La Boulangère

What La Boulangère does

La Boulangère & Co is a privately held French industrial bakery founded in 1983 in the Vendée region of France, with its registered office and main production facility in Essarts-en-Bocage. The company manufactures prepackaged bread, brioches and viennoiseries, organized across two core ranges: a conventional 'Simple et savoureux' line and an organic 'Bio et bon' sub-brand. Its product portfolio spans sliced breads and toasts (e.g., Tartines Céréales et Graines, Carré Doré, Pain de mie Toastiligne), world breads (pita, wraps, panini, hot dog buns, bruschetta, Swedish-style, pinsa, bagel, kebab, Lebanese), and brioches and viennoiseries (brioche tressée, brioche muffin, baguettes viennoises, pains au chocolat). Products are distributed in both ambient long-life and frozen formats, sold primarily through supermarket and grocery retail in France and through distributors, importers and wholesalers in more than 40 international markets; a dedicated channel serves food-service/Horeca customers.

Underlying production is industrial bakery manufacturing in the Vendée facility, combining traditional French baking methods with modern industrial techniques and supported by food-safety and sustainability certifications including IFS, BRC, RSPO, AB (Agriculture Biologique) and Commerce équitable français (via Agri Éthique). The company's revenue model is straightforward wholesale hardware sales to retail and food-service buyers via distributors; no direct-to-consumer pricing is publicly disclosed. Customer segments are predominantly mainstream consumer retail, with a secondary professional food-service segment for restaurants, hotels and catering. Brand engagement is supported by a content-marketing flywheel of over 156 recipes on the corporate website and active social profiles (Facebook, Instagram, LinkedIn, Pinterest), with photography collaborations such as @TheTravelBuds. ESG positioning — fair-trade French wheat, RSPO palm oil, 1% for the Planet membership — is a prominent part of the brand narrative.

Operationally the company employs 251–500 people, has been continuously operating for over 40 years, and shows no signs of distress; no funding rounds, acquisitions, or restructuring events are disclosed in the available data. The legal entity is registered as a partnership with a share capital of €11,800 in La Roche-sur-Yon (registration 429 081 565). Public source coverage is limited to one identified executive, Bruno De Bourmont, serving as Publishing Director.

Name

La Boulangère

Legal name

La Boulangère & Co

Website

https://laboulangere.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

La Boulangère is a privately held French industrial bakery, founded in 1983 in Vendée, that manufactures and distributes prepackaged breads, brioches and viennoiseries across more than 40 countries via retail and food-service channels, operating dual conventional and organic product ranges under the La Boulangère and La Boulangère Bio brands.

Ownership category

akta.pro rank

Product category

Industrial Bakery (Prepackaged Bread and Pastries)

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Prepackaged bakery products
• Industrial bread manufacturing
• French brioche and viennoiseries
• Organic fair trade bakery
• Specialty sandwich breads

Headquarters

HQ city

La Ferrière

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bakery product sales: La Boulangère generates revenue through the manufacture and sale of bakery products including breads, brioches, viennoiseries, and specialty breads to retail consumers through supermarket and grocery store distribution channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Boulangère manufactures and sells prepackaged bread and pastries under two main ranges — the conventional "Simple et savoureux" line and the organic "Bio et bon" (La Boulangère Bio) line — including sliced breads, brioches, viennoiseries (e.g., pains au chocolat, baguette viennoise, brioche tressée), and a portfolio of world/specialty breads such as pita, wraps, panini, hot dog buns, bruschetta, Swedish bread, pinsa, bagels, kebab bread, and Lebanese bread. Products are delivered in both ambient (long-life) and frozen formats to supermarkets, grocery chains, and food-service operators across more than 40 countries.

