Assure Women's Center

Pregnancy Care Servicesassureomaha.com

Assure Women's Center is a non-profit pregnancy resource center in Omaha, Nebraska that provides free pregnancy testing, ultrasounds, STD/STI testing, and options counseling to women, students, and Spanish-speaking and immigrant populations through two donation-funded clinic locations.

Company typePrivate
Founded-
HeadquartersOmaha, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Assure Women's Center does

Assure Women's Center is a non-profit, donation-funded pregnancy resource center headquartered in Omaha, Nebraska, operating two clinic locations (6510 Sorensen Pkwy and 14225 Dayton Circle) that deliver free pregnancy testing, ultrasound examinations, STD/STI testing and treatment for chlamydia and gonorrhea, and options counseling covering abortion, adoption, and parenting. Services are provided at no cost to patients regardless of age, race, income, nationality, religious affiliation, disability, or immigration status, with bilingual English/Spanish staffing. The underlying technology stack is limited to standard obstetric ultrasound imaging and routine point-of-care STI diagnostics — there is no proprietary technology, software platform, or digital product beyond a content-marketing website and basic online appointment booking.

The business model is non-commercial: all revenue is derived from donations and charitable contributions routed through a QGiv giving platform, and the organization explicitly does not bill patients or accept insurance. Go-to-market is direct-to-consumer, with patients acquired through organic search driven by an extensive bilingual educational blog, organic Facebook and Instagram presence, community referrals, and phone/text/online appointment booking. Four named customer personas are served: women facing unexpected pregnancies (primary), pregnant students, Spanish-speaking communities, and individuals of any immigration status. The organization is independently governed with no disclosed parent company, subsidiaries, institutional investors, M&A activity, or funding rounds.

Operationally, the organization runs with 11-50 employees across two sites, employing licensed medical staff for clinical services and non-clinical personnel for counseling and outreach. Reported patient testimonials indicate strong satisfaction around confidentiality, non-judgmental care, and post-visit follow-up. The organization is explicit that it does not provide prenatal care or abortion services/referrals, distinguishing its scope from a full reproductive health clinic and positioning it within the pregnancy resource center (PRC) segment of the U.S. non-profit healthcare ecosystem.

Assure Women's Center firmographics

Firmographics

Name: Assure Women's Center
Legal name: Assure Women's Center
Website: https://assureomaha.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Assure Women's Center is a non-profit pregnancy resource center in Omaha, Nebraska that provides free pregnancy testing, ultrasounds, STD/STI testing, and options counseling to women, students, and Spanish-speaking and immigrant populations through two donation-funded clinic locations.
Ownership category
akta.pro rank

Assure Women's Center industry classification

Industry

Product category: Pregnancy Care Services
NAICS: Family Planning Centers (62141), Family Planning Centers (621410)
SIC: Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)
akta.pro primary industry: Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

Pregnancy testing
Ultrasound imaging
STD STI testing
Options counseling
Pregnancy care services

Where Assure Women's Center is headquartered

Location

Headquarters

HQ city: Omaha
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Assure Women's Center business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

Donations and Charitable Contributions: As a non-profit organization, Assure Women's Center is funded entirely through donations and charitable contributions from the community. All services are provided free of charge to patients.

Pricing tiers

Model	Billing	Price
Freemium	Others	All Services - Free of Charge

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Assure Women's Center product offering

Product offering

Core offering

Assure Women's Center is a non-profit pregnancy care center that provides free, confidential pregnancy testing, ultrasounds to determine gestational age and viability, STD/STI testing and treatment (chlamydia and gonorrhea), and options counseling covering abortion, adoption, and parenting. All services are delivered at no cost to patients at two Omaha, Nebraska clinic locations by licensed medical staff, with bilingual (English/Spanish) capabilities.

Product overview

Assure Women's Center is a nonprofit pregnancy center offering free, confidential healthcare services. The core offerings include pregnancy testing, ultrasounds, and STD/STI testing and treatment. These services are provided alongside options counseling for abortion, adoption, and parenting. All services are delivered at no cost to clients and are available to individuals regardless of age, race, income, nationality, religious affiliation, or disability. The organization operates two locations in Omaha, Nebraska, and serves all immigration statuses with Spanish-speaking staff available.

