BeTek

What BeTek does

BeTek is a Colombian IT corporate training and staffing firm headquartered in Medellín that designs and delivers technology upskilling programs for both individual learners and enterprise clients. Founded in 2019 as a pilot within the nonprofit MAKAIA and spun off as an independent for-profit company in December 2023, BeTek offers a structured catalog of 4-6 month bootcamps (Front End, Back End, Data Analytics, Cybersecurity, Cloud), 1-month specialized courses (Power BI, Advanced DevOps), short workshops (Empleatek employability), and bespoke corporate training covering the full software-development and cloud-data stack.

The platform operates a 100% online, live-instructor model with project-based curricula that integrate technical skills, soft-skills coaching, psychosocial support, and personalized mentorship. An in-house talent-matching service connects graduates with the 180+ Colombian and international companies that have hired BeTek alumni — a roster that includes Accenture Colombia, Grupo Bancolombia, Sofka U, Capgemini, MercadoLibre, Teleperformance, Pragma, and Postobon — functioning as a two-sided training-to-placement marketplace anchored by a 800+ alumni community distributed across 80+ Colombian municipalities and 20+ departments.

Revenue mechanics combine one-time individual program fees (bootcamps at COP $4.7M-$5.45M, courses at COP $450K-$640K, workshops at COP $250K), professional-services fees for customized enterprise training, and an income-share-style financing channel ("Estudia ya, paga después") operated through allied partners. Go-to-market is hybrid: direct-to-consumer self-enrollment for individual learners via the website, and field sales for corporate accounts, supported by LinkedIn/Instagram/Facebook/YouTube presence, WhatsApp and Microsoft Outlook booking for bottom-of-funnel conversion, and community-driven engagement through hackathons, mentorship, and alumni job postings.

Name

BeTek

Legal name

BeTek

Website

https://betek.la

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BeTek is a Medellín-based IT training and staffing firm spun off from nonprofit MAKAIA in December 2023, delivering online bootcamps, short courses, and corporate upskilling programs that place graduates with 180+ Colombian and international employers.

Ownership category

akta.pro rank

Product category

IT Training and Education

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

akta.pro secondary industries

Custom Corporate IT Training & Upskilling Programs (BPAEANAB), Incumbent Worker Training & Upskilling (EDAAAOAE), Cloud & DevOps Training (Cloud, Containers, CI/CD, SRE) (BPAEANAG), Career Training & Bootcamp Financing (ISA & Installment) (FSAKAEAI)

Keywords

• Technology training services
• Coding bootcamps
• Corporate upskilling
• Tech talent placement
• Software development courses

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Bootcamp Programs: Intensive 4-6 month bootcamp programs in Front End, Back End, Data Analytics, Cloud Computing, and Cybersecurity. Priced between $4,700,000-$5,450,000 COP. Includes technical training, life skills development, and employment support.
2. Individual Courses: One-month specialized courses in topics like DevOps Advanced and Power BI. Priced at $450,000-$640,000 COP. 24-hour intensive programs delivered over one month.
3. Individual Workshops: Two-week focused workshops on specific tools or skills, including employatek (employability training). Priced at $250,000 COP for 12-hour programs.
4. Corporate Training Solutions: Customized enterprise training programs including needs diagnosis, customized curriculum design, upskilling/reskilling, executive mentorship, and new talent onboarding. Targets organizational digital transformation of tech talent.
5. Financing Plans: Flexible payment options including debit/credit cards, 'Estudia ya, paga después' (study now pay after employment through allied foundation), and credit through partner entities with multiple payment options and terms.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

BeTek delivers technology training programs in Front End development, Back End development, Data Analytics, Cloud Computing, Cybersecurity, and DevOps through intensive bootcamps (4-6 months), specialized 1-month courses, and short workshops. The company serves both individual learners seeking to enter the tech workforce and corporate clients needing customized workforce upskilling/reskilling, with a talent matching service that connects trained graduates with 180+ hiring companies.

Product overview

BeTek is an IT corporate training company that operates as a unified training ecosystem with three main product categories: Bootcamps (intensive 4-6 month programs in Front-End Development, Back-End Development, Data Analysis, Cybersecurity, and Cloud Computing), Courses (specialized 1-month programs like Power BI and Advanced DevOps), and Workshops (focused programs like Empleatek for employment preparation). The company also provides customized corporate training services for enterprises and operates a talent connection service that matches its trained graduates with hiring companies. All programs combine technical training with soft skills development and employment support.

