jem & fix

What jem & fix does

jem & fix is a Danish family-owned low-price building materials and home improvement retailer, organized as a Swedish kommanditbolag (KB jem & fix) headquartered in Svalöv, Sweden. The company runs a self-service discount-store format across more than 80 physical locations in Sweden, complemented by an owned e-commerce storefront at jemfix.se, and operates within the Harald Nyborg koncernen that also includes Harald Nyborg (Denmark) and Daells Bolighus. Its assortment spans building materials, tools, paint, electrical and lighting, plumbing, garden, house and home, and car-and-leisure categories, with branded partnerships (Elfa, Keter, Habo, Wallmann, Home>it, Plast1, Royal) layered on top of private-label merchandise.

The business model is centered on everyday low prices enabled by an asset-light, self-service store format: minimum staff per store, clearly organized aisles, and value-added conveniences such as free trailer loans and drive-in shopping. Pricing is unit-based with no subscription, membership, or promotional-cycle structure — individual SKUs are priced from roughly SEK 6.95 to SEK 1,399. The company markets through a multi-channel mix comprising a weekly printed promotional catalog (Reklamtidning), email newsletters, an extensive library of themed DIY content pages, and active accounts on Facebook, LinkedIn, YouTube, Instagram, and TikTok. It has obtained the Trygg E-handel e-commerce certification from Svensk Distanshandel AB.

The primary customer segment is individual DIY consumers and homeowners in Scandinavia undertaking self-directed renovation, organization, and garden projects — a horizontal mass-market persona rather than a concentrated enterprise base. Revenue is generated through one-off transactions in physical stores and through the e-commerce channel; the company is privately held and does not disclose financial figures. No proprietary technology platform, API surface, or AI/ML capabilities were identified in the source data — the technology stack is a standard retail and e-commerce stack serving the self-service discount format.

Name

jem & fix

Legal name

KB jem & fix

Website

https://jemfix.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

jem & fix is a Danish family-owned low-price building materials and home improvement retailer operating over 80 self-service discount stores in Sweden, with e-commerce and group-level presence across Denmark and Norway via the Harald Nyborg koncernen, serving individual DIY consumers and homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Svalöv

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Physical Retail Sales: Revenue generated from sales of building materials, tools, home improvement products, garden equipment, and household items through self-service retail stores in Sweden, Denmark, and Norway.
2. E-commerce Sales: Revenue from online sales of a selected product assortment delivered to customers, with online-exclusive items available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

jem & fix is a self-service low-price building materials and home improvement retailer offering building materials, tools, paint, electrical and lighting, plumbing, garden supplies, house and home products, and car/leisure items. The company operates over 80 physical stores in Sweden complemented by an e-commerce platform, with a focus on everyday low pricing achieved through a self-service store model that minimizes staffing costs.

