Associates in Women's Health
Associates in Women's Healthcare is a private, all-female physician OB-GYN practice in Raleigh, NC, serving women across all life stages with obstetrics, gynecology, 3D mammography, ultrasound, procedures, and telehealth services across the Triangle area.
- Company typePrivate
- Founded-
- HeadquartersRaleigh, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Associates in Women's Health does
Associates in Women's Healthcare is a private, all-female physician OB-GYN practice headquartered in a single location at 901 Ridgefield Drive, Raleigh, North Carolina. The practice is staffed by seven board-certified OB-GYN physicians — Dr. Kirsten Beeson, Dr. Cynamon Chawla, Dr. Kimberly McGill, Dr. Mary Frances Moody, Dr. Jessica Son, Dr. Nan Wang, and Dr. Kelsey Applegath — supported by an ultrasound technician and other clinical and administrative staff. It serves women across all life stages throughout the Raleigh-Durham-Chapel Hill Triangle area, providing routine and specialized gynecologic care (annual exams, contraception management, menopause support, treatment of endometriosis, fibroids, and STDs) and full obstetric care from pregnancy planning through postpartum. The practice is differentiated by an all-female provider model, decades of continuity with multi-generational patients, and in-office advanced diagnostics including 3D mammography (tomosynthesis) and 3D/4D ultrasound.
The technology stack is built on conventional clinical SaaS rather than proprietary systems: athenahealth provides the EMR and patient portal, Phreesia handles digital patient intake and pre-registration, and Doxy.me powers telehealth visits for established patients via secure video. Diagnostic capabilities include ACR-accredited and FDA-registered 3D mammography and 3D/4D ultrasound imaging. Hospital-based deliveries and surgical procedures are performed at UNC Rex Healthcare's Women's Center, with high-risk pregnancy cases co-managed with Duke Healthcare maternal-fetal medicine specialists.
The business model is a traditional insurance-based fee-for-service medical practice. Revenue is generated through billing most major insurance carriers (including participation in BCBS North Carolina's Blue Quality Physician Program), with copays, deductibles, and co-insurance collected at time of service via credit card on file. Go-to-market is sales-led and direct-to-consumer, driven by physician referrals, organic search, a content-marketing blog on women's health topics, and the patient portal. The practice has no external investors, no parent company, and operates as an independent physician-owned entity.
Associates in Women's Health firmographics
Firmographics- Name
- Associates in Women's Health
- Legal name
- Associates In Women's Healthcare
- Website
- https://associatesinwomenshealthcare.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Associates in Women's Healthcare is a private, all-female physician OB-GYN practice in Raleigh, NC, serving women across all life stages with obstetrics, gynecology, 3D mammography, ultrasound, procedures, and telehealth services across the Triangle area.
- Ownership category
- akta.pro rank
Associates in Women's Health industry classification
Industry- Product category
- Obstetrics and Gynecology (Women's Healthcare Services)
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro industry
- Obstetrics & Gynecology (OB/GYN) ClinicsGynecology (General Non-Obstetric Care)Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) ServicesFamily Planning & Contraception (Including Abortion Care)
Keywords
Where Associates in Women's Health is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Associates in Women's Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Medical Services Billing: Traditional fee-for-service medical billing through insurance. Patients pay copays, deductibles, and co-insurance at time of service. Credit card on file required for portion insurance requires patient to pay after claim processes.
- Insurance Participation: Contracted provider with most major insurance carriers. Files claims with insurance companies on behalf of patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard office visits and procedures billed through insurance |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Associates in Women's Health product offering
Product offeringCore offering
Associates in Women's Healthcare is an all-female physician OB-GYN practice providing comprehensive obstetric and gynecologic care, including prenatal care and delivery coordination, annual gynecologic exams, contraception management, 3D mammography, 3D/4D ultrasound, in-office and hospital-based procedures, and telehealth visits for established patients. Services are delivered from a single Raleigh, NC office with hospital deliveries and procedures performed at UNC Rex Healthcare, and the practice bills through most major insurance carriers on a fee-for-service basis.
Product overview
Associates in Women's Healthcare is an all-female physician OB-GYN practice offering a comprehensive range of women's health services. The practice operates as a single unified healthcare practice providing gynecology services, obstetrics care, diagnostic imaging (3D mammography, 3D/4D ultrasound), contraceptive management, in-office procedures, and telehealth consultations. Services are delivered at their Raleigh, NC location with hospital-based services provided at UNC Rex Healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Gynecology Services Comprehensive gynecological care for women including annual exams, Pap smears, STD testing, and treatment for conditions such as endometriosis, fibroids, and menstrual irregularities. Available to women seeking routine preventive and problem-focused gynecologic care.
