SELCO
SELCO is a municipally-owned electric and cable utility in Shrewsbury, Massachusetts, delivering electricity distribution, fiber internet, live TV streaming, and phone services to residential and commercial customers within the town via its own infrastructure and SmartHub platform.
- Company typePrivate
- Founded1908
- HeadquartersShrewsbury, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SELCO does
SELCO (Shrewsbury Electric & Cable Operations) is a municipal electric and cable utility wholly owned by the Town of Shrewsbury, Massachusetts. Established in 1908 and operating with 11-50 employees from its headquarters at 100 Maple Avenue in Shrewsbury, the utility delivers electricity distribution, fiber internet, live TV streaming, and phone services to residential and commercial customers within the town limits. Services are delivered over infrastructure owned by SELCO, including an electric distribution grid, a fiber optic network that is currently being expanded under an ongoing Fiber Upgrade Project, and Advanced Metering Infrastructure (AMI) smart meters being deployed territory-wide. Customer-facing platforms include SmartHub for account management, billing, and the Usage Explorer analytics tool, as well as the SHIELD by SELCO application for WiFi security and management.
Revenue is generated through regulated electric distribution rates (usage-based, published at $128.81/month for 750 kWh as of June 2026, roughly 50% below regional investor-owned utilities), recurring monthly subscriptions for internet, SELCO Stream live TV (starting at $39/month), and phone services, plus ancillary program fees. The customer base is segmented into a primary residential segment and a secondary commercial segment, both served exclusively through direct utility delivery, the SmartHub digital platform, and an in-person customer service office. Go-to-market is fundamentally territorial: the municipal franchise defines the addressable market, and demand is met through infrastructure ownership rather than competitive customer acquisition.
Beyond core utility services, SELCO operates an extensive portfolio of energy efficiency and electrification programs, including residential and commercial rebates for appliances, EV chargers (up to $350), heat pumps, batteries, lawn equipment, and solar/net metering, plus zero-interest loans for residential efficiency upgrades. Renewable energy offerings include the Green-Light Renewable Energy Program, community solar, and a supply partnership with Berkshire Wind. The utility also operates public EV charging infrastructure and pursues grid modernization through its AMI rollout and Fiber Upgrade Project, positioning itself as an integrated municipal platform for electricity, communications, and local electrification services.
SELCO firmographics
Firmographics- Name
- SELCO
- Legal name
- Shrewsbury Electric & Cable Operations
- Website
- https://selcobusiness.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SELCO is a municipally-owned electric and cable utility in Shrewsbury, Massachusetts, delivering electricity distribution, fiber internet, live TV streaming, and phone services to residential and commercial customers within the town via its own infrastructure and SmartHub platform.
- Ownership category
- akta.pro rank
SELCO industry classification
Industry- Product category
- Municipal Electric Utility
- NAICS
- Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Municipal Electric Utilities (Munis) (EUADABAB)
- akta.pro secondary industries
- Telecom, SCADA & OPGW/Fiber Integration for T&D Projects (EUAEABAG), Network Engineering, Integration & Field Deployment Services (Design, Build, Test) (EUADAIAM)
Keywords
Where SELCO is headquartered
LocationHeadquarters
- HQ city
- Shrewsbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SELCO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Supply Chain
Revenue model
- Electric Distribution Services: Provides electricity distribution services to residential and commercial customers in Shrewsbury, MA. Revenue generated through regulated electric rates based on kWh consumption.
- Internet Services: Fiber internet services provided to residential and commercial customers with various package tiers.
- Television Services (SELCO Stream): Live TV streaming service with multiple channel packages and bundles for residential and commercial customers.
- Phone Services: Residential and commercial phone services with various feature packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Live TV Streaming - SELCO Stream starting at $39/month |
| Usage-based | Monthly | Electric Rate - $128.81 per month based on 750 kWh (June 2026) |
| Other | Multi-year contract | EV Charger Rebates - Up to $350 |
| Subscription | Monthly | Internet Packages - Various tiers available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SELCO product offering
Product offeringCore offering
SELCO is a municipal electric and cable utility that distributes electricity to residential and commercial customers in Shrewsbury, MA, and bundles it with fiber internet, live TV streaming (SELCO Stream), and phone services delivered over its own infrastructure. It supplements these core utility services with energy efficiency rebates, zero-interest loans, community solar, a Green-Light renewable energy program, public EV charging stations, and AMI smart meter upgrades.
Product overview
SELCO (Shrewsbury Electric & Cable Operations) is a municipal utility providing integrated essential services including electricity distribution, TV streaming (SELCO Stream), Internet, and Phone services. The core offering is electricity service with associated smart meter infrastructure, supplemented by communications services. Account management is centralized through SmartHub. The product portfolio includes various energy efficiency and electrification programs (rebates, zero interest loans, community solar, renewable energy programs), enhanced WiFi with security features (SHIELD by SELCO), and public EV charging infrastructure. SELCO operates as a single-platform municipal utility model rather than a modular SaaS architecture.
