Simply Weight Loss
Simply Weight Loss is a privately held, direct-to-consumer herbal weight-loss program that sells tiered supplement kits ($299–$625) and add-ons to individual U.S. consumers through its e-commerce site and phone orders.
- Company typePrivate
- Founded-
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simply Weight Loss does
Simply Weight Loss (legally SWL.Phoenix5, LLC) is a privately held, direct-to-consumer weight-loss program headquartered in Jacksonville, Florida, operating for over 30 years. The company sells a structured herbal-supplement regimen built around proprietary all-natural day and night formulas that the company states combine 18+ ingredients including Bladderwrack, Chromium, Fo-ti, Guarana, Hawthorn berry, and Citrus Aurantium. Its core product line is organized into three kit tiers — a basic 6-week Day & Nighttime Kit at $299, an Intro Kit at $425, and a Peak Performance Kit at $625 — supplemented by Carbo-Blocks, Fat Stabilizers, Essential Fatty Acids, Protein Drinks, and an optional 3 Day Jump Start. The brand holds a registered trademark (Simply Weight Loss®), an A+ Better Business Bureau rating, and reports having served "hundreds of thousands" of customers cumulatively.
The company operates an exclusively DTC distribution model with no third-party retail or distributor channels, selling through its own e-commerce storefront at swltoday.com and toll-free phone orders (1-800-613-3434) supported by in-house weight-loss consultants. All pricing is one-time/perpetual-license with no disclosed subscription or recurring revenue mechanics; monetization relies on a one-shot kit purchase plus optional add-ons and volume bundles (e.g., $468 Small and $867 Medium Carbo-Block/Fat Stabilizer bundles). Marketing is executed through the company website plus organic presence across Facebook, Twitter/X, Instagram, Pinterest, and LinkedIn.
Customer segments are individual consumers seeking weight loss, with use cases spanning rapid initial weight loss, appetite suppression, increased energy, belly-fat targeting, stress relief, and better sleep. There are no enterprise or institutional customers, no disclosed revenue, no funding rounds, no parent company, and no public-market references in the available data, indicating a self-funded, owner-operated lifestyle business of modest scale (11–50 employees).
Simply Weight Loss firmographics
Firmographics- Name
- Simply Weight Loss
- Legal name
- SWL.Phoenix5, LLC
- Website
- https://swltoday.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Weight Loss is a privately held, direct-to-consumer herbal weight-loss program that sells tiered supplement kits ($299–$625) and add-ons to individual U.S. consumers through its e-commerce site and phone orders.
- Ownership category
- akta.pro rank
Simply Weight Loss industry classification
Industry- Product category
- Weight Loss Dietary Supplements
- NAICS
- Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
Keywords
Where Simply Weight Loss is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Markets served
Simply Weight Loss business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- 6-Week Weight Loss Kits: One-time purchase of comprehensive weight loss kits containing day/night herbs and supporting products. Three tiers available at different price points ($299-$625) for different levels of product inclusion.
- Add-on Products: Individual add-on products including Protein Drinks ($25), Essential Fatty Acids ($39), Carbo-Blocks ($159), Fat Stabilizers ($159), and bundle options for customers to enhance their weight loss results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Day and Nighttime Kit - Basic 6-week program |
| One time/ perpetual license | Pay-as-you-go | Intro Kit - Complete starter package |
| One time/ perpetual license | Pay-as-you-go | Peak Performance Kit - Premium comprehensive package |
| Unit Pricing | Pay-as-you-go | Protein Drinks - Dietary supplement |
| Unit Pricing | Pay-as-you-go | Essential Fatty Acids - Dietary supplement |
| Unit Pricing | Pay-as-you-go | Carbo-Blocks - Weight loss accelerator |
| Unit Pricing | Pay-as-you-go | Fat Stabilizers - Weight management support |
| Unit Pricing | Pay-as-you-go | Small Bundle - Carbo-Blocks and Fat Stabilizers |
| Unit Pricing | Pay-as-you-go | Medium Bundle - Carbo-Blocks and Fat Stabilizers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Simply Weight Loss product offering
Product offeringCore offering
Simply Weight Loss sells a 6-week, all-natural herbal weight loss program organized into kit tiers (Peak Performance Kit, Intro Kit, Day and Nighttime Kit) plus individual add-ons such as Carbo-Blocks, Fat Stabilizers, Essential Fatty Acids, Protein Drinks, supplement bundles, and an optional 3 Day Jump Start. Products are sold directly to consumers through the company's own e-commerce website and a toll-free phone order line, with weight loss consultant support. The program emphasizes a simple 3-step protocol (Drink Your Water, Take Your Herbs, Eat Enough Food) and claims accelerated results when the supplementary products are taken together.
