Charters Estate Agents

What Charters Estate Agents does

Charters Estate Agents is a UK-based, privately held residential estate and letting agency operating across South East England. Founded in 2009 and headquartered in Ford, the company runs 20+ physical branch offices spanning Hampshire, Surrey, West Sussex, and East Sussex, with coverage in Brighton, Hove, Kemptown, Worthing, Southampton, Portsmouth, Winchester, Farnham, Fleet, Romsey, Chandlers Ford, and surrounding towns. It is part of the Lomond group, a UK property consolidator. Core services are residential property sales, lettings, and ongoing property management, delivered through a hybrid in-branch and online model. Ancillary services include mortgage advice via a partnership with Mortgage Decisions, conveyancing and mover services, auction, land and new homes, furnishing solutions, and a dedicated student lettings sub-brand. Customer segments span individual homeowners, landlords, tenants, student renters, and small-scale property investors.

The business operates a standard property listing website with two proprietary customer-facing platforms: MyMove, an account system for property search, saved listings, and email alerts, and Propertycloud, a landlord portal for managing rental properties digitally. There is no public API, no developer integrations, and no AI/ML capabilities disclosed. Technology is best characterised as a conventional multi-branch estate agency platform — search, listings, valuations, and account management — with marketing channels spanning Facebook, LinkedIn, Instagram, TikTok, SEO-driven area guides, and email alerts.

Charters earns revenue through three streams: (1) property sales commission on successful transactions; (2) recurring fees from lettings and ongoing property management for landlords; and (3) ancillary referral and partnership income from mortgages, conveyancing, and furnishing services. Commission rates and fees are not publicly disclosed. The company is regulated via memberships with TSI, ARLA, and NAEA, and operates as a private limited company registered in England (Charters Estate Agents Limited, company number 06758915).

Name

Charters Estate Agents

Legal name

Charters Estate Agents Limited

Website

https://chartersestateagents.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Charters Estate Agents is a UK residential estate and letting agency operating 20+ branches across South East England, offering property sales, lettings, property management, and ancillary services to homeowners, landlords, tenants, and investors as part of the Lomond group.

Ownership category

akta.pro rank

Product category

Residential Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential estate agency
• Property lettings
• Property management
• Mortgage brokering
• Property marketing

Headquarters

HQ city

Ford

HQ country

United Kingdom

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based fees earned on successful property sales transactions. Agents handle the entire sales process from valuation through to completion.
2. Lettings and Rental Management: Fees earned from landlords for finding tenants and ongoing property management services, including tenant placement and rent collection.
3. Ancillary Property Services: Referral fees and partnerships from related services including mortgages, conveyancing, and furnishing solutions offered to buyers, sellers, landlords, and tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Charters Estate Agents provides residential property sales, lettings and property management services across South East England via 20+ branch offices and an online property portal. The company also offers ancillary services including mortgages (through Mortgage Decisions), conveyancing, auction, land and new homes, property marketing, furnishing solutions and student lettings, supported by its MyMove account platform and Propertycloud landlord portal.

Product overview

Charters Estate Agents operates as a traditional full-service estate and letting agency serving South East England, particularly Hampshire, Surrey, Brighton, and Worthing. The core offering consists of residential property sales and lettings services delivered through 20+ physical branch offices. Supporting services include mortgages (via Mortgage Decisions partnership), conveyancing, furnishing solutions, auction, land and new homes, marketing, and student lettings. Digital features include MyMove (property search and alert management), Propertycloud (landlord portal), and online calculators for mortgages and stamp duty. The company is part of Lomond and holds regulatory memberships with TSI, ARLA, and NAEA.

Differentiator

Problem solved

Functional benefit

Brands

• Charters Students: Student lettings service for university towns including Brighton and Southampton
• MyMove
• Propertycloud

Products and services

• Residential Property Sales Estate agency service for homeowners selling residential property across Hampshire, Surrey, Brighton and Worthing. Includes property valuation, marketing, viewings and progression through to completion.
• Lettings and Residential Property Management Service for landlords covering tenant sourcing, property management, maintenance coordination and rent collection across South East England.
• Mortgage Broking (via Mortgage Decisions) Mortgage and protection advice service for property buyers and sellers, supplied through referral partnership with Mortgage Decisions to give clients access to a broad lender panel.
• Conveyancing and Mover Essentials Conveyancing, surveys and moving-related legal services packaged for property buyers and sellers using Charters.
• Property Auction Service Property auction services for sellers seeking an alternative, time-definite sale method for their property.
• Land and New Homes Sales of new-build homes and advisory services for land purchase transactions across the South.
• Property Marketing Services Professional marketing services for property listings, including photography, virtual tours and distribution across multiple advertising channels.
• Furnishing Solutions Furniture and furnishing packages for landlords to prepare rental properties for incoming tenants.
• Student Lettings (Charters Students) Specialist rental service for students seeking shared accommodation near universities in Brighton, Southampton and other university areas, including bills-inclusive options.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mortgage DecisionscoreGTM or Marketing PartnerCharters works with Mortgage Decisions to provide mortgage advice services to clients. Mortgage Decisions has access to over 12,000 mortgages from 90+ lenders, offering clients expert mortgage and protection advice. This partnership enables Charters to offer comprehensive financial services to property buyers and sellers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Winkworth: Franchise-based UK estate and letting agency with strong London and South East coverage. Competes for the same residential sales and lettings mandates with a comparable branch-led service model.
• Hamptons International: National estate and letting agent with strong coverage in the South of England, including Hampshire, Surrey, and Sussex. Direct overlap in target customer (homeowners, landlords, tenants) and service mix (sales, lettings, property management).
• Romans Estate Agents: Regional estate and letting agent with strong presence across the South of England, including Hampshire, Surrey, Berkshire, and the M3 corridor. Overlaps directly with Charters in target geography, customer base (homeowners, landlords, tenants), and service offering (sales, lettings, mortgages, auctions).
• Foxtons: London-centric estate and letting agency with a branch network covering prime South East commuter belts. Competes head-to-head with Charters in Surrey, Brighton, and surrounding markets for sales, lettings, and property management mandates.
• Cubitt & West: Regional estate agency covering Sussex, Surrey, and Kent, owned by the Connells Group. Direct competitor in the same South East geographies Charters serves, offering similar sales, lettings, and mortgage services.
• Hunters Property Group: UK-wide network of estate and letting agents with franchise branches in the South East. Offers a similar full-service sales, lettings, and mortgage proposition to Charters across overlapping geographies.

Broad incumbents

• Savills: Global real estate services firm with a strong UK residential agency arm covering London and the South East. Competes for higher-value sales mandates in the same markets and offers a broader portfolio of advisory services than Charters.
• Knight Frank: International residential and commercial property advisor with extensive UK network including the South East. Competes at the upper end of the same markets for premium sales and lettings mandates.
• Connells Group: One of the largest UK estate agency groups with a national network spanning sales, lettings, and financial services. Direct competitor for residential sales and lettings mandates, with a much larger national footprint that can compete for the same South East customers.

Regional players

• Henry Adams Estate Agents: Independent estate and letting agent focused on Sussex, Hampshire, Surrey, and the wider South East. Closest geographic peer to Charters with a near-identical service offering (sales, lettings, property management) for the same homeowner and landlord base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChartersEstateA
• Facebookfacebook.com/ChartersEstateAgent
• LinkedInlinkedin.com/company/charters-estate-agents
• Instagraminstagram.com/chartersestatea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charters Estate Agents