What Mandile Web Design does

Mandile Web Design is a privately held, founder-owned digital agency operating under the DBA Mandile Digital Marketing from Waltham, Massachusetts. Founded by Greg Mandile in 2012, the firm delivers custom-coded WordPress and Shopify website builds alongside an integrated suite of digital marketing services including SEO, Google Ads/PPC, social media management, email and SMS marketing, branding, copywriting, and video integration. The company differentiates through a strategy-first methodology that rejects templated solutions in favor of custom-fit builds tailored to each client's business goals and budget.

The firm's go-to-market is sales-led, centered on a free discovery call funnel that converts prospects into custom-quote engagements with multi-year contract cadences. Revenue is split between one-time project fees for website builds and recurring subscriptions for maintenance and ongoing marketing services. The customer base is distributed across SMBs, startups, established small businesses, professional service providers, manufacturers, franchise owners, CPG brands, and trades/contractors, with hundreds of clients served cumulatively since inception.

The company has organized its service portfolio into specialized vertical offerings, most notably a dedicated franchise marketing platform covering PPC, SEO, social media, email/SMS, video, and website design. Recent moves include a 2025 rebrand to Mandile Digital Marketing, the launch of CPG brand and trades/contractor verticals, and custom tooling engagements such as a product quoting system for enterprise manufacturer POBCO, Inc. The firm operates as a self-described 'Small & Mighty Team' of 1-10 employees with 25+ years of combined experience, serving primarily the Massachusetts and broader New England market.

Name

Mandile Web Design

Legal name

Mandile Web Design

Website

https://mandilewebdesign.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mandile Web Design, operating as Mandile Digital Marketing, is a Waltham, MA-based digital agency founded in 2012 by Greg Mandile that builds custom WordPress and Shopify websites and provides SEO, paid ads, social media, and email/SMS marketing primarily to SMBs, franchise owners, manufacturers, and trades/contractors in New England.

Ownership category

akta.pro rank

Headquarters

HQ city

Maussane

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Website Design & Development: Custom WordPress and Shopify website design and development services tailored to client business goals. One-time project-based revenue.
2. Digital Marketing Services: Ongoing services including SEO, Google Ads/PPC, social media management, email & SMS marketing, and franchise marketing support. Subscription/recurring revenue model.
3. Website Maintenance & Support: Ongoing website maintenance, security updates, backups, and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Mandile Web Design is a Waltham, MA-based digital agency that designs and develops custom WordPress and Shopify websites and delivers integrated digital marketing services including SEO, Google Ads/PPC, social media management, email and SMS marketing, video integration, and branding. Engagements begin with a strategy-first discovery call and are built around the client's business goals, with ongoing maintenance and marketing subscriptions available after launch.

Product overview

Mandile Web Design is a digital marketing agency offering a unified portfolio of custom web design and development services (WordPress and Shopify), digital marketing (SEO, Google Ads, social media, email/SMS), and creative services (branding, video, copywriting). Their core offering is custom websites built around strategy and lead generation, supported by ongoing marketing services. The product suite includes specialized vertical solutions for franchises (franchise marketing platform covering websites, SEO, PPC, social media, email/SMS, and video), CPG brands, and trade/service contractors. All services are custom-built per client rather than templated packages, with offerings bundled under the Mandile Digital Marketing brand.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• WebFX: Large, established US digital marketing agency offering custom web design, SEO, PPC, and content marketing for SMBs and mid-market clients. Directly comparable service portfolio to Mandile but at significantly greater scale and broader geographic reach.
• Blue Fountain Media: Established digital agency with a strong brand strategy and web design heritage, serving mid-market and enterprise clients. Comparable creative + digital marketing positioning but at a larger scale than Mandile.

Emerging players

• Ironpaper: B2B digital agency offering web design, inbound marketing, SEO, and PPC for SMB and mid-market industrial/manufacturing clients. Comparable in serving manufacturer and trade segments similar to Mandile's POBCO and trades verticals.
• Victorious SEO: Specialized SEO agency offering technical SEO, content, and digital strategy. Partial overlap with Mandile's SEO and content offering but with narrower focus.

Direct peers

• Coalition Technologies: Full-service digital agency offering custom web design, SEO, PPC, and e-commerce development (including Shopify). Overlaps with Mandile's WordPress/Shopify custom-build practice and e-commerce marketing services.
• Lounge Lizard: Digital marketing and web design agency known for custom website builds, branding, SEO, and PPC. Comparable in custom-build positioning and SMB/mid-market target customer.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, PPC, social media, and email marketing primarily to SMBs and franchise clients. Closely mirrors Mandile's integrated service model and SMB/franchise target segments.
• Huemor: Web design and development agency focused on custom B2B and B2C websites with supporting digital marketing. Comparable in custom-fit positioning and mid-market client focus.
• SmartSites: US-based digital agency offering custom website design, SEO, PPC, and managed marketing services to small and mid-sized businesses. Comparable in service mix and target customer profile to Mandile.
• Franchise Digital Agency / ClickTecs: Digital marketing agency specifically built around franchise and multi-location marketing — including SEO, PPC, websites, and reputation management. The most direct vertical-overlap competitor to Mandile's franchise-marketing platform.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MandileWebDes
• Facebookfacebook.com/MandileWebDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandile Web Design