Rey Technology
Rey Technology AG is a Swiss industrial automation, digitalization, and ICT services provider serving utilities, manufacturers, and public-sector clients across Switzerland and Germany via Siemens-based process automation, control-cabinet construction, and its proprietary ERIQ IoT platform.
- Company typePrivate
- Founded2025
- HeadquartersSirnach, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Rey Technology does
Rey Technology AG is a Swiss industrial automation, digitalization, and IT services provider formed on 1 July 2025 through the merger of Rey Automation AG and Rey Informatik AG under the Rey 360 Holding AG group. The company operates through three divisions: Energy (process automation, control-cabinet construction, and IT/IoT for power generation, district heating, and waste-to-energy); Factory (plant planning, industrial automation, and digitalization for manufacturers in building materials, chemicals, food & beverage, and pharma); and ICT (backup & recovery, cyber security, cloud services, and managed IT for SMEs, schools, and public authorities). It operates three offices across Switzerland (Sirnach headquarters, Arlesheim) and Germany (Freiburg im Breisgau) and employs 101–250 staff.
The company's technology stack is anchored on Siemens automation platforms — SIMATIC S7-1500/400/417 PLCs, WinCC visualization, TIA Portal, PCS7 distributed control, and SPPA-T3000 power-plant control — supplemented by Copa-Data Zenon SCADA, EPLAN P8 electrical design, IEC-61850 protection, and Microsoft 365 for ICT customers. Rey Technology also owns a proprietary IoT/digitization platform originally branded iDIP and renamed ERIQ in August 2025, used for assembly digitization, weighing and order-processing workflows. Customer references span marquee Swiss and international industrial names including ERZ Zürich (district heating for 170,000+ homes), IWB Basel, ZAB Bazenheid (CHF 63M Energy Park modernization), V-ZUG, Perlen Papier, Hawle, Kanadevia Inova, and Zimmer Biomet.
Revenue is generated through a mix of project-based engineering contracts (fixed-price or time-and-materials at a default CHF 220/hour rate, with payment milestones of 50/40/10), recurring maintenance subscriptions via the ReyCare program launched April 2026, hardware and material sales billed 100% upfront, and managed ICT services billed quarterly in advance. Distribution is anchored in direct enterprise field sales led by named contacts (e.g., Daniele Di Bella, Head of Sales; Sandro Gloor, CIO), supplemented by an annual flagship industry event (Rey Technology Forum), a content- and reference-driven website, and a dedicated ReyCare service portal. The group is privately held, with no external funding rounds or revenue figures disclosed in the available source material.
Rey Technology firmographics
Firmographics- Name
- Rey Technology
- Legal name
- Rey Technology AG
- Website
- https://rey-technology.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rey Technology AG is a Swiss industrial automation, digitalization, and ICT services provider serving utilities, manufacturers, and public-sector clients across Switzerland and Germany via Siemens-based process automation, control-cabinet construction, and its proprietary ERIQ IoT platform.
- Ownership category
- akta.pro rank
Rey Technology industry classification
Industry- Product category
- Industrial Automation Services
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Rey Technology is headquartered
LocationHeadquarters
- HQ city
- Sirnach
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Rey Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Project-based engineering & automation contracts: One-time fixed-price or time-and-materials project contracts for planning, process automation, control-cabinet manufacturing, software engineering, commissioning, retrofit and IT/IoT services. Default hourly rate CHF 220. Typical payment milestones: 50% on order, 40% on delivery/commissioning, 10% on acceptance.
- Maintenance & service contracts (ReyCare): Recurring maintenance and support contracts (Dauerverträge) billed quarterly in advance. Auto-renew yearly with one-month cancellation after initial 12 months. Includes remote maintenance, support, and guaranteed response times.
- Hardware & material sales: Sale of physical materials, hardware (control cabinets, containers, transformers) and third-party software licenses, billed 100% at contract signature or before ordering. Ownership retained until full payment.
- Software licensing & digital subscriptions: Licensing of standard and individually developed software (incl. via Microsoft 365, own iDIP/ERIQ platform) typically bound to maintenance contracts; usage-based pricing for over-use with 5x list-price penalty. Custom-developed software IP remains with Rey unless full payment transfers non-exclusive rights to customer.
