Black Eyed Pea
Black-eyed Pea is a privately held, single-location American restaurant in Arlington, Texas, founded in 1975, serving home-style southern cuisine via dine-in, online takeout, Metroplex-wide delivery (since 2003), and a 17+ year catering department for events across the Dallas-Fort Worth area.
- Company typePrivate
- Founded1975
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Black Eyed Pea does
Black-eyed Pea is a privately held, single-location American restaurant operating at 4000 Bagpiper Way, Suite 150, Arlington, Texas, founded in 1975. The restaurant specializes in home-style southern cuisine — including fried catfish, chicken fried steak (in a signature "Texas Sized" portion), pot roast, mashed potatoes, fried okra, cornbread, and over 20 vegetable selections — all cooked fresh daily from scratch. Its core technology is traditional restaurant food preparation; there are no software products, AI/ML capabilities, mobile applications, or disclosed proprietary systems. The restaurant is supplemented by a full bar service and a kids menu as add-ons.
The business generates revenue through four streams: dine-in restaurant sales (Sun-Thu 11 AM-9 PM, Fri-Sat 11 AM-10 PM), online ordering for takeout via a dedicated ordering website, a Metroplex-wide delivery program (launched 2003, $120 minimum food total), and a catering department (operating 17+ years) handling school banquets, corporate events, family gatherings, backyard barbecues, and weddings. Pricing is unit-based with a la carte add-ons (e.g., bacon/avocado $1.00, cheese $0.50), bulk catering packages, and free refills on fountain drinks, iced tea, and coffee. Customer segments are predominantly DFW Metroplex residents with a secondary event-catering buyer type; no named enterprise logos, no franchising, no multi-unit footprint, and no investor or parent-company ownership are disclosed.
The go-to-market motion is direct-to-consumer via a single storefront, with a minimal digital presence (corporate website, Constant Contact newsletter, WeddingWire reviews for catering social proof). The company has no disclosed patents, trademarks registrations, certifications, partnerships, M&A activity, leadership changes, or regulatory actions. Ownership appears to be founder/family-operated, privately held, with no external investment referenced. The overall posture is a stable, mature single-unit operator that has incrementally extended its service area through delivery and catering rather than through physical expansion.
Black Eyed Pea firmographics
Firmographics- Name
- Black Eyed Pea
- Legal name
- Black-eyed Pea
- Website
- https://theblackeyedpea.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Black-eyed Pea is a privately held, single-location American restaurant in Arlington, Texas, founded in 1975, serving home-style southern cuisine via dine-in, online takeout, Metroplex-wide delivery (since 2003), and a 17+ year catering department for events across the Dallas-Fort Worth area.
- Ownership category
- akta.pro rank
Black Eyed Pea industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where Black Eyed Pea is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Black Eyed Pea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Traditional restaurant revenue from customers dining in at the Arlington, Texas location during operating hours (Sun-Thu 11 AM-9 PM, Fri-Sat 11 AM-10 PM)
- Online Ordering and Takeout: Customers can order online for pickup through the restaurant's website
- Delivery Service: Delivery throughout the Dallas-Fort Worth Metroplex starting at $120 minimum food total (not including tax and service charge). Started in 2003.
- Catering Services: Catering department has been delivering traditional home-style cooking to the Dallas-Fort Worth area for over 17 years. Offers discounted bulk package pricing for events including school banquets, corporate events, family gatherings, and weddings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Main entrees and menu items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Black Eyed Pea product offering
Product offeringCore offering
Black Eyed Pea is a single-location American casual dining restaurant in Arlington, Texas that has been serving home-style Southern cuisine since 1975. The restaurant sells dine-in meals featuring fried catfish, Texas-sized chicken-fried steak, pot roast, mashed potatoes, fried okra, and 20+ vegetable selections, alongside a full bar offering liquor, beer, and wine. It also provides delivery (DFW Metroplex since 2003, $120 minimum) and event catering (school banquets, corporate events, family gatherings, weddings) supported by online ordering through blackeyedpeatx.com.
