FIT-PRO

What FIT-PRO does

FIT-PRO CZECH s.r.o. (IČO 28822668) operates a Czech e-commerce and retail business centered on sports nutrition, dietary supplements, and fitness equipment. The company runs the fit-pro.cz online store and a physical retail location in Prague, distributing more than 50 brands across its categories — including Weider, OLIMP, Bear Foot, HOIST, Harbinger, and NordicTrack — and serving fitness-oriented consumers in the Czech Republic. Its catalog spans a wide price range, from low-ticket accessories (starting at 19 Kč) to high-ticket cardio and strength equipment (up to 395,000 Kč), with periodic promotional activity including 38 sale items at observed snapshot dates.

Beyond consumer retail, FIT-PRO has extended into adjacent B2B activity through a "Stavíme fitcentra" (we build fitness centers) service that supplies and outfits commercial fitness facilities. The firm maintains operational partnerships with Česká pošta and DPD CZ for fulfillment, with ČSOB and Fio banka for merchant banking, and with the Heureka price-comparison platform for traffic acquisition. A 2024 partnership with Form Factory, a major Czech fitness center operator, anchors the company within the national fitness chain ecosystem. Editorial/magazine content on the site supports content-marketing and SEO acquisition.

The business model is a multi-channel resale marketplace: revenue is generated through online D2C orders, in-store sales at the Prague location, and project-based commercial gym construction contracts. The company is privately held, bootstrapped, and operates exclusively within the Czech Republic. No financial metrics, headcount, or AI/technology platform specifications were disclosed in the available inputs.

Name

FIT-PRO

Legal name

FIT-PRO CZECH s.r.o.

Website

https://fit-pro.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FIT-PRO CZECH s.r.o. is a Czech e-commerce and Prague-based retailer distributing 50+ brands of sports nutrition, dietary supplements, and fitness equipment, also offering commercial gym construction services to fitness operators and fitness-oriented consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Fitness Equipment Retail

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Sports nutrition supplements
• Fitness equipment retail
• Dietary supplements e-commerce
• Fitness apparel and footwear
• Home gym equipment

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer retail sales of sports nutrition supplements and fitness equipment through their e-commerce website and physical retail store. Revenue is generated through one-time product purchases at varying price points from 8 Kč for small items to 395,000 Kč for major equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FIT-PRO is a Czech e-commerce retailer selling sports nutrition supplements (proteins, amino acids, creatine, vitamins, fat burners), fitness equipment (kettlebells, dumbbells, power racks, resistance bands, plyometric boxes), commercial and home fitness machines (treadmills, ellipticals, rowing machines, multi-gyms), and fitness apparel and footwear. The company curates and distributes products from 50+ brands through its fit-pro.cz website and physical store in Prague.

Product overview

FIT-PRO operates as a comprehensive e-commerce platform offering fitness and sports nutrition products. The core offering consists of three main pillars: (1) Sports Nutrition Supplements including proteins, amino acids, creatine, vitamins, and fat burners available in various forms (tablets, liquids, powders); (2) Fitness Equipment spanning functional training gear (kettlebells, resistance bands, plyometric boxes), general fitness equipment (dumbbells, mats, plates), and commercial-grade machines (treadmills, ellipticals, power racks); and (3) Fitness Apparel and Footwear including clothing, shoes, and accessories. The platform functions as a multi-brand marketplace, distributing products from over 50 brands including Weider, OLIMP Sport Nutrition, Bear Foot, HOIST, Harbinger, and NordicTrack. FIT-PRO also offers fitness center construction services and maintains a physical store in Prague.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Nutrition Supplements

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Form FactorycoreStrategic or Co-development PartnerForm Factory is a fitness center operator. The partnership involves Fit-Pro Czech and Form Factory collaboration, with Fit-Pro supplying fitness equipment and potentially providing commercial gym construction and setup services.
• Česká pošta, s.p.minorOthersCzech national postal service used as a shipping and delivery partner for order fulfillment.
• Direct Parcel Distribution CZ s.r.o.minorOthersParcel delivery service used for shipping orders to customers.
• Heureka Shopping s.r.o.minorOthersPrice comparison and shopping platform used for product visibility and customer acquisition.
• Československá obchodní banka a.s.minorOthersBanking partner for payment processing services.
• Fio banka a.s.minorOthersBanking partner for payment processing and financial transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MyProtein: MyProtein (THG) is one of the largest global sports nutrition brands and online retailers, with extensive private-label supplements and apparel. Comparable to FIT-PRO on sports nutrition e-commerce but operates at much larger scale across multiple continents.
• INTERSPORT: INTERSPORT is a global sporting goods retail chain with franchise stores across Europe. Comparable to FIT-PRO on fitness equipment and apparel assortment, though INTERSPORT operates through a global franchise model rather than a single-country DTC focus.
• Decathlon: Decathlon is the world's largest sporting goods retailer with broad fitness equipment and activewear assortment under private labels. Comparable to FIT-PRO on fitness equipment and activewear categories, but operates at vastly larger scale and broader scope.

Direct peers

• GymBeam: GymBeam is a Central European (Slovak-founded) sports nutrition and fitness equipment e-commerce retailer operating across multiple EU markets. Closely comparable to FIT-PRO on category mix (supplements + equipment + apparel), DTC model, and regional positioning.
• SPORTISIMO: SPORTISIMO is a leading Czech sporting goods retailer with both e-commerce and physical stores. Directly comparable to FIT-PRO on Czech-market positioning, multi-category sporting goods assortment, and omnichannel retail execution.
• Prozis: Prozis is a Portuguese sports nutrition and supplement e-commerce retailer with its own private-label brands and EU-wide distribution. Comparable to FIT-PRO on supplements focus, multi-brand catalog, and online-first DTC model.
• Bodylab24: Bodylab24 is a German sports nutrition e-commerce retailer offering supplements, sports food, and accessories. Comparable to FIT-PRO on category focus, online-only model, and mid-sized European DTC positioning.
• XXL Nutrition: XXL Nutrition is a Dutch sports nutrition e-commerce retailer selling supplements, sports food, and accessories across Europe. Comparable to FIT-PRO on supplements-led DTC model and multi-country online distribution.

Others

• Sport-Thieme: Sport-Thieme is a German B2B sporting goods supplier serving schools, clubs, and fitness facilities. Comparable to FIT-PRO on the commercial fitness equipment side (especially the Stavíme fitcentra offering), though operates B2B rather than DTC.

Regional players

• Hervis Sports: Hervis Sports is a Central European sporting goods retailer (SPAR Group) with strong presence in Austria, Czech Republic, Hungary, and Slovakia. Comparable to FIT-PRO on regional positioning and sporting goods retail, though primarily a brick-and-mortar chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FIT.PRO.CZECH
• LinkedInlinkedin.com/company/fit-pro-czech-s-r-o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT-PRO