- ICT managed services (SMB / schools / government): Recurring managed ICT services including backup & recovery, cyber security, cloud services, IT infrastructure and support/maintenance targeted at SMEs, schools and public authorities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project work — fixed price or time-and-materials |
| Subscription | Annual | Recurring maintenance & service contracts (ReyCare) |
| One time/ perpetual license | Multi-year contract | Material / hardware / software licenses |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Rey Technology product offering
Product offeringCore offering
Rey Technology AG delivers end-to-end industrial automation, digitalization and IT services across three divisions — Energy (process automation, control cabinet construction, energy optimization, retrofit and IT/IoT for power generation and district heating), Factory (process and plant planning, industrial/process automation, digital solutions and retrofit for building materials, chemicals, food & beverages, and pharma manufacturers) and ICT (backup & recovery, cyber security, cloud services, IT infrastructure and Microsoft 365 support for SMEs, schools and public authorities). Offerings are delivered as fixed-price or time-and-materials projects, recurring ReyCare service contracts, and the proprietary ERIQ (formerly iDIP) IoT/digitalization platform operated by sister company iDIP Solution AG.
Product overview
Rey Technology AG is a Swiss industrial automation, digitalization, and IT provider formed on 1 July 2025 through the merger of Rey Automation AG and Rey Informatik AG. Its offering is organized as a three-division platform rather than a single product: the Energy division delivers automation, control cabinet construction, and IT/IoT for power generation and district heating; the Factory division delivers process and plant planning, industrial automation, and digital solutions for manufacturing sectors such as chemicals, food & beverage, pharma, and building materials; and the ICT division delivers cloud, backup & recovery, cyber security, and IT infrastructure services to SMEs, schools, and public authorities. The iDIP digitization platform (rebranded as ERIQ in August 2025 and operated by the iDIP Solution AG subsidiary) is the company's named software product for industrial IoT, assembly digitization, and order-processing digitalization. ReyCare, launched in April 2026, is Rey Technology's service and maintenance program with defined response times and the ReyCare Portal as its dedicated customer self-service. Across all three divisions, projects are executed with industrial automation platforms such as Siemens SIMATIC (S7, WinCC, PCS7, SPPA-T3000, TIA Portal), Copa-Data Zenon, EPLAN P8, and Microsoft 365 for ICT customers.
Differentiator
Problem solved
Functional benefit
Brands
- ReyCare: Service & maintenance program for industrial plants, with defined protection levels, guaranteed response times, and a dedicated Rey Service Portal.
- iDIP
- ERIQ
- iDIP Solution
Products and services
- Energy Division Services End-to-end engineering services for the energy sector — energy-supply planning, energy optimization, process automation, control cabinet construction, service & maintenance, retrofit, digital solutions and IT/IoT — targeted at industrial and municipal energy operators in energy generation, energy transmission and environmental technology (e.g., waste-to-energy, district heating, hydroelectric, biomass, power-to-gas).
- Factory Division Services Industrial automation and digitalization services for manufacturing — process and plant planning, industrial and process automation, control cabinet construction, service & maintenance, retrofit, digital solutions and IT/IoT — for discrete and process manufacturers in building materials, chemicals, food & beverages, pharma and recycling.
- ICT Division Services Managed cloud and IT services — Backup & Recovery, Cyber Security, Cloud Services, IT Infrastructure and Support & Maintenance (including Microsoft 365 deployments) — for SMEs, schools and public authorities in Switzerland and Germany.
- ERIQ (formerly iDIP) Digitalization Platform Rey Technology's proprietary IoT/digitalization platform (formerly iDIP, rebranded ERIQ in August 2025) operated by sister company iDIP Solution AG, used to digitize assembly workstations, order processing, weighing processes and other manual industrial workflows with dashboards, alarming and remote maintenance.
- ReyCare Service Program Structured service and maintenance program providing defined protection levels, guaranteed response times, remote maintenance, priority support and predictable service costs for industrial plants, control systems and critical infrastructure; billed quarterly in advance with annual auto-renewal.
- ReyCare Service Portal Web-based service portal for ReyCare contract customers, providing access to system information, support requests, documentation and maintenance services.
Quantifiable outcome
- >10% reduction in fossil fuel consumption and ~70 t/a CO2 saved at Saint Gobain-Weber sand drying plant
- +4 more outcomes
Companies that use Rey Technology
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles3 records
Rey Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature7 records
Rey Technology partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and major.
- Microsoft (Microsoft 365)coreMicrosoft 365 is a central component of Rey Technology's ICT solutions for SME, education and industrial customers (e.g., Mineralquellen Eptingen, consis Treuhand, Schule Münchwilen, Cleanfix, Auto Eberle). Rey Technology implements, supports and maintains Microsoft 365 environments including Teams telephony and centralized data storage as part of its managed ICT offering.
- Siemens (SIMATIC / WinCC / TIA Portal / PCS7 / SPPA-T3000)coreSiemens automation technology is the primary platform Rey Technology programs, integrates and services across virtually all industrial projects — from S7-1500/400 PLCs and fail-safe CPUs in district-heating and recycling plants, to PCS7 process control at ZAB Bazenheid, to SPPA-T3000 + IEC-61850 at ERZ Zürich and to TIA Portal v14/v13 in hydro and biogas. Rey Technology also builds EPLAN P8-engineered control cabinets around Siemens hardware.
- Google (Analytics, Tag Manager, Search Console, YouTube, Business Profile)coreGoogle technologies are used for website analytics (Google Analytics), tag management, search optimization, embedded YouTube videos and the Google Business Profile to support digital marketing and SEO.
- Brevo (Sendinblue GmbH)coreBrevo is the newsletter mailing platform used by Rey Technology to deliver its email newsletter to customers and prospects. Newsletter signup is via rey-technology.com/newsletter.
- LinkedIn (LinkedIn Ireland Unlimited Company)coreRey Technology operates LinkedIn company pages for Rey Technology, iDIP Solution and Rey GmbH, and uses LinkedIn Insight Tag for audience analysis and campaigns. Joint controllership applies per Art. 26 GDPR.
- Instagram (Meta Platforms Ireland Ltd.)minorRey Technology operates the Instagram profile instagram.com/reytechnology_com for brand presence and engagement; Meta Pixel may be used for marketing/retargeting.
- Agentur KochcoreAgentur Koch (Frauenfeld, CH) is the concept and implementation partner behind the rey-technology.com corporate website.
- iDIP Solution AG (Rey Group sister company)coreiDIP Solution AG (CHE-284.008.847, formerly Rey Digital AG) is a Rey-Group company that owns and develops the iDIP digitization platform used in Rey Technology's factory-automation projects (e.g., V-ZUG assembly digitization, Immark order processing). Joint go-to-market across Rey Technology and iDIP Solution brands.
- Kanadevia Inova AGcoreCo-development / customer partnership on the Power-to-Gas project (Buchs waste incineration plant): Rey Technology designed and delivered a 40-ft 10-ton supply container housing MV disconnect, 700 kVA transformer, LV distribution and SIMATIC S7-1512SP control to support a 550 Nm³/h alkaline electrolyzer producing green hydrogen at 350 bar.
- IWB (Industrielle Werke Basel)coreLong-term strategic partnership for the Holzkraftwerk II Basel: Rey Technology delivered control cabinets, S7-400 redundant control with fail-safe CPU combining fuel logistics, burner control, district-heating hydraulic control and steam-cycle control.
- AXPO TegracoreStrategic technology partner for Switzerland's largest wood-fired power plant (Domat/Ems): Rey Technology developed the central Zenon-based control system, replacing legacy Rockwell FactoryTalk View, ProLite, WinCC touch panels and an older Zenon version across the plant.
- Zweckverband Abfallverwertung Bazenheid (ZAB)coreStrategic partnership on the CHF 63 million Bazenheid Energy Park optimization: Rey Technology planned and implemented the entire process automation (virtualized PCS7 across 13 AS400 controllers, >9,000 signals, >100 cabinet fields) in seven phases during ongoing operations.
- ERZ Entsorgung + Recycling ZürichcoreStrategic partnership on Zurich West Energy Center: Rey Technology planned and implemented Siemens SPPA-T3000 with redundant SIMATIC S7-417-5H and IEC-61850 protection/control, serving >170,000 homes via the integrated Hagenholz/Aubrugg district heating network.
- V-ZUGmajorStrategic partnership on assembly digitization: step-by-step conversion of V-ZUG assembly workstations using the iDIP digitalization platform for sustainable efficiency gains.
- Perlen Papier AGmajorRey Technology acted as general contractor for the complete retrofit of Perlen Papier's steam boiler (Saacke burner, Siemens S7-1514SP, SIL classification per EN50156, SVTI/eco swiss acceptance).
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Rey Technology competitors and assessment
Company assessmentDirect peers
- Rockwell Automation: US-headquartered provider of Allen-Bradley PLCs, FactoryTalk HMI/SCADA, process automation and lifecycle services. Competes with Rey Technology in discrete and process automation projects; Rey has explicitly replaced legacy Rockwell FactoryTalk View installations with Zenon, illustrating direct competitive overlap in the European plant-retrofit market.
- Schneider Electric: Global industrial automation and energy-management vendor offering Modicon PLCs, EcoStruxure platform and AVEVA SCADA. Comparable to Rey's process automation, control cabinet construction and energy-optimization offerings, with overlap in district heating, water and industrial customer segments.
- Copa-Data: Austrian developer of the zenon SCADA/HMI software platform, which Rey Technology implements and services (e.g., AXPO Tegra Domat/Ems wood-chip plant, Zenon V8 deployment on Dell hardware). A close technology partner and a direct comparable in industrial software-based automation.
- WAGO Kontakttechnik: German manufacturer of spring-pressure connection technology, programmable logic controllers (WAGO PFC200/750 series) and I/O systems. Competes with Rey Technology's SIMATIC-based and EPLAN-engineered control-cabinet and PLC integration work across DACH industrial and energy customers.
- Beckhoff Automation: German provider of PC-based control technology (TwinCAT), EtherCAT I/O and drive technology, competing in the same DACH industrial automation and machine-building space as Rey Technology's SIMATIC-based offerings, often as an alternative stack in plant retrofits.
- ABB: Swiss-Swedish global automation and electrification group offering PLCs, drives (e.g., ACS/G120 family), process automation (System 800xA) and industrial digitalization. Directly comparable to Rey Technology's Siemens-stack-based energy, factory and process automation offerings, though at vastly larger scale and with proprietary hardware.
- Phoenix Contact: German manufacturer of industrial connection technology, terminal blocks, PLCs and control cabinets. Comparable to Rey Technology's Schaltschrankbau (control cabinet construction) and EPLAN P8 electrical-design capabilities and to its broader factory/energy automation integration business in the DACH market.
- Weidmüller: German family-owned provider of industrial connectivity, electronics and automation products including control cabinets, remote I/O and software, with a strong DACH sales and service footprint comparable to Rey Technology's industrial-automation integration offering.
Broad incumbents
- Honeywell Process Solutions: Global incumbent in process automation (Experion PKS, Field Device Manager) with strong positions in power, energy and recycling customers comparable to Rey Technology's ZAB Bazenheid, IWB Basel and ERZ Zürich references, though operating at much larger scale and with proprietary DCS technology.
- Siemens (Digital Industries / Smart Infrastructure): Owner of the SIMATIC / TIA Portal / PCS7 / WinCC / SPPA-T3000 platform that is Rey Technology's core technology, and direct provider of automation, drives and energy-management services. Overlaps with Rey's Energy and Factory divisions but operates as a much broader incumbent with global reach, R&D and own integrator footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rey Technology social profiles
Digital presenceRey Technology compliance and trust
Trust signalCompliance2 records
Rey Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rey Technology leadership team
Management profileNumber of profiles
Profiles4 records
Rey Technology subsidiaries and ownership
Company hierarchySubsidiaries5 records
Rey Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rey Technology M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rey Technology
What does Rey Technology do?
Rey Technology AG delivers end-to-end industrial automation, digitalization and IT services across three divisions — Energy (process automation, control cabinet construction, energy optimization, retrofit and IT/IoT for power generation and district heating), Factory (process and plant planning, industrial/process automation, digital solutions and retrofit for building materials, chemicals, food & beverages, and pharma manufacturers) and ICT (backup & recovery, cyber security, cloud services, IT infrastructure and Microsoft 365 support for SMEs, schools and public authorities). Offerings are delivered as fixed-price or time-and-materials projects, recurring ReyCare service contracts, and the proprietary ERIQ (formerly iDIP) IoT/digitalization platform operated by sister company iDIP Solution AG.
Is Rey Technology a public or private company?
Rey Technology is a private company. It is classified as unknown and is currently operating.
When was Rey Technology founded?
Rey Technology was founded in 2025. It employs 101 to 250 people.
Where is Rey Technology based?
Rey Technology is headquartered in Sirnach, Switzerland, in the Europe region.
How does Rey Technology make money?
Five revenue lines are on record. Project-based engineering & automation contracts are the primary driver. The others are maintenance & service contracts (ReyCare), hardware & material sales, software licensing & digital subscriptions and ICT managed services (SMB / schools / government).
Who are Rey Technology's main competitors?
Direct peers on record are Rockwell Automation, Schneider Electric, Copa-Data, WAGO Kontakttechnik, Beckhoff Automation, ABB, Phoenix Contact and Weidmüller. Broad incumbents are Honeywell Process Solutions and Siemens (Digital Industries / Smart Infrastructure).
Does Rey Technology have an API?
No public API is recorded for Rey Technology.
What industry is Rey Technology in?
Rey Technology's product category is Industrial Automation Services. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 5415 and its SIC code is 7373.