Iconomia

What Iconomia does

Iconomia Srl is a privately held Italian creative communications agency founded in 2005 and headquartered in Genoa (Piazza Campetto 7/14). The firm specializes exclusively in the pharmaceutical and healthcare sector, delivering a fully integrated service stack that spans brand identity and visual design, editorial and digital design, scientific content creation, social media, creative strategy, 2D/3D video and animation, podcast production, exhibition installations, and omnichannel e-detailing tools. Approximately 13 team members operate under founder and CEO Imre Gottlieb, combining creative, scientific (notably a dedicated Medical Account function), and account management roles to serve pharma clients nationally and globally.

The company's underlying technology centers on immersive experiences — most notably proprietary virtual and augmented reality content developed in partnership with Untold Games since 2016, including VR journeys simulating mechanisms of action inside the human body and a 6DOF moving platform combined with a wind simulator for event activations such as the Giuliani Biogena experience at Cosmofarma 2023. It also operates a device- and CRM-agnostic scientific e-detailing platform supporting real-time interactive delivery of scientific materials to healthcare professionals.

Iconomia's business model is professional services revenue generated on a project basis from enterprise pharmaceutical, consumer health, medical device, and hearing care clients, including Angelini, Giuliani, Eye Pharma, STADA, Amuchina, AstraZeneca, Novartis, Bayer, Eli Lilly, J&J/Janssen, Boston Scientific, and Amplifon. The company is founder-owned with no external institutional investment, a share capital of 10,000 EUR, and no disclosed pricing or revenue figures. GTM motion is direct enterprise field sales via dedicated account directors and a Global Account Manager, with portfolio showcase, LinkedIn presence, and industry event activations as supporting channels.

Name

Iconomia

Legal name

Iconomia Srl

Website

https://iconomia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Iconomia is a Genoa-based, founder-owned Italian creative agency founded in 2005 that delivers brand identity, digital and scientific communications, VR/AR experiences, and e-detailing services exclusively to pharmaceutical, consumer health, and medical-device enterprise clients across national and global markets.

Ownership category

akta.pro rank

Product category

Pharmaceutical and Healthcare Creative Communications Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAJ

Healthcare/Pharma Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAAGAA

Brand Activations & Experiential Campaign Design

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYBPAFAEAC

Visual Identity & Brand Design Systems

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAHAKAL

Exhibition, Retail & Experiential Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Pharmaceutical marketing services
• Healthcare creative agency
• Medical communications
• Brand identity design
• Scientific content production

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Professional services revenue from brand identity, visual design, editorial design, digital design, scientific contents and communication, social media, advertisements, creative strategy, video/animations, VR/AR, exhibition installations, and podcasts. Services are provided to pharmaceutical and healthcare clients on a project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Iconomia is a creative communications agency that provides made-to-measure brand identity, visual design, digital design, scientific content, video/animation, social media, advertising, exhibition, and VR/AR services exclusively to pharmaceutical and healthcare clients. Its core deliverable is the design and execution of integrated creative campaigns, rebranding initiatives, scientific communications, and immersive VR experiences that translate complex medical and scientific concepts into engaging visual content for healthcare professionals, pharmacists, and patients.

