Doppiozero
Doppiozero is a Turin-based digital agency offering custom web development, eCommerce, mobile apps, brand identity, and digital marketing to Italian SMBs, enterprises, and institutions, with notable enterprise platforms such as the Howdenflex welfare system.
- Company typePrivate
- Founded2015
- HeadquartersTurin, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Doppiozero does
Doppiozero s.r.l. is a privately held digital agency founded in Turin, Italy in 2015 by Mauro Allietta, who remains CEO and owner. The firm operates with a team of nine specialists spanning front-end and back-end development, design, project management, digital marketing, and a dedicated prompt design function, delivering end-to-end digital services rather than outsourcing core production. Its service portfolio covers custom web development, eCommerce platforms, mobile applications, brand identity, social media management, and digital advertising across Google, Meta, and TikTok channels.
The agency's technical stack centers on Python with the Django framework, JavaScript with associated libraries, React Native for iOS/Android mobile apps, and Docker for containerized deployment. A proprietary, fully customizable in-house CMS is reused across engagements, and the firm has built enterprise-grade platforms such as Howdenflex, a corporate welfare web platform and companion mobile app serving 200+ companies and approximately 27,000 employees. Doppiozero also operates a blog covering AI, SEO, and digital strategy, and is a Google Partner agency.
The business model is professional services revenue, project-based and quote-driven, with no publicly disclosed pricing. GTM is sales-led, relying on direct client engagement via the website contact form, proposals, and project discussions, supported by organic social, content marketing, and paid media management. The customer base is predominantly Italian, spanning SMBs, startups, luxury/fashion brands (Italia Independent, Le Signe, Spalding, Pierre-Louis Mascia), enterprises (Howden, Juventus-adjacent projects, KUKA, MIR), nonprofits (LAPS Onlus), and government/institutional clients (Carabinieri, Regione Piemonte, Ordine degli Avvocati, Museo Regionale di Scienze Naturali). The company holds no external funding and operates as a founder-controlled SME.
Doppiozero firmographics
Firmographics- Name
- Doppiozero
- Legal name
- doppiozero s.r.l.
- Website
- https://doppiozero.to
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doppiozero is a Turin-based digital agency offering custom web development, eCommerce, mobile apps, brand identity, and digital marketing to Italian SMBs, enterprises, and institutions, with notable enterprise platforms such as the Howdenflex welfare system.
- Ownership category
- akta.pro rank
Doppiozero industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Advertising Agencies (541810)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Doppiozero is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Doppiozero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Development Services: Custom website development, eCommerce platforms, CMS-integrated solutions, and landing pages for businesses of various sizes.
- Digital Marketing Services: Social media management, Google and Facebook ADS campaigns, influencer marketing, photo/video/graphics production.
- Brand Identity Services: Branding, logo design, digital identity development, and moodboards for establishing comprehensive visual presence.
- Enterprise Platform Development: Development of enterprise-grade web applications and platforms such as the Howdenflex welfare platform serving over 200 companies and 27,000 employees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Doppiozero product offering
Product offeringCore offering
Doppiozero is a Turin-based digital agency that designs and builds custom websites, eCommerce platforms, mobile applications, brand identities, and digital marketing campaigns for businesses. The agency's flagship build is the Howdenflex corporate welfare platform, a web application with companion iOS/Android mobile app serving over 200 companies and 27,000 employees. Services are delivered using Python (Django), JavaScript, React Native, and Docker, with an in-house customizable CMS and AI-augmented workflows.
Product overview
Doppiozero is a digital agency offering a portfolio of digital services including custom web development, eCommerce platforms, mobile applications, digital marketing, and brand identity. The core product offering centers on Howdenflex, a web-based corporate welfare platform with companion iOS/Android mobile application, enabling employees to access and purchase welfare services. Additional offerings include specialized platforms for clients across industries (medical, fashion, automotive, non-profit) and a blog publishing insights on digital marketing topics.
Differentiator
Problem solved
Functional benefit
Brands
- Howdenflex App: Mobile application developed by Doppiozero for Howden Group, a corporate welfare platform available on iOS and Android.
