Kwon Pediatric Dentistry

What Kwon Pediatric Dentistry does

Kwon Pediatric Dentistry (operating under the dba "Kwon Smiles") is a private pediatric dental practice serving infants, children, adolescents, and teenagers across Northeast Georgia. The practice operates four clinical offices in Watkinsville/Athens, Flowery Branch, Hamilton Mill/Dacula, and Loganville, supplemented by the Dr. Kwon Sedation Center adjacent to the Hamilton Mill location and a wholly-owned orthodontic affiliate, Kwon Orthodontics. Clinical capabilities span the full pediatric dental continuum: preventive care (exams, cleanings, fluoride, sealants), restorative care (fillings, crowns, extractions, root canals, implants), nitrous oxide sedation available at all four locations, oral conscious sedation and IV sedation at the dedicated sedation center, oral surgery, laser frenectomy, emergency care, and specialized services for patients with special needs. Underlying technology is conventional dental infrastructure — digital and panoramic X-ray imaging, laser frenectomy equipment, and the NexHealth patient-booking platform — with no proprietary software or AI/ML systems identified.

The practice is led by Dr. Samuel Kwon with a team of 11+ dentists, five of whom are board-certified pediatric dentists. It operates under D4C Dental Brands, a dental service organization providing corporate administrative backing. The go-to-market motion is direct-to-consumer, supported by a website (kwonsmiles.com), Facebook and Instagram social channels, a healthcare provider referral program, and self-service online booking. Revenue is generated through fee-for-service pediatric dental procedures, insurance billing across commercial PPO, HSA, and FSA plans plus Georgia Medicaid, and self-pay options including a $149 new patient special. Customer segments include children and adolescents (primary), families with children, and patients with special needs; patient testimonials emphasize child comfort, special-needs accommodation, and a child-friendly office environment.

Name

Kwon Pediatric Dentistry

Legal name

Dr. Kwon Pediatric Dentistry

Website

https://kwonsmiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kwon Pediatric Dentistry is a private, D4C Dental Brands-affiliated pediatric dental practice operating four offices and a dedicated sedation center across Northeast Georgia, serving infants through teenagers with preventive, restorative, sedation, surgical, and special-needs dental care.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Mobile/School-Based Pediatric Dental Clinics (HLABAGAK)

Keywords

• Pediatric dentistry
• Children's dental care
• Preventive dental services
• Restorative dental care
• Pediatric sedation dentistry

Headquarters

HQ city

Dacula

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pediatric Dental Services: One-time dental procedures including exams, cleanings, fluoride treatments, sealants, fillings, crowns, extractions, root canals, dental implants, bridges, frenectomies, and oral surgery. Revenue collected at time of service for self-pay patients, or billed to insurance.
2. Insurance Billing: Accepts most commercial dental insurance plans (PPO, HSA, FSA) and Georgia Medicaid plans. The practice coordinates directly with insurers to confirm coverage before appointments.
3. Self-Pay and Financing: Self-pay patients can pay with cash, check, or credit/debit card. Flexible financing and payment plans are offered for treatment costs not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kwon Pediatric Dentistry delivers comprehensive pediatric dental care — including preventive, restorative, emergency, sedation, oral surgery, frenectomy, and special-needs services — for infants through teenagers across four offices and a dedicated sedation center in Northeast Georgia. The practice bills insurers (commercial PPO, HSA/FSA, Georgia Medicaid) and self-pay patients directly, supported by online booking and a $149 new-patient special.

