Orthopride

What Orthopride does

Orthopride is a Brazilian dental and orthodontic franchise network founded in 2009 by Ricardo Soares (Founder & CEO) and headquartered in Rio de Janeiro. The company operates 206 franchise clinics across multiple Brazilian states, providing orthodontic treatments (aesthetic tooth-colored braces, fixed metal braces, and clear aligners), general dental services (whitening, restoration, extraction, cleaning, tartar removal), children's preventive care, and oral facial harmonization procedures. Its core service portfolio is supported by the Orthopride mobile app for patient engagement, the Orthopride Whitening at-home kit (LED tray with whitening gel pens), and the Studio Orthopride clinic sub-brand.

The business operates under a franchise model, generating revenue through franchise fees and ongoing royalties from franchisees, alongside direct dental and orthodontic service revenue at clinic locations. Orthopride markets aggressively through sports sponsorships, anchoring the Surf Thop Team program with three-time world surfing champion Gabriel Medina, big-wave surfer Lucas Chumbo, and skimboard champion Lucas Fink, plus a sponsorship of Fluminense Football Club. The company self-identifies as the fastest-growing dental franchise in Brazil and has announced plans to open 50 additional franchise units by 2027, targeting individual consumers seeking accessible orthodontic and dental care across Brazil's major metropolitan markets.

Name

Orthopride

Legal name

Orthopride Franquias Participações S.A.

Website

https://orthopride.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orthopride is a Brazilian dental and orthodontic franchise network operating 206 clinics across Brazil, offering aesthetic braces, fixed braces, clear aligners, and general dental services to individual consumers through a franchise model with plans for 50 additional units by 2027.

Ownership category

akta.pro rank

Product category

Dental & Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industry

Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Dental franchise network
• Clear aligner orthodontics
• Teeth whitening services
• Aesthetic dental braces

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: Orthopride operates as a franchise network, generating revenue from franchise fees and ongoing royalties from franchisees operating dental clinics under the Orthopride brand.
2. Dental and Orthodontic Services: Revenue from providing orthodontic treatments (braces, aligners), dental services (whitening, restoration, extraction, cleaning), and oral facial harmonization treatments to patients at franchise locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orthopride operates a franchise network of 206 dental clinics across Brazil that deliver orthodontic and dental treatments to individual consumers. Its service portfolio spans three orthodontic appliance types (aesthetic tooth-colored braces, traditional fixed metal braces, and clear aligners) and adjunct dental services including in-office teeth whitening, at-home whitening kits, dental restoration, extraction, tartar removal, children's preventive care, and orofacial harmonization. The company monetizes these services directly through patient fees at franchise clinics while also collecting franchise fees and royalties from franchisees.

Product overview

Orthopride is a Brazilian dental clinic franchise offering advanced orthodontic and dental treatments. The portfolio includes three main orthodontic appliance types: Aparelho Ortodôntico Estético (aesthetic/tooth-colored braces), Aparelho Ortodôntico Fixo (traditional fixed metal braces available in various colors), and Aparelhos Ortodônticos Transparentes (clear aligners for discreet teeth straightening). Supporting dental services include teeth whitening (both in-office and the Orthopride Whitening home kit), Prevenção Kids (children's preventive care), dental restoration, extraction, tartar removal, and Harmonização Orofacial (facial harmonization). The company also operates the Thop Team surf sponsorship program featuring athletes like Gabriel Medina, Lucas Chumbo, and Lucas Fink, and offers a mobile app for managing appointments, treatments, and payments. Orthopride operates through a franchise model with 206 units across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Orthopride Whitening: Teeth whitening kit including LED mouth tray and 3 pens with whitening gel for at-home dental aesthetics treatment.
• Studio Orthopride

