What Casselin does

Casselin is a French manufacturer of professional catering equipment serving the CHR (Café-Hôtel-Restaurant) and fast-food/snacking segment, founded in 2012 and headquartered in Corbas (Lyon metropolitan area), France, with a secondary operational address in Chaponnay. The company designs, produces, and distributes a unified portfolio under the registered Casselin® brand across nine product lines: Snack & Cooking (fryers, griddles, panini grills, waffle and crepe machines, salamanders, toasters, sauce dispensers), Preparation (slicers, blenders, dough mixers, vacuum packers), Buffet (coffee/chocolate/juice dispensers, refrigerated buffet displays), Cold (positive/negative cabinets, refrigerated counters, wine coolers), Dishwashing Equipment (glasswashers 350/400 series, hood and pot washers), Hygiene (hand dryers, sterilisation cabinets), modular heavy-duty Line 600 and Line 700 cooking suites, and a consumer-grade 'Cook for the Family' line. The underlying technology is mechanical and thermal engineering — AISI 304 / 18-10 stainless steel chassis, Incoloy 800 tank heaters and superheaters, cast iron cooking plates (including 27 mm premium crepe plates and 180° rotating waffle plates), quartz heating resistances, and integrated dosing, drain-pump, and water-softener options on dishwashers — with no software or AI layer.

Casselin's go-to-market is indirect-first: a network of authorized CHR resellers and distributors in France and Europe purchases at negotiated B2B prices and resells to end operators, supported by a dedicated Casselin Export Service team (led by Export Sales Manager Priscilla Filhol), a 7-language (FR/EN/DE/IT/ES/NL/PT) PrestaShop e-commerce portal with B2B login, and direct e-commerce for end customers. The company is a French Société Anonyme (RCS Lyon B 540 090 727) with €139,670 share capital, 11-50 employees, and is privately held under CEO Yann Rousseau. Revenue mechanics comprise one-time equipment sales (with add-on WEEE eco-contributions, transport fees, and a reconditioned Levels A-D program), repair services (cash-on-delivery with 1-year warranty on parts), and a 1-year contractual warranty on new units. Casselin markets through content (annual multi-language Catalog 2026, blog), flagship CHR trade fairs (SIRHA Lyon, HOST Milano), organic social (LinkedIn, Instagram, YouTube, Facebook), a brand ambassador partnership with multi-time Burger Champion Joannes Richard, and co-sponsorship of the French Burger Championship. Operations comply with GDPR, French WEEE EPR (via ECOLOGIC and VALDELIA), and hosting is on OVHcloud (Tier III+).

Name

Casselin

Legal name

Casselin Corporation

Website

https://casselin.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Casselin is a French manufacturer of professional catering equipment (snacking appliances, modular cooking lines, refrigeration, dishwashing) for CHR (café-hôtel-restaurant) and fast-food operators, sold primarily through a B2B reseller network across France and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Corbas

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct equipment sales to resellers (B2B): Sales of professional kitchen equipment to a network of CHR (Cafés, Hotels, Restaurants) resellers/distributors. Pricing is ex-tax with packaging included; transport costs, VAT, and WEEE eco-contribution are added. B2B pricing is negotiated with resellers accessing 'dedicated prices' via online account.
2. WEEE eco-contribution (EPR fee): Per French environmental regulation (Art. L541-10-2), Casselin collects an eco-contribution from customers on Electrical and Electronic Equipment (EEE) and Furniture (EA) sales, which is remitted to approved eco-organizations ECOLOGIC and VALDELIA. Effectively a regulatory pass-through fee.
3. Transport / shipping fees: Variable transport charges depending on delivery location, weight, and volume; plus a fixed €21 excl. VAT surcharge for port-area deliveries. Risk of transport is borne by the buyer.
4. Repair services: Equipment repair services shipped cash-on-delivery (contre remboursement), with customer paying transport. Repairs are subject to a 1-year warranty on replaced parts.
5. Reconditioned (refurbished) equipment sales: Eco-responsible offering where Casselin resells Levels A–D refurbished products through its online account portal (casselin.com). A circular revenue stream distinct from new unit sales, with shorter warranty terms (1 year A/B, 6 months C/D).

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Casselin designs, manufactures and distributes a broad portfolio of professional catering and kitchen equipment for the CHR (Cafés, Hotels, Restaurants) and fast-food/snacking sector, organised into nine product lines: Snack & Cooking (fryers, griddles, panini grills, waffle and crepe machines, salamanders, toasters, sauce dispensers, bain-marie, pasta cookers, pizza ovens), Preparation (slicers, blenders, dough mixers, vacuum packers), Buffet, Cold/Refrigeration, Dishwashing Equipment (glasswashers, hood dishwashers, pot washers), Hygiene, modular Lines 600 and 700, and a consumer-oriented Cook for the family line. Products are sold primarily through a CHR reseller/distributor network and directly via the 7-language casselin.com storefront, with a dedicated Export Sales team supporting international markets and a Reconditioned (Levels A–D) program.

Product overview

Casselin is a single-company manufacturer (not a multi-brand platform) that designs, produces and distributes a unified portfolio of professional catering equipment under the Casselin brand. The offering is structured as a platform-plus-modules architecture: nine named product lines — Snack & Cooking (the core snacking/Cooking range with fryers, griddles, panini grills, waffle/crepe machines, toasters, salamanders, etc.), Preparation (slicers, blenders, dough mixers, vacuum packers), Buffet (coffee/chocolate/juice dispensers, refrigerated buffet displays), Cold (positive/negative cabinets, refrigerated counters, wine coolers), Dishwashing Equipment / Laverie (glasswashers, hood dishwashers, pot washers), Hygiene (hand dryers, sterilisation cabinets, insect killers), Line 600 and Line 700 (two modular heavy-duty kitchen ranges with matching 600 mm or 700 mm depth stoves, ovens, fryers, planchas, lava stone grills, bain-marie and furniture), and Cook for the Family (consumer-grade versions of the professional range). All lines are sold through a CHR (Café-Hôtel-Restaurant) reseller network across Metropolitan France and Europe, with delivery in 24-48h in France and 48-72h in Europe, and a one-year parts warranty. A reconditioned/refurbished programme (Levels A-D) is offered via the customer account on casselin.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Snack & Cooking Plug-and-play snacking and cooking equipment for restaurants, snack bars and food trucks, including professional fryers, panini grills, griddles, fry holding stations, waffle machines, crepe machines, toasters, salamanders, heated display cases, sauce warmers/dispensers, bain-marie, pasta cookers and pizza ovens. Targeted at CHR operators via the reseller network and direct e-commerce.
• Preparation Food preparation equipment for professional kitchens, including slicers, blenders, ice crushers, spiral dough mixers, pizza forming machines and vacuum packing machines. Targeted at CHR food professionals.
• Buffet Buffet-line equipment for self-service operations, including coffee percolators, hot water dispensers, cereal dispensers, cup warmers, milk dispensers, chocolate machines, juice dispensers, refrigerated buffet displays, buffet stands, sauce holders and heated plates. Used by hotels, hospitality and event-catering operators.
• Cold (Refrigeration) Refrigeration range for professional kitchens, including positive and glass-door cabinets, negative cabinets, bar refrigerators, freezer cabinets, refrigerated saladette counters, pizza preparation tables, refrigerated tables, freezer tables, wine coolers, maturation cellars, refrigerated display cases, ice cream cabinets, sushi display cases and refrigeration units.
• Dishwashing Equipment (Laverie) Professional washing equipment for CHR operators, including glasswashers (350 and 400 series with options for drain pumps, water softeners and break tanks), hood-type dishwashers, pot washers, and washing accessories (washing liquids, rinse liquids, descalers). Casselin offers a range of 13 glasswasher models and larger commercial dishwashers.
• Hygiene Hygiene-related professional equipment, including hand dryers, hand wash basins, sterilisation cabinets and glue insect killers.
• Line 600 Modular 600 mm-deep heavy-duty cooking range, including bain-marie, fry chip warmer lamps, pasta cookers, electric and gas countertop stoves, stoves with electric or gas ovens, electric and gas fryers, water grills, lava stone grills, electric and gas planchas, electric fry pans, neutral tops and furniture units. Designed for professional restaurant kitchens.
• Line 700 Modular 700 mm-deep heavy-duty cooking range expanding the Line 600 offering with additional variants, including electric stoves with radiant plates, gas stoves with radiant plates, gas stoves with gas ovens, electric and gas fryers with bases, lava stone grills, planchas, neutral tops and furniture units.
• Cook for the family Family-oriented cooking equipment derived from Casselin's professional range, sized and priced for household or small-event use.
• Casselin Reconditioned Equipment Program Eco-responsible circular offering where Casselin resells inspected, tested and warranted refurbished professional kitchen equipment (Levels A, B, C and D) at reduced prices, with 1-year warranty on Levels A/B and 6-month warranty on Levels C/D. Sold via the customer account portal on casselin.com.
• Glasswasher Break Tank 400U (CLV40UBT) Professional AISI 18/10 stainless steel glasswasher with washing/rinsing arms, door safety contact, double-walled door, 400 x 400 mm basket, Incoloy 800 tank heater and superheater, 230 V/50 Hz, 2,860 W, 40 baskets/hour output, 120-second cycle, 17 L tank, adjustable detergent/rinse aid dosing, break tank; includes 2 baskets, 12-place small plate holder and cutlery holder. EAN 3611630083607.
• Repair Services Equipment repair services shipped cash-on-delivery (contre remboursement) to customers, with the customer paying transport and a 1-year warranty on replaced parts.

Quantifiable outcome

• 24-48h delivery in France; 48-72h delivery in Europe
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship / strategic, core infrastructure, regulatory compliance and standard tooling.

