Fujimae

What Fujimae does

FUJIMAE SL is a privately held, Spain-based e-commerce retailer (Fujimae) headquartered in Martorell, Barcelona, that designs and sells technical martial arts and combat sports equipment. The company operates a multi-discipline catalog covering more than 25 martial arts and combat sports — including Boxing, Karate, Judo, Taekwondo, MMA, Aikido, Wu Shu/Kung Fu, BJJ, Kyokushin, Hapkido, and Kendo — organized into four core product categories: Apparel, Equipment, Footwear, and Weapons, plus a small Content line (DVDs and books). FUJIMAE holds federation approvals from the WKF, ITF, RFEK, and DNK, which certify its products for use in sanctioned competitions and form a core element of its value proposition to professional and amateur athletes.

The product portfolio is structured into tiered collections ranging from entry-level (Basic) through mid-tier (Training, Radikal, Reversible) to professional/premium (Advantage, Sparring, ProWear, ProSeries, RLTD), with pricing from approximately €3.95 (entry-level accessories such as belts and guards) to €644.95 (premium training equipment). The company operates two distinct sales channels: a direct-to-consumer storefront at fujimae.com, available in Spanish, English, and French with free shipping for orders over €50 to Spain and Portugal; and a separate B2B portal at b2b.fujimae.com for martial arts schools, clubs, and professional buyers. Marketing relies on discipline-organized catalog SEO, email/newsletter acquisition with a first-order discount, and standard martech retargeting (Hotjar, Google Analytics, DoubleClick, Meta, SALESmanago).

The business model is straightforward unit-based hardware sales of branded martial arts equipment, with no disclosed subscription, no franchise or licensing revenue, and no third-party marketplace listings. Customer segmentation is horizontal: individual martial artists (primary), martial arts schools and clubs, and professional athletes requiring federation-approved gear. The company has 11–50 employees, no disclosed funding or institutional investment, no parent entity, and operates exclusively in the Western European market. No AI/ML capabilities, patents, or proprietary technology are documented in the source material.

Name

Fujimae

Legal name

FUJIMAE SL

Website

https://fujimae.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FUJIMAE is a Spain-based e-commerce retailer (Martorell, Barcelona) selling branded apparel, protective equipment, footwear, and weapons across 25+ martial arts and combat sports disciplines, serving individual practitioners, schools/clubs, and professional athletes via a tri-language DTC storefront and a dedicated B2B portal.

Ownership category

akta.pro rank

Product category

Martial Arts and Combat Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Martial arts equipment
• Combat sports gear
• Martial arts apparel
• Protective training gear
• Martial arts weapons

Headquarters

HQ city

Martorell

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Martial Arts Equipment: One-time hardware sales of martial arts uniforms (gis, doboks, doboks), protective gear (gloves, guards, headgear), training equipment, footwear, and weapons. Products sold directly through e-commerce platform with pricing ranging from budget entry-level to premium professional tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fujimae designs, sources and sells martial arts and combat sports equipment through its own e-commerce platform, organized into Apparel (uniforms, doboks, gis, sportswear, belts), Equipment (protective gear, gloves, guards, heavy bags, training accessories), Footwear, Weapons (traditional and training) and Content (DVDs, books). The catalog spans more than 25 disciplines including Boxing, Karate, Judo, Taekwondo, MMA, Aikido, BJJ, Wu Shu and Kyokushin, with federation-approved lines (WKF, ITF, RFEK, DNK) and tiered collections from entry-level Basic to professional ProSeries.