Product overview

Dr. Kwon Pediatric Dentistry operates as a unified pediatric dental practice offering a broad range of clinical services for children, adolescents, and teenagers across four locations in Northeast Georgia. The core offering spans preventive care (exams, cleanings, fluoride, sealants), restorative care (fillings, crowns, extractions, root canals, implants), sedation dentistry (nitrous oxide at all offices plus deeper sedation at the Dr. Kwon Sedation Center), oral surgery, frenectomies, emergency care, and specialized care for patients with special needs. The practice also provides orthodontic referrals through its affiliated partner, Kwon Orthodontics. A $149 new patient special is offered as a promotional add-on for self-pay patients. Services are delivered across four physical offices (Athens/Watkinsville, Flowery Branch, Hamilton Mill/Dacula, and Loganville), all accepting commercial insurance, HSA/FSA plans, and Georgia Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Dental Exams and Cleanings Routine pediatric dental examinations and professional cleanings to remove plaque and tartar, assess oral health, and establish a foundation for lifelong dental hygiene. Targeted at infants through teenagers.
• Preventive Dental Care Fluoride treatments, dental sealants, custom mouthguards, and oral health education aimed at preventing cavities and gum disease in children.
• Children's Fillings, Crowns, and Restorative Care Restorative treatments including tooth-colored fillings, pediatric dental crowns, tooth extractions, root canal therapy, and dental implants or bridges to restore function and aesthetics of damaged or missing teeth.
• Nitrous Oxide and Sedation Dentistry Sedation options including nitrous oxide (laughing gas) available at all four offices and deeper oral conscious and IV sedation offered at the Dr. Kwon Sedation Center adjacent to the Hamilton Mill location, for anxious patients or complex procedures.
• Pediatric Dental Emergencies Same-day emergency dental care for children addressing toothaches, chipped or broken teeth, knocked-out teeth, lost fillings or crowns, and dental abscesses.
• Frenectomies Minor surgical procedures to release tongue-ties (ankyloglossia) or lip-ties by cutting the restrictive frenum tissue, using laser techniques for minimal bleeding, reduced infection risk, and quicker healing, improving feeding, speech, and oral hygiene.
• Oral Surgery Pediatric oral surgery services including tooth extractions, wisdom tooth removal, dental implants, treatment of oral pathologies, frenectomies, and corrective jaw surgery.
• Dentistry for Patients with Special Needs Specialized dental care tailored to the physical, emotional, and health-related needs of patients with special needs, including pre-visit consultations, sedation options, and a welcoming office environment.
• Infant and Toddler Care Compassionate dental care and guidance for infants and toddlers, including first dental visit by age one or within six months of first tooth eruption, and parental education on early oral care habits.
• Orthodontic Referrals Referral coordination to affiliated Kwon Orthodontics for orthodontic evaluation (recommended at age 7) and treatment including traditional metal braces, clear/ceramic braces, and Invisalign clear aligners.
• Dr. Kwon Sedation Center Dedicated pediatric sedation center adjacent to the Hamilton Mill office offering nitrous oxide, oral conscious sedation, and IV sedation for young patients needing additional assistance remaining calm and comfortable during treatment.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kwon OrthodonticscoreGTM or Marketing PartnerKwon Orthodontics provides orthodontic services for patients of all ages as the preferred referral partner of Dr. Kwon Pediatric Dentistry. The practice offers free orthodontic consultations and accepts patients without requiring a referral. They provide traditional metal braces, clear/ceramic braces, and Invisalign clear aligners. The dental practices coordinate care by sharing dental records, X-rays, and treatment history to ensure integrated orthodontic treatment planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benevis: PE-backed DSO whose portfolio includes pediatric-focused brands (Kool Smiles, Smile Kids) operating multi-location pediatric dental practices. Most directly comparable in pediatric specialty focus, Medicaid-heavy payor mix, and DSO-supported multi-site scaling.
• Dentistry for Children: Regional pediatric dental group practice serving children across multiple U.S. states with similar service menus (preventive, restorative, sedation, special needs). Closest match in patient demographics, service scope, and family-focused positioning.

Broad incumbents

• Great Expressions Dental Centers: Large multi-specialty DSO with pediatric offerings among its general and specialty services. Comparable as a DSO-affiliated group practice model, though broader in scope and not pediatric-exclusive.
• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of offices including family and specialty practices. Relevant as a comparable DSO-supported group practice operator at scale, even though not pediatric-specific.
• Smile Brands: PE-backed DSO operating multi-brand group dental practices across many U.S. markets, including pediatric offerings. Comparable on DSO ownership model and multi-site pediatric/general dental service mix.
• North American Dental Group: DSO affiliated with hundreds of dental offices across multiple states. Comparable on DSO-backed multi-location operating model, though broader than pediatric-only.
• Dental Care Alliance: DSO supporting affiliated dental practices across multiple states, including pediatric and specialty providers. Comparable as a DSO-affiliated multi-site operator with similar administrative support structure.
• Pacific Dental Services: National DSO providing operational support to hundreds of dental offices, including specialty providers. Comparable on multi-location DSO structure and clinical support services.
• MB2 Dental Solutions: Dental practitioner-focused DSO supporting affiliated offices across multiple states with operational, marketing, and administrative services. Comparable on DSO affiliation structure serving independent-like dental practices.

Regional players

• Sage Dental: Southeast U.S.-focused DSO operating group and specialty dental practices, including pediatric services in Florida and Georgia-adjacent markets. Comparable as a regional DSO with overlapping geographic footprint in the Southeast.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kwonsmiles
• Instagraminstagram.com/kwon_pediatric_dentistry
• Xx.com/kwonsmiles
• LinkedInlinkedin.com/company/kwon-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwon Pediatric Dentistry