Retencon
Retencon AG is a Munich-based HR consulting and events firm that helps medium-to-large German companies improve employee retention through Sparrings workshops, regional HR-Kompetenzforen networking events, and a Best Select partner referral service.
- Company typePrivate
- Founded2013
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Retencon does
Retencon AG is a Munich-based HR consulting and events firm that supports German companies with employee retention management. The company was founded around 2013 and operates as a privately held Aktiengesellschaft with 11-50 employees, organized around three core offerings: Sparrings (project-based consulting workshops such as Retention Management Reports, STANDORTBESTIMMUNG, Corporate Leadership, Benefits/Values/Culture, and BGM/BEM assessments), HR-Kompetenzforen (regional networking events for HR practitioners held across multiple German regions including Munich, Augsburg, Ulm, Rosenheim, Regensburg, Würzburg, Allgäu and Traunstein/Chiemgau), and Best Select (a referral service to vetted solution partners).
The business has no proprietary technology platform; service delivery is built on human facilitation, peer-to-peer exchange, stakeholder interviews, and practitioner benchmarking drawn from 150+ annual conversations with companies and HR professionals. Revenue is generated through event ticket sales (Early Bird EUR 169, Partner/Vorzugspreis EUR 159, Standard EUR 199, all plus 19% VAT) and quote-based consulting engagements sold via direct inquiry.
Retencon's go-to-market is event-driven and relationship-based, targeting HR decision-makers at medium-to-large German companies. The company maintains a KOMPETENZPARTNER ecosystem of roughly ten named partners (Barmenia Gothaer, Benefiteria, EGYM, Steelcase, TIMEPARTNER, Workflex, PWWL, Scheidtweiler Strategie, CPP, OVB) that co-present at events and feed the Best Select referrals. Named customers span healthcare (Kliniken Dr. Erler), electronics/test (COHU), retail (Ratisbona, Fressnapf), water technology (Xylem), and manufacturing (Schwegler Werkzeugfabrik), and the firm reports more than 4,000 participants across 100+ forums since inception.
Retencon firmographics
Firmographics- Name
- Retencon
- Legal name
- RETENCON AG
- Website
- https://retencon.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Retencon AG is a Munich-based HR consulting and events firm that helps medium-to-large German companies improve employee retention through Sparrings workshops, regional HR-Kompetenzforen networking events, and a Best Select partner referral service.
- Ownership category
- akta.pro rank
Retencon industry classification
Industry- Product category
- HR Consulting Services
- NAICS
- Human Resources Consulting Services (541612), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Membership Organizations (8600)
- akta.pro primary industry
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG)
Keywords
Where Retencon is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Retencon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Tickets: RETENCON generates revenue through ticket sales for HR-Kompetenzforen events. Pricing includes Early Bird (169 EUR), Standard (199 EUR), and Partner/Vorzugspreis (159 EUR) tiers, all plus VAT. Events are held in different German regions with varying topics.
- Consulting Services (Sparrings): The company offers consulting engagements including Benefits, Values & Culture assessments, Retention Management Reports, Corporate Leadership programs, and Occupational Health Management (BGM/BEM) analysis. Services are priced based on scope and delivered as project-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird Ticket - Reduced price for early registration |
| One time/ perpetual license | Pay-as-you-go | Standard Ticket - Regular admission price |
| One time/ perpetual license | Pay-as-you-go | Partner/Vorzugspreis - Discounted rate for competency partner customers |
| Other | Multi-year contract | Consulting/Sparring Services - Custom project pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Retencon product offering
Product offeringCore offering
Retencon AG sells HR retention management consulting and regional HR professional networking services. Its core paid offerings are Sparrings (interactive consulting workshops on retention, culture, leadership, and benefits) and HR-Kompetenzforen (ticketed regional events for HR peer exchange), supplemented by Best Select, a curated matchmaking service connecting client companies with vetted solution partners.
Product overview
Retencon AG offers a portfolio of consulting and networking services focused on HR retention management and employee retention. The core offerings include: Sparrings (interactive consulting workshops for retention strategy development), HR-Kompetenzforen (regional networking events for HR professionals), and Best Select (partner network connecting clients with vetted HR solution providers). Consulting deliverables include Retention Management Reports, STANDORTBESTIMMUNG assessments, Corporate Leadership consulting, Betriebliches Gesundheitsmanagement (BGM), and Benefits/Values/Culture assessments. Supplementary offerings include HR webinars and a newsletter. The company operates primarily in the German-speaking market (DACH region) with a network of competence partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Sparrings Quote-based, project-style consulting engagements for corporate HR departments covering retention management, culture and values, leadership, and benefits assessments; delivered as workshop-driven Sparrings such as STANDORTBESTIMMUNG, Retention Management Report, Corporate Leadership, BGM/BEM, and Benefits/Values/Culture modules.
- HR-Kompetenzforen (HRKF) Ticketed regional networking and peer-exchange events for HR professionals, sold at Early Bird (EUR 169), Standard (EUR 199), and Partner/Vorzugspreis (EUR 159) tiers plus 19% VAT, designed to build regional HR communities and feed Retencon's Sparring pipeline.
