What Gifts.com does

Gifts.com is a direct-to-consumer e-commerce platform specializing in personalized and customized gifts, operated by PlanetArt, LLC as one of several personalized-merchandise brands in the parent's portfolio alongside Personal Creations and CafePress. Founded in 1986 and headquartered in Calabasas, California (with Camdenton, Missouri listed as an additional site), the company runs a single online storefront at gifts.com and a dedicated iOS/Android mobile application that together serve individual gift-givers, corporate and event buyers, and licensed-brand enthusiasts across dozens of countries on six continents.

The platform's core technology is a web- and app-based personalization engine that accepts custom text, monograms, and user-uploaded photos and applies them across an extensive product catalog spanning photo gifts, mugs and drinkware, home décor, wall art, jewelry, apparel, kitchen and dining items, outdoor and garden gifts, kids' products, and keepsakes. The catalog is differentiated by a portfolio of officially licensed collections (PEANUTS, Crayola, GUND, Melissa & Doug, The Ridge, i See Me!, Peppa Pig, Transformers, Monopoly, SCRABBLE, Rudolph), signature products such as Custom Photo Big Heads and the RedEnvelope premium line, and a patent estate of 14 registered US patents covering product and design methods plus industrial designs. Payment is processed via PayPal and major credit cards, the site operates a 24/7 live chat (including a ChatGPT-powered chat channel), and the company maintains GDPR, CCPA, and California Supply Chain Act compliance postures under PlanetArt's privacy framework.

Gifts.com monetizes through one-time product sales on a unit-pricing model with free personalization included; current pricing spans from under $25 (mugs from $7.49-$10.49) to over $100 (jewelry at $104.99, blankets up to $174.99), with an active 30%-off storewide promotion. Distribution is exclusively direct via the owned website and mobile app, supported by organic content marketing through occasion- and recipient-based gift guides, email/newsletter capture, paid acquisition through Meta and Google ad networks, and social media presence on Facebook and Instagram. International shipping is offered at a flat $19.99 per-item fee to destinations across North America, Europe, Asia Pacific, the Middle East, South America, Central America, and Africa, including APO/FPO addresses.

Name

Gifts.com

Legal name

PlanetArt, LLC

Website

https://gifts.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Gifts.com is a direct-to-consumer e-commerce platform, operated by PlanetArt, LLC, that sells personalized and customized gifts across categories such as photo gifts, mugs, jewelry, home décor, and licensed branded merchandise to individual gift-givers, corporate buyers, and brand enthusiasts globally.

Ownership category

akta.pro rank

Product category

Personalized Gifts E-commerce

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Jewelry Retailers (45831), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Jewelry Stores (5944)

akta.pro primary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

akta.pro secondary industries

Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Personalized gifts
• Custom photo gifts
• Personalized home decor
• Custom drinkware
• Online gift retail

Headquarters

HQ city

Camdenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of personalized gifts. One-time purchase model for customized products. Customers pay per item with pricing varying by product type and personalization options. Current promotion offers 30% off storewide. Ships to US addresses, Alaska/Hawaii, Canada, and international destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gifts.com operates a direct-to-consumer e-commerce platform that sells customizable and personalized gift products across categories such as mugs, drinkware, photo gifts, home décor, wall art, jewelry, apparel, bags, blankets, keychains, keepsakes, kitchen items, kids gifts, and seasonal/holiday items. Customers personalize items with names, initials, photos, and messages through the website or mobile app, with free personalization included on all products and international shipping available.