Products and services

• Esthetic Orthodontic Appliance (Aparelho Ortodôntico Estético) Discreet orthodontic treatment using tooth-colored or translucent braces that deliver the same correction effectiveness as fixed metal braces while remaining visually invisible; intended for individual patients who want an aesthetic option.
• Fixed Orthodontic Appliance (Aparelho Ortodôntico Fixo) Traditional metal fixed braces that apply controlled force to move teeth into correct positions, available in multiple colors; the most common orthodontic option and intended for individual patients who want an expressive, customizable look.
• Transparent Orthodontic Aligners (Aparelhos Ortodônticos Transparentes) Clear aligners that allow simple, fast teeth repositioning without compromising aesthetics; nearly imperceptible even while speaking, offered as the most modern and discreet orthodontic option for individual patients.
• Kids Prevention (Prevenção Kids) Pediatric dental prevention service focused on preventing bacterial plaque accumulation through proper brushing and flossing, maintaining good oral hygiene in children.
• Orthopride Whitening (At-Home Whitening Kit) At-home teeth whitening kit that includes an LED tray and 3 whitening gel pens, designed for easy application; requires an in-clinic evaluation with a dentist before use.
• Teeth Whitening (Clareamento Dental) In-clinic treatment that removes pigmentations yellowing or darkening teeth, rapidly changing color and aesthetics to brighten the smile for individual patients.
• Dental Restoration (Restauração Dentária) Safe and quick treatment that reconstructs and recovers teeth damaged by cavities, trauma, or fractures, restoring the natural form, function, and aesthetics of the smile.
• Dental Extraction (Extração Dentária) Procedure to remove severely damaged teeth with deep cavities, fractures, infections, or insufficient space in the dental arch, performed after careful dentist evaluation.
• Tartar Removal / Scaling (Raspagem de Tártaro) Procedure that removes calcified bacterial plaque (tartar), leaving teeth smooth and polished, preventing bleeding and restoring periodontal health.
• Orofacial Harmonization (Harmonização Orofacial) Facial harmonization aesthetic treatment offered by Orthopride for individual patients seeking facial aesthetic enhancement.
• Orthopride Mobile App Patient-facing mobile application that lets Orthopride patients track treatments, manage appointments, and handle monthly payments in one place.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Gabriel MedinaflagshipGTM or Marketing PartnerThree-time world surfing champion. Orthopride sponsors Gabriel Medina as part of the Surf Thop Team program, leveraging his celebrity status to build brand awareness and associate the Orthopride brand with excellence in sports and the importance of dental care for athletic performance.
• Lucas ChumboflagshipGTM or Marketing PartnerFive-time champion at Nazaré, Portugal. Professional big wave surfer sponsored by Orthopride through the Surf Thop Team initiative, representing the brand in extreme sports competitions and promoting oral health awareness among athletes.
• Lucas FinkflagshipGTM or Marketing PartnerFive-time world skimboard champion. Sponsored athlete in the Surf Thop Team program, competing in skimboarding events worldwide while representing Orthopride's commitment to dental health and wellness.
• Fluminense Football ClubcoreGTM or Marketing PartnerOfficial sponsor of Fluminense FC, one of Brazil's major football clubs. The partnership appears on the team's official sponsorship materials displayed on the Orthopride website, demonstrating sports marketing investment in Brazilian football.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Candid: Direct-to-consumer clear aligner brand with hybrid in-clinic and remote-monitoring treatment delivery. Comparable to Orthopride's clear aligner line on target consumer (aesthetic-conscious adults) and on the convergence of digital and in-chair treatment.
• Sorridents: Brazilian dental clinic franchise chain offering orthodontic treatments (braces, aligners) and general dental services under a multi-unit franchise model. Directly comparable to Orthopride on geography (Brazil), franchise GTM, and orthodontic service mix.

Broad incumbents

• Envista Holdings: Dental products company spanning orthodontics, implants, and specialty consumables (brands include Nobel Biocare, Ormco). Comparable to Orthopride as an orthodontic products player supplying the same clinical categories Orthopride delivers.
• Odontoprev: Brazil's largest dental benefits company with an affiliated clinic network (B3: ODPV3). Comparable to Orthopride as a scaled Brazilian dental services operator, though Odontopride's model is insurance-led rather than franchise-led.
• Align Technology (Invisalign): Global leader in clear aligner systems (Invisalign) and iTero scanners. Comparable to Orthopride around the clear-aligner product category Orthopride offers, though Align is the manufacturer and Orthopride is a clinical channel.
• Aspen Dental: Multi-brand dental support organization with 1,000+ offices across the US. Comparable to Orthopride on multi-unit dental practice operations and brand-driven patient acquisition, though Aspen is US-focused and corporate-owned rather than franchised.
• Dentsply Sirona: Global manufacturer of dental equipment, consumables, and orthodontic products (including the SureSmile clear aligner system). Comparable to Orthopride via SureSmile competition in the same clear-aligner chair-side category.
• Straumann Group: Global leader in dental implants, orthodontics, and digital dentistry. Comparable to Orthopride in the orthodontic technology adjacency and as a benchmark for orthodontic-industry unit economics.
• Heartland Dental: US-based dental support organization (DSO) supporting ~1,700+ affiliated dental offices. Comparable to Orthopride as a multi-unit dental services roll-up, though Heartland is DSO-led rather than franchise-led and US-focused.

Others

• Henry Schein: Largest distributor of dental and medical supplies to office-based practitioners. Comparable to Orthopride as a key supply-chain counterpart in dental clinic operations, though Henry Schein is the supplier layer rather than a clinical-services peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/orthopride
• Facebookfacebook.com/redeorthopride

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopride