Rescue Ready Resources LLC

What Rescue Ready Resources LLC does

Rescue Ready Resources LLC is a Wisconsin-based, mobile training services company founded in 2022 by Renee Vanselow after her retirement from the City of Greenfield Parks and Recreation Department. The company delivers on-site certification courses in CPR/AED, First Aid, Lifeguard, Babysitters Training, and Pet First Aid, operating as a Licensed Training Provider for the American Red Cross, an Aligned Training Site for the American Heart Association, and an Approved Training Center for HSI, with additional authorizations from Safe Sitter, Pro Pet Hero, and Stop the Bleed. Core technology is non-proprietary: hands-on instruction using feedback-enabled CPR manikins and stuffed-animal pet manikins, delivered in instructor-led and blended-learning formats, with course registration managed through the Enrollware scheduling platform.

The business serves a horizontal mix of customers across 11 Wisconsin counties, including businesses, camps, churches, healthcare and fitness facilities, day cares, youth-serving organizations, and government agencies that require on-site staff certification, plus individual consumers who enroll through partner Parks and Recreation Departments and Community Education programs. Revenue is transactional, priced per course or per participant, with private group sessions billed on a pay-as-you-go basis and public class pricing set by host organizations. The firm also generates ancillary revenue from educational presentations (home pool safety, water safety, Mermaid Swimming curriculum) and offers continuing-education credits for pet and healthcare professionals.

Operationally, the company is a micro-enterprise: two to three core instructors, one ground-crew/advisor, founder-operated sales and delivery, and a single headquarters address in Waukesha, WI. Growth signals include two products in development (Junior Lifeguard Program and Lifeguard In-Services Training), the recent Stop the Bleed license, refreshed 2025 AHA curriculum, and active solicitation of new recreation-department partners and rental venues. The most significant structural risk is key-person concentration on the founder, who personally delivers instruction and owns the brand credentials.

Name

Rescue Ready Resources LLC

Legal name

Rescue Ready Resources LLC

Website

https://rescuereadyresources.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Rescue Ready Resources LLC is a Wisconsin-based mobile training provider delivering on-site CPR/AED, First Aid, Lifeguard, Babysitters, and Pet First Aid certification courses to organizations and individuals across 11 Wisconsin counties under multiple nationally recognized licensed-provider authorizations.

Ownership category

akta.pro rank

Product category

Emergency Response and Safety Training Services

NAICS

Educational Services (611), Educational Support Services (611710), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• CPR AED training
• First aid certification
• Lifeguard training
• Babysitter certification
• Pet first aid CPR

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Certification Training Courses: One-time fee per course for CPR/AED, First Aid, Lifeguard, Babysitters Training, and Pet First Aid certification courses. Classes are offered both privately (on-site at client locations) and publicly (through partner recreation departments). Revenue is transaction-based per participant.
2. Training Presentations: Educational presentations on water safety, pool safety, CPR/AED awareness, and other safety topics. These may be offered as standalone presentations or bundled with certification courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rescue Ready Resources is a mobile training provider that delivers hands-on, instructor-led certification courses in CPR/AED, First Aid, Lifeguard Training, Babysitters Training, and Pet First Aid to organizations and individuals in Wisconsin. Courses are offered under licensed curricula from American Red Cross, American Heart Association, Health & Safety Institute, Safe Sitter, and Pro Pet Hero, and are delivered either on-site at client locations or through public classes hosted by partner Parks and Recreation Departments. Participants earn 2-year digital certifications upon course completion.

Product overview

Rescue Ready Resources LLC is a training services company offering a portfolio of certification courses focused on emergency response and life safety. The company provides on-site and public training programs through partnerships with certified organizations including American Red Cross, American Heart Association, Health and Safety Institute (HSI), Safe Sitter, and Pro Pet Hero. The core offerings include Babysitters Training Courses (with multiple certification tracks including American Red Cross and Safe Sitter programs for various age groups), CPR/AED and First Aid Training (ranging from basic Heartsaver courses to professional rescuer BLS certifications), Lifeguard Training (American Red Cross R.24 certification), and Pet First Aid and CPR (Pro Pet Hero curriculum). The company also offers educational presentations including Home Pool Safety, Mermaid Swim Program, and Geocaching 101. Training is delivered through hands-on instruction with feedback-enabled manikins, available as instructor-led or blended learning formats, and is typically conducted on-site at client locations. The company serves businesses, organizations, and individuals across multiple Wisconsin counties.

