Bayern Park

What Bayern Park does

Bayern-Park Freizeitparadies GmbH is a privately held, family-owned regional amusement and leisure park located in Reisbach, Lower Bavaria, Germany, founded in 1991 (originally as Vilstaler Wildpark) and operating 360+ days per year under managing director Silke Holzner. The park spans a single site anchored by more than 22 major attractions, including the Gerstlauer X-Car catapult launch coaster Freischütz (0–80 km/h in 2.3 seconds, 483 m track, 4 inversions, 4.4 g), the 109 m Voltrum free-fall tower (marketed as South Germany's tallest), the family coaster FirleFranz, a 600 m Wildwasser-Rafting white-water ride, a Twinbob-Rodelbahn alpine toboggan run, and the indoor venue Burg Fellbach. Complementing the rides are a wildlife park with 15+ species, an electric-powered paddle steamer (Raddampfer) carrying 40 passengers, a hand-built Baroque church (Patrona Bavariae), a replica Neuschwanstein Castle setting with a King Ludwig II. character, the Olymp der Tiere ~1 km nature trail, and 16+ F&B outlets under brands such as Bachschänke, Hofstadl, and Ladestation VOLTRUM.

The business model is a classic destination leisure venue, monetizing a one-time per-day gate admission (sold via shop.bayern-park.de and at the park), recurring revenue through photo-personalized, non-transferable season passes, ancillary per-transaction spend across F&B, souvenirs, paid micro-attractions (e.g., €0.50 Elektromotorräder rides, coin-operated shooting gallery), corporate and group packages (conferences, Christmas parties, school excursions, birthday parties), and affiliate commissions on Travelcircus hotel+ticket bundles marketed through a network of eight partner hotels within 6–23 km of the park. Go-to-market is direct-to-consumer and strongly regional: customers are primarily Bavarian/DACH families, schools, and corporate groups acquired through the company's website, an email newsletter (Brevo), Instagram/Facebook/TikTok/YouTube channels, a tiered influencer program, press releases, and seasonal event branding such as Sternenkrieger- & Fantasy-Treffen, Weiß-Blaue Albtraumnächte (Halloween), and Adventszauber (Christmas market).

Customer segments are deliberately diversified across Families with Children (primary), Thrill-Seekers/Adrenaline Enthusiasts, School Groups/Educational Visitors, and Corporate & Group Event Organizers. Pricing for day tickets and season passes is not publicly disclosed on the website; the only published unit price is €0.50 per Elektromotorräder ride. There are no subsidiaries, no external investors, and no disclosed financial figures.

Name

Bayern Park

Legal name

Bayern-Park Freizeitparadies GmbH

Website

https://bayern-park.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Bayern-Park Freizeitparadies GmbH is a privately held, family-owned regional amusement park in Reisbach, Lower Bavaria, founded 1991, serving Bavarian and DACH families, school groups, and corporate clients with 22+ thrill and family rides, a wildlife park, themed dining, and seasonal event programming.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (71219), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA)

Keywords

• Family amusement park
• Thrill ride attractions
• Wildlife park experiences
• Themed entertainment destination
• Corporate event venue

