Eintracht Braunschweig

What Eintracht Braunschweig does

Eintracht Braunschweig (legal name: BTSV Eintracht von 1895 e.V.) is a member-owned, multi-sport club headquartered in Braunschweig, Lower Saxony, Germany, founded on December 15, 1895. The organization operates 14 sports departments spanning professional football, women's basketball (LionPride), hockey, handball, tennis, athletics, swimming, volleyball, and others, serving over 8,330 members of whom approximately 2,800 are active athletes. The professional football team competes in the 2. Bundesliga, and the women's basketball team historically competed in 2. Bundesliga Damenbasketball before being relegated to 1. Regionalliga in April 2026. The club operates through a registered association (e.V.) for its amateur/community operations, with professional football housed in a separate Eintracht Braunschweig GmbH & Co. KGaA entity; a charitable foundation (Eintracht Braunschweig Stiftung, est. 2015) supports youth and community programs.

Revenue is generated across four streams: recurring membership subscriptions (€6.70-€19.00/month tiers including active, passive, and family memberships, plus €33.50-€77.00/year supporting memberships), matchday ticket sales at EINTRACHT-STADION, corporate sponsorship (main partners BRAWO GROUP, Volkswagen Financial Services, Umbro, BS|Energy, Staake, Kosatec, PUMA SE, and Volkswagen AG), and merchandise sales through the official fanshop. Core youth development infrastructure includes the Nachwuchsleistungszentrum (NLZ) at Sportpark Kennel, operating structured U12 through U19 age-group programs, and the Eintracht4Kids football school for introductory youth sports. Technology infrastructure is standard: an online ticketing platform (ticket-onlineshop.com), an e-commerce fanshop (shop.eintracht.com), a membership enrollment portal (ich-lebe-eintracht.com), and active presence across eight social/digital channels. The club also launched a eFootball competitive team category and, in February 2026, founded the LEONIA Network to develop women's elite sports under President Nicole Kumpis with DFB Vice President Heike Ullrich as patron. Distribution is single-country/domestic (Germany) with a geographic focus on the Braunschweig/Lower Saxony region.

Name

Eintracht Braunschweig

Legal name

BTSV Eintracht von 1895 e.V.

Website

https://eintracht.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Eintracht Braunschweig is a member-owned multi-sport club founded in 1895 in Braunschweig, Germany, operating 14 sports departments across 8,330+ members, with its professional football team competing in the 2. Bundesliga and revenue generated through memberships, tickets, sponsorship, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Professional football club
• Multi-sport club
• Youth football academy
• Sports membership services
• Match ticket sales

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Fees: The club generates revenue through various membership categories including active, passive, family, and supporting memberships with monthly and annual billing options.
2. Ticket Sales: Revenue from selling tickets for professional football matches and other sporting events at the EINTRACHT-STADION.
3. Sponsorship: Corporate sponsorship from main sponsors including BRAWO GROUP, Volkswagen Financial Services, Umbro, BS|Energy, and Staake.
4. Merchandise and Fan Shop: Sales of club merchandise, fan articles, and apparel through the official fanshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Eintracht Braunschweig is a member-owned multi-sport club that delivers organized sports participation, competitive athletics, and community engagement across 14 sports departments anchored by a professional men's football team competing in the 2. Bundesliga and a women's basketball team (LionPride) competing in the 2. Damen-Basketball-Bundesliga. The club sells club memberships (active, passive, family, supporting tiers), match-day tickets and season tickets at EINTRACHT-STADION, and official merchandise through its fanshop, while operating a youth academy (Nachwuchsleistungszentrum) and charitable foundation (Eintracht Braunschweig Stiftung).

Product overview

Eintracht Braunschweig operates as a multi-sport club offering both digital products and physical sports programs. The digital offerings include the Eintracht Magazin (official publication), an online ticketing system, and the Eintracht4Kids football school program. Physical sports offerings span professional football (Profis) competing in 2. Bundesliga, youth development through the Nachwuchsleistungszentrum, basketball (LionPride in 2. Bundesliga Damen), and 14 additional sports departments including hockey, handball, tennis, athletics, and table football. The club also operates the Eintracht Braunschweig Stiftung, a charitable foundation supporting youth and community initiatives. The organization is structured as BTSV Eintracht von 1895 e.V. (the umbrella club) with professional operations run through Eintracht Braunschweig GmbH & Co. KGaA.