Differentiator

Problem solved

Functional benefit

Products and services

• American Red Cross Babysitters Training Certification American Red Cross babysitter training course designed to prepare teens ages 11-14 for the responsibilities of caring for children. Covers basic childcare, feeding, diapering, age-appropriate activities, and CPR/first aid techniques tailored for infants and children. Instructor-led course of 6.5 hours with 4-10 participants.
• American Red Cross Babysitters Training with Pediatric First Aid and CPR Comprehensive babysitter training that includes all standard Babysitters Training material plus Pediatric (Child and Infant) CPR and First Aid certifications. Digital certification issued at course completion.
• Safe Sitter Babysitter Essentials Certification Safe Sitter babysitting and safety training program that goes beyond basic childcare to encompass critical safety skills, injury prevention, handling emergencies, and basic caregiving techniques, plus business skills such as how to screen jobs, set a wage, and work with employers. Min 3; Max 8 participants.
• Safe Sitter Babysitter Expanded Certification Grades 6-8 course that includes the Safe Sitter Essentials Babysitters course plus additional focus on CPR and First Aid skills. Min 3; Max 8 participants.
• Safe Sitter Grandparents: Getting Started Course Class designed for mature members of the community to become caregivers. Covers updated recommendations for child care based on current research, childproofing tips, emergency preparedness, behavior management, and life-saving skills such as choking rescue, first aid, and injury management. Min 3; Max 8 participants.
• Safe Sitter Safe @ Home Grades 4-6 program designed to prepare students to be safe when home alone. Covers safe habits, how to prevent unsafe situations, and what to do when faced with dangers such as power failures or weather emergencies. Min 3; Max 8 participants.
• CPR/AED and First Aid Training Courses Comprehensive CPR/AED and First Aid training courses certified by American Red Cross, American Heart Association, and Health and Safety Institute. Includes hands-on practical training with feedback-enabled CPR manikins. Courses available in various combinations including Adult CPR/AED, Adult First Aid/CPR/AED, Adult and Child CPR/AED, Adult/Child/Infant CPR/AED, and more. 2-year digital certification issued upon completion.
• American Heart Association Heartsaver Courses Latest 2025 released American Heart Association Heartsaver First Aid and CPR courses offering 2-year digital certification upon course completion, designed for the general public and workplace responders.
• American Red Cross CPR for Professional Rescuers Course geared towards healthcare professionals and personnel who need to know how to perform CPR and other basic cardiovascular life support skills in prehospital settings involving multiple rescuers. Instructor-led course is 6 hours or Blended Learning of 4 hours. 2-year digital certification issued upon course completion. Min 4; Max 8.
• American Heart Association BLS CPR/AED for Healthcare Professionals Basic Life Support (BLS) CPR certification course for healthcare professionals and first responders. Teaches advanced CPR techniques and protocols for managing cardiac emergencies in healthcare settings. Instructor-led course is 3.5 hours. 2-year digital certification issued upon course completion.
• American Red Cross BLS CPR/AED Basic Life Support for Healthcare Providers (BLS) using a scenario-based approach to develop critical thinking and problem solving skills. Consistent with AHA Guidelines for CPR/ECC. Two options: Instructor-led course of 4.50 hours or Blended Learning of 2.25 hours. 2-year digital certification issued upon course completion.
• HSI BLS CPR/AED HSI Basic Life Support (BLS) program for participants to gain or improve knowledge and skill proficiency in high-quality CPR skills and teamwork for adult, child, and infant. Conforms with 2020 American Heart Association Guidelines Update for CPR and ECC. Continuing Education Hours Available for Emergency Medical Services (CAPCE) and Dental Professionals (AGD/PACE).
• American Red Cross Lifeguard Training R.24 Lifeguard training course teaching how to effectively prevent and respond to water emergencies. Gain skills and knowledge to prepare for various scenarios around water including quick response times and effective preparation. 2-year digital certification issued upon course completion.
• Pro Pet Hero Pet First Aid and CPR Cat and Dog (Pet) First Aid and CPR course taught in partnership with Pro Pet Hero. 3-hour hands-on class covering pet vitals, choking response, bleeding control, injury care, and CPR. Uses stuffed animals and Casper Dog CPR manikins. After completion, receive 2-year certification. Ideal for pet owners and pet professionals including CE credits.
• American Red Cross Home Pool Safety Presentation 30-minute land-based presentation providing home pool owners and apartment pool users with information to keep their family and guests safe in an aquatic environment.
• Mermaid Swim Program / Tail Talk Presentation Presentation on the Mermaid Swim Program developed in 2015 as part of a Learn to Swim program to retain swimmers while developing their skills. Presented at Association of Aquatic Professionals Conference in 2021 and 2023. Approximately 1 hour. Continuing education credits available through Association of Aquatic Professionals SPLASH-EDU website.
• Geocaching 101 Presentation Presentation covering basics of geocaching, a global game of treasure hunting using longitude and latitude coordinates. Includes suggested equipment, website usage, cache searching, and types of caches. Approximately 1 hour.
• Water Safety Presentation Water safety presentation covering topics including boating safety, beach safety, and open water safety. Includes interactive content and real-life scenarios.
• Bloodborne Pathogens, Epi Pens, Inhalers Training Additional training topics that can be added to American Red Cross class options covering bloodborne pathogens awareness, epinephrine auto-injector use, and inhaler administration.
• Stop the Bleed Training Stop the Bleed Coalition-aligned training course teaching participants to recognize and respond to life-threatening bleeding emergencies through tourniquet application, wound packing, and direct pressure techniques under the educational license obtained in May 2024.

