What Maico Holding GmbH does

Maico Holding GmbH is the parent of Maico Elektroapparate-Fabrik GmbH, a German family-owned ventilation equipment manufacturer founded in 1928 and headquartered in Villingen-Schwenningen. The group employs 1,000+ people globally, of which 200+ sit at the Schwenningen production site, and operates across 31 countries on five continents, having shipped more than 10 million units historically across a catalog of 1,000+ products. Core product platforms include axial and centrifugal fans (including window, wall, duct, and roof variants), single-room and centralized heat-recovery ventilation units (CPP 60, WRG, RER), air-handling units for residential and commercial applications, kitchen extractor hoods, ATEX-certified fans for hazardous locations, and air purifiers (Luftreiniger) marketed to schools and kindergartens. Distinguishing technical features include proprietary convertible socket / click-system mounting for the ER EC family, NFC-enabled commissioning, and the MAICO@HOME app successor to air@home for residential control.

Maico commercializes exclusively through the specialist trade (Fachgroßhandel) wholesale channel, supported by EDI integration, an online partner catalog, and product configurators; the company highlights partnerships with e-masters GmbH and industry associations as channel reinforcement rather than pivoting to direct-to-installer or DTC e-commerce. End customers span residential property owners and developers, housing associations, commercial and industrial facilities, and institutional buyers (notably schools for air purification). Certifications relevant to revenue defense include ISO 9001 (held continuously since 1986), ATEX for explosion-proof product lines, plus DIN and VDE compliance across the European portfolio. Awards including the Iconic Award and German Design Award underwrite brand credibility in the installer and architect audience.

Revenue is not publicly disclosed and the company is privately held under family ownership; pricing mechanics operate at the SKU level through wholesale rather than disclosed subscription, usage-based, or enterprise-contract structures. The 2025 product cadence (ER EC with NFC, CPP 60, MAICO@HOME), the ATEX expansion, the air-purifier push into institutional buyers, and a 2025-2026 corporate design unification across international subsidiaries together indicate an offensive product-plus-brand posture rather than a defensive restructuring cycle. The principal data limitations are absent financial disclosure (revenue, margin, headcount growth rates) and no observed M&A, funding, or leadership-change signals in the input window.

Name

Maico Holding GmbH

Legal name

Maico Elektroapparate-Fabrik GmbH

Website

https://maico-ventilatoren.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Maico Holding GmbH is a German family-owned ventilation equipment manufacturer founded in 1928, producing fans, single-room and centralized heat-recovery ventilation, and ATEX-certified industrial fans for residential, commercial, and institutional customers via specialist trade wholesalers across 31 countries.

Ownership category

akta.pro rank

Product category

Ventilation and HVAC Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Dampers, Louvers & Ventilation Controls (IMADANAD)

Keywords

• Ventilation equipment
• Heat recovery systems
• Industrial fans
• Air handling units
• Residential ventilation

Headquarters

HQ city

Villingen-schwenningen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware product sales: Primary revenue from selling ventilation hardware including fans, air handling units, exhaust systems, and accessories through specialist wholesale distribution channels
2. Replacement parts and filters: Ongoing revenue from replacement filters, spare parts, and accessories through e-commerce shop and wholesale

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maico Holding GmbH manufactures and sells a comprehensive portfolio of more than 1,000 ventilation products, including small room fans, decentralized exhaust systems, central ventilation units with heat recovery, air handling units, air purifiers, and industrial fans (axial, radial, duct, roof, and explosion-protected). The company sells exclusively through specialist wholesale trade to plumbers, electricians, HVAC installers, planners, and architects serving residential, commercial, and industrial customers across 31 countries.

Product overview

MAICO Holding GmbH is a German manufacturer specializing in ventilation solutions with a portfolio exceeding 1,000 products. The company operates as a full-range supplier serving residential, commercial, and industrial ventilation needs. The product portfolio centers on small room fans (ECA series including ECA 100 ipro, ECA piano), exhaust ventilation systems (ER EC, ER series), heat recovery ventilation units (WS series including WS 75, WS 120 Trio, WS 160 Flat, WS 170 maico@home, WS 320, WS 470), decentralized ventilation units (RotationVent RV 2, CPP 60, PushPull series), air handling units (geniovent.x, RLT-Flat, RLT), air purifiers, and industrial fans (axial, radial, duct, roof, and explosion-protected fans). The ecosystem is enhanced by the MAICO@HOME mobile app for device control, PlanAir cloud planning software, and a 3D CAD library for professional design support. The company also offers comprehensive accessories, spare parts, and previous-generation models.