- Obstetrics (OB) Services Full-range obstetric care from pregnancy confirmation through postpartum, including pregnancy planning, prenatal visits, delivery at UNC Rex Healthcare, and postpartum support for expectant mothers.
- 3D Mammography Breast tomosynthesis technology that captures multiple images of breast tissue for more accurate, thorough breast cancer screening, particularly beneficial for patients with dense breasts. Offered in-office during annual GYN exams.
- 3D/4D Ultrasound Advanced ultrasound imaging for pregnancy monitoring and gynecological diagnostics, available for prenatal and non-prenatal imaging needs.
- Wellness & Contraceptive Management Birth control consultations and management including IUDs, hormonal contraceptives, Nexplanon, and natural family planning, along with wellness exams and health screenings.
- Procedures & Surgery In-office gynecological procedures including IUD insertion/removal, colposcopy, LEEP procedure, hysteroscopy, sonohysterography, and endometrial ablation; hospital-based procedures performed at UNC Rex Healthcare.
- Telehealth Services Virtual video consultations via the Doxy.me platform for established patients, enabling remote healthcare visits for follow-ups and non-urgent concerns in approximately 15-minute sessions.
Quantifiable outcome
- Appointments typically available within two weeks
Companies that use Associates in Women's Health
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Associates in Women's Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Associates in Women's Health partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- UNC Rex HealthcarecorePrimary hospital partner for all deliveries, hospital procedures, and surgeries. Practice refers patients to UNC Rex Healthcare's Women's Center for maternity services including OB hospitalists and OB emergency department.
- Blue Cross Blue ShieldcoreParticipating provider in BCBS insurance network through the Blue Quality Physician Program (BQPP). Files insurance claims on behalf of patients.
- Duke Healthcare SystemminorConsultation partnership for high-risk pregnancy co-management. Practice consults with high-risk OBGYN specialists at Duke for maternal fetal medicine.
- AthenaHealthcoreElectronic medical records vendor providing the Patient Portal platform for secure communication, appointment scheduling, medical records access, and billing.
- PhreesiacorePatient intake management solution used for advanced registration, sending online forms, and health history collection prior to appointments.
- Doxy.mecoreTelehealth platform provider enabling virtual waiting room and video consultations for established patients.
- American College of Obstetricians and Gynecologists (ACOG)minorPractice follows ACOG guidelines and cites ACOG as a resource for patient education materials and clinical standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Associates in Women's Health competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights2 records
Customer concentration
Associates in Women's Health compliance and trust
Trust signalCompliance3 records
Associates in Women's Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Associates in Women's Health leadership team
Management profileNumber of profiles
Profiles7 records
Associates in Women's Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Associates in Women's Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Associates in Women's Health
What does Associates in Women's Health do?
Associates in Women's Healthcare is an all-female physician OB-GYN practice providing comprehensive obstetric and gynecologic care, including prenatal care and delivery coordination, annual gynecologic exams, contraception management, 3D mammography, 3D/4D ultrasound, in-office and hospital-based procedures, and telehealth visits for established patients. Services are delivered from a single Raleigh, NC office with hospital deliveries and procedures performed at UNC Rex Healthcare, and the practice bills through most major insurance carriers on a fee-for-service basis.
Is Associates in Women's Health a public or private company?
Associates in Women's Health is a private company. It is classified as management employee owned and is currently operating.
When was Associates in Women's Health founded?
Associates in Women's Health was founded in -1. It employs 501 to 1,000 people.
Where is Associates in Women's Health based?
Associates in Women's Health is headquartered in Raleigh, United States, in the North America region.
How does Associates in Women's Health make money?
Two revenue lines are on record. Medical Services Billing is the primary driver. The others are insurance Participation.
Does Associates in Women's Health have an API?
No public API is recorded for Associates in Women's Health.
What industry is Associates in Women's Health in?
Associates in Women's Health's product category is Obstetrics and Gynecology (Women's Healthcare Services). Its primary akta.pro industry code is HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics, with a secondary code of HLAKAJAL, Gynecology (General Non-Obstetric Care). Its NAICS code is 621111 and its SIC code is 8011.