Differentiator
Problem solved
Functional benefit
Brands
- SmartHub: Customer account management platform for viewing bills, making payments, and tracking usage
- SHIELD by SELCO
- SELCO Stream
- Green-Light Renewable Energy Program
Products and services
- Electric Service
Quantifiable outcome
- Electric rate 50% lower than average private utility rates in the region
Companies that use SELCO
Customer profileSegments2 records
Ideal customer profiles2 records
SELCO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SELCO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NextZerocoreNextZero is a partner organization providing energy efficiency programs for Shrewsbury residents. Through this partnership, SELCO offers NextZero-managed programs including appliance rebates, battery storage programs, connected homes initiatives, EV charger rebates, energy audits, and yard equipment programs.
- SMOC (South Middlesex Opportunity Council)minorPartnership for low-income assistance programs, specifically providing Electric Heat Assistance referrals and energy financial assistance programs for income-qualified customers.
- Mandile Web DesignminorWebsite design and development partner responsible for SELCO's public website design and development.
- Berkshire WindcoreRenewable energy partnership providing Berkshire Wind power supply as part of SELCO's sustainability and green energy programs for customers wanting renewable energy options.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SELCO competitors and assessment
Company assessmentDirect peers
- Braintree Electric Light Department: Municipal electric utility serving Braintree, MA. Comparable as a municipal light plant in eastern Massachusetts with similar scale and service offering.
- Peabody Municipal Light Plant: Municipal electric utility in Peabody, MA. Directly comparable as a Massachusetts municipal light plant operating electric distribution for a single town.
- Hudson Light & Power Department: Municipal electric utility serving Hudson, MA. Comparable due to municipal ownership, Massachusetts siting, and small-to-mid scale electric distribution operations.
- Concord Municipal Light Plant: Municipal electric utility serving Concord, MA. Directly comparable as another small Massachusetts municipal electric distributor with similar regulatory and operational profile.
- Wellesley Municipal Light Plant: Municipal electric utility in Wellesley, MA. Peer due to identical municipal light plant structure, similar Massachusetts regulatory environment, and comparable residential customer base size.
- Taunton Municipal Lighting Plant (TMLP): Municipal electric utility in Taunton, MA offering electric distribution plus internet and cable services. Highly comparable to SELCO's integrated electric-plus-communications municipal model.
- Chicopee Electric Light Department: Municipal electric utility serving Chicopee, MA. Peer due to identical municipal utility ownership structure and Massachusetts operating environment.
- Reading Municipal Light Department (RMLD): Massachusetts municipal electric utility serving Reading and surrounding communities. Directly comparable to SELCO as a municipal light plant providing distribution and broadband services to a single town service territory.
Broad incumbents
- Eversource Energy: Large investor-owned electric utility serving Massachusetts and the broader Northeast. Comparable as the dominant IOU competitor benchmarked against SELCO's rates; offers overlapping electric distribution but operates under a regulated IOU model rather than municipal.
- Consolidated Communications (Fidium Fiber): Regional fiber internet provider operating in Massachusetts and New England. Comparable as a competing fiber broadband provider in geographies overlapping SELCO's service territory, representing both competition and a model for municipal fiber operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SELCO social profiles
Digital presenceSELCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SELCO leadership team
Management profileNumber of profiles
SELCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SELCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SELCO
What does SELCO do?
SELCO is a municipal electric and cable utility that distributes electricity to residential and commercial customers in Shrewsbury, MA, and bundles it with fiber internet, live TV streaming (SELCO Stream), and phone services delivered over its own infrastructure. It supplements these core utility services with energy efficiency rebates, zero-interest loans, community solar, a Green-Light renewable energy program, public EV charging stations, and AMI smart meter upgrades.
Is SELCO a public or private company?
SELCO is a private company. It is classified as state government owned and is currently operating.
When was SELCO founded?
SELCO was founded in 1908. It employs 11 to 50 people.
Where is SELCO based?
SELCO is headquartered in Shrewsbury, United States, in the North America region.
How does SELCO make money?
Four revenue lines are on record. Electric Distribution Services are the primary driver. The others are internet Services, television Services (SELCO Stream) and phone Services.
Who are SELCO's main competitors?
Direct peers on record are Braintree Electric Light Department, Peabody Municipal Light Plant, Hudson Light & Power Department, Concord Municipal Light Plant, Wellesley Municipal Light Plant, Taunton Municipal Lighting Plant (TMLP), Chicopee Electric Light Department and Reading Municipal Light Department (RMLD). Broad incumbents are Eversource Energy and Consolidated Communications (Fidium Fiber).
Does SELCO have an API?
No public API is recorded for SELCO.
What industry is SELCO in?
SELCO's product category is Municipal Electric Utility. Its primary akta.pro industry code is EUADABAB, Municipal Electric Utilities (Munis), with a secondary code of EUAEABAG, Telecom, SCADA & OPGW/Fiber Integration for T&D Projects. Its NAICS code is 221122 and its SIC code is 4911.