Differentiator

Problem solved

Functional benefit

Brands

• Eintracht Braunschweig Stiftung: Club foundation established in 2015 to support children, youth, and community charitable initiatives in the Braunschweig region.
• LionPride
• Eintracht4Kids

Products and services

• Eintracht Magazin Official club magazine published 8 times annually, included with membership, covering current developments, important dates, personal stories from the 14 sports departments, athletic achievements, and new member announcements. Targeted at club members and fans.
• Nachwuchsleistungszentrum (NLZ) Youth Academy Comprehensive youth football academy offering structured training programs across age groups from U12 to U19, with philosophy, training concepts, and defined development pathways from youth player to professional footballer. Operated at Sportpark Kennel. Targeted at youth athletes and aspiring professional footballers.
• Eintracht4Kids Football School Children's football school and kids club providing introductory and developmental sports programs for children, part of the club's youth development initiatives. Targeted at children and parents seeking introductory-level football training.
• Eintracht Braunschweig Stiftung Civic foundation established in 2015 supporting children and youth in the Braunschweig region through programs promoting health, education, tolerance, international understanding, sport, and civic engagement. Targeted at children, youth, and community members in the Braunschweig region.
• Club Memberships Subscription-based club memberships offered in four tiers — Active Adult (€19/month), Passive Adult (€10/month), Family (€17.50/month per adult plus children pricing), and Supporting (€77/year). Pricing varies by age, student/senior status, and family composition. Includes benefits such as Braunschweig-Pass integration. Targeted at individual community members, families, and supporters in the Braunschweig region.
• Match Tickets and Season Tickets (Dauerkarten) Day-of-match tickets and season tickets (Dauerkarten) for Eintracht Braunschweig's professional football home games at EINTRACHT-STADION, sold online via ticket-onlineshop.com and at the physical stadium box office. Targeted at football fans, season ticket holders, and group purchasers.
• Official Fanshop Merchandise Club-branded merchandise, fan articles, and apparel — including kits supplied by Umbro (professional football) and PUMA (broader club operations) — sold through the online fanshop at shop.eintracht.com and at physical fanshop locations. Targeted at fans, members, and supporters.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Heike Ullrich (DFB)coreStrategic or Co-development Partner · 1 May 2026Heike Ullrich, DFB Vice President for Women's and Girls' Football, serves as patron of the LEONIA network. She was DFB Secretary General from 2022-2025 and is from the Braunschweig region.
• LEONIA NetworkcoreStrategic or Co-development Partner · 19 February 2026Network for promoting women's elite sports at Eintracht Braunschweig. Founded February 2026 to create sustainable structures for women in competitive sports. Led by President Nicole Kumpis with DFB Vice President Heike Ullrich as patron.
• Eintracht Braunschweig StiftungcoreOthers · 1 January 2015Founded in 2015 as a civic foundation (Stiftung bürgerlichen Rechts) focused on supporting children and youth in the Braunschweig region. Operates under the same organizational umbrella.
• UmbrocoreTechnology or IntegrationOfficial equipment supplier providing match kits, training wear, and official apparel for all teams.
• PUMA SEcoreTechnology or IntegrationEquipment and apparel outfitter for the broader sports club operations outside professional football.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VfL Bochum: Traditional German football club competing in 2. Bundesliga with a similar mid-tier professional football operation, comparable sponsorship structure, and member-driven fan base. Directly comparable as a fellow 2. Bundesliga side with regional identity.
• Hannover 96: Lower Saxony-based German football club with a comparable regional structure and professional football operations. Hannover 96 operates in a similar market geography and has historically competed in both Bundesliga and 2. Bundesliga, making it a strong regional comparable.
• Karlsruher SC: German football club competing in 2. Bundesliga with a multi-sport association structure and traditional regional fan base. Comparable as a mid-sized traditional German club with similar commercial scale.
• SpVgg Greuther Fürth: 2. Bundesliga German football club with a comparable mid-tier operational profile and regional identity. Comparable in scale and league positioning.
• 1. FC Magdeburg: 2. Bundesliga German football club with strong regional roots and traditional supporter culture. Comparable in operational scope, league positioning, and member-driven governance.
• Alemannia Aachen: Traditional German football club with member-owned structure and regional identity. Comparable in operational scale and traditional multi-sport club governance.
• VfL Osnabrück: Lower Saxony-based German football club with similar regional footprint and traditional club identity. Comparable as a fellow Lower Saxony club with comparable market scale and professional football operations.

Broad incumbents

• FC Schalke 04: Large traditional German multi-sport club with a much larger fan base and broader commercial reach. Comparable as a multi-sport association but operates at a significantly larger scale.
• Hertha BSC: Berlin-based German football club with traditional member-owned e.V. structure. Comparable in governance and heritage but operates in a larger metropolitan market.
• FC Augsburg: Bundesliga German football club with corporate ownership structure. Comparable in league positioning and German football market dynamics though operates in top tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EintrachtBSNews
• YouTubeyoutube.com/user/EBS1895TV
• Facebookfacebook.com/eintrachtbraunschweig
• LinkedInlinkedin.com/company/eintrachtbraunschweig
• Instagraminstagram.com/eintrachtbraunschweig1895
• TikToktiktok.com/@wirsindeintracht

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eintracht Braunschweig