Headquarters

HQ city

Reisbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Park Admission Tickets: Bayern Park charges admission fees for entry to the park. Tickets are sold online through shop.bayern-park.de and at the gate. Same-day entry only; season cards are personalized with photos and non-transferable.
2. Gastronomy & Catering: The park operates 16+ food and beverage outlets including the Bachschänke, Cafe Hofstadl, SB-Restaurant Hofstadl, Biergarten Burg Fellbach, Backstüberl, Durch-a-nand, Imbiss mit Biergarten, Twinbob Imbiss, Raftingkiosk, Freischütz Souvenir (with M&M's counter and ice cream), Slush Eis, Ice'N'Go (two locations), and the VOLTRUM burger/pizza outlet. Revenue is generated from per-transaction food and beverage sales.
3. Paid Attractions & Rides: Some attractions carry additional fees beyond park admission, such as the Elektromotorräder (electric motorbikes, €0.50 per ride) and the Schießanlage (shooting gallery, coin-operated).
4. Souvenirs & Merchandise: The Freischütz Souvenir shop sells themed merchandise including T-shirts, hoodies, cups, jewelry, magnets, M&M's, and ice cream. Other shops likely sell Bayern-Park branded items.
5. Season Passes: Bayern Park sells personalized season passes (Saisonkarten) that allow unlimited re-entry throughout the season. These are photo-personalized and scanned at each visit. The park also offers season pass benefits and cooperations.
6. Corporate Events & Group Bookings: The park offers facilities for corporate events, team building, Christmas parties (Weihnachtsfeiern), conferences (Tagungen), and group excursions for schools, clubs, and companies, generating revenue from venue rental and package bookings.
7. Hotel & Travel Packages: Bayern Park partners with Travelcircus for hotel + ticket package sales (affiliate/commission-based). The park also lists 8 partner hotels in the surrounding area offering accommodation packages for multi-day visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Bayern-Park operates a family leisure park (Freizeitpark) in Reisbach, Lower Bavaria, selling day admission, season passes, group bookings, dining, souvenirs, and corporate event services. The core product is unified park access (single ticket) covering 22+ attractions including the Gerstlauer Freischütz catapult coaster, 109m Voltrum free-fall tower, water rides, family rides, wildlife park with 15+ animal species, themed Bavarian landmarks, and 16+ gastronomy outlets.

Product overview

Bayern-Park is a family-oriented leisure park (Freizeitpark) featuring over 100 attractions across thrill rides, water rides, family rides, wildlife experiences, and indoor entertainment. The park operates on a single unified destination model with ticketed entry, offering diverse attractions including roller coasters (Freischütz launch coaster, FirleFranz family coaster), thrill rides (Voltrum free-fall tower), water attractions (Wildwasser-Rafting), wildlife park, themed dining experiences, indoor entertainment venue (Burg Fellbach), seasonal events (Sternenkrieger fantasy convention, Halloween Albtraumnächte, Christmas Adventszauber), and group/corporate event services. The park also partners with regional hotels for overnight accommodations and offers annual season passes for repeat visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Freischütz (Katapultachterbahn / launch coaster) Gerstlauer X-Car catapult coaster that accelerates riders from 0 to 80 km/h in 2.3 seconds via magnetic linear motor technology, traverses 483 meters of track with 4 inversions (Inside Top Hat, Looping, Heartline Rolls) and reaches up to 4.4g, thematized after Carl Maria von Weber's opera 'Der Freischütz'. For ages 8-99, minimum height 140 cm.
• Voltrum (South Germany's tallest free-fall tower) 109-meter free-fall tower — South Germany's tallest — dropping riders at the adjacent Ladestation VOLTRUM charging station / gastro outlet. For ages 10-99, minimum height 140 cm.
• Duell der Adler (Sky Fly) Gerstlauer Sky Fly ride themed as an eagle's aerie taking 12 passengers up into the air; riders control rotation via wing levers to perform multiple somersaults, with a monitor at exit showing somersault count. For ages 7-99, minimum height 125 cm.