Quantifiable outcome

• 2-year digital certification issued upon course completion for most courses
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• American Red CrosscoreChannel Partner/ Reseller/ DistributorLicensed Training Provider status. Company is authorized to deliver American Red Cross certification courses including CPR/AED, First Aid, Lifeguard Training, Babysitters Training, and BLS. Courses adhere to ARC standards and participants receive ARC digital certifications.
• American Heart AssociationcoreChannel Partner/ Reseller/ DistributorAligned Training Site and Faculty (Instructor Trainer) status. Company delivers AHA-certified courses including BLS CPR/AED for Healthcare Professionals and Heartsaver First Aid/CPR/AED. Certifications valid for 2 years.
• HSI Health & Safety InstitutecoreChannel Partner/ Reseller/ DistributorApproved Training Center certification. Company offers HSI CPR/AED/First Aid classes and Basic Life Support (BLS) courses that conform to AHA Guidelines Update for CPR/ECC and ILCOR recommendations.
• Safe SittercoreChannel Partner/ Reseller/ DistributorLicensed Provider status for Safe Sitter babysitting and safety training programs. Company offers Safe Sitter Essentials, Safe Sitter Expanded, Safe @ Home, and Grandparents: Getting Started courses.
• Pro Pet HerocoreChannel Partner/ Reseller/ DistributorInstructor status for Pro Pet Hero Pet First Aid and CPR certification courses. Curriculum is veterinarian-reviewed and approved. Company offers 3-hour hands-on certification course with 2-year certification. Recognized for CE credits by multiple pet professional organizations.
• Stop the Bleed CoalitioncoreChannel Partner/ Reseller/ DistributorEducational Licensee status obtained May 2024. Company is authorized program provider under the Stop the Bleed Coalition for life-threatening bleeding emergency training.
• Local Parks and Recreation DepartmentsmajorChannel Partner/ Reseller/ DistributorPartnerships with various Wisconsin Parks and Recreation Departments to host public certification classes. Partners manage registration, collect fees, and apply their own refund policies. Classes are open to public enrollment through partner registration systems.
• Community Education DepartmentsminorChannel Partner/ Reseller/ DistributorPartnerships with Community Education programs to expand public access to certification courses. Similar model to Parks and Recreation partnerships.
• Association of Aquatic ProfessionalsminorStrategic or Co-development PartnerProfessional association where founder has presented the Mermaid Swimming curriculum at national conferences (2021 and 2023). Association offers SPLASH-EDU continuing education platform where the presentation is available for CE credits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Safe Sitter: National babysitter-safety training licensor and provider of Safe Sitter curricula that Rescue Ready Resources offers. Functions as both licensing partner and broader competitor in babysitter certification.
• Pro Pet Hero: Pet First Aid and CPR curriculum licensor and instructor network under which Rescue Ready Resources delivers its Pet First Aid course. Overlaps as both licensor and adjacent competitor in the pet-professional training segment.
• American Red Cross Training Services: National nonprofit that issues the same CPR/AED, First Aid, Lifeguard, and Babysitters certifications that Rescue Ready Resources delivers under license. Same curriculum, broader geographic footprint, and significant brand recognition.
• American Heart Association Authorized Training Centers: National AHA network of aligned Training Sites delivering the same BLS, Heartsaver, and First Aid CPR/AED courses. AHA is both a curriculum licensor and a competitor through its training center network.
• Stop the Bleed Coalition: National initiative under which Rescue Ready Resources obtained its Educational License in May 2024. Comparable bleeding-control training providers operate under the same coalition umbrella.
• HSI (Health & Safety Institute): Approved Training Center partner of Rescue Ready Resources and broader competitor offering CPR/AED/First Aid and BLS aligned with AHA/ILCOR guidelines across the US and internationally.

Direct peers

• In-Pulse CPR: Mobile on-site CPR/AED/First Aid and BLS training provider serving businesses, healthcare, and groups. Closely comparable mobile, multi-state model with similar target buyer (organizations needing on-site certification).
• CPR Works of Charlotte: Mobile CPR/First Aid/AED training provider serving businesses, schools, and healthcare facilities in the Charlotte region. Directly analogous on-site delivery and customer base.
• ProTrainings: Blended-learning CPR/First Aid/medical training platform with skills-check component. Competes for the same end customers via a hybrid online + in-person model that Rescue Ready Resources currently does not offer.
• Code One CPR: Regional mobile and classroom-based CPR/AED/First Aid training provider offering AHA-aligned courses to healthcare professionals and workplaces. Comparable course catalog and instructor-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rescuereadyresources

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rescue Ready Resources LLC