mHealth Spot

What mHealth Spot does

mHealth Spot is a privately held digital health news publication operated by the Serbian limited company NOOCON DOO NOVI SAD and headquartered in Belgrade, Serbia. The platform covers mobile health, wearables, health apps, AI in healthcare, telehealth, medical devices, and the broader digital health industry through daily articles, a free weekly newsletter, and an 18-year archive of more than 478 published pages. Distribution is entirely digital, via the mhealthspot.com website, email newsletter, and social channels (Facebook, Twitter/X, LinkedIn, WhatsApp), supplemented by a guest-post contributor program.

The core product is the free mHealth Spot website and newsletter; the company also operates mHealth Spot Pro, a premium subscription offering enhanced content, downloadable materials, and enterprise license options, and DHbriefs, a sub-brand focused on digital health briefs and reports. An Events section signals further community-building intent. Technology is a customized WordPress stack maintained by a two-person core team — founder/editor Dusan Belic and CTO/tech editor Nikola Pejcic — with no proprietary platform, app, or API.

The business model is freemium/dual-revenue: programmatic/third-party advertising on the website plus subscription fees from mHealth Spot Pro. Pricing for Pro is not publicly disclosed. The operation is bootstrapped with no external funding, no parent company, and no disclosed revenue. Target audiences span digital health enthusiasts, healthcare technology companies, pharma, healthcare providers, government/regulators, startups, investors, and journalists — with no named enterprise customers and reliance on broad content reach rather than concentrated accounts.

Name

mHealth Spot

Legal name

NOOCON DOO NOVI SAD

Website

https://mhealthspot.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

mHealth Spot is a bootstrapped digital health news publication based in Belgrade, Serbia, operating a free website and weekly newsletter covering mobile health, wearables, telehealth, and AI in healthcare for a global audience of industry readers and enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. mHealth Spot Pro Subscription: Premium subscription service offering enhanced content and features beyond the free newsletter. Users pay subscription fees for access to Pro Account features including additional content, downloadable materials, and enterprise license options.
2. Advertising: Third-party advertising displayed on the website. The site uses third-party ad servers/networks to serve advertisements and collect information, with cookies and tracking for advertising optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

mHealth Spot is a digital health news publication that provides news articles, analysis, and feature stories covering mobile health, wearables, health apps, AI in healthcare, telehealth, and medical devices. Its core offering is the free mhealthspot.com website and weekly email newsletter, supplemented by mHealth Spot Pro, a premium subscription tier that grants access to additional content, downloadable materials, and enterprise license options. Revenue is generated through subscription fees and third-party advertising on the website.

Product overview

mHealth Spot is a digital health news platform and content publication covering the mobile health and broader digital health industry. The core offering is the free mHealth Spot website, which publishes news articles, analysis, and feature stories about health technology topics including wearables, health apps, telehealth, AI in healthcare, and medical devices. The company also operates mHealth Spot Pro, a subscription-based premium service that provides enhanced content and features for paying members. The platform serves healthcare professionals, technology companies, investors, and consumers interested in digital health news.

Differentiator

Problem solved

Functional benefit

Brands

• DHbriefs: Digital Health Briefs - a newsletter and reports service associated with mHealth Spot
• mHealth Spot Pro

Products and services

• mHealth Spot website and weekly newsletter Free digital health news website and weekly email newsletter delivering articles, analysis, and feature stories on mobile health, wearables, health apps, AI in healthcare, telehealth, medical devices, and related topics. Targeted at consumers and industry followers interested in digital health developments.
• mHealth Spot Pro Premium subscription tier offering enhanced content and features beyond the free newsletter, including access to additional articles, downloadable materials, and enterprise license options. Targeted at power users, professionals, and organizations requiring deeper digital health intelligence.
• DHbriefs (Digital Health Briefs) Newsletter and reports service focused on digital health briefs, offered as part of the mHealth Spot brand family via bundle membership.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mobihealthnews: A long-running digital health news publication covering mobile health, wearables, telehealth, and connected devices — the closest direct competitor to mHealth Spot in terms of editorial focus and audience.
• Healthcare IT News: B2B publication covering health information technology, EHRs, telehealth, and digital transformation — directly comparable in covering the same digital health beat that mHealth Spot addresses.
• MedCity News: Digital health and healthcare innovation news outlet serving providers, payers, startups, and investors — directly comparable audience and editorial scope to mHealth Spot.
• HIT Consultant: Health IT news and analysis site covering digital health, EHRs, AI, and population health — comparable in serving a similar business audience interested in healthcare technology trends.

Broad incumbents

• Healthcare Dive: Industry trade publication covering digital health alongside hospital, payer, and MedTech news — comparable in monetizing digital health readership for B2B audiences but with a much larger operation.
• Fierce Healthcare: Established healthcare industry publication covering digital health alongside broader provider, payer, and pharma topics — a larger incumbent that overlaps significantly with mHealth Spot's editorial scope.
• Becker's Hospital Review: Major healthcare industry news publisher with significant digital health and health IT coverage — overlaps in audience (providers, executives) and editorial scope with mHealth Spot.
• STAT News: Well-funded health and life-sciences news organization covering digital health, biotech, and policy — a broad incumbent that competes for the same health-tech-savvy reader attention as mHealth Spot.

Emerging players

• iMedicalApps: Independent publication focused on medical and health apps reviews — comparable as a smaller niche digital health outlet serving clinicians and consumers, similar in scale and editorial style to mHealth Spot.
• The Digital Health Corner: Independent digital health blog/podcast covering wearables, AI, and patient-facing technologies — a smaller creator-led outlet operating with similar lean economics to mHealth Spot.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mhealthspot
• Facebookfacebook.com/mhealthspot
• LinkedInlinkedin.com/company/mhealthspot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mHealth Spot