Myrtle Beach International Airport

What Myrtle Beach International Airport does

Myrtle Beach International Airport (IATA: MYR) is a government-owned, full-service regional commercial airport operated by Horry County, South Carolina, and located at 1100 Jetport Road, Myrtle Beach. The airport serves as the primary air access gateway for the Grand Strand tourism region, which spans 60+ miles of beaches and attracts predominantly leisure travelers. Operations are housed in a 395,000 sq. ft. terminal with 18 gates across Concourses A and B (expanded from 12 gates with the December 2025 completion of a $93.5M terminal expansion). Ten airline partners — Allegiant, American, Avelo, Breeze, Contour, Delta, Frontier, Sun Country, Southwest, and United, plus Porter Airlines — provide nonstop service to 50+ destinations across North America, and the airport handled over 1 million passengers in 2024, a record year.

The core technology and product surface consists of standard airport infrastructure: a Flight Information Display System (FIDS) with paging capability for hearing-impaired passengers, TSA PreCheck and Global Entry screening support, free terminal-wide Wi-Fi, and standard accessibility services (lactation suites, a quiet room, TDD/TTY service, 24/7 EMT staffing). Supporting products include a rental car center with eight national brands (Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National, Thrifty), tiered parking (Short Term $32/day, Long Term $12/day, Economy $10/day, Valet $25/day or $7/hour), and a dozen-plus dining and retail concessions. Skycap services are delivered by Superior Aircraft Services and parking operations are managed by LAZ Parking; advertising is operated by Lamar Airport Advertising.

MYR generates revenue through a diversified aeronautical and non-aeronautical stream model: airline landing fees and terminal space rentals form the aeronautical base, while parking operations, rental car and concession commissions, terminal dining/retail leases, and advertising comprise non-aeronautical revenue. Pricing is unit-based across parking tiers with no subscription or contract model — services are paid per-use by travelers and per-flight by airline partners. Customer segments are dominated by leisure travelers (vacationing families and couples visiting beaches, golf resorts, and attractions), with secondary business traveler traffic and an underlying Grand Strand tourism industry as a beneficiary. Marketing is conducted through the official flymyrtlebeach.com website, social media, email newsletters, and earned media including back-to-back USA Today 10Best Readers' Choice Best Small Airport awards in 2024 and 2025.

Name

Myrtle Beach International Airport

Legal name

Myrtle Beach International Airport

Website

https://flymyrtlebeach.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Myrtle Beach International Airport (MYR) is a Horry County-owned regional commercial airport serving the Grand Strand tourism region, offering nonstop service to 50+ destinations via ten airline partners from a single 18-gate terminal.

Ownership category

akta.pro rank

Product category

Airport Operations

NAICS

Other Airport Operations (488119)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Private Aviation Ground Support & Trip Services (Dispatch, Permits, Handling) (THABAFAK)

Keywords

• Commercial aviation services
• Passenger terminal operations
• Airport parking services
• Airline partnership services
• Ground transportation hub

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Airport Operations: Myrtle Beach International Airport is owned by Horry County and generates revenue through landing fees charged to airlines, terminal space rentals, parking operations, and concession revenues from food, retail, and rental car facilities
2. Concession Revenue: Revenue from restaurants, shops, and rental car companies operating within the terminal and rental car facility
3. Parking Operations: Revenue from Short-Term, Long-Term, Economy, and Valet parking facilities operated by LAZ Parking on behalf of the airport
4. Advertising: Airport advertising conducted through Lamar Airport Advertising

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Myrtle Beach International Airport operates a full-service commercial passenger terminal serving the Grand Strand region of South Carolina, providing flight operations through 10 airline partners with nonstop service to 50+ destinations. The airport's core offering includes terminal access, TSA security screening, baggage handling, parking, ground transportation coordination, and concessions for travelers visiting or departing the Myrtle Beach tourism area. Revenue is generated through airline landing fees, terminal rentals, parking operations, and concession commissions.

Product overview

Myrtle Beach International Airport (MYR) operates as a full-service regional airport serving the Grand Strand area with over 50 nonstop destinations across North America via ten airline partners. The airport's service portfolio centers on its 395,000 sq. ft. terminal with 18 gates across Concourses A and B, providing passenger flight operations, TSA security screening, and baggage claim services. Supporting infrastructure includes multiple parking options (Short Term, Long Term, Economy, and Valet), a Rental Car Center housing eight national brands, and diverse ground transportation including taxi, rideshare, Coast RTA public bus, and hotel shuttles. Passenger amenities encompass over a dozen dining and retail options, free Wi-Fi, accessibility services with 24/7 EMT support, lactation suites, pet relief areas, and a quiet room. The airport completed a $93.5 million terminal expansion in December 2025 adding six new gates, with ongoing 20-year Master Plan development for future growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Terminal & Passenger Facilities 395,000 sq. ft. state-of-the-art terminal with Concourses A and B, 18 gates, baggage claim area, TSA security checkpoint, rental car facility, and ground transportation access serving commercial passengers flying with 10 airline partners.
• Parking Services Multiple paid parking options including Short Term Lot ($32/day), Long Term Lot ($12/day), Economy Lots ($10/day), and Valet Parking ($25/day or $7/hour), with shuttle service to terminal. Operated by LAZ Parking on behalf of the airport.
• Rental Car Center Dedicated rental car facility housing eight national brands (Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National, Thrifty) in one location across from the main terminal, with rental car counters open daily from 7 a.m. to midnight.
• Ground Transportation Hub Comprehensive ground transportation access including taxi service, rideshare (Uber/Lyft), Coast RTA public bus (Route 15S), limousine/car service, and hotel shuttles operating daily from 7 a.m. to 8 p.m. for public bus service.
• Skycap Services Professional curbside-to-gate luggage assistance provided by Superior Aircraft Services, including wheelchair services and baggage handling for travelers needing extra support.
• Terminal Dining & Retail Concessions Over a dozen restaurants and shops operating within the terminal including Starbucks, Chick-fil-A, Nacho Hippo Cantina Maximo, Pavilion Bar & Grill, Pizza Hyena, Subway, Steak 'n Shake, Aviator's, Salt & Tide, Hudson News, and Shoreline Supply.

Quantifiable outcome

• Over 1 million travelers served annually
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered secondary and core.

• Contour AirlinessecondaryChannel Partner/ Reseller/ Distributor · 1 July 2026Regional airline offering service to Beckley WV, Altoona PA, and Parkersburg WV. Recently announced new seasonal service between Altoona and Myrtle Beach operating July 1 - August 22, 2026
• Allegiant AircoreChannel Partner/ Reseller/ DistributorOne of MYR's major airline partners, offering 20 nonstop destinations including Albany, Allentown, Cincinnati, Fort Wayne, Grand Rapids, Harrisburg, Huntington, Indianapolis, Louisville, Newburgh, Pittsburgh, Syracuse, and more cities across the U.S.
• American AirlinescoreChannel Partner/ Reseller/ DistributorMajor U.S. airline headquartered in Fort Worth, Texas, providing service to Charlotte, Chicago O'Hare, Dallas/Fort Worth, Philadelphia, Washington D.C. (Reagan), Boston, and New York (LaGuardia)
• Avelo AirlinessecondaryChannel Partner/ Reseller/ DistributorHouston-based airline focused on affordable, convenient travel, offering service to New Haven, CT and Wilmington, DE
• Breeze AirwayscoreChannel Partner/ Reseller/ DistributorULCC focused on underserved markets, offering service to Tampa, Charleston WV, Providence, Hartford, Westchester County, Wilkes-Barre/Scranton, Rochester, Manchester, Fort Lauderdale, Orlando, and Islip/Long Island
• Delta Air LinescoreChannel Partner/ Reseller/ DistributorMajor U.S. airline with hub in Atlanta, providing service to Atlanta, Detroit, and Minneapolis-St. Paul
• Frontier AirlinessecondaryChannel Partner/ Reseller/ DistributorLow-fare airline headquartered in Denver, offering service to Cleveland, OH
• Southwest AirlinescoreChannel Partner/ Reseller/ DistributorFourth-largest U.S. carrier known for low-cost travel and 'Bags Fly Free' policy, offering service to Nashville, Baltimore, Chicago MDW, Dallas DAL, Columbus OH, Kansas City, St. Louis, Denver, and Houston
• Sun Country AirlinessecondaryChannel Partner/ Reseller/ DistributorMinnesota-based airline serving destinations across the U.S., Mexico, and Caribbean
• United AirlinescoreChannel Partner/ Reseller/ DistributorMajor global airline with comprehensive route network, providing service to Newark and Washington Dulles
• Lamar Airport AdvertisingsecondaryChannel Partner/ Reseller/ DistributorManages all advertising operations at Myrtle Beach International Airport
• LAZ ParkingsecondaryImplementation/ SI/ Consulting PartnerMonitors and manages parking operations at MYR, handling improperly parked vehicles and vehicles parked for over 30 days
• Superior Aircraft ServicessecondaryImplementation/ SI/ Consulting PartnerProvides professional skycap services (curb to gate luggage assistance) and wheelchair services at MYR
• Coast RTAsecondaryImplementation/ SI/ Consulting PartnerPublic bus service with Route 15S providing transportation around the Grand Strand with a stop at MYR, operating daily from 7 a.m. to 8 p.m.
• Alamo Rent a CarsecondaryChannel Partner/ Reseller/ DistributorNational rental car brand with counter at MYR Rental Car Center, open until midnight
• Avis Budget GroupsecondaryChannel Partner/ Reseller/ DistributorMajor rental car corporation including Avis and Budget brands serving MYR travelers
• Enterprise HoldingssecondaryChannel Partner/ Reseller/ DistributorEnterprise and National rental car brands serving MYR at the Rental Car Center
• Hertz CorporationsecondaryChannel Partner/ Reseller/ DistributorMajor global rental car company with location at MYR Rental Car Center
• Thrifty Car RentalsecondaryChannel Partner/ Reseller/ DistributorNational rental car brand operating at MYR Rental Car Center
• Transportation Security Administration (TSA)coreStrategic or Co-development PartnerFederal agency providing security screening operations at MYR with checkpoints open from 4:00 a.m. until last flight departure
• U.S. Customs and Border Protection (CBP)coreStrategic or Co-development PartnerFederal agency enabling international travel facilitation and customs services at the airport

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wilmington International Airport: Wilmington International Airport (ILM) is a North Carolina coastal regional airport serving beach leisure and Wilmington-area tourism, with overlapping catchment to MYR's Grand Strand drive market. Its scale, single-terminal operating model, and legacy-plus-LCC airline mix make it a directly comparable peer.
• Asheville Regional Airport: Asheville Regional Airport (AVL) is a similarly-sized regional airport serving a leisure/mountain tourism market with multiple airline partners and award-winning customer experience. It is comparable to MYR in scale, route network breadth, and reliance on destination-driven leisure demand.
• Charleston International Airport: Charleston International Airport (CHS) is the closest in-state regional airport to MYR, serving a comparable coastal tourism market with a similar mix of network and low-cost carriers. It overlaps MYR's Grand Strand catchment and competes for the same leisure travelers, making it the most directly comparable peer in scale and business model.
• Savannah/Hilton Head International Airport: Savannah/Hilton Head International Airport (SAV) serves a coastal leisure and convention market similar to MYR's Grand Strand positioning, with a comparable mix of regional and ULCC service. It is a directly comparable peer in customer profile (leisure-heavy) and infrastructure scale (single terminal, regional footprint).
• Punta Gorda Airport: Punta Gorda Airport (PGD) is a small Florida leisure airport dominated by Allegiant Air, serving beach and snowbird destinations from a single-terminal facility. It is highly comparable to MYR in scale, ULCC concentration, and reliance on leisure tourism demand.
• Pensacola International Airport: Pensacola International Airport (PNS) is a similarly-sized regional airport serving a Gulf Coast leisure and military market, with comparable nonstop route breadth and a mix of legacy and low-cost carriers. It offers a closely analogous business model to MYR's leisure-driven regional gateway.
• Destin-Fort Walton Beach Airport: Destin-Fort Walton Beach Airport (VPS) is a small regional airport serving a Gulf Coast beach leisure destination with a heavy ULCC mix, including Allegiant and other carriers that overlap MYR's partner roster. It is highly comparable to MYR in passenger profile (beach leisure), scale, and airline mix.

Regional players

• Southwest Florida International Airport: Southwest Florida International Airport (RSW) is a larger Florida airport anchored by Fort Myers-area leisure tourism with heavy seasonal swings similar to MYR's. Its leisure-driven demand pattern and ULCC/network carrier mix offer a useful benchmark for non-aeronautical revenue scaling and seasonality management.
• Palm Beach International Airport: Palm Beach International Airport (PBI) is a Florida leisure/business regional gateway serving a destination-driven market with a comparable carrier mix. It is comparable to MYR in customer profile (leisure-heavy, some business) and single-terminal operating model, though it operates at a larger scale.
• Jacksonville International Airport: Jacksonville International Airport (JAX) is a larger Florida regional airport serving a mix of leisure, business, and military traffic. While larger and more diversified than MYR, it operates the same single-terminal regional model with overlapping carrier mix and serves as a useful scale and operating benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlyMYR
• Instagraminstagram.com/flymyrtlebeach
• Xx.com/flymyrtlebeach
• LinkedInlinkedin.com/company/myrtle-beach-international-airport---myr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtle Beach International Airport