TruNorth Dynamics

What TruNorth Dynamics does

TruNorth Dynamics is a U.S.-based, Microsoft-certified Dynamics 365 implementation and support partner founded in 2021 and operating as a fully remote, nationwide team headquartered in Castle Rock, Colorado. The company specializes in deploying, migrating, and supporting the Microsoft Dynamics 365 ecosystem — primarily Business Central, the broader Dynamics 365 application suite (Sales, Customer Service, Field Service, Project Operations, Finance, Customer Insights, Contact Center), the Power Platform (Power Apps, Power Automate, Power BI, Power Pages, Copilot Studio), and Microsoft 365 Copilot products — with a stated track record of 100+ Microsoft Dynamics 365 deployments.

The company's service portfolio combines fixed-scope implementation packages (BC Fixed Fee tiers at $32,000–$45,000), structured GP-to-Business Central migration services ($10,000–$32,000 across three tiers), monthly subscription Success Plans ($600–$7,000/month), training, and system optimization, supplemented by a proprietary ISV extension — TruNorth Unlocked ER for Dynamics 365 Business Central — distributed through the Microsoft Azure Marketplace. Its go-to-market blends a direct sales motion (targeting SMBs and mid-market firms with disconnected systems and failed prior implementations) with a distinctive MSP partnership model in which TruNorth delivers Dynamics implementation work behind managed service providers without competing for the end-client relationship.

Customer segments span SMB and mid-market firms across ten or more verticals — including Manufacturing, Distribution & Logistics, Field Services, Construction, Healthcare & Life Sciences, Nonprofits, Retail & E-Commerce, and Utilities & Energy — with named reference customers such as Securitas Electronic Security (10+ year VAR/support relationship), Get Wireless (since 2016), and referral partner ITCubed. Leadership includes co-founder Zac Paulson, President Ole Gjerde, and Microsoft MVP Michelle Serna, with the company having been actively broadening its vertical coverage, channel ecosystem, and product IP through 2025.

Name

TruNorth Dynamics

Legal name

TruNorth Dynamics

Website

https://trunorthdynamics.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

TruNorth Dynamics is a fully remote, U.S.-based Microsoft-certified Dynamics 365 implementation partner serving SMBs, mid-market firms, and MSPs with fixed-scope Business Central deployments, GP-to-BC migrations, Power Platform solutions, and recurring support plans.

Ownership category

akta.pro rank

Product category

Microsoft Dynamics 365 ERP Implementation Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Dynamics 365 implementation
• ERP consulting services
• Business Central migration
• Microsoft cloud partner
• ERP support services

Headquarters

HQ city

Castle Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fixed-Scope Implementation Services: Fixed-fee packages for common business needs including Dynamics 365 Business Central implementation and GP-to-BC migration. Delivered in clearly scoped, transparently priced tiers (Explorer, Adventurer, Trailblazer).
2. Success Plans (Support / Managed Services): Monthly subscription support packages providing access to Dynamics 365 experts, customer success management, system reviews, training, and upgrade management. Three tiers: Essential ($600/month), Advanced ($2,000/month), Premium ($7,000/month).
3. Training Services: Fee-for-service virtual training courses on Business Central modules (General Navigation, General Ledger & Banking). Course-level pricing per session, virtual delivery with up to 5 users.
4. System Optimization / Health Assessment: One-time fixed-fee assessment service to identify inefficiencies and improve workflows in existing Business Central or Power Platform environments.
5. Custom Implementations: Custom engagement for unfinished Dynamics work, new builds, or specialized needs beyond fixed-scope bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

TruNorth Dynamics is a Microsoft-certified Dynamics 365 implementation partner that sells fixed-scope ERP and CRM implementation, GP-to-Business Central migration, ongoing support, training, and optimization services to SMBs, mid-market companies, and managed service providers. The company also publishes a proprietary ISV extension, TruNorth Unlocked ER for Dynamics 365 Business Central, in the Microsoft Azure Marketplace.

Product overview

TruNorth Dynamics is a Microsoft-focused solutions partner offering a platform-plus-services model built on the Microsoft Dynamics 365 ecosystem. Their core offering centers on Dynamics 365 Business Central (cloud ERP) and the broader Dynamics 365 application suite, complemented by Power Platform tools (Power Apps, Power Automate, Power BI, Power Pages, Copilot Studio) and Microsoft 365 Copilot products. They provide implementation, migration (GP to BC), customization, training, and ongoing support services through fixed-scope bundles and success plans. Their product portfolio includes their own ISV add-on (TruNorth Unlocked ER) and spans CRM (Sales, Customer Service, Contact Center, Customer Insights), ERP (Business Central, Finance, Project Operations, Field Service), and the Microsoft AI/Copilot stack. TruNorth serves as an implementation and support partner rather than a software vendor, helping SMBs deploy, optimize, and maintain Microsoft Dynamics solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TruNorth Unlocked ER: Enterprise Reporter tool for Dynamics 365 Business Central available in Microsoft Azure Marketplace

