Mountain View Publishing

Name

Mountain View Publishing

Legal name

Mountain View Publishing, LLC

Website

https://mountainviewpublishing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain View Publishing is a family-owned regional publisher producing four quarterly lifestyle and photography magazines — Here in Hanover, Woodstock Magazine, Image, Trend Watch, and Health Watch — for affluent households in the Connecticut River Valley, monetizing primarily through print and digital advertising to local SMBs.

Ownership category

akta.pro rank

Product category

Regional Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Health, Fitness & Wellness Magazines (MPAJAEAD), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional lifestyle magazines
• Quarterly print publications
• Local advertising services
• Community publishing
• Affluent direct mail media

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Quarterly magazine subscriptions sold directly to consumers at $19.95 for 4 issues (domestic) or $39.95 (international)
2. Print Advertising: Traditional print advertisements across Here in Hanover, Woodstock Magazine, Image, and special editions. Discounts available for multiple publications and annual commitments.
3. Website Banner Ads: Digital banner advertising on publication websites to reach audiences between print issues
4. Email Newsletter Sponsorship: Sponsored placement in monthly email newsletters sent to 18,000 subscribers
5. Social Promotions: Contest and giveaway promotions promoted via Facebook reaching 10,000+ users, includes custom designs and coupon generation
6. Paid Placements & Sponsored Content: Native advertising including advertorials, sponsored articles, calendar sponsorship, and employee recognition. Content remains searchable and generates ongoing value.
7. Community Sponsorships: Premium advertising package including directory listing, logo placement across all pages, banner ad, and monthly article placements
8. Directory Listings: Business directory listings on publication websites with optional upgrades including print inclusion and homepage promotion
9. Audience Extension: Premium digital advertising placements on high-traffic websites (Better Homes and Gardens, Forbes, Zillow, etc.) targeted to local market audiences with HHI $150K+. Starts at $300/month for 30k impressions.
10. Writer Payments: Payments to freelance contributors: $250-$450 for feature articles (1500-2000 words), $150 for departments (850-1000 words), $75 kill fee

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mountain View Publishing is a regional publishing firm that produces and distributes three quarterly community lifestyle magazines — Here in Hanover, Woodstock Magazine, and Image — plus two annual special editions (Trend Watch and Health Watch) — to affluent households in the Connecticut River Valley of New Hampshire and Vermont, both in print and through companion digital websites, email newsletters, and social channels. The company monetizes these audiences primarily by selling print and digital advertising (banner ads, email sponsorship, social promotions, paid placements, directory listings, community sponsorships, and audience extension placements on premium national sites) to local businesses.

Product overview

Mountain View Publishing operates a portfolio of print and digital media products serving the Connecticut River Valley region. The core offerings include four magazine publications (Here in Hanover, Woodstock Magazine, Image, and special editions Trend Watch and Health Watch), all published quarterly and distributed to affluent households in New Hampshire and Vermont. Supporting these publications is a comprehensive suite of digital advertising and marketing services including print and banner advertising, email sponsorship, social promotions, paid content placements, directory listings, community sponsorships, and audience extension programs that extend reach to premium websites. The company also offers Locable-powered website and marketing tools for advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Here in Hanover: A quarterly magazine serving the Hanover, NH community featuring special features, profiles, local happenings, wine and travel articles with first-rate photography and illustrations. 5,500 copies mailed quarterly to Hanover, Etna, Lyme, Lyme Center, Orford and Norwich.
• Woodstock Magazine
• Image
• Trend Watch
• Health Watch