Product overview

Iconomia is a communications and creative agency specializing in the health and pharmaceuticals sector since 2005. The company operates as a service-based agency offering made-to-measure creative solutions rather than a unified software product. Their portfolio spans brand identity and design, visual design, editorial design, digital design, scientific contents and communication, social media, advertisements, creative strategy, video/animations (2D & 3D), virtual and augmented reality, stands and exhibition installations, and podcasts. Projects are delivered across client portfolios including pharmaceutical brands like Eyepharma, Giuliani, Angelini, STADA, and Amuchina, with services tailored to each client's specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity and Visual Design Made-to-measure brand identity creation, rebranding, logo design, visual systems, strapline development, corporate video, website design, and package design for pharmaceutical and healthcare companies requiring brand differentiation or corporate rebranding.
• Scientific and Digital Content Communication Creation of scientific content, editorial design, social media, advertisements, podcasts, and creative strategy that communicates complex medical and pharmaceutical concepts to healthcare professionals, pharmacists, and patients.
• Video and Animation Production (2D and 3D) Production of 2D and 3D videos, animations, and corporate video content used in pharmaceutical brand campaigns, e-detailing, and educational materials for healthcare professionals and patients.
• Virtual and Augmented Reality Experiences Immersive VR and AR experiences simulating journeys within the human body for visualizing mechanisms of action of pharmaceutical therapies, including 6DOF moving platforms combined with wind simulators for use at pharmaceutical events and exhibitions.
• Omnichannel Marketing and E-Detailing Platform Digital platform and services for delivering interactive multimedia scientific content to healthcare professionals across any device, operating system, or CRM platform, featuring videos, pop-ups, and real-time user-interaction feedback for e-detailing and omnichannel HCP engagement.
• Exhibition Installations and Stands Design and production of exhibition stands and installations for pharmaceutical industry events, congresses, and trade shows, enabling physical brand presence alongside digital activations.
• Consumer Healthcare Campaigns Consumer-facing healthcare awareness and seasonal marketing campaigns, including in-pharmacy communication kits, branded educational content, illustrated comics, and multi-touchpoint activations targeted at consumers including children and families.

Quantifiable outcome

• Created buzz with long queues of participants at Cosmofarma 2023 event for Giuliani Biogena VR experience
• +1 more outcomes

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GiulianicoreStrategic or Co-development Partner · 1 January 2023Following Giuliani's acquisition of Biogena, Iconomia was engaged to create a new VR experience for Cosmofarma 2023 to showcase Biogena's expanding shampoo portfolio to pharmacists. This built on their existing VR partnership capabilities.
• Untold GamescoreTechnology or Integration · 1 January 2016Iconomia has been working with Untold Games (a major video game developer) since 2016 on Virtual Reality projects. Together they have consistently upgraded their VR approach to provide cutting-edge solutions for pharmaceutical communications. The partnership has produced immersive VR experiences simulating journeys within the human body for viewing mechanisms of action of innovative therapies.
• PignaminorStrategic or Co-development PartnerCollaboration with Pigna for the production of notebooks as part of the Amuchina hand hygiene campaign. Carolina Grosa illustrated comic strips published on various printed media including booklets distributed in pharmacies and a series of notebooks made in collaboration with Pigna.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Concentric: Independent pharma creative agency offering brand strategy and activation work for health brands — closely overlaps with Iconomia's model in terms of being a specialized, mid-sized pharma creative shop.
• Biolumina: Omnicom Health pharma creative agency providing brand identity and scientific communications — directly comparable in scope and target client profile.
• GSW (Syneos Health): Healthcare-focused advertising agency delivering brand identity, scientific storytelling, and integrated pharma marketing — directly comparable in vertical specialization and service breadth.
• Area23: Healthcare creative agency within IPG Health focused on pharma brand communications, creative campaigns, and digital storytelling — directly comparable to Iconomia's healthcare-exclusive creative positioning.
• Patients & Purpose: Patient-engagement and pharmaceutical brand agency within IPG Health — directly comparable on patient communications and pharma brand activation work delivered by Iconomia.
• Intouch Group: Pharma digital marketing agency (Publicis Health) with strong capabilities in e-detailing, omnichannel, and digital scientific communication — overlapping with Iconomia's e-detailing and scientific content offerings.

Broad incumbents

• McCann Health: Global health communications network within McCann Worldgroup offering advertising, medical communications, and consulting — competes for the same multinational pharma clients but at vastly greater scale.
• Havas Health: Large health and wellness communications network serving pharma, consumer health, and devices — broader portfolio than Iconomia but overlapping in core pharma creative services.
• Real Chemistry: Large-scale healthcare marketing, communications, and data company (formerly W2O) — overlapping in pharma brand communications and patient/HCP engagement, with broader tech-enabled capabilities.
• VMLY&R Health: WPP's health-focused creative network spanning brand communications, customer experience, and digital pharma — competes for shared pharma clients, particularly on global rebranding and digital campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInit.linkedin.com/company/iconomia-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconomia