Carrom King

What Carrom King does

Carrom King is a mobile adaptation of the classic Indian carrom board game, developed and operated by Gametion Technologies Pvt. Ltd., a private Indian company headquartered in Delhi and founded in 2017. The app is distributed globally through the Google Play Store and iOS App Store, has been downloaded 50+ million times by early 2021, and the publisher claims a community of 75+ million global players. The product offers multiple gameplay modes including real-time online multiplayer (1v1 and 2v2 team-up), play-with-friends via Facebook integration, a single-player AI Computer mode, Pass N Play local multiplayer, and Trick Shots skill challenges. Technical features include realistic flicking physics, a tiered lobby progression system, voice chat in the VIP Lounge, Google Play Games Services leaderboards and achievements, and an evolving collectibles economy (strikers, pucks, frames, chests).

The business model is freemium, with the base game free to download and revenue generated through in-app purchases of coins, chests (Pro, Master, Supreme tiers), cosmetic strikers and pucks, and avatar upgrades, supplemented by in-app advertising via third-party ad SDKs. Go-to-market is product-led growth, relying on app store listings, word-of-mouth, social sharing through Facebook and Google Play integrations, and a content marketing blog (blog.carromking.com) that publishes gameplay tips and update announcements. The customer base is consumer end-users — primarily casual mobile gamers, families, and friend groups across India and global diaspora markets — with no enterprise or B2B revenue channel. The company has disclosed no external funding, no acquisitions, and no public listing, indicating a privately held, founder-led studio of 101-250 employees sustaining live operations through internal cash flow.

Name

Carrom King

Legal name

Gametion Technologies Private Limited

Website

https://carromking.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Carrom King is a mobile carrom board game app developed by Gametion Technologies, serving casual gamers globally with real-time multiplayer, AI, and freemium in-app purchases.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. In-App Purchases: Players can purchase coins, chests, strikers, pucks, frames, and other collectibles to enhance their gameplay experience. The game offers Gold, Bronze, and Silver chests that can be won through gameplay, as well as Pro, Master, and Supreme chests available for purchase.
2. Advertising: The game employs third-party ad serving technologies integrated into the mobile app for contextual advertising and content delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carrom King is a mobile adaptation of the classic Indian carrom board game, available on iOS and Android as a freemium app. It offers real-time online multiplayer matches (1v1 and 2v2 Team-Up modes), Play with Friends via Facebook integration, single-player AI Computer Mode, Trick Shots challenges, and Pass N Play local multiplayer. The game monetizes through in-app purchases of coins, chests, strikers, pucks, frames, and other collectibles, supplemented by in-app advertising.

Product overview

Carrom King is a mobile carrom board game developed by Gametion Technologies. The product is a single unified app offering multiple gameplay modes: Online Multiplayer (real-time global matches with 1v1 and 2v2 Team-Up options), VIP Lounge (premium mode with power-ups and voice chat), Play with Friends (Facebook integration and private Rooms), Computer Mode (single-player AI), Trick Shots (skill challenges), and Pass N Play (local multiplayer). The app features a reward system with collectible strikers, pucks, frames, and Chest Rewards (Gold, Bronze, Silver tiers). With 75+ million global players, it is available on Android (Google Play Store) and iOS (App Store).

Differentiator

Problem solved

Functional benefit

Products and services

• Carrom King Mobile Game A freemium mobile carrom board game app available on iOS and Android that simulates the classic indoor board game with realistic physics, multiple gameplay modes including online multiplayer (1v1 and 2v2 Team-Up), Play with Friends via Facebook, AI Computer Mode, Trick Shots challenges, and Pass N Play local multiplayer. The game features a collectibles system with strikers, pucks, frames, coins, and Chest Rewards, monetized through in-app purchases and advertising.

Quantifiable outcome

• 50+ million downloads as of early 2021, growing to 75+ million global players

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• King Digital Entertainment: King (Activision Blizzard) operates casual mobile hits like Candy Crush and Bubble Witch. Comparable as a broad incumbent in the casual mobile gaming space with similar freemium mechanics, though not focused on board games.
• Zynga: Zynga is a major incumbent in casual mobile social gaming (Words With Friends, Zynga Poker). Comparable as a large-scale casual mobile publisher with similar freemium + IAP mechanics, though it operates at much broader portfolio scale.

Emerging players

• Moonfrog Labs: India-based mobile game studio focused on social card and board games (e.g., Teen Patti Gold, Ludo). Comparable as a regional mobile publisher targeting the same casual South Asian gaming demographic.
• PlaySimple: India-headquartered mobile gaming company with trivia and casual puzzle titles. Comparable in terms of Indian market focus, casual mobile audience, and ad-supported + IAP monetization model.
• Games24x7: India-headquartered mobile gaming company with casual and fantasy sports titles. Comparable as an Indian casual mobile gaming operator with similar audience and freemium monetization, though active in different game categories.
• Mobile Premier League (MPL): MPL is an India-based mobile esports and casual gaming platform with multiple casual game titles. Comparable as an Indian casual mobile gaming operator with multi-game portfolio, though MPL is more focused on competitive/real-money formats.

Direct peers

• Ludo King: Ludo King is published by the same parent (Gametion Technologies) and offers an adjacent classic-Indian-board-game mobile experience with comparable freemium + IAP monetization. It is the closest comparable product in Gametion's own portfolio and shares player demographics.
• 8 Ball Pool by Miniclip: 8 Ball Pool is Miniclip's flagship casual physics-based mobile game with online multiplayer, 1v1 matchmaking, and collectibles. Highly comparable product mechanic, audience, and revenue model to Carrom King despite the different sport.
• Miniclip (Carrom Pool): Miniclip publishes Carrom Pool, the most internationally recognized direct competitor to Carrom King in the mobile digital carrom category. Both target casual mobile gamers with realistic physics-based carrom gameplay and online multiplayer.

Others

• Gametion Technologies: Parent entity of Carrom King; operates Ludo King and other board-game apps. Useful as a portfolio-level reference for understanding publisher strategy, though not a true external peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carromking
• Facebookfacebook.com/carromkinggame
• LinkedInlinkedin.com/company/carrom-king

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrom King