Ekodeck
Ekodeck is an Australian manufacturer of composite decking, screening, and cladding products made from recycled timber and HDPE with proprietary Durashell™ coating, sold exclusively through Bunnings nationwide to DIY homeowners, trade contractors, and commercial builders.
- Company typePrivate
- Founded2009
- HeadquartersPort Melbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ekodeck does
Ekodeck is an Australian manufacturer and brand of composite decking, screening, and cladding products, operated as a trading brand of privately-held Ekologix Australia Pty Ltd and headquartered in Port Melbourne. Founded in 2009, the company builds wood-plastic composite (WPC) boards from reclaimed timber fibers and recycled HDPE plastics, with its proprietary Durashell™ co-extrusion polymer coating serving as the unifying technical platform across the range. The portfolio spans six decking lines (Summit Series, Designer Series, Essentials, Classic, Flame Fighter, Maxiboard), three screening products (Castellated Panel, Screening, Batten Panel), Shiplap Cladding, and the Quickfix concealed fastening system, with price points from $52.50 to $142 per board unit and warranty terms of 10–30 years depending on tier.
Ekodeck's go-to-market is single-channel: an exclusive retail partnership with Bunnings, Australia's largest hardware chain, in place since 2009, which provides nationwide shelf access, Bunnings Trade Desk pricing for contractors, online ordering, and delivery across all capital cities, plus New Zealand. The customer base is horizontally segmented across residential homeowners, DIY renovators, commercial builders/contractors, and bushfire-prone area residents, with vertical depth in hospitality, residential developments, and commercial boardwalks/marinas — supported by CodeMark, BAL-19, BAL-29, NCC/BCA, and Global GreenTagCert certifications.
Revenue is generated through one-time product sales (no subscription or recurring model disclosed), and the company is privately held with no external funding rounds identified in the source material, suggesting self-funded growth since founding. Operational footprint is limited to two Port Melbourne facilities (headquarters at Unit 1, 20-26 Sabre Drive and a warranty/operations support facility at Unit 6, 11 Sabre Drive), with no disclosed headcount or financial figures.
Ekodeck firmographics
Firmographics- Name
- Ekodeck
- Legal name
- Ekologix Australia Pty Ltd
- Website
- https://ekodeck.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ekodeck is an Australian manufacturer of composite decking, screening, and cladding products made from recycled timber and HDPE with proprietary Durashell™ coating, sold exclusively through Bunnings nationwide to DIY homeowners, trade contractors, and commercial builders.
- Ownership category
- akta.pro rank
Ekodeck industry classification
Industry- Product category
- Composite Decking
- NAICS
- All Other Miscellaneous Wood Product Manufacturing (321999)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- FRP/GRP & Composite Materials (Resins, Fibers, Core Materials) (IMAJAKAC)
Keywords
Where Ekodeck is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Ekodeck business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Composite Decking Products: Sale of composite decking boards in multiple series (Summit Series, Designer Series, Essentials, Classic, Flame Fighter, Maxiboard) targeting residential and commercial applications. One-time product sale with varying price points per board based on series tier.
- Composite Screening & Cladding: Sale of screening products (Castellated Panels, Screening, Batten Panels) and Shiplap Cladding. Products designed for privacy, aesthetics, and outdoor applications.
- Quickfix Fastening Systems: Sale of proprietary concealed fixing clips and kits for deck installation. Includes standard clips, locking clips, and C-clips in various pack sizes for different gap requirements (3mm/6mm) and joist materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summit Series - Premium wide-format board with Durashell coating |
| Unit Pricing | Pay-as-you-go | Designer Series - High-end natural finish with Durashell coating |
| Unit Pricing | Pay-as-you-go | Essentials - Value-oriented hollow-core board with Durashell coating |
| Unit Pricing | Pay-as-you-go | Classic - Tried and trusted original formulation |
| Unit Pricing | Pay-as-you-go | Flame Fighter - Bushfire-rated (BAL-29) with fire retardant |
| Unit Pricing | Pay-as-you-go | Maxiboard - Heavy-duty commercial board (180x35mm) |
| Unit Pricing | Pay-as-you-go | Quickfix Kits - Concealed fixing systems |
| Unit Pricing | Pay-as-you-go | Castellated Panel - Decorative screening batten |
| Unit Pricing | Pay-as-you-go | Batten Panel - Pre-fabricated 1800x600mm panel |
| Unit Pricing | Pay-as-you-go | Shiplap Cladding - Pre-finished composite cladding |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ekodeck product offering
Product offeringCore offering
Ekodeck manufactures and supplies composite decking, screening, and cladding products made from reclaimed timber fibers and recycled HDPE plastics, featuring proprietary Durashell co-extrusion coating. The portfolio spans six decking series, three screening product lines, and shiplap cladding, complemented by the Quickfix concealed fastening system. Products are sold exclusively through Bunnings retail and trade channels across Australia and New Zealand, serving residential, DIY, trade, and commercial applications.
Product overview
Ekodeck is an Australian composite decking, screening, and cladding company offering a comprehensive product portfolio. The core offering consists of six distinct composite decking lines: Summit Series (premium wide-board with 30-year warranty), Designer Series (high-end natural finish with 25-year warranty), Essentials (DIY-friendly lightweight option with 10-year warranty), Classic (original trusted formula since 2009 with 15-year warranty), Flame Fighter (bushfire-rated BAL-29 with 25-year warranty), and Maxiboard (commercial-grade heavy-duty board with 15-year warranty). Complementing the decking range are three screening products: Castellated Panel, standard Screening boards, and pre-fabricated Batten Panels. The Shiplap Cladding line provides exterior wall cladding solutions. All products share a common composition of reclaimed timber and recycled HDPE with proprietary Durashell coating technology, unified by the Quickfix concealed fastening system across decking products.
Differentiator
Problem solved
Functional benefit
Brands
- Summit Series: Premium composite decking with 180mm wide boards, Durashell coating, and up to 30-year warranty for residential and commercial applications.
- Designer Series
- Essentials
- Classic
- Flame Fighter
- Maxiboard
- Quickfix
Products and services
- Summit Series Composite Decking Premium wide-format 180x23x5400mm composite decking board with Durashell co-extrusion coating, BAL-19 bushfire rating, 500mm centre-to-centre joist span, and up to 30-year residential warranty. Designed for residential and commercial outdoor living applications requiring high durability and a natural variable timber grain aesthetic.
- Designer Series Composite Decking High-end 137x23x5400mm composite decking board with Durashell co-extrusion coating, variable timber grain finish, available in 6 colours, CodeMark certified, BAL-19 rated, with up to 25-year warranty. Manufactured using up to 80% recycled materials.
- Essentials Composite Decking Value-oriented 137x23x5400mm hollow-core composite decking board with Durashell coating, designed for easy DIY handling and installation with 10-year warranty. Available in 4 colours (Nightfall, Moonlight, Jackaroo Red, Stockman Brown).
- Classic Composite Decking Original 137x23x5400mm composite decking board made from over 90% recycled materials, featuring a textured sanded finish with consistent colour throughout, repairable by sanding, with 15-year warranty. Tried-and-tested across Australian conditions since 2009.
- Flame Fighter Composite Decking 137x23x5400mm bushfire-rated composite decking board with BAL-29 rating for high bushfire risk areas, CodeMark certified, featuring Durashell coating with fire-retardant additives, available in 6 colours with up to 25-year warranty.
- Maxiboard Commercial Composite Decking Heavy-duty 180x35mm solid composite decking board designed for commercial applications, boardwalks, and marinas with 600mm centre-to-centre joist span. CodeMark certified, available in 2250mm and 2700mm lengths, custom-made to order with 15-year warranty.
- Castellated Panel Composite Screening Sophisticated 219x26x3600mm tongue-and-groove composite screening panel with modern and traditional colour options. UV stabilised with 15-year warranty for indoor and outdoor privacy and feature wall applications.
- Screening Boards 67x15x2700mm vertical composite screening boards in timber-matching colours, manufactured from the same WPC formula as Ekodeck decking. UV stabilised with no oiling or fading, suitable for privacy fences and feature walls.
- Batten Panel Composite Screening Pre-fabricated 1800x600mm composite batten panel in modern grey finish (Greystone), installed with only 6 screws per panel. Quick installation suited to DIY homeowners for feature walls and screening.
- Shiplap Composite Cladding Pre-finished 164x13.5x5400mm composite cladding board that requires no ongoing painting or sealing, CodeMark certified, installable horizontally or vertically, with 25-year warranty. Available with matching J-Channels and Cladding Clips.
- Quickfix Concealed Fastening System Proprietary concealed clip fixing system designed for Ekodeck composite decking, providing automatic board spacing (3mm or 6mm gaps) and a screw-free finish. Available in kits for timber or metal joists in 100lm and 350lm pack sizes, with reported 30% faster installation versus traditional top-fixing.