• FirleFranz (family roller coaster) Family roller coaster themed around the park's mascot Franz-Xaver with wooden theming. For ages 3-99, minimum height 90 cm.
• Wildwasser-Rafting Mining-themed white water rafting attraction with a 600-meter track, rapids, and waterfall, lasting approximately 6 minutes. For ages 4-99, minimum height 100 cm.
• Schweinchenbahn (piggy train) Classic children's railway ride featuring five pig-themed cars, in continuous operation since 1991. For ages 1-8.
• HehnaHutschn (giant swing) Giant swing ride accommodating up to 16 people, with a chicken-themed waiting area. For ages 3-99, minimum height 90 cm.
• Fürstenwalzer New Bayern-Park ride launched for Pentecost 2026, suitable for ages 4-99 with a minimum height of 100 cm.
• Raddampfer (electric paddle steamer) 12-meter electric paddle steamer (built 1995) powered by two electric motors, weighing 7,000 kg with 40cm draft, carrying up to 40 passengers on tours past replicas of Neuschwanstein Castle, St. Bartholomä, and Linderhof.
• Burg Fellbach (indoor entertainment venue) Year-round indoor entertainment venue housing Stadlgaudi 4D, climbing wall, Luna Loop, Star-Shuttle, Kometschaukel, Burggefecht, and the Kleinkinderbereich (toddler area).
• Barockkirche Patrona Bavariae Full-scale replica baroque church featuring hand-painted frescoes, crystal chandeliers, hand-carved saints, wood ornaments, an organ on the choir loft, seating up to 50 people. Open daily for tours and hosts weddings, mass, and a monthly musical rosary in winter.
• Tierische Entdeckungstour (animal discovery tour) Guided tour led by gamekeeper 'Wildhüter Gustl' featuring animal petting and feeding of goats and sheep.
• Saisonkarte (annual season pass) Photo-personalized annual season pass providing unlimited park access throughout the operating season, scanned at each visit, non-transferable, plus partner benefits and cooperations.
• Übernachtung (partner hotel accommodation packages) Multi-day visit packages combining park admission with overnight stays at eight partner hotels within 6-23 km of the park, including Landhotel Schlappinger Hof, Ferienapartments Hotel Nebauer, Landgasthof Hotel Baumgartner, Apfelbeck, Vilstaler Hof, Schlossparkhotel Mariakirchen, Räucherhansl, and Zum Späth.
• Tagungen, Events & Weihnachtsfeier (corporate events) Corporate event hosting including meetings, team events and Christmas parties held within the park, with venue rental and tailored group packages.
• Gruppenangebote (school, club and corporate group bookings) Dedicated group excursion packages with special group rates for schools, clubs, companies and other organizations, booked through the group's registration page.
• Geburtstagsfeiern (children's birthday party packages) Birthday celebration packages for children held within the park.
• Sternenkrieger- & Fantasy-Treffen (annual fantasy convention) Annual Star Wars and fantasy convention featuring appearances by characters from film and television, scheduled for August 8-9, 2026 (22nd edition).
• Weiß-Blaue Albtraumnächte (Halloween event) Halloween event with scare actors and themed entertainment, operating October 9-11, 16-18, 23-25 and 30-31, 2026.
• Adventszauber (Christmas market) Christmas market event held on weekends from Friday to Sunday during December.
• Wildpark/Tiergehege (wildlife park with Olymp der Tiere nature trail) Wildlife park housing 15+ species including Barbary macaques, Japanese Sika deer, red deer, fallow deer, White Hubertus deer, chamois, Cameroun sheep, dwarf goats, mini ponies, dwarf donkeys, Patagonian maras, and Bennett-wallabies, plus the Olymp der Tiere nature trail (~1 km, 16 stations).
• Gastronomie (park dining services) Multiple on-site food and beverage outlets including Bachschänke, Cafe Hofstadl, SB-Restaurant Hofstadl, Biergarten Burg Fellbach, Backstüberl, Durch-a-nand, Imbiss mit Biergarten, Twinbob Imbiss, Raftingkiosk, Freischütz Souvenir, Slush Eis, Ice'N'Go, Donutstand, Kiosk Wasserspielplatz, and Ladestation VOLTRUM burger/pizza outlet.
• Schloss mit König Ludwig II. (Neuschwanstein replica) Replica of Neuschwanstein Castle with hourly character appearances by King Ludwig II., set within a park and lake environment.