Differentiator

Problem solved

Functional benefit

Products and services

Pregnancy Testing Free, confidential pregnancy tests administered by licensed medical staff to confirm pregnancy status, available to women in the Omaha area regardless of age, income, race, religion, or immigration status.
Ultrasounds Free ultrasound examinations to confirm pregnancy viability, gestational age, and pregnancy location, performed by trained medical professionals for patients considering pregnancy options.
STD/STI Pregnancy Related Testing and Treatment Testing and treatment for chlamydia and gonorrhea provided at no cost for patients with a positive pregnancy test.
Options Counseling Confidential consultations providing information about pregnancy options including abortion, adoption, and parenting, helping individuals make informed decisions about their reproductive health.
Student Services Specialized pregnancy support services for high school and college students, including free pregnancy testing, ultrasounds, and private discussions about options and student rights.

Companies that use Assure Women's Center

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Assure Women's Center technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Assure Women's Center partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Assure Women's Center competitors and assessment

Company assessment

Direct peers

CompassCare: Network of pregnancy centers offering free ultrasound, pregnancy testing, and options consultations with comparable service design and donor-funded operations.
Care Net: Network of nonprofit pregnancy centers offering free pregnancy testing, ultrasound, STI screening, and options counseling with a comparable faith-informed, donor-supported model.
Heartbeat International: National umbrella network for pregnancy resource centers; affiliates operate with similar free-services, options-counseling models and share donor and operational support infrastructure with centers like Assure.
Birthright International: Volunteer-based nonprofit offering free pregnancy testing, counseling, and material support to women facing unplanned pregnancies, operating through local chapters similar in scope and mission.
Planned Parenthood of the Heartland: Operates clinics in Omaha and across Nebraska providing pregnancy testing, ultrasounds, STI testing, and options counseling — the closest direct comparable in services, geography, and patient demographic.

Emerging players

ThriVe+: Multi-location pregnancy resource center offering free pregnancy testing, ultrasound, and STI services with comparable donor-supported, options-counseling operations.
Alpha Center: Regional pregnancy resource center offering free pregnancy testing, ultrasound, and STI services with a similar nonprofit, options-counseling model in a comparable Midwestern market.

Broad incumbents

NIFLA (National Institute of Family and Life Advocates): Industry association supporting pregnancy resource centers with training, ultrasound certification, and compliance resources, shaping the operating standards of centers similar to Assure.

Others

Centro de los Derechos del Migrante (resource navigator): Organization serving immigrant populations with health-care access navigation; relevant as an adjacent/ecosystem partner for a center that explicitly serves all immigration statuses in Omaha.
Option Line: National helpline and referral network that routes unplanned-pregnancy callers to local pregnancy centers, functioning as a complementary channel that can feed patient volume to clinics like Assure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Assure Women's Center financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Assure Women's Center leadership team

Management profile

Number of profiles

Assure Women's Center funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Assure Women's Center M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assure Women's Center

What does Assure Women's Center do?

Is Assure Women's Center a public or private company?

Assure Women's Center is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Assure Women's Center founded?

Assure Women's Center was founded in -1. It employs 11 to 50 people.

Where is Assure Women's Center based?

Assure Women's Center is headquartered in Omaha, United States, in the North America region.

How does Assure Women's Center make money?

One revenue line is on record: donations and Charitable Contributions.

Who are Assure Women's Center's main competitors?

Direct peers on record are CompassCare, Care Net, Heartbeat International, Birthright International and Planned Parenthood of the Heartland. Emerging players are ThriVe+ and Alpha Center. NIFLA (National Institute of Family and Life Advocates) is listed as a broad incumbent. Others are Centro de los Derechos del Migrante (resource navigator) and Option Line.

Does Assure Women's Center have an API?

No public API is recorded for Assure Women's Center.

What industry is Assure Women's Center in?

Assure Women's Center's product category is Pregnancy Care Services. Its primary akta.pro industry code is HLAFAKAL, Prenatal & Maternal-Fetal Diagnostic Imaging Centers. Its NAICS code is 62141 and its SIC code is 8093.