Products and services
- Website Development
Quantifiable outcome
- Over 200 companies served through Howdenflex platform with approximately 27,000 employees
- +2 more outcomes
Companies that use Doppiozero
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Doppiozero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature3 records
Doppiozero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TreedomcoreEnvironmental partnership through which Doppiozero plants trees for each new project. Created 'Doppiozero Forest' where team members each 'adopt' a tree remotely. Aligns with company values of environmental responsibility.
- WaMeminorCollaboration with WaMe on the Museo Regionale di Scienze Naturali project, following AGID accessibility guidelines for institutional platforms.
- MailanderminorCollaboration with Turin-based branding, media relations, digital PR, and events agency on the Assomac platform project.
- Simona BertolottominorInfluencer collaboration for Tannerie brand social media management, providing daily brand visibility through social content.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Doppiozero competitors and assessment
Company assessmentDirect peers
- Conflux: Italian digital agency focused on web development, branding, and integrated digital campaigns for enterprise and mid-market clients. Directly comparable scope and scale to Doppiozero.
- Different: Milan-based Italian digital agency providing web development, eCommerce, content, and digital marketing. Comparable to Doppiozero across core service lines and target customer segments in the Italian market.
- AQuest: Italian digital agency of similar size offering web development, branding, and digital marketing services to enterprise and SME clients. Directly comparable to Doppiozero in service mix, Italian market focus, and boutique scale.
- Webranking: Italian digital marketing and web development agency offering SEO, advertising, and web projects. Comparable service mix and Italian market positioning to Doppiozero.
Broad incumbents
- Triboo: Larger Italian digital group offering web development, eCommerce, digital marketing, and media services. Overlaps with Doppiozero across most service lines but at significantly greater scale and broader portfolio.
- Alkemy: Italian-listed digital transformation company providing consulting, technology, and creative services to enterprise clients. Operates in the same space as Doppiozero but at substantially larger scale and broader capability set.
- Reply: Italian-headquartered IT consulting and digital services firm with strong web, eCommerce, and digital marketing capabilities. Overlaps significantly with Doppiozero's service portfolio but at vastly greater scale and listed-company reach.
- Jakala: Italian martech and data-driven marketing company with overlapping digital, eCommerce, and marketing capabilities. Larger incumbent serving enterprise clients in Italy and internationally.
- Publicis Italia: Italian arm of Publicis Groupe offering advertising, digital, and creative services. Competes with Doppiozero for digital marketing and brand identity work but at global-network scale with much larger budgets.
Emerging players
- Erlab: Smaller Italian digital and web development studio serving SMB clients. Comparable in scale and service offering (websites, eCommerce, digital marketing) to Doppiozero's SMB-focused segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Doppiozero social profiles
Digital presenceDoppiozero compliance and trust
Trust signalCompliance1 record
Doppiozero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doppiozero leadership team
Management profileNumber of profiles
Profiles8 records
Doppiozero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doppiozero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doppiozero
What does Doppiozero do?
Doppiozero is a Turin-based digital agency that designs and builds custom websites, eCommerce platforms, mobile applications, brand identities, and digital marketing campaigns for businesses. The agency's flagship build is the Howdenflex corporate welfare platform, a web application with companion iOS/Android mobile app serving over 200 companies and 27,000 employees. Services are delivered using Python (Django), JavaScript, React Native, and Docker, with an in-house customizable CMS and AI-augmented workflows.
Is Doppiozero a public or private company?
Doppiozero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doppiozero founded?
Doppiozero was founded in 2015. It employs 1 to 10 people.
Where is Doppiozero based?
Doppiozero is headquartered in Turin, Italy, in the Europe region.
How does Doppiozero make money?
Four revenue lines are on record. Web Development Services are the primary driver. The others are digital Marketing Services, brand Identity Services and enterprise Platform Development.
Who are Doppiozero's main competitors?
Direct peers on record are Conflux, Different, AQuest and Webranking. Broad incumbents are Triboo, Alkemy, Reply, Jakala and Publicis Italia. Erlab is listed as an emerging player.
Does Doppiozero have an API?
No public API is recorded for Doppiozero.
What industry is Doppiozero in?
Doppiozero's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 54151 and its SIC code is 7371.