Product overview
Simply Weight Loss offers a weight loss program built around all-natural herbal products organized into three main kit options. The core products are the Day and Night Time Herbs, which are required for seeing results. The three kit tiers are: Option 1 (Peak Performance Kit at $625) with the most supplements including 3 Carbo-Blocks and 3 Fat Stabilizers; Option 2 (Intro Kit at $425) as a mid-tier introduction with 1 of each supplement; and Option 3 (Day and Nighttime Kit at $299) containing only the foundational day/night herbs. Add-on products include Essential Fatty Acids ($39), Carbo-Blocks ($159), Fat Stabilizers ($159), Protein Drinks ($25), and Carbo-Block/Fat Stabilizer Bundles. An optional 3 Day Jump Start ($39) can be added to any kit. The company emphasizes that Carbo-Blocks and Fat Stabilizers can double weight loss when taken with the main herbs.
Differentiator
Problem solved
Functional benefit
Products and services
- Peak Performance Kit Premium 6-week weight loss kit including a 6-week supply of Day and Night Time Formula, 1 Essential Fatty Acids, 3 Carbo-Blocks, 3 Fat Stabilizers, and a water bottle. Offers triple the Carbo-Blocks and Fat Stabilizers versus the Intro Kit and is positioned as the most comprehensive package for accelerated weight loss. Priced at $625 (one-time purchase).
- Intro Kit Mid-tier 6-week introductory weight loss kit containing the Day and Night Time Formula, 1 Essential Fatty Acids, 1 Carbo-Block, 1 Fat Stabilizer, and a water bottle. Designed as an entry point into the full Simply Weight Loss product line. Priced at $425 (one-time purchase), with an optional 3 Day Jump Start add-on for $39.
- Day and Nighttime Kit Basic 6-week kit containing only the two main herbal products — Day Time Herbs (energy, appetite suppression, metabolic support) and Night Time Herbs (sleep and stress relief) — required to see weight loss results. Functions as the foundation product and starter option for the program. Priced at $299 (one-time purchase).
- Carbo-Blocks Standalone weight loss supplement that blocks carbohydrate absorption and targets belly fat and trouble areas to burn inner layers of stored fat. Used in combination with the day/night herbs to speed up weight loss or on its own to maintain results. Priced at $159 per bottle (one-time purchase).
- Fat Stabilizers Standalone weight loss supplement that blocks fat absorption and targets belly fat and trouble areas. Works synergistically with Carbo-Blocks and the main day/night herbs to increase results or can be used alone to maintain weight loss. Priced at $159 per bottle (one-time purchase).
- Essential Fatty Acids Dietary supplement that helps eliminate fat storage, supports hormone functioning, maintains healthy cholesterol and blood pressure, controls inflammatory response, and supports reproductive and immune systems. Marketed for skin tightening, toning, and wrinkle/dimple smoothing. Priced at $39 per bottle (one-time purchase).
- Protein Drinks Protein supplement drink available in Vanilla, Chocolate, and Strawberry flavors. Each box contains 7 drinks with 2 ounces of protein per drink; low in carbs and fats while high in protein to satisfy sweet cravings without disrupting the diet. Priced at $25 per box (one-time purchase).
- Carbo-Block and Fat Stabilizer Bundles Bundle packs combining Carbo-Blocks and Fat Stabilizers at per-bottle savings vs. individual purchases. Small Bundle (3 of each) priced at $468; Medium Bundle (6 of each) priced at $867. Designed to accelerate weight loss when used with the main day/night herbs.
- 3 Day Jump Start Optional add-on to any kit designed to jump start weight loss in the first three days (claims of 3–10 pounds lost in that window). Works to cleanse the body of toxins and accelerate the start of the weight loss program. Priced at $39 (one-time purchase).