- Best Select Curated matchmaking service that connects client companies with Retencon's vetted Kompetenzpartner network (insurance, benefits, health, legal, workspace, recruiting) for organizational and personnel development needs.
- HR-Webinare Online webinar-style content on HR topics hosted on Retencon's YouTube channel, used for top-of-funnel thought leadership and brand awareness among HR professionals.
Quantifiable outcome
- Cost savings through reduced turnover: Average vacancy costs EUR 29,000; 3x factor for specialists/executives
- +1 more outcomes
Companies that use Retencon
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Retencon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Retencon partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Barmenia GothaercoreInsurance provider and competency partner supporting HR events. Provides expert presentations on occupational health management and company benefits.
- Benefiteria GmbHcorePartner providing occupational health management and benefits solutions. Co-presents at HR forums on health and safety topics.
- CPPminorPartner supporting HR events with expert presentations on occupational health and company benefits.
- Scheidtweiler StrategiecoreStrategic consulting partner specializing in organization, leadership, and communication. Provides thought leadership content and blog articles on organizational development.
- EGYMcoreCorporate fitness and health platform (EGYM WELLPASS) providing presentations on workplace health management at HR forums.
- PWWL RechtsanwältecoreLegal counsel partner providing expert presentations on employment law topics including cross-border assignments and HR legal challenges.
- SteelcaseminorWorkspace solutions provider and event host. Provides venue for Munich events (Brienner Str. 42) and presentations on workplace design.
- TIMEPARTNERcoreStaffing and recruiting partner. Co-organizes events and provides expert presentations on demographic change and recruiting trends.
- WorkflexcoreCompliance and HR solutions partner providing expert presentations on cross-border employee assignments and international HR compliance.
- OVB (Employer Branding)minorEmployer branding and recruiting partner providing presentations on recruiting strategies and demographic change.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Retencon competitors and assessment
Company assessmentDirect peers
- Kienbaum: German HR consulting firm offering HR strategy, leadership advisory, and organizational development. Competes for the same HR decision-maker buyers as RETENCON in the DACH market.
- hkp/// group: German HR consulting firm specializing in compensation, governance, and HR strategy. Closely comparable to RETENCON as a specialized HR advisory serving DACH enterprises with similar buyer profiles.
- Gallup: Global employee engagement and retention research/consulting firm with strong DACH presence. Directly overlaps with RETENCON's retention management and employee engagement focus.
Broad incumbents
- Mercer: Global HR consulting division of Marsh McLennan covering talent, health, retirement, and M&A. Competes with RETENCON on enterprise HR advisory engagements but at significantly larger scale.
- Willis Towers Watson: Global advisory firm with HR consulting, talent, and rewards practices. Competes for the same large-enterprise HR decision-makers as RETENCON but offers a much broader portfolio.
- Hays: Global recruiting and workforce solutions firm with HR consulting practices in Germany. Adjacent to RETENCON's HR peer community and recruiting themes.
- Korn Ferry: Global organizational consulting firm with HR strategy, leadership development, and rewards practices. Overlaps with RETENCON's Corporate Leadership and Benefits/Values work at the enterprise end.
Regional players
- Amadeus FiRe: German specialist in HR services, recruiting, and temporary staffing. A German HR services peer with comparable buyer base but focused on permanent/temp placement rather than retention consulting.
Emerging players
- Personio: Munich-based HR technology platform for SMBs and mid-market. Targets the same German HR decision-maker buyer as RETENCON but via software rather than events/consulting.
Others
- Lufthansa Industry Solutions: German IT and HR consulting arm serving enterprise clients. An indirect competitor for HR transformation projects in the DACH enterprise market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Retencon social profiles
Digital presenceRetencon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retencon leadership team
Management profileNumber of profiles
Profiles2 records
Retencon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retencon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retencon
What does Retencon do?
Retencon AG sells HR retention management consulting and regional HR professional networking services. Its core paid offerings are Sparrings (interactive consulting workshops on retention, culture, leadership, and benefits) and HR-Kompetenzforen (ticketed regional events for HR peer exchange), supplemented by Best Select, a curated matchmaking service connecting client companies with vetted solution partners.
Is Retencon a public or private company?
Retencon is a private company. It is classified as unknown and is currently operating.
When was Retencon founded?
Retencon was founded in 2013. It employs 11 to 50 people.
Where is Retencon based?
Retencon is headquartered in Munich, Germany, in the Europe region.
How does Retencon make money?
Two revenue lines are on record. Event Tickets are the primary driver. The others are consulting Services (Sparrings).
Who are Retencon's main competitors?
Direct peers on record are Kienbaum, hkp/// group and Gallup. Broad incumbents are Mercer, Willis Towers Watson, Hays and Korn Ferry. Amadeus FiRe is listed as a regional player. Personio is listed as an emerging player. Lufthansa Industry Solutions is listed as an others.
Does Retencon have an API?
No public API is recorded for Retencon.
What industry is Retencon in?
Retencon's product category is HR Consulting Services. Its primary akta.pro industry code is BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 541612 and its SIC code is 8742.