Associates in Women's Health

What Associates in Women's Health does

Associates in Women's Healthcare is a private, all-female physician OB-GYN practice headquartered in a single location at 901 Ridgefield Drive, Raleigh, North Carolina. The practice is staffed by seven board-certified OB-GYN physicians — Dr. Kirsten Beeson, Dr. Cynamon Chawla, Dr. Kimberly McGill, Dr. Mary Frances Moody, Dr. Jessica Son, Dr. Nan Wang, and Dr. Kelsey Applegath — supported by an ultrasound technician and other clinical and administrative staff. It serves women across all life stages throughout the Raleigh-Durham-Chapel Hill Triangle area, providing routine and specialized gynecologic care (annual exams, contraception management, menopause support, treatment of endometriosis, fibroids, and STDs) and full obstetric care from pregnancy planning through postpartum. The practice is differentiated by an all-female provider model, decades of continuity with multi-generational patients, and in-office advanced diagnostics including 3D mammography (tomosynthesis) and 3D/4D ultrasound.

The technology stack is built on conventional clinical SaaS rather than proprietary systems: athenahealth provides the EMR and patient portal, Phreesia handles digital patient intake and pre-registration, and Doxy.me powers telehealth visits for established patients via secure video. Diagnostic capabilities include ACR-accredited and FDA-registered 3D mammography and 3D/4D ultrasound imaging. Hospital-based deliveries and surgical procedures are performed at UNC Rex Healthcare's Women's Center, with high-risk pregnancy cases co-managed with Duke Healthcare maternal-fetal medicine specialists.

The business model is a traditional insurance-based fee-for-service medical practice. Revenue is generated through billing most major insurance carriers (including participation in BCBS North Carolina's Blue Quality Physician Program), with copays, deductibles, and co-insurance collected at time of service via credit card on file. Go-to-market is sales-led and direct-to-consumer, driven by physician referrals, organic search, a content-marketing blog on women's health topics, and the patient portal. The practice has no external investors, no parent company, and operates as an independent physician-owned entity.

Name

Associates in Women's Health

Legal name

Associates In Women's Healthcare

Website

https://associatesinwomenshealthcare.net

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Associates in Women's Healthcare is a private, all-female physician OB-GYN practice in Raleigh, NC, serving women across all life stages with obstetrics, gynecology, 3D mammography, ultrasound, procedures, and telehealth services across the Triangle area.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology (Women's Healthcare Services)

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Gynecology (General Non-Obstetric Care) (HLAKAJAL), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Obstetrics and gynecology
• Women's healthcare services
• Prenatal and pregnancy care
• 3D mammography imaging
• Contraceptive management

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Services Billing: Traditional fee-for-service medical billing through insurance. Patients pay copays, deductibles, and co-insurance at time of service. Credit card on file required for portion insurance requires patient to pay after claim processes.
2. Insurance Participation: Contracted provider with most major insurance carriers. Files claims with insurance companies on behalf of patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Associates in Women's Healthcare is an all-female physician OB-GYN practice providing comprehensive obstetric and gynecologic care, including prenatal care and delivery coordination, annual gynecologic exams, contraception management, 3D mammography, 3D/4D ultrasound, in-office and hospital-based procedures, and telehealth visits for established patients. Services are delivered from a single Raleigh, NC office with hospital deliveries and procedures performed at UNC Rex Healthcare, and the practice bills through most major insurance carriers on a fee-for-service basis.

Product overview

Associates in Women's Healthcare is an all-female physician OB-GYN practice offering a comprehensive range of women's health services. The practice operates as a single unified healthcare practice providing gynecology services, obstetrics care, diagnostic imaging (3D mammography, 3D/4D ultrasound), contraceptive management, in-office procedures, and telehealth consultations. Services are delivered at their Raleigh, NC location with hospital-based services provided at UNC Rex Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Services Comprehensive gynecological care for women including annual exams, Pap smears, STD testing, and treatment for conditions such as endometriosis, fibroids, and menstrual irregularities. Available to women seeking routine preventive and problem-focused gynecologic care.
• Obstetrics (OB) Services Full-range obstetric care from pregnancy confirmation through postpartum, including pregnancy planning, prenatal visits, delivery at UNC Rex Healthcare, and postpartum support for expectant mothers.
• 3D Mammography Breast tomosynthesis technology that captures multiple images of breast tissue for more accurate, thorough breast cancer screening, particularly beneficial for patients with dense breasts. Offered in-office during annual GYN exams.
• 3D/4D Ultrasound Advanced ultrasound imaging for pregnancy monitoring and gynecological diagnostics, available for prenatal and non-prenatal imaging needs.
• Wellness & Contraceptive Management Birth control consultations and management including IUDs, hormonal contraceptives, Nexplanon, and natural family planning, along with wellness exams and health screenings.
• Procedures & Surgery In-office gynecological procedures including IUD insertion/removal, colposcopy, LEEP procedure, hysteroscopy, sonohysterography, and endometrial ablation; hospital-based procedures performed at UNC Rex Healthcare.
• Telehealth Services Virtual video consultations via the Doxy.me platform for established patients, enabling remote healthcare visits for follow-ups and non-urgent concerns in approximately 15-minute sessions.

Quantifiable outcome

• Appointments typically available within two weeks

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UNC Rex HealthcarecoreStrategic or Co-development PartnerPrimary hospital partner for all deliveries, hospital procedures, and surgeries. Practice refers patients to UNC Rex Healthcare's Women's Center for maternity services including OB hospitalists and OB emergency department.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorParticipating provider in BCBS insurance network through the Blue Quality Physician Program (BQPP). Files insurance claims on behalf of patients.
• Duke Healthcare SystemminorStrategic or Co-development PartnerConsultation partnership for high-risk pregnancy co-management. Practice consults with high-risk OBGYN specialists at Duke for maternal fetal medicine.
• AthenaHealthcoreTechnology or IntegrationElectronic medical records vendor providing the Patient Portal platform for secure communication, appointment scheduling, medical records access, and billing.
• PhreesiacoreTechnology or IntegrationPatient intake management solution used for advanced registration, sending online forms, and health history collection prior to appointments.
• Doxy.mecoreTechnology or IntegrationTelehealth platform provider enabling virtual waiting room and video consultations for established patients.
• American College of Obstetricians and Gynecologists (ACOG)minorOthersPractice follows ACOG guidelines and cites ACOG as a resource for patient education materials and clinical standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key highlights2 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associates in Women's Health