Toque and Apron

What Toque and Apron does

Toque et Tablier (operating as "Toque and Apron" in English) is a privately held, family-owned artisanal food producer headquartered at a single workshop in St-Léonard (Montreal), Quebec. The company was founded around 2009–2010 by proprietor Isabelle Meunier and specializes in handmade fruit cakes (gâteaux aux fruits) aged for a minimum of 30 days in spirits including rum, whiskey, gin, vodka, and dark beer. Products are formulated without added preservatives using first-quality ingredients, with limited edition SKUs aged one year and five years. Beyond the core fruit cake line, the catalog extends into non-alcoholic cake variants, gourmet gift boxes (coffrets gourmands), hand-painted chocolates, hot chocolate bombs, artisanal preserves and maple products, spice blends, and preserved roses under glass domes.

The business operates as a direct-to-consumer Shopify storefront serving individual gift buyers primarily across Quebec and Ontario, with an in-store pickup option at the St-Léonard workshop that doubles as a year-round boutique. A parallel corporate gifting channel handles custom-branded gift orders of 1 to 1,000+ boxes with personalized logos, ribbons, and cards via a dedicated quote-request workflow. Pricing is unit-based across SKUs ranging from roughly $5.50 (small seasonings) to $149.50 CAD (L'Exclusif premium gift set), with seasonal demand weighted toward Christmas gifting. Production capacity is stated at over 50,000 cakes per year from a single facility. Strategic co-development partnerships — notably with Quebec distillery Vice & Vertu (BeOrigin gin) for the L'Épicurien cake and L'Exclusif gift set, plus Domaine ACER for gift-set alcoholic beverages — support a curated local-produce positioning rather than scale-driven economics.

The company remains privately owned with no disclosed external funding, no parent organization, and no public listing. Headcount is reported in the 11–50 employee range. The technology base is fundamentally artisanal craft production rather than a software or platform play: the core intellectual property is proprietary recipes and the 30-day aging process, distributed via a bilingual Shopify e-commerce site. The corporate gifting vertical represents the primary growth lever alongside ongoing catalog expansion into accessory and adjacent lifestyle SKUs.

Name

Toque and Apron

Legal name

Toque et Tablier

Website

https://toqueettablier.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Toque et Tablier is a family-owned Quebec artisanal food producer that handcrafts fruit cakes aged 30+ days in spirits, gift boxes, chocolates, preserves, and seasonal accessories, selling direct-to-consumer across Quebec and Ontario and serving corporate clients with custom-branded gift programs.

Ownership category

akta.pro rank

Product category

Artisanal Confectionery

NAICS

Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisanal fruit cakes
• Alcohol-infused confections
• Gourmet gift boxes
• Quebec specialty foods
• Corporate gifting solutions

Headquarters

HQ city

Saint-leonard-d'aston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct product sales: E-commerce sales of artisanal fruit cakes, gift boxes, chocolates, jams, seasonings and accessories through their Shopify storefront to individual consumers and corporate clients across Quebec and Ontario.
2. Corporate gift programs: Custom corporate gift box solutions for businesses with personalized branding, logos, ribbons, and custom cards. Services 1 to 1000+ box orders with turnkey service, elegant packaging, and shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Toque et Tablier makes and sells hand-crafted artisanal fruit cakes aged in spirits (rum, whiskey, gin, vodka, dark beer) for a minimum of 30 days, available in alcoholic and non-alcoholic variants and limited long-aged editions. The company packages these into gourmet gift boxes (coffrets gourmands) and offers custom corporate gifting services, complemented by handmade jams, artisanal seasonings, hand-painted chocolates, hot chocolate bombs, preserved roses, and branded accessories.

Product overview

Toque et Tablier is a Quebec-based artisanal food company specializing in handmade fruit cakes and gourmet gift products. The core product line consists of fruit cakes (gâteaux aux fruits) aged in various spirits (rum, whiskey, gin, vodka, dark beer) for a minimum of 30 days, made without preservatives using first-quality ingredients. The product portfolio includes: (1) Core Fruit Cakes - Le Distingué (rum), Le Mémorable (whiskey), L'Épicurien (gin), L'Audacieux (dark beer), L'Aristocrate (vodka), plus non-alcoholic variants Le Capricieux, Le Prétentieux, and L'Ambitieux, with limited editions aged 1-5 years; (2) Gourmet Gift Boxes (Coffrets gourmands) - themed collections including Le Festif, Le Gourmet, Le Chaleureux, La Collection Distingué, and others ranging from $32.50 to $130.00; (3) Premium Sets - L'Exclusif featuring curated items including gin and accessories; (4) Handmade Preserves - jams, marmalades, and maple products; (5) Chocolate-Covered Cakes - fruit cakes coated in various chocolate types; (6) Hand-Painted Chocolates and Hot Chocolate Bombs; (7) Artisanal Seasonings - 13 spice blends for various meats and cuisines; (8) Preserved Roses - eternal roses under glass domes; (9) Accessories - Christmas ornaments with cakes, aprons; (10) Corporate Gifting Services - customized corporate gift solutions. The company operates from a workshop in St-Léonard, Quebec, producing over 50,000 cakes annually distributed across Quebec and Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• L'Atelier Toque & Tablier: A sub-brand mentioned as part of the company's offerings, referring to workshop and artisanal products.

Products and services

• Le Distingué Classic rum-infused fruit cake hand-crafted with fruits and a carefully selected nut blend, aged in rum for 30 days without preservatives. Available in 100g ($10.50 CAD) and 560g ($34.75 CAD) formats, sold via the Shopify storefront to individual gourmet gifting consumers.
• Le Distingué Édition 1 an Premium aged fruit cake version of the classic Le Distingué, aged in rum for one full year for an exceptionally fragrant and flavorful profile. Sold in 560g format at $48.75 CAD as a limited premium edition on the Shopify storefront.
• Le Distingué Édition 5 ans Limited-edition rum fruit cake aged for five years, positioned as the most premium tier in the fruit cake line and priced at $85.00 CAD on the Shopify storefront.
• Le Mémorable Fruit and nut cake with Quebec maple syrup, aged in whiskey for 30 days as a Quebec specialty, positioned as a premium artisanal fruit cake for gifting.
• L'Épicurien Fruit cake aged for 30 days in BeOrigin gin from Quebec distillery Vice & Vertu, with lemon zest and ginger, sold in 100g and 560g ($34.75 CAD) formats on the Shopify storefront.
• L'Audacieux Fruit cake with nut blend and dark chocolate, aged in dark beer for 30 days as part of the artisanal alcohol-aged fruit cake line.
• L'Aristocrate Fruit cake glazed with vodka for 30 days, featuring pears, white chocolate, and matcha tea, available in 100g ($10.50 CAD) and 560g ($34.75 CAD) formats.
• Le Capricieux (Sans Alcool) Non-alcoholic fruit cake offering for consumers who prefer no spirits, priced at $19.75 CAD on the Shopify storefront.
• Le Prétentieux (Sans Alcool) Non-alcoholic fruit cake introduced as a 2024 product addition, expanding the no-alcohol fruit cake line.
• L'Ambitieux (Sans Alcool) Non-alcoholic fruit cake featuring apples, caramel, and Quebec maple syrup, sold in a 750g format for $19.75 CAD.
• Coffrets gourmands (gourmet gift boxes) Curated gift boxes combining the artisanal fruit cakes with jams, chocolates, nut mixes, and accessories in themed presentations such as Le Flamboyant ($115), Le Festif ($84.50), Le Chaleureux ($97.50), Le Gourmet ($70), Le Pétillant ($87.50), La Collection Distingué (from $130), Le coffret dégustation ($34.75), Coffret L'Atelier ($32.50), and Le péché mignon.
• L'Exclusif Premium gift set including one gin-and-ginger fruit cake, a T&T nut blend, a T&T jam, and a 750ml bottle of BeOrigin gin from Quebec distillery Vice & Vertu, priced at $149.50 CAD for in-store pickup.
• Corporatif (Corporate Gift Box Program) Customized corporate gift box service offering personalized packaging with company logos, ribbons, and custom cards. Services include turnkey fulfillment for 1 to 1,000+ boxes, elegant packaging, exclusive high-end product selection, custom creations, and Quebec-made product options for business gifting programs.
• Hand-painted chocolates and chocolate-coated confections Chocolats peints à la main (hand-painted chocolates) and chocolate-coated artisanal treats including the Collection Bonheur & Chocolat ($25.75) and Le Distingué enrobé de chocolat noir ($4.75), sold to gourmet consumers via the Shopify storefront.
• Bombes pour chocolat chaud Christmas-ornament-style hot chocolate bomb set launched in 2024, containing two hot chocolate bombs, a wooden spoon, five hand-painted chocolates, and mini marshmallows, priced at $17.50 CAD as a seasonal gift item.
• Boule de Noël (Christmas Ornament Cake) Christmas ornament-shaped 100g fruit cake available in various flavors, sold at $18.75 CAD as a festive stocking-stuffer or teacher gift via the Shopify storefront.
• Artisanal seasoning blends (assaisonnements) Hand-blended spice rubs and herb mixes for meats and vegetables, including Côtes Levées, Bifteck, Porc, Saumon, Gibier, Herbes de Provence, Cabane à sucre, and Rub chipotle & limette, priced from $5.50 to $13.50 CAD.
• Artisanal jams, marmalades and confits Handmade preserves including the Coffret Confitures gift box, Poire & vanille de Madagascar ($11.75), Confit d'oignons à l'érable, and Coulis d'érable ($12.00), priced from $8.50 to $12.75 CAD per jar.
• Roses éternelles (Preserved Roses) Preserved roses displayed under glass domes available in single ($38.50 CAD), four ($58.50 CAD), and nine ($127.50 CAD) rose arrangements in various colors, sold as gifts for special occasions.
• Tablier (Toque & Tablier branded apron) Branded cotton apron sold as a Toque & Tablier merchandise accessory at $60.00 CAD through the Shopify storefront.