Product overview
Black Eyed Pea is a single-location American restaurant offering a unified dining experience centered on home-style southern cuisine. The core offering consists of dine-in restaurant service featuring made-from-scratch dishes including fried catfish, chicken fried steak (available in Texas-sized portions), pot roast, mashed potatoes, fried okra, and over 20 vegetable selections. The restaurant complements its dine-in service with two additional service lines: Catering Service for events ranging from school banquets to weddings, and Delivery Service for bulk meal orders in the Dallas-Fort Worth Metroplex. Additional offerings include a Kids Menu and Full Bar Service. Founded in 1975, the restaurant operates as a traditional restaurant with no software products or digital platforms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 20 vegetable selections available daily
- +1 more outcomes
Companies that use Black Eyed Pea
Customer profileSegments2 records
Ideal customer profiles3 records
Black Eyed Pea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Black Eyed Pea partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Black Eyed Pea competitors and assessment
Company assessmentRegional players
- Waffle House: Regional diner chain concentrated in the Southeast with counter-service homestyle cooking. Comparable operating philosophy (fresh, simple, made-to-order comfort food) but different geography and service model.
- Eatzi's Market & Bakery: DFW-based prepared-food retailer offering homestyle entrées, sides, and catering across the Metroplex. Directly overlaps with Black-eyed Pea's delivery and catering use case inside the same geography, even though the storefront format differs.
Broad incumbents
- IHOP: Large national casual-dining chain with all-day breakfast and homestyle entrées. Overlaps with Black-eyed Pea on casual dine-in service and broad menu, but its scale and category leadership make it a broader incumbent rather than a direct competitor.
- Denny's: Iconic 24/7 casual diner with homestyle American menu. Comparable on casual dine-in service and homestyle entrées, but operates nationally with much broader daypart and scale advantages.
- Bob Evans Restaurants: National homestyle breakfast/dinner chain with farm-style sides and on-site bakery. Comparable cuisine and casual family positioning, though broader footprint and heavier breakfast-daypart mix than Black-eyed Pea.
Direct peers
- Cracker Barrel Old Country Store: National chain focused on homestyle Southern comfort food with dine-in, retail, and catering. Highly comparable to Black-eyed Pea on cuisine style, family/casual positioning, and catering for events, though it operates at vastly greater scale.
- Luby's: Texas-based cafeteria-style chain serving homestyle Southern entrees and vegetable sides. Directly comparable menu philosophy (made-from-scratch comfort food with many side selections) and regional Texas footprint.
- Perkins Restaurant & Bakery: Chain offering homestyle comfort food, breakfast all day, and bakery items including signature pies. Closely aligned on menu composition (entrées, vegetable sides, signature pies/desserts) and family-casual positioning.
- Pappas Restaurants: Houston-rooted Texas restaurant group operating multiple casual and casual-dining concepts (Pappadeaux, Pappasito's, Pappas Burger). Comparable Texas regional casual dining operator with strong catering and event business.
- Marie Callender's: Restaurant and frozen-food brand built around homestyle entrées and signature pies. Comparable on comfort-food menu and brand emphasis on signature dessert/pie items like Black-eyed Pea's fried pies and 'Banana A'Pea'L'.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Black Eyed Pea social profiles
Digital presenceBlack Eyed Pea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Eyed Pea leadership team
Management profileNumber of profiles
Black Eyed Pea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Eyed Pea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Eyed Pea
What does Black Eyed Pea do?
Black Eyed Pea is a single-location American casual dining restaurant in Arlington, Texas that has been serving home-style Southern cuisine since 1975. The restaurant sells dine-in meals featuring fried catfish, Texas-sized chicken-fried steak, pot roast, mashed potatoes, fried okra, and 20+ vegetable selections, alongside a full bar offering liquor, beer, and wine. It also provides delivery (DFW Metroplex since 2003, $120 minimum) and event catering (school banquets, corporate events, family gatherings, weddings) supported by online ordering through blackeyedpeatx.com.
Is Black Eyed Pea a public or private company?
Black Eyed Pea is a private company. It is classified as unknown and is currently operating.
When was Black Eyed Pea founded?
Black Eyed Pea was founded in 1975. It employs 11 to 50 people.
Where is Black Eyed Pea based?
Black Eyed Pea is headquartered in Arlington, United States, in the North America region.
How does Black Eyed Pea make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Takeout, delivery Service and catering Services.
Who are Black Eyed Pea's main competitors?
Regional players on record are Waffle House and Eatzi's Market & Bakery. Broad incumbents are IHOP, Denny's and Bob Evans Restaurants. Direct peers are Cracker Barrel Old Country Store, Luby's, Perkins Restaurant & Bakery, Pappas Restaurants and Marie Callender's.
Does Black Eyed Pea have an API?
No public API is recorded for Black Eyed Pea.
What industry is Black Eyed Pea in?
Black Eyed Pea's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.