• Joannes Richardflagship / strategicGTM or Marketing Partner · 1 January 2026Long-term Brand Ambassador partnership. Joannes Richard — French Burger Champion 2021, World Burger Champion 2023, European Burger Champion 2025, BBQ Champion — serves as the Casselin brand ambassador continuing into 2026. The collaboration includes Casselin supporting the rollout of his 'Jo's Burger' restaurant chain with Casselin professional equipment. Relationship described as 'a shared success story, written together, in service of performance and passion for the profession.'
• OVH (OVHcloud)core infrastructureTechnology or IntegrationOVH is Casselin's website and customer-data hosting provider, with hosting infrastructure located at 2 rue Kellermann, 59100 Roubaix, France, meeting Tier III+ data center standard. OVH is a French public limited company with share capital of €10,000,000, RCS Roubaix, Siret 424 761 419 00045.
• ECOLOGICregulatory complianceOthersECOLOGIC is a French state-approved eco-organization to which Casselin, as a producer of Electrical and Electronic Equipment (EEE) and Furniture (EA), remits eco-contributions to fund collection, depollution, and recovery of WEEE in compliance with Article L541-10-2 of the French Environment Code.
• VALDELIAregulatory complianceOthersVALDELIA is a French state-approved eco-organization to which Casselin remits eco-contributions for WEEE collection and treatment in accordance with French Extended Producer Responsibility (EPR) regulations.
• PrestaShop (Soledis agency)core infrastructureTechnology or IntegrationCasselin's e-commerce site is built on PrestaShop and was developed by Soledis (a Soledis SAS agency with €343,000 share capital, RCS Vannes 498 898 014, located at 9 Avenue Pompidou, Vannes, France). PrestaShop powers the catalog, account, and quote management on casselin.com.
• ZOHO (CRM, Campaigns)core infrastructureTechnology or IntegrationZOHO CRM, ZOHO Campaigns, and ZOHO CRM Email power Casselin's customer relationship management, newsletter sending, and email marketing operations. Integrated with the PrestaShop storefront.
• Google (Tag Manager, Analytics, Fonts)standard toolingTechnology or IntegrationGoogle Tag Manager, Google Fonts, and Google Analytics (with IP anonymization enabled) are used for site analytics, tag management, and font delivery on casselin.com. Google is also used for targeted online advertising using collected audience data.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roller Grill: French manufacturer of professional snack-cooking equipment (grills, fryers, crepe/waffle makers, toasters, salamanders) sold through CHR distributors in France and internationally. Highly comparable to Casselin in target customer (CHR/fast food), product depth in snack equipment, and go-to-market model (reseller network).
• Lotus: Italian manufacturer of modular and snack cooking equipment (pasta cookers, fryers, griddles, planchas, bain-marie) sold across European CHR markets. Direct overlap with Casselin's modular Lines 600/700 and Italian/European reseller footprint.
• Hendi: Netherlands-based one-stop supplier of professional kitchen and foodservice equipment (cooking, refrigeration, buffet, dishwashing) sold through a pan-European dealer network. Highly comparable breadth of catalog and indirect-channel GTM to Casselin.
• Bartscher: German manufacturer and distributor of professional kitchen equipment spanning snack cooking, buffet, refrigeration, and dishwashing — directly overlapping Casselin's nine-line catalog. Comparable mid-sized European competitor with a strong B2B/reseller channel and pan-European footprint.
• RM Gastro: Czech manufacturer of professional kitchen equipment (modular cooking lines, snack cooking, refrigeration) exporting across Europe. Comparable mid-sized European competitor with modular line ranges overlapping Casselin's Lines 600/700.
• Tecnoinox: Italian manufacturer of modular professional cooking equipment (700-series ranges, fryers, griddles, pasta cookers, bratt pans) for the European CHR market. Closely comparable to Casselin's Line 700 modular heavy-duty range.
• Bourgeat: French manufacturer of professional kitchen equipment (stainless-steel fabrication, cooking, preparation, buffet) serving CHR customers via distributors. Direct French peer with similar product breadth and a comparable craft-stainless-steel positioning.
• Krampouz: French manufacturer best known for crepe makers, waffle makers, planchas and griddles — directly comparable to Casselin's snacking/cooking portfolio in the crepe/waffle specialty where Casselin is strongest. Similar B2B distribution and CHR end-customer base.
• Diamond (Adex): European (Italian-rooted) brand of professional kitchen equipment covering modular cooking, snack cooking, refrigeration, and dishwashing. Comparable CHR focus and reseller distribution model to Casselin's Lines 600/700 and snack offering.

Broad incumbents

• Electrolux Professional: Global incumbent in professional kitchen, laundry, and food-service equipment with extensive modular cooking, dishwashing, and refrigeration portfolios sold worldwide through a direct and dealer network. Much larger and broader; competes with Casselin in modular Lines 600/700 and dishwashing categories, but also spans segments Casselin does not address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY08HhGtK3mBT5nbsPObojw
• Facebookfacebook.com/casselinchr
• LinkedInlinkedin.com/company/casselinchr
• Instagraminstagram.com/casselinchr
• Xx.com/casselinchr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casselin