Product overview

Gifts.com is an e-commerce platform specializing in personalized and customized gifts for all occasions. The core offering consists of customizable products across categories including photo gifts, home décor, apparel, jewelry, kitchen items, and children's products. The platform features both owned product lines and officially licensed collections (PEANUTS®, GUND®, Melissa & Doug®, The Ridge®, i See Me!®). Notable signature products include Custom Photo Big Heads™, Personalized Name Signature Mugs, and the RedEnvelope Collection. The company operates as a single e-commerce platform with a mobile app, processing photo uploads for personalization and shipping directly to consumers. Gifts.com is operated by PlanetArt and offers products for occasions ranging from birthdays and weddings to holidays like Christmas, Thanksgiving, and Halloween.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Photo Gifts Customizable gift items featuring user-uploaded photos, including photo mugs, photo blankets, photo pillows, photo puzzles, photo canvas, photo bags, and photo coasters. Sold to consumers shopping for personalized keepsakes and gifts.
• Personalized Mugs & Drinkware Customizable ceramic mugs, tumblers, and other drinkware items that can be personalized with names, initials, photos, and designs. Examples include mugs priced from $7.49 to $10.49.
• Personalized Home Décor Customizable home decoration items including canvas wall art, wooden blocks, slate coasters, signs, plaques, and figurines, sold to consumers and gift-givers.
• Personalized Wall Art & Canvas Canvas prints, wood heart wall signs, and custom wall décor featuring user photos and personalized text.
• Personalized Jewelry Custom necklaces, bracelets, birthstone jewelry, anniversary jewelry, and jewelry cases, with prices such as jewelry from $104.99.
• Personalized Apparel Custom socks, slippers, robes, kids apparel, and other personalized clothing items sold directly to consumers.
• Personalized Throw Blankets Customizable quilted throws, plush blankets, and cozy throws with personalization options, priced from $19.99 to $174.99.
• Personalized Bags & Pouches

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• PlanetArt, LLCparent companyOthersPlanetArt, LLC is the parent company operating Gifts.com. PlanetArt is headquartered at 23801 Calabasas Road, Calabasas, CA 91302, USA. The parent company handles corporate policies including privacy, terms of service, supplier code of conduct, and California Supply Chain Act compliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global marketplace for handmade, custom, and personalized goods including jewelry, home decor, and gift items. Comparable in personalized-gifting intent but operates as a third-party marketplace rather than a vertically integrated retailer; significant share-of-voice competitor for organic gifting search demand.
• Hallmark Keepsakes: Iconic greeting card and gifts brand with deep seasonal and occasion-based merchandising, including personalized ornaments and keepsakes. Comparable in occasion-driven gifting and seasonal catalog merchandising, though Hallmark operates a much broader retail and licensing footprint versus Gifts.com's online-only model.
• Amazon Handmade: Amazon's curated marketplace for handcrafted and personalized goods including jewelry, home decor, and gifts. Indirect but powerful competitor that aggregates demand and offers Prime shipping advantages — increasingly capturing the personalized-gift search intent that Gifts.com relies on.

Direct peers

• Shutterfly: Large direct-to-consumer personalized products platform specializing in photo books, cards, prints, and personalized home decor. Highly comparable to Gifts.com in personalization technology, photo-upload workflows, and occasion-based gifting, with broader scale and deeper investment in proprietary printing infrastructure.
• Snapfish: Photo-centric personalized products platform offering photo books, prints, cards, mugs, and home decor. Directly comparable in photo-upload personalization workflows, gift-occasion merchandising, and DTC e-commerce model, though with a stronger print-photo heritage than Gifts.com's broader product breadth.
• CafePress: Another PlanetArt-owned personalized product marketplace offering custom apparel, gifts, and home goods with user-generated designs. Comparable in business model (DTC personalization e-commerce) and customer overlap, though CafePress leans more toward user-created designs versus Gifts.com's curated licensed-brand catalog.
• Personal Creations: Sister brand under PlanetArt, LLC, offering personalized gifts across similar categories (jewelry, home decor, apparel, occasion-based gifting). Most directly comparable peer because of shared ownership, overlapping product assortment, and identical target customer (occasion-driven gift purchasers), but represents both a synergy opportunity and a cannibalization risk for Gifts.com.
• Zazzle: Online marketplace for custom products including gifts, apparel, and home decor made-to-order. Comparable marketplace-style personalization model with broad product catalog spanning occasions, recipients, and styles — directly competitive with Gifts.com for personalization-driven gifting searches.
• Things Remembered: Specialty personalized-gifts retailer historically known for engraving on jewelry, glassware, and accessories. Direct competitor in personalization-heavy gifting with overlapping SKU categories (engraved jewelry, glassware, keepsakes) and similar occasion-driven customer base.

Emerging players

• Artifact Uprising: Premium photo-based personalized products brand focused on photo books, prints, and elevated home decor. Comparable in photo-upload personalization and premium positioning, but with a narrower catalog and a higher-end design aesthetic that appeals to a more design-conscious gifting segment than Gifts.com's broader mass-market audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GiftsDotCom
• Instagraminstagram.com/giftsdotcom
• Xx.com/giftsdotcom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gifts.com