Product overview

La Boulangère is a French bakery company offering a diverse portfolio of bread and brioche products organized across two main product ranges: the standard "Simple et savoureux" range and the organic "Bio et bon" (La Boulangère Bio) range. The product portfolio includes: sliced breads and toasts (Tartines, Pain de mie Toastiligne, Carré Doré), world breads (Pita, Wraps, Panini, Hot dog, Bruschetta, Suédois, Pinsa, Bagel, Kebab, Libanais), brioches and viennoiseries (Brioche tressée, Brioche Muffin, Baguettes Viennoises, Pains au chocolat), and specialty breads (Gâche tranchée). Products are distributed as ambient (long-life) and frozen formats for retail and food service professionals in over 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tartines Céréales et Graines Large sliced bread with sunflower, millet, linseed, and poppy seeds, featuring a brown crust and soft, alveolated crumb. Made with wheat flour from French fair trade and intended for everyday retail consumption.
• Tartines Bistrot spécial Campagne Large country-style bread slices combining wheat, rye, and malted barley flours with a crispy exterior and soft interior, ready to warm and positioned for quick creative meals. Holds a Nutri-Score B rating.
• Carré Doré Pre-sliced golden bread offering an alternative to classic sliced bread, with a tender, soft texture and subtle flavors from yeast, malted roasted wheat flour, and rye sourdough. Individually baked slices are pre-cut for portion adjustment. Holds a Nutri-Score A rating.
• La Boulangère Bio Range Organic product line under the "Bio et bon" umbrella, featuring organic brioche, large cereal and seed breads, and fresh milk breads. Ingredients are rigorously selected for quality and aligned with the company's "mieux manger" (better eating) commitment and AB organic certification.
• Pains Pita Pita bread products for stuffed pita recipes, Mediterranean sandwiches, and Middle Eastern-style dishes, distributed in ambient formats to retail and food-service channels.
• Pains Wraps Wrap-style flatbreads for preparing wrapped sandwiches and a variety of recipes, sold through retail and food-service distribution.
• Pains Panini Panini bread designed for grilling and assembling hot sandwiches, available through retail and food-service channels.
• Pains Hot dog Hot dog buns for preparing classic hot dog sandwiches, distributed via retail and food-service operators.
• Pains Bruschetta Bruschetta-style bread for Italian toasted appetizers and Mediterranean recipes, sold through retail and food-service channels.
• Pains Suédois Swedish-style bread for Scandinavian recipes and open-faced sandwiches, available in retail and food-service distribution.
• Pain Pinsa Pinsa-style Italian flatbread for Roman-style pizza and Italian recipes, sold through retail and food-service distribution.
• Pain de mie Toastiligne Large sliced toast bread with cereals and seeds, intended for breakfast or as a meal accompaniment, distributed in ambient formats.
• Baguettes Viennoises Viennese baguette products, pre-split and ready to fill with sweet or savory ingredients, sold to retail and food-service operators.
• Gâche tranchée pur beurre Pre-sliced sweet brioche-style loaf made with pure butter, intended for breakfast or snacking, distributed in retail and food-service channels.
• Brioche tressée pur beurre Braided brioche made with pure butter and available in various sizes, intended for breakfast and snacking occasions.
• Brioche Muffin Muffin-shaped brioche designed for versatile sweet or savory preparations, sold through retail distribution.
• Pains au chocolat pur beurre Chocolate-filled viennoiserie products made with pure butter, intended as a classic French breakfast or snack item in retail and food-service channels.
• Pain de mie Bio grandes tranches à la farine complète Organic large-sliced whole wheat bread without added sugars, part of the La Boulangère Bio range, intended for consumers seeking organic and reduced-sugar bakery options.
• Pains Bagel Bagel breads for preparing stuffed bagel sandwiches, distributed through retail and food-service channels.
• Tartines Bio Quinoa et Graines Organic quinoa and seeds bread slices designed for healthy eating, part of the La Boulangère Bio range.
• Pains Kebab Kebab-style flatbread for Middle Eastern-style kebab sandwiches, distributed to retail and food-service operators.
• Pains Libanais Lebanese-style flatbread for Mediterranean and Lebanese recipes, sold through retail and food-service distribution.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Agri ÉthiquecoreStrategic or Co-development PartnerLa Boulangère is committed to using flour from wheat grown in France under the Commerce équitable français (French fair trade) program, certified by Agri Éthique. This partnership ensures fair prices and sustainable practices for French wheat farmers.
• 1% for the PlanetminorStrategic or Co-development PartnerLa Boulangère participates in the 1% for the Planet initiative, committing to donate 1% of sales to environmental causes. This reflects the company's commitment to ecological transition.
• TheTravelBudsminorGTM or Marketing PartnerPhotography collaboration with @TheTravelBuds for recipe and product imagery on the company's website and marketing materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aryzta: Swiss-Irish frozen bakery group serving retail and food service globally with breads, viennoiseries, and sweet baked goods — a comparable international frozen bakery player with similar channel mix.
• Barilla Group: Italian global pasta and bakery group that owns Harrys, directly competing in French retail packaged bread and bakery — a strategic incumbent with the financial firepower to consolidate the category.
• Vandemoortele: Belgian food group with leading European positions in bakery products (frozen bread, viennoiserie) and margarines — a broader incumbent with overlapping frozen bakery capabilities and pan-European retail reach.
• Grupo Bimbo: World's largest industrial bread and baked goods company, with European operations in sliced bread and brioches — a global incumbent that competes with La Boulangère in retail packaged bread and could be a strategic acquirer.

Direct peers

• St Michel Biscuits: French industrial bakery manufacturer specializing in madeleines, biscuits, and baked treats under the St Michel brand, sharing La Boulangère's French heritage, retail distribution model, and export-driven growth strategy.
• Harrys (Barilla Group): Owned by Barilla, Harrys is the leading French industrial packaged bread and brioche brand — directly competitive with La Boulangère across sliced bread, hamburger buns, hot dog buns, and brioche categories in French retail.
• Brioche Pasquier: Major French industrial brioche and viennoiserie manufacturer with a comparable product portfolio (brioche, pains au lait, viennoiseries) and similar retail-grocery distribution model in France and internationally.
• Bridor (Le Duff Group): Premium French viennoiserie and bread manufacturer serving hotels, restaurants, and cafés in 100+ countries — comparable in product category (brioche, viennoiserie, artisan breads) and food service orientation.
• Jacquet (Limagrain): French industrial baker of sliced breads, brioches, wraps, panini, and world breads — a closely matched competitor with overlapping product categories, retail presence, and pan-European distribution.
• Délifrance (Le Duff Group): French frozen and par-baked bakery specialist serving retail and food service across Europe and internationally — directly comparable to La Boulangère's frozen format and RHD channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/LaBoulangereOfficielle
• LinkedInlinkedin.com/company/la-boulangere-&-co?originalSubdomain=fr
• Instagraminstagram.com/la.boulangere/?hl=fr
• Pinterestpinterest.fr/La_Boulangere
• Xx.com/la_boulangere

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Boulangère