UHU

What UHU does

UHU is a German manufacturer of consumer and professional adhesive products, headquartered in Bühl, Germany, founded in 1932 and operating as a brand within Bolton Adhesives, part of the privately held Bolton Group. The company produces a comprehensive portfolio spanning paper adhesives (notably UHU stic), all-purpose adhesives, superglues and instant repair products, mounting and construction adhesives (POLY MAX®, Kraft Montage), sealants, wood glues (UHU Holz Max), 2-component adhesives, spray adhesives, modelling adhesives, wallpaper paste, glue guns, and accessories, alongside specialty items such as the LED-cured Booster system and the eco-oriented UHU ReNATURE sub-line. Product differentiation is grounded in proprietary adhesive formulations, performance characteristics (rapid curing, gap filling, material versatility), and packaging innovations (limited-edition UHU stic variants), rather than in software or AI-driven functionality.

The company serves two principal go-to-market motions. The consumer motion targets DIY enthusiasts, crafters, families, educators, students, and office workers through a product-led approach combining broad retail distribution across 10+ European countries, direct-to-consumer e-commerce at uhu.com, and an extensive content marketing program including the #soklebtsrichtig DIY blog, how-to videos with in-house experts, and an interactive online product consultation tool. The professional motion is delivered through the UHU Profi sub-brand and uhu-profi.de, addressing trade and construction users with specifications suited to professional applications. Revenue is generated through one-time physical product sales via retail and e-commerce channels; pricing is not publicly disclosed and consumers are directed to retail partners. UHU maintains partnerships with LIBRO and PAGRO for educational creative competitions and benefits from the international distribution and corporate infrastructure of its parent Bolton Group.

Name

UHU

Legal name

Bolton Adhesives (Teil der Bolton Group)

Website

https://uhu.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

251–500 employees

Short description

UHU is a 1932-founded German adhesive brand, owned by Bolton Group, that manufactures and sells a broad range of consumer and professional glue, sealant, and repair products across more than ten European country markets via retail and e-commerce.

Ownership category

akta.pro rank

Product category

Adhesives and Sealants

NAICS

Adhesive Manufacturing (32552), Adhesive Manufacturing (325520), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Adhesives (Structural & Assembly) (IMAEAGAH), Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ), Construction Adhesives (Structural & Non-Structural) (IMADAOAA), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Adhesive products
• DIY repair solutions
• Mounting adhesives
• Craft adhesives
• Wood glues

Headquarters

HQ city

Bühl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Adhesive and sealants product sales: UHU generates revenue through the sale of its physical adhesive products across multiple categories including paper adhesives, all-purpose adhesives, superglues, mounting adhesives, wood glues, sealants, spray adhesives, adhesive tapes, glue guns, and accessories. Revenue is driven by retail and e-commerce distribution channels across multiple countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

UHU manufactures and sells a broad portfolio of adhesive and sealant products for consumer and professional use. The range spans paper adhesives (UHU stic), all-purpose adhesives (UHU Flinke Flasche, UHU Alleskleber), superglues (Sekundenkleber, Sekundenkleber 3D-Filler), mounting and construction adhesives (POLY MAX Montagekleber, Kraft Montage), sealants (POLY MAX Dichtstoff, ALLES DICHT), wood adhesives (UHU Holz Max), spray adhesives, two-component adhesives, modeling adhesives, adhesive tapes, glue guns, and accessories, including eco-friendly options under the UHU ReNATURE sub-brand.

Product overview

UHU is a German adhesive brand owned by Bolton Adhesives (Bolton Group) offering a comprehensive portfolio of adhesive products for consumer and professional use. The product range spans multiple categories including paper adhesives (UHU stic), all-purpose adhesives (UHU Alleskleber, UHU Flinke Flasche), repair adhesives (UHU Max Repair, Sekundenkleber, Sekundenkleber 3D-Filler), mounting and construction adhesives (POLY MAX Montagekleber, Kraft Montage), sealants (POLY MAX Dichtstoff, ALLES DICHT), wood adhesives (UHU Holz Max), LED-curing adhesives (Booster), specialty products (UHU Luftentfeuchter), and eco-friendly options (UHU ReNATURE). Products are organized into categories such as paper adhesives, universal adhesives, craft products, correction products, film adhesives, repair tapes, two-component adhesives, contact adhesives, spray adhesives, modeling adhesives, mounting adhesives, double-sided tapes, wood glues, glue guns, wallpaper paste, and cleaning products. The brand serves diverse use cases including crafting, home decoration, DIY repairs, office applications, kindergarten and school activities, and professional construction work.

Differentiator

Problem solved

Functional benefit

Brands

• UHU Profi: Professional-grade adhesive products line targeting professional users.