Products and services

• Here in Hanover A quarterly community lifestyle magazine serving Hanover, NH and surrounding communities (Etna, Lyme, Lyme Center, Orford, Norwich), featuring local culture, profiles, dining, wine, and travel articles with high-quality photography. 5,500 copies mailed quarterly to homes and distributed at local businesses.
• Woodstock Magazine A quarterly regional magazine serving Woodstock, VT and surrounding communities (South Woodstock, Quechee, Bridgewater, Barnard, Pomfret), featuring local artists, businesses, historical articles, and community events. Approximately 3,500–4,000 copies distributed free to hotels, inns, stores, and visitor centers.
• Image An upscale quarterly lifestyle magazine mailed to 10,000 upper-income households across fifty towns in the Connecticut River Valley, featuring community reporting, profiles, and national-quality photography.
• Trend Watch An annual special-edition publication covering the latest trends in the home industry, published in March and mailed to 10,000 upper-income homes in the Connecticut River Valley.
• Health Watch An annual special-edition publication covering lifestyle, fitness, and nutrition trends, published in October and mailed to 10,000 upper-income homes in the Connecticut River Valley.
• Print Advertising Traditional print advertisements across Here in Hanover, Woodstock Magazine, Image, Trend Watch, and Health Watch, with discounts available for multiple publications and annual commitments. Sold to local and regional businesses seeking affluent Connecticut River Valley readers.
• Website Banner Advertising Digital banner advertising with multiple sizes and placement options across Mountain View Publishing's companion websites, designed to maintain brand presence between print issues.
• Email Newsletter Sponsorship Monthly newsletter sponsorship including blog post summaries, local event listings, publication insights, and advertiser special offers; delivered to 18,000 subscribers.
• Social Promotions Managed social media promotions and giveaways promoted to 10,000–50,000 people via Facebook, including custom designs, coupon generation, email collection, and traffic-driving mechanics.
• Paid Placements & Sponsored Content Native advertising including paid placements and advertorials that educate, inform, or entertain readers while highlighting advertiser expertise, with social sharing and email distribution built in.
• Directory Listings Business directory listings on publication websites with review collection, local SEO benefits, and social media integration, with premium options including homepage Local Spotlight placement.
• Community Sponsorships A premium advertising package including directory listing, logo placement across all pages, banner ad, and monthly paid article placements across publication websites.
• Audience Extension Premium digital advertising placements on high-traffic partner websites (Better Homes and Gardens, Forbes, Zillow, etc.) targeting local-market audiences with HHI $150K+, using Nielsen, ComScore, and Quantcast research without cookies or retargeting.
• Magazine Subscription Service Quarterly subscription service for Here in Hanover, Woodstock Magazine, and Image, sold directly to consumers at $19.95 (4-issue domestic) or $39.95 (4-issue international).
• Locable-Powered Business Websites & Marketing Tools Website creation and marketing tools powered by Locable, starting at $375, enabling businesses to sync profiles and run marketing activities across the publication's digital ecosystem.

Quantifiable outcome

• 43 minutes average reading time per issue
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, minor and supporting.

• LocablecoreTechnology or IntegrationLocable provides the website and marketing technology platform powering Mountain View Publishing's digital presence. Ryan Frisch serves as CTO at Locable while also leading Sales & Advertising at Mountain View Publishing, indicating a close operational partnership. The IMPACT Marketing Suite from Locable is referenced for directory listings and marketing tools.
• Better Homes and GardensminorGTM or Marketing PartnerPremium digital advertising partner for audience extension services. Mountain View Publishing offers advertising placements on Better Homes and Gardens website as part of their HHI $150K+ media plan, targeting high-income local audiences with home-related interests.
• Nielsen, ComScore, QuantcastsupportingTechnology or IntegrationThird-party research providers used for audience targeting and demographic analysis. Mountain View Publishing uses these sources for quantitative and qualitative industry research to target appropriate audiences for advertisers in their audience extension program.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vermont Magazine: Quarterly lifestyle magazine covering Vermont communities, food, travel, and culture. Direct peer due to identical Vermont geography (Woodstock is in MVP's footprint), matching affluent demographic, and parallel print + digital advertising model.
• Yankee Magazine: New England-focused lifestyle magazine published six times a year covering travel, food, home, and culture across the region. Most directly comparable peer as a regional lifestyle publication with similar affluent demographic targeting and similar revenue model mix (subscriptions + advertising).
• Down East Magazine: Maine-focused regional lifestyle magazine covering culture, food, home, and travel. Direct peer due to comparable regional scope, similar affluent demographic targeting, and print-plus-digital advertising model in New England.
• Cape Cod LIFE Publications: Regional lifestyle magazines serving Cape Cod and southeastern Massachusetts with print publications and digital advertising. Direct peer due to comparable affluent coastal-region demographic targeting, similar multi-title print portfolio model, and tourism + household distribution approach.
• Maine Magazine: Quarterly/periodic lifestyle magazine covering Maine communities, food, travel, and culture. Direct peer because of similar New England regional focus, comparable affluent demographic targeting, and overlapping lifestyle content categories.
• New Hampshire Magazine: State-level lifestyle magazine covering New Hampshire communities, dining, events, and home. Direct peer because it operates in the same state geography, similar affluent demographic, similar print + digital advertising revenue model.

Emerging players

• Edible Vermont: Quarterly regional food/lifestyle publication covering Vermont's local food scene. Emerging player with partial overlap because it shares the same Vermont geography and affluent demographic targeting, but specializes in the food vertical rather than broader lifestyle.

Broad incumbents

• Boston Magazine: Long-established city/regional lifestyle magazine covering Boston and greater New England with print, digital, and event revenue streams. Broad incumbent because of overlapping New England geography and lifestyle content category, but operates at city/regional scale and a multi-vertical media portfolio beyond MVP's niche focus.
• Yankee Publishing: Family-owned New England media company that publishes Yankee Magazine and operates other regional lifestyle and travel content. Broad incumbent because of overlapping New England regional focus, similar multi-title magazine portfolio model, and family-owned operating approach.

Others

• Locable: Marketing technology platform that powers MVP's publication websites and directory listings. Listed as OTHERS rather than a peer because it is a technology vendor / partner (with shared family involvement via Ryan Frisch as CTO), not a publishing competitor; included because of the deep operational entanglement that affects MVP's digital strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greateruppervalley
• LinkedInlinkedin.com/company/mountain-view-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain View Publishing