Differentiator

Problem solved

Functional benefit

Products and services

• Desarrollo Web Front End (Front End Web Development Bootcamp)
• Desarrollo Web Back End (Back End Web Development Bootcamp) Bootcamp training program for programming server-side applications using Java, Spring Boot, REST API, and MySQL. Trains students to process information on the server side. Priced at $5,000,000 COP.
• Análisis de Datos (Data Analytics Bootcamp) Bootcamp focused on database design, data analysis with SQL and Python including descriptive statistics, and creating interactive dashboards with Power BI. Priced at $4,950,000 COP.
• Ciberseguridad (Cybersecurity Bootcamp) Training program covering cybersecurity fundamentals including protecting networks, operating systems, and databases, mastering information confidentiality and integrity.
• Cloud - Computación en la Nube (Cloud Computing Bootcamp) Bootcamp teaching cloud infrastructure creation, deployment, and management using AWS and Azure, enabling companies to operate efficiently and agile.
• Power BI (Course) Specialized course in data analysis and visualization using Power BI, teaching how to connect, transform, and analyze data and create interactive dashboards. 24 hours over 1 month. Priced at $450,000 COP.
• Curso de DevOps Avanzado (Advanced DevOps Course) Advanced DevOps course covering automation, deployment, and modern infrastructure management using Git, Docker, Terraform, Kubernetes, Python, and AWS. 24 hours over 1 month. Priced at $640,000 COP.
• Bootcamp Empleatek (Employment Bootcamp) Employment-focused bootcamp spanning 4-6 months, providing tools for understanding the labor market, building competitive profiles, creating impactful CVs and LinkedIn profiles. Includes 4 mentorship sessions for tech employment connection. Priced at $780,000 COP.
• Empleatek (Employment Workshop) Employment-focused workshop providing tools for understanding current labor market, different organizational roles, and adapting profiles to be competitive. 12 hours duration. Priced at $250,000 COP.
• Formaciones Corporativas Personalizadas (Customized Corporate Training) Customized enterprise training solutions including needs diagnosis, upskilling and reskilling programs, executive mentoring for leaders, and onboarding of new tech talent for enterprise organizations seeking digital transformation.
• Conexión con Empleo (Talent Connection Service) Talent matching service connecting trained professionals with companies seeking tech talent, featuring customized 1-on-1 accompaniment, employment preparation, and job placement support. Connects graduates with 180+ hiring companies.

Quantifiable outcome

• 55% of workers in Colombia will need job retraining before 2030
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MAKAIAcoreStrategic or Co-development Partner · 1 December 2019BeTek originated as a spin-off from MAKAIA, a social organization founded in 2006 that develops capacities for social development through technology, innovation, and international cooperation in Latin America. BeTek began as a pilot project within MAKAIA in 2019, evolved into a program, then a Business Unit, and became an independent company in December 2023. MAKAIA continues to facilitate sponsorship connections for BeTek training programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Udemy: Global marketplace of on-demand tech and professional courses used by individuals and corporate L&D teams. Represents an alternative for price-sensitive learners and corporate buyers considering BeTek programs.
• Coursera: Global online learning platform with extensive tech catalog and enterprise training (Coursera for Business). Comparable delivery model and broad curriculum but serves a much larger, more generalist audience.
• Holberton School: Global software engineering school with ISA financing and project-based curricula. Comparable pedagogy and ISA model but operates at significantly larger scale across multiple continents.

Direct peers

• Laboratoria: LatAm-focused tech bootcamp training women and underserved populations in web development, with employer-matching partnerships across the region. Closest direct analog to BeTek's B2C bootcamps plus talent-connection model.
• Bedu: Mexico-based tech bootcamp offering full-stack, data, and cloud programs with employment support and corporate training arms. Comparable product catalog and B2B/B2C hybrid GTM in a neighboring LatAm market.
• Henry (Soy Henry): Argentina-based intensive full-stack coding bootcamp with ISA financing and strong employer network. Highly comparable business model combining bootcamps, employment support, and corporate training across Spanish-speaking LatAm.
• Make it Real: Colombian software development academy offering bootcamps in web and mobile development. Domestic competitor competing for the same Colombian learner segment and employer partners.
• Digital House: LatAm coding and digital skills bootcamp operating in multiple countries with corporate training programs and employer placement services. Direct competitor in the Spanish-speaking regional bootcamp category.

Regional players

• Talento Digital: Chilean government-backed tech training initiative that channels learners from public programs into bootcamps and corporate roles. Comparable mission of reskilling for tech employment but operates in Chile rather than Colombia.

Others

• Misión TIC: Colombian government program offering free tech training to tens of thousands of citizens. Important ecosystem context as a free substitute that competes for the same individual learner segment BeTek targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@betek-la
• Facebookfacebook.com/betek.la
• LinkedInlinkedin.com/company/betek-la
• Instagraminstagram.com/betek.la

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeTek