordPress plugin repository, with distribution leverage coming from recommended placement by Bluehost, WP Engine, GoDaddy, and WordPress influencers such as WPBeginner. Revenue is generated through annual software subscriptions (Launch plan and higher tiers), a 4.9% transaction fee on the entry-level Launch plan, and optional Done-For-You services including site development, maintenance, and mobile app builds. Target customers are SMBs and individual creators — course creators, coaches, community builders, bloggers, and small agencies — with an emerging B2B segment via Corporate Accounts for bulk team memberships.
Memberpress firmographics
Firmographics- Name
- Memberpress
- Legal name
- Caseproof, LLC
- Website
- https://memberpress.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MemberPress, operated by Caseproof, LLC, is a self-hosted WordPress membership plugin that lets SMB creators, coaches, and course builders monetize sites through subscriptions, courses, coaching, and community features. It sells via self-serve SaaS subscriptions with a 4.9% transaction-fee tier, plus Done-For-You services.
- Ownership category
- akta.pro rank
Memberpress industry classification
Industry- Product category
- Membership Plugin Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)
- akta.pro secondary industries
- Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Community Hosting & Membership Platforms (MPACAJAF)
Keywords
Where Memberpress is headquartered
LocationHeadquarters
- HQ city
- Cedar City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Memberpress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Annual or monthly subscription plans for WordPress plugin licensing, support, updates, and plugin downloads. Plans range from entry-level Launch (with transaction fees) to higher tiers that eliminate transaction fees. Renewal is automatic unless cancelled.
- Transaction Fees: Launch plan includes 4.9% transaction fee per successful payment processed through MemberPress. Higher-tier plans remove these fees. Additional transaction fees apply for expired/inactive licenses.
- Done For You (DFY) Services: Optional hands-off site development services including custom homepage design, plugin setup, membership configuration, course setup with quizzes, and ongoing maintenance services for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Launch Plan - Entry-level membership site solution |
| Subscription | Annual | Higher-tier plans - Reduced/eliminated transaction fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Memberpress product offering
Product offeringCore offering
MemberPress is an all-in-one WordPress membership plugin sold by Caseproof, LLC that turns WordPress websites into monetization platforms with memberships, online courses, coaching programs, community forums, and subscription billing. It provides no-code setup via the ReadyLaunch page builder and integrates with Stripe, PayPal, Square, and other gateways for recurring payments and content access control.
Product overview
MemberPress is an all-in-one WordPress membership plugin that turns websites into complete business platforms for memberships, courses, coaching, communities, and payments. The core MemberPress plugin provides membership management, content access rules, paywalling, subscription billing, and payment gateway integrations (Stripe, PayPal, Square). It integrates with add-on modules including MemberPress Courses (LMS with drag-and-drop course builder, quizzes, assignments, gradebook), CoachKit™ (coaching platform with unlimited programs and cohort management), ClubCircles™ (community forums), ClubDirectory™ (member profiles and directories), ReadyLaunch™ (page builder), Order Bumps (checkout upsells), Corporate Accounts (B2B bulk sales), and Gifting. Additional integrations connect with ChatGPT for AI capabilities, Stripe Tax/TaxJar/Quaderno for automated tax calculations, and marketing automation platforms like ActiveCampaign, HubSpot, and FluentCRM.
Differentiator
Problem solved
Functional benefit
Brands
- ReadyLaunch: Built-in page maker for creating professional, mobile-responsive landing pages without coding skills.
- ClubCircles
- ClubDirectory
- CoachKit
Products and services
- MemberPress Core Plugin The flagship WordPress membership plugin that enables website owners to monetize their sites with paywalled content, content dripping, subscription billing, custom checkouts, and member-only dashboards. Sold via tiered annual subscriptions targeting SMB creators, educators, and small businesses.
- MemberPress Courses LMS Learning management system add-on that lets course creators build online curricula with lessons, quizzes, assignments, and grading inside the MemberPress ecosystem. Targets educators and course-selling SMBs.
- CoachKit Coaching platform add-on combining membership and coaching features in a single WordPress plugin, enabling personalized programs, cohort management, and recurring revenue for coaching businesses.
- ClubCircles Community forum add-on providing unlimited member forums for posting updates, collaboration, and chat inside MemberPress-powered membership sites. Targets community builders and creators.
- ClubDirectory Member directory and profile add-on that adds searchable directories and rich profiles for networking inside MemberPress-powered communities.
- ReadyLaunch No-code page builder for creating professional mobile-responsive membership site pages, including checkout, account, pricing, and thank you pages. Reduces site setup time to under a day.
- Order Bumps Checkout optimization add-on that allows sellers to offer additional products, services, or upgrades at checkout to increase average order value.