Differentiator

Problem solved

Functional benefit

Brands

• MAICOsmart: Radio-based exhaust system for residential ventilation
• MAICO Akademie
• PlanAir
• MAICO AirSpot

Products and services

• WS 170 maico@home Central ventilation unit with heat recovery for residential applications, delivering up to 160 m³/h airflow with mobile control via MAICO@HOME app integration.
• WS 75 Powerbox Compact ventilation unit with heat and humidity recovery for rooms up to 60 m². Features integrated WLAN module for mobile control, plug-and-play installation, and no condensate drain required.
• ER EC Single Air Extraction System Decentralized exhaust ventilation system per DIN 18017-3 for multi-storey residential buildings. Features EC motor technology, patented convertible exhaust sockets, and tool-free assembly.
• RotationVent RV 2 Decentralized ventilation system with 180° rotating fan unit. Installs flexibly in exterior walls and eliminates typical push-pull switching noise of conventional units.
• ECA 100 ipro Small room bathroom fan available in 12 variants. Provides efficient ventilation for bathrooms and damp rooms, preventing mold formation and removing odors. Features top design and low noise operation.
• CPP 60 First push-pull ventilation unit with radial fan technology. Offers powerful, quiet, and constant ventilation performance for single-room applications.
• geniovent.x Decentralized air handling units with heat recovery in 88 variants, up to 900 m³/h capacity. Designed for schools, kindergartens, and offices requiring air exchange up to 1,000 m³/h.
• RLT-Flat Central air handling units with flat design for space-constrained installations. Available in 5 sizes with airflow up to 2,700 m³/h nominal. Supports Modes 3, 4, and 5.

Quantifiable outcome

• Up to 95% heat recovery efficiency reduces energy consumption for heating
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor.

• FGK - Fachverband Gebäude-Klima e.V.minorOthersIndustry association membership for building climate systems. Provides industry representation, standards participation, and networking within the building HVAC sector.
• EVIA - European Ventilation Industry AssociationminorOthersEuropean industry association representing ventilation manufacturers. Participates in standards development and policy advocacy for the ventilation industry at EU level.
• ZVEI - Zentralverband Elektrotechnik- und Elektronikindustrie e.V.minorOthersGerman central association for electrical and electronics industry. Provides industry representation and standards participation.
• VDE - Verband der Elektrotechnik Elektronik Informationstechnik e.V.minorOthersGerman technical and scientific association for electrical engineering. Provides certification, testing, and standards development support.
• ARGE Neue Medien der deutschen SHK-Industrie e.V.minorOthersAssociation of new media for German SHK (sanitary, heating, air conditioning) industry. Supports electronic data exchange and digital processes.
• tekom - Gesellschaft für Technische Kommunikation e.V.minorOthersProfessional association for technical communication. Supports documentation standards and professional communication practices.
• ELEKTROMARKEN - Starke Partner (ELMAR)minorOthersBrand association for electrical industry providing marketing and brand support for member companies.
• e-masters GmbHminorOthersPartner network for electrical trade and specialist retail, connecting manufacturers with electrical trade businesses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FläktGroup Holding GmbH: Global HVAC incumbent offering air handling units, fans, and ventilation systems for commercial and industrial applications. Overlaps with MAICO in industrial/commercial ventilation but operates at a much larger scale with broader portfolio coverage.
• TROX GmbH: German-based global leader in indoor air handling components and ventilation systems. Comparable to MAICO in commercial/industrial ventilation, but with significantly larger scale and a broader portfolio spanning fire/smoke protection and air distribution components.

Emerging players

• Vents Group (Ventilation Systems): European-headquartered ventilation manufacturer with broad product lines including axial fans, centrifugal blowers, and heat recovery units. Comparable to MAICO in residential/light commercial ventilation, with a value-oriented positioning relative to premium German brands.

Direct peers

• Nicotra Gebhardt GmbH: European manufacturer of industrial fans, centrifugal blowers, and ATEX-certified fans. Comparable to MAICO in industrial/Ex fan offerings and European project-channel distribution.
• Helios Ventilatoren GmbH: German manufacturer of fans, air handling units, and explosion-proof ventilation, headquartered in Villingen-Schwenningen alongside MAICO. Direct competitor with comparable product breadth across residential, commercial, and industrial ventilation segments.
• Soler & Palau (S&P): Spanish ventilation manufacturer with broad product portfolio including axial fans, centrifugal blowers, ATEX-certified industrial fans, and residential extract fans. Comparable to MAICO in product scope and distribution through HVAC trade channels across Europe.
• Zehnder Group AG: Swiss-based manufacturer of indoor climate solutions including heat recovery ventilation, comfort ventilation, and air distribution. Comparable to MAICO in residential heat recovery ventilation and energy-efficient IAQ focus, with broader European distribution.
• Rosenberg Ventilatoren GmbH: German manufacturer of industrial fans, axial and centrifugal fans, and ATEX-certified explosion-protected fans. Comparable to MAICO in industrial/Ex-protected ventilation offering and DACH market presence.
• Systemair AB: Swedish manufacturer of ventilation fans, air handling units, and heat recovery systems sold across Europe. Closely comparable to MAICO in residential and commercial ventilation product lines, with a similar Fachgroßhandel-style distribution model and EC motor technology focus.
• ebm-papst Group: German manufacturer of EC motor-driven fans and blowers for HVAC, industrial, and IT applications. Comparable to MAICO in EC motor technology adoption and energy-efficient ventilation products, though ebm-papst is significantly larger and more diversified.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/maicoelektroapparate
• LinkedInlinkedin.com/company/maico
• Facebookfacebook.com/maicoventilatoren

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maico Holding GmbH