Quantifiable outcome

• 50,000+ cakes produced annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Vice & VertucoreStrategic or Co-development PartnerQuebec gin distillery providing BeOrigin gin for their L'Épicurien fruit cake product. The gin is used to age the cake for 30 days with lemon zest and ginger, creating a signature collaboration product.
• BeOrigincoreStrategic or Co-development PartnerQuebec gin brand by Vice & Vertu distillery, featured in L'Épicurien cake and L'Exclusif gift set. Provides the gin used for aging their premium fruit cakes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Stubbe Chocolates: Canadian premium chocolatier producing hand-crafted confections for retail and corporate gifting. Comparable as a North American small-batch premium confection brand serving consumer and corporate channels with curated gift boxes.
• Faubourg Gâteaux & Macarons: Montreal-based pâtisserie specializing in French-style cakes and macarons with online shipping across Canada. Comparable as a Quebec-based specialty cake retailer using similar DTC e-commerce and gift-box mechanics, though focused on French pâtisserie rather than fruit cakes.

Broad incumbents

• Nothing Bundt Cakes: US franchise chain specializing in premium celebration cakes with strong corporate gifting and tiered gift-box program. Comparable in single-product specialization on cakes, gift-box merchandising, and corporate order capabilities.
• Harry & David: US-based gourmet food gift retailer with extensive corporate gifting program (1-1000+ box customization, branded packaging). Comparable as a scaled benchmark for Toque et Tablier's corporate gift channel and DTC gift-box business model.
• Magnolia Bakery: Iconic US specialty cake and cupcake bakery with national e-commerce and gift-box shipping. Comparable as a premium-positioned specialty bakery brand leveraging DTC gifting to expand beyond a single city.

Direct peers

• Maison Manival: Quebec artisanal bakery known for traditional breads and pastries distributed through retail and gifting channels. Comparable as a Quebec heritage bakery serving both consumer and gift-box/corporate segments.
• Première Moisson: Quebec-based artisanal bakery chain producing handmade breads, pastries, and gourmet gift products. Most directly comparable as a Quebec artisanal bakery operating both retail locations and gifting/catering channels with premium positioning.
• Rhubarbe: Montreal-based pâtisserie specializing in seasonal, artisanal fruit-forward cakes and pastries with a Quebec locavore identity. Comparable in product category (premium celebration/special-occasion cakes), Quebec positioning, and gift-driven customer base.
• La Bête à Pain: Montreal-based artisanal bakery and pastry shop producing hand-crafted breads and viennoiserie with strong local provenance. Comparable as a Quebec craft bakery emphasizing handmade quality and direct consumer retail.

Emerging players

• Chocolats Geneviève Grandbois: Quebec artisan chocolatier producing hand-painted, premium chocolates with similar craft/local-provenance positioning. Comparable in their hand-painted chocolate line and Quebec premium gifting overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/toqueettabliergateaux
• LinkedInlinkedin.com/company/toque-tablier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toque and Apron