Elektromarket OÜ

What Elektromarket OÜ does

Elektromarket OÜ is an Estonian-registered (Tallinn) private company that operates the ELMARK International online store, a multi-category e-commerce platform selling electrical, lighting, and building-technology products directly to consumers and business buyers across Europe and the Middle East. The company operates 10+ country-specific storefronts covering Bosnia, Bulgaria, Croatia, Greece, Hungary, Italy, Romania, Serbia, Slovakia, and the UAE, with the primary technical and order support line based in Varna, Bulgaria. The relationship to elmarkholding.eu suggests the entity functions as the direct-to-consumer sales arm of the broader ELMARK manufacturing/distribution group.

The product catalog spans 12+ categories including ELMARK Lighting (indoor/outdoor LED and conventional fixtures), ELMARK Electrical (circuit protection, distribution boards, automation, cables, switches, sockets), Solar Power Systems (panels, inverters, batteries, on/off-grid kits), Smart Home (connected switches, security cameras, access control), EV Charging Stations, Power Tools, Ventilation, LED Furniture, and Home Appliances (refrigeration, cooking, laundry). There is no proprietary platform technology disclosed; the storefront is a standard e-commerce site with a registration and login system, product search, and a 'MY DISCOUNTS' tier for registered buyers.

The business model is direct e-commerce product sales on a one-time-transaction basis. Pricing is quote-based and not publicly disclosed, with tiered discounts available to registered business partners under a formal 'BECOME A BUSINESS PARTNER' program targeting professional electricians and contractors. Customer segments are organized horizontally into Professional Electricians (primary), DIY Consumers, and Business/Commercial buyers. No disclosed revenue, headcount, funding, or management team is available in the source data, and no AI/ML capabilities are mentioned.

Name

Elektromarket OÜ

Website

https://elektromarket.eu

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Elektromarket OÜ operates the ELMARK International e-commerce platform, selling ELMARK-branded lighting, electrical, solar, smart home, EV charging, and home appliance products across 10+ country-specific online stores in Europe and the UAE to consumers, professional electricians, and commercial buyers.

Ownership category

akta.pro rank

Product category

Electrical Equipment E-commerce Retail

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Utility-Integrated Distributed Energy Resources (DER) & Non-Wires Alternatives (EUACALAF)

akta.pro secondary industry

Air Handling Units (AHUs) & Rooftop Units (RTUs) (IMADANAA)

Keywords

• Electrical equipment retail
• Lighting fixtures
• Smart home products
• Solar power systems
• Home appliances

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Revenue generated from direct sales of electrical products including lighting, automation components, cables, switches, smart home devices, solar systems, tools, and home appliances through online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Elektromarket OÜ operates ELMARK International, a multi-country e-commerce platform that sells a broad catalog of electrical, lighting, solar, smart home, power tool, and home appliance products under the ELMARK brand. The platform supports both individual consumers and registered business customers through country-specific online stores across more than 10 European markets and the UAE.

Product overview

Elektromarket OÜ operates ELMARK International, a multi-category e-commerce platform for electrical equipment, lighting, and building technologies. The offering spans multiple distinct product lines: ELMARK Lighting (indoor/outdoor LED and conventional lighting fixtures), ELMARK Electrical (circuit protection, automation controls, cables, distribution boards), Solar Power Systems (panels, inverters, batteries, complete home/industrial solar kits), Smart Home (connected devices, security cameras, access control), Power Tools and Hand Tools, Home Appliances (refrigeration, cooking, laundry), LED Furniture, and EV Charging Stations. The company serves both residential and commercial/industrial customers through a pan-European network of country-specific stores.

Differentiator

Problem solved

Functional benefit

Products and services

• ELMARK Lighting Comprehensive indoor and outdoor lighting solutions including chandeliers, pendants, ceiling and wall fixtures, spotlights, floor lamps, desk lamps, LED panels, downlights, LED profiles, LED strips, LED tubes, LED lamps, emergency lighting, magnetic track lights, garden lighting, facade lighting, floodlights, street lighting, and solar lighting for residential, commercial, and outdoor applications.
• ELMARK Electrical Complete electrical installation products including miniature circuit breakers, power circuit breakers, residual current devices, switch disconnectors, surge arresters, contactors, motor protection devices, transformers, distribution boards, cable accessories, industrial plugs and sockets, and mounting rails for residential and commercial electrical installations.
• Solar Power Systems Complete solar energy solutions including solar panels, home solar power system sets, inverters, batteries, mounting structures, and automation components for both on-grid and off-grid installations serving residential and commercial customers.
• Smart Home Connected home automation products including smart control devices, smart switches and sockets, smart lighting, smart door locks, security cameras, access control systems, and video door systems for residential and small commercial installations.
• Power Tools Professional-grade power tools including angle grinders, drills, rotary hammers, cordless tools, welding equipment, air compressors, and accessories aimed at tradespeople and DIY consumers.
• Home Appliances Domestic appliances including refrigerators, freezers, wine coolers, ovens, cooker hoods, gas and electrical hobs, dishwashers, washing machines, and dryers for household use.
• EV Charging Stations Electric vehicle charging stations for residential and commercial charging applications.
• LED Furniture Decorative LED furniture and lighting including LED decoration items, LED furniture pieces, LED bar furniture, and LED flower pots for commercial and residential settings.
• Generators Power generation equipment including gasoline and diesel generators for backup power and remote site applications.
• Ventilation Systems Air circulation products including exhaust fans, industrial fans, and ventilation system accessories for residential and commercial applications.
• Electrical Switches and Sockets Series Wall-mounted electrical switches and sockets available in multiple design series including City, Element, Lecce, Rhyme, Splendor, Basic, Hakan, ANTIQUE, and LONDON UK type, plus waterproof options for residential and commercial installations.
• Business Partner Program Dedicated B2B enrollment program offering registration-based discounts, bulk purchase pricing, and project-based procurement support for professional electricians, contractors, and commercial buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sonepar: World's largest B2B electrical distribution company with pan-European presence serving professional installers. Overlaps with Elektromarket's professional electrician segment at scale and is pushing digital channels that increasingly collide with Elektromarket's online model.
• Schneider Electric: Global electrical equipment, lighting, and energy-management manufacturer/distributor. Overlaps with Elektromarket's switches, distribution, automation, and energy-management product lines via its direct sales channels and distributor network.
• Würth Group: Global leader in fasteners, tools, and consumables for professional trades with a growing electrical product offering. Comparable to Elektromarket in B2B professional buyer relationships and tools/category breadth.
• Rexel: Global electrical distribution leader with extensive European footprint across electrical, lighting, energy, and smart-home categories. Directly competes with Elektromarket in the B2B electrician channel and is accelerating online sales via its webshops.
• Legrand: Global specialist in electrical and digital building infrastructures, including wiring devices, distribution, and smart home systems. Direct adjacency to Elektromarket's switches/sockets and electrical product lines, competing in both B2C and B2B.
• RS Components: Global high-service distributor of industrial and electronic components, including electrical, automation, and test products. Comparable to Elektromarket on broad catalog, professional buyer focus, and multi-country e-commerce.

Direct peers

• Distrelec: European online distributor of electronic and electrical components, automation, and test & measurement products with strong B2B presence. Comparable scope (electrical, automation, lighting adjacent) and customer profile (professional installers and buyers) to Elektromarket.
• Reichelt Elektronik: European online retailer focused on electronic components, electrical supplies, tools, and lighting with B2B/B2C channels. Strong overlap with Elektromarket's electrical, lighting, and tools categories plus multi-region European footprint.
• Lampenwelt: Europe's largest pure-play lighting e-commerce retailer, operating multi-country storefronts across DACH and beyond with deep lighting catalogs. Comparable to Elektromarket's ELMARK Lighting line on go-to-market (online lighting retail) and target customer overlap.
• Conrad Electronic: Multi-category European e-commerce retailer selling electronics, electrical components, lighting, tools, and automation products to both consumers and B2B professionals. Most directly comparable in scope, multi-country presence, and customer mix to Elektromarket's ELMARK operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElmarkUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektromarket OÜ