Products and services

• Business Central Fixed Fee Implementation Fixed-fee Dynamics 365 Business Central implementation service for SMBs and mid-market companies, packaged in Explorer ($32,000), Adventurer ($38,000), and Trailblazer ($45,000) tiers with clearly scoped deliverables.
• GP to BC Migration Services Fixed-scope migration service that moves businesses from Dynamics GP to Dynamics 365 Business Central, delivered in Explorer ($10,000), Adventurer ($20,000), and Trailblazer ($32,000) tiers using Microsoft migration tools plus TruNorth's own methodology.
• System Optimization One-time fixed-fee ($4,000) health and procedural assessment of existing Dynamics 365 Business Central or Power Platform environments, identifying inefficiencies and workflow improvements.
• Success Plans (Support) Recurring monthly support subscription providing access to Dynamics 365 experts, customer success management, system reviews, training sessions, and upgrade management, offered in Essential ($600/month), Advanced ($2,000/month), and Premium ($7,000/month) tiers.
• Training Services Fee-for-service virtual training courses on Business Central modules (General Navigation, General Ledger & Banking, Purchases & Payables, Sales & Receivables, Fixed Assets, Basic Inventory Management), priced per session and delivered to up to 5 users.
• Custom Implementations Bespoke engagement for unfinished Dynamics work, new builds, or specialized needs that fall outside TruNorth's fixed-scope bundles, priced on a custom basis.
• TruNorth Unlocked ER for Dynamics 365 Business Central Proprietary ISV extension published in the Microsoft Azure Marketplace that extends Dynamics 365 Business Central's Enterprise Reporter functionality for TruNorth's customer base and other Business Central users worldwide.

Quantifiable outcome

• 100+ Microsoft Dynamics 365 Deployments completed

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ITCubedminorChannel Partner/ Reseller/ DistributorITCubed operates as a Referral Partner with TruNorth Dynamics. The companies collaborate on prospective client discovery and blueprinting engagements, with TruNorth providing technical expertise and implementation capabilities while ITCubed maintains its client relationships.
• MicrosoftcoreTechnology or IntegrationTruNorth is a Microsoft Certified partner specializing in the Dynamics 365 ecosystem. The partnership encompasses all core Dynamics 365 applications (Business Central, Sales, Customer Service, Field Service, Project Operations, Finance, Dynamics GP), the Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Pages, Copilot Studio), Microsoft 365 Copilot, and Microsoft Fabric. TruNorth has 100+ Microsoft Dynamics 365 Deployments and its TruNorth Unlocked ER product is published in the Microsoft Azure Marketplace.
• Securitas Electronic SecurityminorChannel Partner/ Reseller/ DistributorSecuritas Electronic Security operates as a Value-Added Reseller (VAR) and long-term support customer of TruNorth Dynamics for Great Plains (Dynamics GP), having worked with TruNorth for over a decade. TruNorth provides VAR support, system upgrades, and ongoing expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• JourneyTEAM: JourneyTEAM is a Microsoft Gold Partner specializing in Dynamics 365, Power Platform, and Azure implementations for mid-market customers. Direct comparable on Microsoft stack focus and SMB/mid-market client profile.
• Velosio: Velosio is a Microsoft-focused ERP/CRM implementation and managed services partner with deep Business Central and Dynamics 365 practice. Closely comparable to TruNorth on technology stack, SMB/mid-market positioning, and recurring support model.
• AlphaBOLD: AlphaBOLD is a Microsoft Dynamics 365 and Power Platform implementation partner serving mid-market enterprises. Comparable on Microsoft-first ERP/CRM services, ISV solutions, and recurring support models.
• Sikich: Sikich is a technology services and accounting firm with a sizable Microsoft Dynamics 365 Business Central and ERP implementation practice. Comparable in mid-market ERP implementation services, fixed-scope packaging, and managed support offerings.

Broad incumbents

• BDO Digital: BDO Digital is the technology arm of BDO USA with a significant Microsoft Dynamics 365 and ERP advisory practice. Comparable on mid-market ERP implementation but with broader advisory, tax, and Big-Firm backing.
• Hitachi Solutions: Hitachi Solutions is a global Microsoft Dynamics 365 and Power Platform partner with a much broader geographic and enterprise footprint. Broader incumbent overlap on Microsoft ERP/CRM implementation services across SMB through enterprise.
• Avanade: Avanade is the Accenture–Microsoft joint venture and the largest pure-play Microsoft services firm globally. Overlaps heavily on Dynamics 365 and Power Platform services but as part of a much broader enterprise services portfolio.
• Crowe LLP: Crowe is a top-10 US accounting and advisory firm with a Microsoft Dynamics 365 ERP/CRM implementation practice. Comparable on mid-market Dynamics consulting, with broader audit/tax context not relevant to TruNorth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TruNorthDyn
• YouTubeyoutube.com/channel/UCNzjXXXPB9ctV8TxnZdR2tw
• Facebookfacebook.com/TruNorthDynamics
• LinkedInlinkedin.com/company/trunorth-dynamics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruNorth Dynamics