Quantifiable outcome
- Weight loss of 3-10 pounds in first 3 days with 3 Day Jump Start
- +5 more outcomes
Companies that use Simply Weight Loss
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Simply Weight Loss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simply Weight Loss partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Simply Weight Loss competitors and assessment
Company assessmentDirect peers
- Nutrisystem: Direct-to-consumer structured weight-loss program selling portion-controlled meal plans and supplements. Highly comparable to Simply Weight Loss in DTC distribution model, kit/bundle pricing structure, and customer demographic (adults seeking guided weight loss).
- Jenny Craig: Long-standing weight-loss program combining portion-controlled food with personal consultant support. Closely analogous to SWL's high-touch phone-consultant-plus-product model and tiered kit structure.
- Medifast (Optavia): Structured weight-loss and "optimal health" coaching program using meal replacement products and a coach-driven network. Comparable to SWL in kit-based product packaging, coaching layer, and consumer weight-management positioning.
- Hydroxycut (MuscleTech): OTC herbal weight-loss supplement brand with stimulant-based formulations. Directly comparable to SWL's Carbo-Blocks / Fat Stabilizer positioning and mass-market supplement channel.
- Isagenix: Herbal and nutritional weight-loss and wellness system sold through associate networks with kit-based pricing. Directly comparable to SWL's herbal supplement kits and bundled product architecture.
Broad incumbents
- WW International (Weight Watchers): Established consumer weight-loss brand offering program memberships and food/supplement products. Comparable in target demographic and brand-led weight-loss positioning, though much larger and program- (not product-) centric.
- Herbalife: Global nutritional supplement company with a heavy weight-management product line. Comparable in herbal/supplement-based weight-loss positioning and ingredient categories (plant-based formulations), though it operates via MLM distribution rather than DTC.
- GNC: Mass-market dietary supplement retailer with extensive weight-management product line. Comparable in supplement category and consumer demographic; potential retail distribution channel for SWL products.
Emerging players
- Plexus Worldwide: Herbal/nutritional supplement company offering weight-loss "trios" and metabolism products. Comparable in herbal weight-management SKUs and kit-style customer journey, though distributed via MLM.
- Noom: App-based behavioral weight-loss program with coaching layer. Comparable end-customer and weight-loss mission; represents the digital-first threat to and opportunity for traditional supplement-led models like SWL.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Weight Loss social profiles
Digital presenceSimply Weight Loss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Weight Loss leadership team
Management profileNumber of profiles
Simply Weight Loss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Weight Loss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Weight Loss
What does Simply Weight Loss do?
Simply Weight Loss sells a 6-week, all-natural herbal weight loss program organized into kit tiers (Peak Performance Kit, Intro Kit, Day and Nighttime Kit) plus individual add-ons such as Carbo-Blocks, Fat Stabilizers, Essential Fatty Acids, Protein Drinks, supplement bundles, and an optional 3 Day Jump Start. Products are sold directly to consumers through the company's own e-commerce website and a toll-free phone order line, with weight loss consultant support. The program emphasizes a simple 3-step protocol (Drink Your Water, Take Your Herbs, Eat Enough Food) and claims accelerated results when the supplementary products are taken together.
Is Simply Weight Loss a public or private company?
Simply Weight Loss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Weight Loss founded?
Simply Weight Loss was founded in -1. It employs 11 to 50 people.
Where is Simply Weight Loss based?
Simply Weight Loss is headquartered in Jacksonville, United States, in the North America region.
How does Simply Weight Loss make money?
Two revenue lines are on record. 6-Week Weight Loss Kits are the primary driver. The others are add-on Products.
Who are Simply Weight Loss's main competitors?
Direct peers on record are Nutrisystem, Jenny Craig, Medifast (Optavia), Hydroxycut (MuscleTech) and Isagenix. Broad incumbents are WW International (Weight Watchers), Herbalife and GNC. Emerging players are Plexus Worldwide and Noom.
Does Simply Weight Loss have an API?
No public API is recorded for Simply Weight Loss.
What industry is Simply Weight Loss in?
Simply Weight Loss's product category is Weight Loss Dietary Supplements. Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 2090.