Apicius

What Apicius does

Apicius (legal name: Apicius Shop) is a French B2B distributor of professional restaurant equipment, headquartered in Lyon with a physical showroom in Savoie. Founded in 2019, the company sells cooking equipment, refrigeration, food-preparation machinery, stainless-steel furnishings, tableware, hospitality furniture, professional workwear, hygiene and laundry equipment, and packaging supplies through its e-commerce platform apicius-shop.com, supplemented by an in-person showroom and an online devis (quote) system for larger B2B orders.

Its catalog spans 20,000+ product references across 300+ specialized brands — including Zanussi, Robot Coupe, Winterhalter, Degrène (Degrenne), Bormioli, and Tellier — covering ten customer verticals: restaurants, hotels, cafés and bars, collectivités (institutional catering), boucherie/charcuterie, boulangerie/pâtisserie, pizzeria, brasserie, snack, and traiteurs (caterers). The technology stack is a standard e-commerce storefront; no proprietary software, API, or AI/ML capability is disclosed. The single most material platform milestone was a full website modernization in Spring 2020 that consolidated the catalog to eight product universes and enabled 24/7 online purchasing alongside the existing showroom consultation model.

Commercially, Apicius operates a sales-led, transactional revenue model based on one-time unit sales, with prices displayed including VAT and free delivery above €190 HT. It monetizes through three channels: the e-commerce site (self-service SMB and individual buyers), the showroom (enterprise and high-consideration enterprise buyers), and the online quote system (enterprise, franchise, and multi-location accounts). Named customers include Best Western, Hotel MiL8, Le Kaila, Coté Sushi, Newrest, La Folie Douce, and approximately ten other SMB hospitality operators, indicating a mix of enterprise anchor accounts and a long tail of SMB transactional buyers across the French CHR market. The company is privately held with no external funding disclosed and reports 1–10 employees.

Name

Apicius

Legal name

Apicius Shop

Website

https://apicius-shop.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Apicius Shop is a French B2B e-commerce distributor of professional restaurant equipment, offering 20,000+ SKUs across 300+ brands via its online storefront and a Savoie showroom, serving restaurants, hotels, cafés, caterers, and collectivités throughout France.

Ownership category

akta.pro rank

Product category

Restaurant Equipment Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

Keywords

• Professional restaurant equipment
• Commercial kitchen supplies
• Hospitality equipment distribution
• Foodservice equipment retail
• CHR equipment catalog

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Apicius generates revenue through direct sales of professional restaurant equipment and supplies via their e-commerce website and physical showroom. Products span cooking equipment, refrigeration, preparation tools, tableware, furniture, hygiene products, and packaging. Revenue is primarily transactional with one-time purchases, though they offer online quote systems for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Apicius Shop operates a B2B e-commerce platform distributing professional restaurant and hospitality equipment, offering more than 20,000 product references across eight product universes including cooking equipment, refrigeration, food preparation tools, stainless steel furniture, tableware, hospitality furniture, professional workwear, and hygiene/laundry equipment. The company aggregates offerings from 300+ specialized brands and complements its online catalog with a physical showroom in Savoie, France for in-person consultation.