Products and services

• POLY MAX Montagekleber Universal high-performance mounting adhesive for virtually all materials, suitable for interior and exterior DIY projects.
• POLY MAX Dichtstoff Elastic, paintable all-in-one sealant for interior and exterior use, ideal for sealing joints and filling cracks and holes on nearly all materials.
• Kraft Montage Montagekleber Strong mounting adhesive designed for construction and mounting applications.
• ALLES DICHT Sealant product for sealing, protecting, and repairing surfaces.
• Sekundenkleber Fast-acting instant adhesive (superglue) for quick repairs of various materials.
• Sekundenkleber 3D-Filler Instant adhesive that fills gaps, holes, and cracks, reinforces joints from the outside, and can rebuild broken parts; suitable for many materials.
• Booster LED-Kleber LED-cured adhesive system combining a booster activator with LED light for rapid curing of strong bonds.
• UHU stic Roller adhesive stick for paper, cardboard, and light materials used in crafts, school, and office applications.
• UHU stic Unique Design Edition Limited edition variant of UHU stic roller adhesive where each stick features a unique design, targeted at craft projects.
• UHU stic Monsters Limited Edition Limited edition UHU stic featuring six different monster designs in colorful variants, targeted at children and families.
• UHU Max Repair Repair adhesive designed for durable, long-lasting fixes on broken household items.
• UHU Flinke Flasche All-purpose liquid glue in a bottle format for general household and office bonding tasks.
• UHU Alleskleber General-purpose adhesive for universal bonding applications across many materials.
• UHU Holz Max Wood adhesive formulated for woodworking projects and wood-to-wood bonding applications.
• UHU Luftentfeuchter Air dehumidifier product for combatting excess moisture in homes, cellars, recreational vehicles, and automobiles.
• UHU ReNATURE Eco-friendly and sustainable adhesive product line featuring natural ingredients, positioned as a sustainable option within the UHU range.

Quantifiable outcome

• Wide material compatibility — adhesives suitable for virtually all common materials in household, office, and construction contexts
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• LIBROminorGTM or Marketing PartnerUHU partners with LIBRO (stationery retailer) for the UHU Kreativwettbewerb (creative competition), inviting school classes to create artwork themed 'Schule lebt was mich stark und gesund macht' with winning artwork featured on over 80,000 UHU ReNATURE products.
• PAGROminorGTM or Marketing PartnerUHU partners with PAGRO (stationery/productivity retailer) alongside LIBRO for the UHU Kreativwettbewerb, providing a platform to reach school and educator segments through creative competitions.
• Bolton Group (Bolton Adhesives)coreStrategic or Co-development PartnerUHU is a brand under Bolton Adhesives, which is part of the global Bolton Group. The Bolton Group provides the corporate structure, resources, and international distribution infrastructure supporting UHU's operations across 10+ European markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: 3M offers adhesives and tapes (including the Scotch, VHB, and Command product lines) as part of a far broader industrial/consumer conglomerate portfolio. Overlaps UHU in consumer mounting, repair, and DIY tape categories, with materially larger R&D and global scale.
• Illinois Tool Works (ITW / Permatex): ITW operates adhesives and sealants businesses including Permatex (repair adhesives, sealants, gasketing) targeting DIY and professional auto/industrial repair. Overlaps UHU's repair and sealing categories with a much broader industrial fasteners and equipment portfolio.

Direct peers

• Sika: Sika's consumer and professional adhesives/sealants lines (including the former Sika Home line) directly overlap UHU's mounting, sealing, and construction-adhesive categories. Comparable brand strength in European retail and shared DIY/professional dual-channel positioning.
• Henkel (Pattex / Loctite): Henkel's consumer adhesives business includes Pattex (DIY mounting/repair) and Loctite (superglue/industrial instant adhesives), the most direct competitors to UHU across the same retail and use-case segments in Europe. Both target DIY home repair, crafting, and construction bonding with overlapping chemistry portfolios.
• DAP Products: DAP is a North American-focused manufacturer of sealants, adhesives, and repair compounds serving the DIY and professional markets. Directly comparable in product mix (sealants, mounting adhesives, wood fillers, repair) and target customer (home repair, professional trades).
• Bostik: Bostik (an Arkema specialty adhesives business) competes head-to-head with UHU in construction, DIY, and consumer adhesives with comparable product breadth (mounting, sealing, wood, repair). Strong European footprint and similar channel strategy make it one of UHU's closest pure-play competitors.
• Soudal: Soudal is one of Europe's largest independent sealant and adhesive manufacturers, with a strong DIY/professional dual-channel model similar to UHU. Directly comparable in mounting adhesives, sealants, polyurethane foams, and chemical-fix anchor products.
• Gorilla Glue: Gorilla Glue competes with UHU in the consumer DIY adhesive segment with a brand-led, premium positioning around toughness and versatility (tapes, superglue, epoxy, wood glue). Same retail channels (DIY/home improvement, mass retail) and same DIY/crafting target customer.
• Tesa (Beiersdorf): Tesa is a major European adhesive tape brand (Beiersdorf subsidiary) competing with UHU's double-sided tapes, repair tapes, mounting strips, and Klebepads. Same retail channels and overlapping use cases in mounting, masking, and consumer repair.

Regional players

• Quilosa (Selena Group): Selena Group's Quilosa brand is a leading adhesive and sealant manufacturer focused on Central/Eastern European markets, offering comparable mounting, sealing, and DIY product lines. Geographic focus overlaps with UHU's Polish and Southeastern European presence, providing direct regional competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/UHUInternational1
• Facebookfacebook.com/UHU.Kreativ
• LinkedInlinkedin.com/company/bolton
• Instagraminstagram.com/uhu_kreativ
• TikToktiktok.com/@uhu_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UHU