- Corporate Accounts B2B add-on that enables bulk membership sales to organizations with parent and sub-account management for teams and organizational billing.
- MemberPress Assignments Assignment submission add-on supporting essays, images, audio, video, and digital project submissions for course-based learning.
- MemberPress Gifting Gift membership add-on that enables purchasers to buy memberships as gifts for others with automated delivery.
- ChatGPT Integration AI-powered integration add-on enabling ChatGPT capabilities for content generation and automation inside MemberPress membership sites.
- Done For You (DFY) Services Premium hands-on services offering custom homepage design, plugin and membership setup, course setup with quizzes, mobile app development, and ongoing maintenance for an additional fee. Targets SMB customers who prefer hands-off implementation.
Quantifiable outcome
- Site can be set up and sale-ready in under a day with ReadyLaunch
- +1 more outcomes
Companies that use Memberpress
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Memberpress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature9 records
Memberpress partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- StripecorePrimary payment gateway integration enabling credit card processing, Apple Pay, Google Wallet, and digital wallet payments. Stripe processes all major payment methods and currencies.
- PayPalcoreMajor payment gateway integration for PayPal payments, including PayPal Complete Payments gateway added in recent update.
- SquarecoreOfficial Square payment gateway integration for in-person and online payments, including subscription support.
- BluehostcoreRecommended web hosting partner that promotes MemberPress to their customer base and includes WordPress installation support.
- WP EnginecoreRecommended managed WordPress hosting partner for MemberPress users.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Memberpress competitors and assessment
Company assessmentBroad incumbents
- Thinkific: SaaS course and membership platform serving creators and SMBs. Comparable on the course/membership monetization use case MemberPress serves, though hosted rather than plugin-based.
- Patreon: Subscription/patronage platform for creators. Named in MemberPress comparison pages; competes for creators who want membership-style recurring revenue without building their own site.
- Teachable: Established hosted course-creation platform with subscription and membership tiers. Named in MemberPress comparison content; competes for course-creator spend but is not WordPress-native.
- Kajabi: All-in-one SaaS platform bundling courses, memberships, coaching, and community. MemberPress explicitly compares against Kajabi in its marketing; Kajabi is the most-funded bundled alternative for creators moving off WordPress.
Direct peers
- Restrict Content Pro: WordPress membership plugin from the same creator-economy ecosystem, offering paid content access and subscription management. Comparable in scale, target customer, and pricing model.
- LearnDash: WordPress LMS plugin that overlaps directly with MemberPress Courses. Competes for the same course-creator segment on WordPress and is commonly listed alongside MemberPress in head-to-head comparisons.
- Podia: All-in-one creator platform offering courses, memberships, digital downloads, and community. Closely comparable in feature surface and target SMB creator audience; explicit MemberPress competitor in their marketing.
- Paid Memberships Pro: Direct WordPress membership plugin competitor offering subscription billing, content restriction, and member management. Most analogous alternative in the same WordPress-native plugin category.
Emerging players
- Circle: Modern community hosting platform with courses and memberships add-ons. Competes with MemberPress's ClubCircles/ClubDirectory + paid access combination for community-led creators.
- Skool: Community-plus-courses platform that has grown rapidly by emphasizing community-driven membership experiences. Direct substitute for MemberPress's ClubCircles + Courses bundle for creators prioritizing community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Memberpress social profiles
Digital presenceMemberpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memberpress leadership team
Management profileNumber of profiles
Profiles1 record
Memberpress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memberpress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memberpress
What does Memberpress do?
MemberPress is an all-in-one WordPress membership plugin sold by Caseproof, LLC that turns WordPress websites into monetization platforms with memberships, online courses, coaching programs, community forums, and subscription billing. It provides no-code setup via the ReadyLaunch page builder and integrates with Stripe, PayPal, Square, and other gateways for recurring payments and content access control.
Is Memberpress a public or private company?
Memberpress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Memberpress founded?
Memberpress was founded in 2013. It employs 11 to 50 people.
Where is Memberpress based?
Memberpress is headquartered in Cedar City, United States, in the North America region.
How does Memberpress make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are transaction Fees and done For You (DFY) Services.
Who are Memberpress's main competitors?
Broad incumbents on record are Thinkific, Patreon, Teachable and Kajabi. Direct peers are Restrict Content Pro, LearnDash, Podia and Paid Memberships Pro. Emerging players are Circle and Skool.
Does Memberpress have an API?
No public API is recorded for Memberpress.
What industry is Memberpress in?
Memberpress's product category is Membership Plugin Software. Its primary akta.pro industry code is BPAMAJAO, Fan Communities & Subscription Content Platforms (Membership/Patronage), with a secondary code of MPACABAF, Fan Membership, Subscriptions & Patronage Platforms. Its NAICS code is 518 and its SIC code is 7370.