Product overview

Apicius operates a B2B e-commerce platform for professional restaurant and hospitality equipment, offering over 20,000 product references across eight main categories: Chaud (cooking/heating), Froid (refrigeration), Préparation (food preparation), Inox (stainless steel equipment), Arts de la Table (tableware), Mobilier CHR (hospitality furniture), Vêtements Professionnels (workwear), and Hygiène et Laverie (hygiene/laundry). The platform also includes Emballages & Snacking (packaging). Key featured products include Fours Mixtes Professionnels (combination ovens), Armoires Réfrigérées (refrigerated cabinets), Coupe-légumes Professionnels (vegetable cutters), and Bain-marie equipment. Customers can purchase online, request quotes, or visit the company's Showroom in Savoie, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Chaud (Cooking/Heating Equipment) Professional cooking equipment category including cookers, ovens, stovetops, hoods, braisers, stockpots, fryers, cooking plates, barbecues, grills, planchas, toasters, rotisseries, hot holding units, snacking equipment, and table cooking equipment for professional kitchens.
• Froid (Refrigeration/Cold Equipment) Professional refrigeration and cold storage equipment including refrigerated cabinets, freezers, blast chillers, cooling cells, ice cream machines, ice makers, refrigerated tables, cold rooms, refrigerated display cases, refrigerated transport equipment, and beverage cooling units.
• Préparation (Food Preparation Equipment) Professional food preparation equipment including cookware, knives, meat processing (mincers, slicers, butcher blocks, smokers, bone saws), cheese equipment, fruit and vegetable processors, pastry supplies, bakery equipment, multifunction robots, bar and café equipment, utensils, sous-vide machines, and consumables.
• Inox (Stainless Steel Equipment) Stainless steel furniture and equipment including stainless steel tables, countertops, ventilation systems, shelves, storage units, cabinets, sinks, trolleys, cocktail stations, gastronorm containers, and stainless steel grids for professional kitchens.
• Arts de la Table (Tableware/Table Service) Tableware and table service items including dishes, cutlery, glassware, table linens, table accessories, service and presentation items, buffet equipment, disposable tableware, signage, and specialty items.
• Mobilier CHR (Hospitality Furniture) Commercial hospitality furniture including hotel furniture, interior furniture, outdoor furniture, institutional furniture, reception furniture, restaurant furniture, lighting, decoration, guidance and safety posts, and signage furniture.
• Vêtements Professionnels (Professional Workwear) Professional workwear for hospitality including kitchen clothing (jackets, pants, shoes, aprons, towels, toques, caps), service clothing (aprons, pants, t-shirts), and disposable clothing.
• Hygiène et Laverie (Hygiene and Laundry) Hygiene and laundry equipment including dishwashers, glass washers, warewashing sinks, water softeners, osmosis systems, laundry equipment, cleaning products, maintenance equipment, health and safety supplies, waste collection, and personal hygiene products.
• Emballages & Snacking (Packaging & Snacking) Packaging and snacking supplies including food packaging for bakery, snacking, catering, transport, and butcher; disposable cutlery; disposable tableware; food bags and sachets; food boxes; disposable napkins; and food papers and films.
• Fours Mixtes Professionnels (Combination Ovens) Professional combination ovens offering precision and versatility for high-volume kitchen operations, highlighted as key featured products on the platform.
• Armoires Réfrigérées (Refrigerated Cabinets) Positive and negative temperature refrigerated cabinets essential for maintaining cold chain and hygiene standards in professional kitchens.
• Coupe-légumes Professionnels (Professional Vegetable Cutters) Professional vegetable cutters enabling significant time savings and optimal consistency in food preparation.
• Bain-marie (Hot Water Baths) Professional bain-marie equipment for maintaining food at optimal temperatures while preserving quality, flavors, texture, and visual appearance during food service.
• Showroom (Savoie, France) Physical showroom located in Savoie, France where customers can view and experience products in person before purchasing, with expert consultation available.
• Devis en Ligne (Online Quote Service) Online quotation service allowing professional buyers to request customized quotes for their equipment needs, particularly useful for larger B2B orders, franchises, and corporate accounts.

Named customers13 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casselin: Casselin is a French manufacturer and online distributor of professional kitchen equipment (cuisines professionnelles). It competes directly with Apicius on overlapping categories and serves the same French HORECA customer base through a similar e-commerce and direct distribution model.
• METRO AG: METRO AG is the largest European B2B foodservice and cash & carry group, distributing restaurant equipment, food, and hospitality supplies across dozens of countries. It directly competes with Apicius as a multi-channel distributor to the same CHR (cafés, hotels, restaurants) customer base in France and Europe.

Broad incumbents

• Bartscher GmbH: Bartscher is a leading German manufacturer and distributor of professional kitchen equipment. It sells the same categories Apicius distributes (cooking, refrigeration, preparation) and serves similar professional restaurant customers across European markets, often through distribution partners.
• Roller Grill: Roller Grill is a French manufacturer of professional cooking equipment (planchas, grills, hot holding). It competes with Apicius in the cooking-equipment category and uses both direct sales and distributor partners across Europe, including within Apicius's catalog portfolio.
• Hendi International: Hendi is a major Dutch manufacturer and supplier of professional foodservice equipment, tableware, and kitchen tools. It mirrors Apicius's product breadth (cooking, serving, storage, hygiene) and targets the same HORECA channel via dealers and direct digital sales.
• Sysco Corporation (Brake France): Sysco is the largest global foodservice distribution company, operating in France through Brake France. While broader in food product distribution rather than equipment, its French division serves the same professional hospitality buyers and competes for the same procurement budgets.

Others

• Matfer Bourgeat: Matfer Bourgeat is a French manufacturer of professional kitchen equipment, tableware, and pastry/bakery tools. It operates on the supply side of the same foodservice equipment market and is a comparable French HORECA-adjacent company.
• Robot Coupe: Robot Coupe is a French manufacturer of commercial food preparation equipment (cutters, blenders). It is a brand carried in Apicius's catalog and therefore a partner rather than direct competitor, but it represents the same professional restaurant market on the supply side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ApiciusShop
• Facebookfacebook.com/ApiciusShop/?view_public_for=1927495770824718
• LinkedInlinkedin.com/company/apicius-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apicius