Quantifiable outcome
- Up to 90% reclaimed and recycled materials used in production
- +3 more outcomes
Companies that use Ekodeck
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Ekodeck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ekodeck partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BunningscoreExclusive partnership since 2009 making Ekodeck products available exclusively through Bunnings nationwide. Partnership includes trade pricing, online ordering, delivery services, and warranty support. Bunnings has won 6 Canstar awards for most trusted retail brand.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ekodeck competitors and assessment
Company assessmentDirect peers
- Futurewood: Australian composite decking manufacturer offering WPC products with co-extrusion technology. Direct competitor to Ekodeck targeting residential and commercial outdoor projects across Australian retail and trade channels.
- Eva-Last: Global composite decking and cladding manufacturer with presence in Australia offering bamboo-PVC and WPC products. Direct competitor in the co-extruded composite category, with comparable fire-rated and slip-resistant certifications.
- ModWood: Australia-based composite decking manufacturer using recycled HDPE and reclaimed wood fiber. Closest direct competitor to Ekodeck in the Australian WPC market, with comparable product positioning and Bunnings/independent retail distribution.
Broad incumbents
- James Hardie: Australia's largest building materials manufacturer (fibre cement cladding, panels, trim). Overlaps with Ekodeck's Shiplap Cladding line as a competing exterior cladding solution at scale, with broader product breadth and ASX listing.
- Trex Company: US-listed global leader in wood-plastic composite decking and railing. Trex competes with Ekodeck in the same WPC category with comparable co-extrusion technology, though Trex is far larger and primarily serves North American markets via dealer networks.
- TimberTech (AZEK): Premium composite decking brand owned by AZEK Building Products (NYSE: AZEK). Direct competitor to Ekodeck in WPC decking with proprietary capstock coatings analogous to Durashell, serving residential and commercial outdoor living markets.
Others
- Bunnings Group: Wesfarmers-owned hardware retail giant and Ekodeck's exclusive distribution partner. Not a competitor but the most strategically significant counterparty for Ekodeck — a direct competitor or Bunnings private label would directly threaten Ekodeck's revenue base.
Emerging players
- Hardies (HardieDeck): Fibre cement decking product competing in the low-maintenance outdoor flooring category. Adjacent competitor to Ekodeck's composite boards targeting fire-rated and durable decking specifications.
- NewTechWood: International composite decking manufacturer with Australian distribution, offering capped WPC products comparable to Ekodeck's Durashell-coated boards. Competes in premium composite segments across decking, screening, and cladding.
- Thermory: Thermally modified timber decking manufacturer offering a premium natural-wood alternative to composites. Competes with Ekodeck at the premium end of the Australian decking market targeting design-conscious residential and commercial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ekodeck social profiles
Digital presenceEkodeck compliance and trust
Trust signalCompliance10 records
Ekodeck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ekodeck leadership team
Management profileNumber of profiles
Ekodeck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ekodeck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ekodeck
What does Ekodeck do?
Ekodeck manufactures and supplies composite decking, screening, and cladding products made from reclaimed timber fibers and recycled HDPE plastics, featuring proprietary Durashell co-extrusion coating. The portfolio spans six decking series, three screening product lines, and shiplap cladding, complemented by the Quickfix concealed fastening system. Products are sold exclusively through Bunnings retail and trade channels across Australia and New Zealand, serving residential, DIY, trade, and commercial applications.
Is Ekodeck a public or private company?
Ekodeck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ekodeck founded?
Ekodeck was founded in 2009. It employs 1 to 10 people.
Where is Ekodeck based?
Ekodeck is headquartered in Port Melbourne, Australia, in the Oceania region.
How does Ekodeck make money?
Three revenue lines are on record. Composite Decking Products are the primary driver. The others are composite Screening & Cladding and quickfix Fastening Systems.
Who are Ekodeck's main competitors?
Direct peers on record are Futurewood, Eva-Last and ModWood. Broad incumbents are James Hardie, Trex Company and TimberTech (AZEK). Bunnings Group is listed as an others. Emerging players are Hardies (HardieDeck), NewTechWood and Thermory.
Does Ekodeck have an API?
No public API is recorded for Ekodeck.
What industry is Ekodeck in?
Ekodeck's product category is Composite Decking. Its primary akta.pro industry code is IMAJAKAC, FRP/GRP & Composite Materials (Resins, Fibers, Core Materials). Its NAICS code is 321999 and its SIC code is 2820.