Product overview

Fujimae is a comprehensive martial arts and combat sports equipment retailer offering a multi-brand portfolio across 25+ disciplines including Boxing, Karate, Judo, Taekwondo, MMA, Aikido, Wu Shu, and BJJ. The product portfolio is organized into five main categories: Apparel (uniforms, doboks, sportswear), Equipment (protective gear, training accessories, heavy bags), Footwear, Weapons (traditional and training), and Content (DVDs, books). The company offers multiple product lines spanning from entry-level Basic gear to professional ProSeries equipment, with specialized collections including WKF-approved Karate Gis, ITF-approved Taekwon-Do uniforms, and fashion-forward FW sportswear. Fujimae serves practitioners across all skill levels through its tiered brand architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Martial Arts Apparel Martial arts uniforms and clothing spanning Aikido/Kendo/Iaido, BJJ, Boxing & MMA, Hapkido, Judo, Karate (including WKF-approved gis), Kung Fu & Tai Chi, Kyokushin, Self Defense & Krav Maga, ITF Taekwon-Do, WT Taekwondo, belts, sportswear and other apparel. Designed for training and sanctioned competition use.
• Protective Gear and Training Equipment Protective gear and training accessories including boxing and MMA gloves, martial arts gloves, hand wraps, shin guards, ankle supports, head guards, mouthguards, groin guards, breast protectors, body protectors, forearm/elbow/knee guards, foot protectors, targets/pads/strike shields, heavy and speed bags, traditional equipment, personal training items, mats, sports bags and accessories.
• Martial Arts Footwear Training shoes, Chinese, Japanese and Boxing/Wrestling footwear, designed for the stance, grip and movement requirements of various martial arts disciplines.
• Traditional and Training Weapons Martial arts weapons including Bokken/Kodachi/Tanto, Bo & Jo, Kobudo weapons, Kali sticks, Katanas, Shinais, Chinese weapons, training guns, training knives, and cases/displays for traditional martial arts training.
• Boxing Gloves Protective hand gear for boxing and martial arts training and competition, available in leather and synthetic options across multiple price tiers.
• Yantsu QS Karate Gi Kyokushin Karate Gi featuring enhanced design for greater freedom of movement during training, part of Fujimae's Karate apparel range.
• Instructional DVDs Instructional and documentary videos covering various martial arts techniques, training methods and competitions.
• Martial Arts Books Books covering martial arts techniques, history, philosophy and training guides for various disciplines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• WKF (World Karate Federation)coreOthersWKF approval for Karate competition uniforms and equipment, enabling athletes to use FUJIMAE products in sanctioned Karate competitions at regional, national, and international levels.
• ITF (International Taekwon-Do Federation)coreOthersITF approval for Taekwon-Do doboks and equipment, certifying FUJIMAE products meet federation standards for ITF competitions.
• RFEK (Real Federación Española de Kickboxing)minorOthersRFEK approval for protective gear used in Spanish Kickboxing competitions.
• DNKminorOthersDNK approval for protective gear, indicating another national federation endorsement.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• BudoSport: European (French/European market) martial arts equipment retailer with multi-discipline catalog including karate, judo, aikido, and traditional weapons. Direct regional comparable to Fujimae's European focus, particularly relevant for cross-border competition in France and the Benelux.

Direct peers

• KarateMart: Online martial arts retailer offering uniforms, weapons, protective gear, and training equipment for karate, taekwondo, kung fu, and other disciplines. Similar e-commerce-only DTC model and broad multi-discipline coverage to Fujimae.
• KWON: German taekwondo and martial arts equipment brand with a multi-discipline catalog including TKD, karate, judo, and kickboxing. Comparable to Fujimae on the European taekwondo and federation-endorsed product positioning, and a relevant adjacent competitor in Central Europe.
• Century Martial Arts: Largest US-based multi-discipline martial arts e-commerce retailer offering uniforms, protective gear, weapons, and training equipment across karate, taekwondo, judo, BJJ, MMA, and more. Closest direct analog to Fujimae by assortment breadth and DTC model, though operating in a different geography.
• Tozando: Japan-based martial arts equipment specialist offering kendo, iaido, aikido, judo, and karate uniforms, weapons, and protective gear with international e-commerce. Comparable to Fujimae on the traditional Japanese martial arts and weapons categories.
• Tiger Claw: Karate, taekwondo, and martial arts equipment brand and retailer offering uniforms, sparring gear, and weapons. Comparable to Fujimae's karate and taekwondo assortment including similar federation-endorsed product positioning.
• MMA Warehouse (Combat Sports): Specialist e-commerce retailer for MMA, boxing, BJJ, Muay Thai, and combat sports equipment. Direct comparable on the combat sports and protective gear portion of Fujimae's catalog with similar DTC motion and federation-aligned product range.

Broad incumbents

• Decathlon: Global mass-market sporting goods retailer with a substantial martial arts and combat sports category including boxing, judo, karate, and taekwondo. Not a direct specialty competitor but its scale, pricing power, and physical retail footprint define the competitive ceiling for Fujimae.
• Hayabusa Fight: Premium combat sports equipment brand (gloves, protective gear, apparel) for boxing, MMA, and Muay Thai with a direct e-commerce site. Competes with Fujimae in the boxing gloves and premium protective gear categories but at a higher brand-tier positioning.
• Venum: Global combat sports brand and equipment manufacturer (MMA, boxing, Muay Thai, BJJ) with a strong direct e-commerce channel. Overlaps with Fujimae's boxing, MMA, and BJJ categories but is a much larger global brand with UFC sponsorship and broader product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fujimaeofficial
• LinkedInlinkedin.com/company/fujimae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fujimae