Quantifiable outcome

• Süddeutschlands höchster Freifallturm (South Germany's highest free-fall tower) at 109 meters
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• TravelcircusminorChannel Partner/ Reseller/ DistributorTravelcircus is an online travel platform offering bundled hotel + ticket packages for Bayern Park. The partnership enables visitors from farther away to book combined accommodation and park entry, expanding Bayern Park's reach beyond day-trip visitors. Commission-based affiliate arrangement tracked via UTM parameters (travelcircus-affiliate).
• Landhotel Schlappinger HofminorChannel Partner/ Reseller/ DistributorFamily-run hotel in Reisbach, 6 km from Bayern Park. Offers rooms with regional cuisine and Bavarian hospitality. Partner hotel for multi-day visitors. Phone: 08734/92110.
• Ferienapartments Hotel NebauerminorChannel Partner/ Reseller/ DistributorModern apartments in Frontenhausen, 11 km from Bayern Park. Stylish apartments with kitchens for 2–4 persons, accessible by elevator. Partner for extended-stay visitors. Phone: +49 8732 938 68 49.
• Landgasthof Hotel BaumgartnerminorChannel Partner/ Reseller/ DistributorFamily-run Gasthof in Marklkofen offering comfortable rooms and regional Bavarian cuisine. Part of the partner hotel network for Bayern Park visitors.
• Landgasthof Hotel ApfelbeckminorChannel Partner/ Reseller/ DistributorTraditional family-run Gasthof in Mamming, 19 km from Bayern Park. Features Bavarian ambiance, family rooms, children's playground, and game room. Ideal for families visiting the park.
• Landgasthof Hotel Vilstaler HofminorChannel Partner/ Reseller/ DistributorTraditional family-run Landgasthof & Hotel in Landau an der Isar, 15 km from the park. Offers hearty Bavarian cuisine, comfortable rooms, and family-friendly atmosphere.
• Schlossparkhotel MariakirchenminorChannel Partner/ Reseller/ DistributorHistoric castle hotel in Arnstorf, 22 km from Bayern Park. Combines historic charm with modern comfort. Features beer garden, house brewery, and relaxing park grounds. Ideal for couples and families seeking a premium experience.
• Landgasthof Hotel RäucherhanslminorChannel Partner/ Reseller/ DistributorTraditional family-run hotel in Loiching, 23 km from Bayern Park. Features Bavarian cuisine, Biergarten, restaurant, and Pub. Rich breakfast included. Popular for extended family outings to the park.
• Landgasthof Pension Zum SpäthminorChannel Partner/ Reseller/ DistributorTraditional family-run Gasthof in Reisbach, 9 km from Bayern Park. Offers comfortable rooms and regional Bavarian cuisine. Closest partner hotel to the park.
• All-Inkl (ALL-INKL.COM – Neue Medien Münnich)coreTechnology or IntegrationBayern Park's website is hosted by All-Inkl, a German web hosting provider. All-Inkl provides the technical infrastructure for the bayern-park.com website, including server hosting and related services. A data processing agreement (AVV) is in place per GDPR requirements.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationBrevo (formerly Sendinblue) provides newsletter email marketing services for Bayern Park. Handles newsletter subscription management, campaign delivery, and subscriber analytics. Server-side data is stored on Brevo's servers in Germany per GDPR.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movie Park Germany: German theme park in Bottrop with thrill coasters and family attractions, operated by Parques Reunidos. Directly comparable on thrill-ride positioning and DACH family-day-trip catchment, though without Bayern Park's wildlife component.
• Hansa-Park: Independent family-run German amusement park in Schleswig-Holstein with roller coasters, themed areas, and seasonal events. Directly comparable as a mid-sized, privately-held regional German park targeting families.
• Toverland: Independent Dutch theme park with thrill rides, family attractions, and indoor entertainment. Comparable as a mid-sized, independently-operated European regional park targeting families and thrill-seekers.
• LEGOLAND Deutschland: Family-focused theme park in Günzburg with Merlin Entertainments backing. Directly comparable on family-day-trip positioning for the same Bavarian/Southern German catchment, though IP-driven rather than wildlife- and regional-themed.
• Serengeti Park Hodenhagen: German wildlife-and-rides hybrid park combining safari-style animal enclosures with thrill rides. Most direct comparable to Bayern Park's wildlife park + roller-coaster + themed architecture mix, and serves the same DACH family-day-trip market.
• Freizeitpark Plohn: Smaller German regional theme park in Saxony with a mix of thrill rides and family attractions. Comparable on size and positioning as an independent, family-oriented regional park competing for the same German family-day-trip segment.
• Tripsdrill: Family-owned German amusement park near Stuttgart with a similar mix of thrill coasters, nature/wildlife experiences, and themed hospitality. Highly comparable on ownership structure, regional catchment, and family-positioning.

Broad incumbents

• Efteling: Large Dutch theme park with themed fairy-tale lands, thrill rides, and on-site resort hotels. Comparable on the family-thrill-theming formula and European family-tourism catchment, though at substantially greater scale and with adjacent overnight accommodation.
• Europa-Park: Germany's largest theme park, located in Rust. Overlaps with Bayern Park's thrill-coaster + family positioning but operates at a vastly larger scale, with on-site hotels and an attached resort ecosystem Bayern Park cannot match.
• Phantasialand: Major destination theme park near Cologne with high-thrill coasters and themed lands. Competes for the same German family demographic but operates at significantly larger scale, higher capex, and broader geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bayern_park
• Facebookfacebook.com/bayernpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayern Park