Product overview

jem & fix is a Danish family-owned low-price building materials and home improvement retailer operating in Denmark, Sweden, and Norway. The company operates as a self-service retail chain with over 80 stores in Sweden and an e-commerce platform. The product portfolio is organized into main categories: Byggvaror (Building Materials including wood, panels, concrete, insulation, stone/tiles, roofing, flooring, doors/windows, ventilation, fasteners), Hus & Hem (House & Home including decor, storage, kitchen, cleaning, heating, security, pest control), Trädgård (Garden including tools, machines, plants, irrigation, outdoor furniture, grills, pools), El & Belysning (Electrical & Lighting including LED products, smart home solutions), Färg (Paint and decoration), Verktyg (Tools including power tools, hand tools, measuring tools), VVS (Plumbing and bathroom fixtures), and Bil & Fritid (Car & Leisure products). The company also carries branded product lines including Elfa storage systems, Habo brackets, Wallmann shelves, Home>it organization solutions, Royal wood products, Plast1 storage boxes, and Keter outdoor storage. The business model centers on self-service stores with a focus on low prices by minimizing staff overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Byggvaror (Building Materials) Construction materials including wood (virke), panel materials, concrete and foundations, insulation, stone and tiles, roofing, flooring, doors and windows, ventilation, and fasteners for DIY and construction projects.
• Hus & Hem (House & Home) Home and living category including home decor and interior, wardrobe and storage, kitchen, laundry and cleaning, fuel, climate and heating, alarm and security, and pest control products.
• Trädgård (Garden) Garden and outdoor category including garden tools, garden machines, plants, garden care and plant nutrition, planting and decoration, irrigation, greenhouses and sheds, outdoor furniture, conservatory, fences and nets, grill, pool, and flags and flagpoles.
• El & Belysning (Electrical & Lighting) Electrical and lighting category including electrical components, light sources (LED, halogen, fluorescent), indoor lighting, outdoor lighting, work lighting, and batteries and flashlights.
• Färg (Paint) Paint and decoration category including indoor paint, outdoor paint, brushes and rollers, painting tools, glue, sealant and spackle, tape and masking, cleaning products, wallpaper and wallpaper tools, and universal spray.
• Verktyg (Tools) Tools category including power tools, tool accessories, hand tools, measuring and marking tools, ladders and platforms, storage solutions, work clothes and safety equipment, covering and rope, construction machines, and pressure washers and compressed air equipment.
• VVS (Plumbing) Plumbing and bathroom category including bathroom furniture and fixtures, sinks, showers, mixers and faucets, toilets, drainage systems, installation materials, and pumps.
• Bil & Fritid (Car & Leisure) Car and leisure category including car care, car accessories, motor oil, car batteries, car lamps, electric car charging cables, trailer accessories, lifting equipment, bicycles, camping and outdoor life, water sports, personal care and health, toys and games, and pet products.
• Elfa Garderobssystem (Elfa Wardrobe System) Elfa's flexible storage system sold through jem & fix, including wall-mounted shelf systems, drawer systems, and accessories for wardrobes, hallways, laundry rooms, and throughout the home.
• Keter City Box Weatherproof storage boxes made of solid plastic, suitable for balconies, terraces, and greenhouses. Available in 113L capacity with lockable feature.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harald Nyborg GroupcoreOthersjem & fix is part of the Harald Nyborg group, a Danish retail conglomerate that also includes Harald Nyborg and Daells Bolighus. This organizational structure provides operational synergies and shared resources across Nordic markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clas Ohlson: Nordic retailer of hardware, tools, home, electrical and garden products with strong Swedish footprint; overlaps meaningfully with jem & fix on tools, electrical and home organization, though positioned slightly more premium.
• Jula: Scandinavian discount retailer of DIY, home, garden, leisure and car products; competes head-to-head with jem & fix across multiple categories in Sweden and Norway with a comparable everyday-low-price format.
• Harald Nyborg: Sister Danish brand within the Harald Nyborg koncernen, operating low-price building materials and home stores; highly comparable assortment and customer while serving the Danish market under the same parent.
• Byggmax: Swedish low-price building materials retail chain with a similar self-service, discount positioning and overlapping assortment in lumber, fasteners, paint and garden; the most direct comparability to jem & fix's lågprisbyggmarknad model in Sweden.
• K-Rauta / Byggmakker: Norwegian/Nordic home improvement chain with comparable broad assortment in building materials, tools, plumbing and garden; directly competes with jem & fix's Norwegian operations and expansion roadmap.

Broad incumbents

• JYSK: Danish discount retailer of home furnishings, bedding and storage with a large Nordic footprint; overlaps with jem & fix on storage, organization and seasonal home categories under a comparable discount-led proposition.
• Bauhaus: Large European home improvement and DIY specialist with strong Nordic (especially Swedish) presence; overlapping assortment across building materials, tools and garden but with a broader big-box, higher-touch service model.
• Hornbach: Major European DIY and home improvement retailer with Swedish operations; competes in same core building materials and tools categories but operates a larger-format, higher-service specialty model than jem & fix.

Regional players

• Plantagen: Nordic garden and outdoor specialty chain; directly overlaps with jem & fix's Trädgård category (gardening tools, plants, outdoor furniture, grills) and competes for DIY outdoor and seasonal spend across Sweden and Norway.
• DAV Bygg & Trädgård (formerly Beijer Bygg): Sweden-focused building materials and garden retail chain (including DIY profile); competes with jem & fix on building materials, paint and garden assortment for both consumers and pros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jemfixsverige
• Facebookfacebook.com/jemofixsverige
• LinkedInlinkedin.com/company/jem-&-fix-sverige
• Instagraminstagram.com/jemfix.se
• TikToktiktok.com/@jemfix.se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jem & fix