PropEasy

What PropEasy does

PropEasy Realty Sdn Bhd is a Malaysian private company founded in 2019 and headquartered in Petaling Jaya that provides end-to-end international property investment services. The firm targets overseas investors seeking exposure to Malaysia, Dubai, and Bali property markets through a vertically integrated ecosystem combining acquisition advisory, renovation, ongoing property management, and residency facilitation. Customer segments span first-time international property investors, upgraders and homeowners, and seasoned property investors seeking cross-border portfolio scaling.

The company's core offering is an Online-to-Offline (O2O) platform that enables remote cross-border ownership, handling virtual tours, digital contracts, and post-purchase management without requiring physical investor presence. The product suite comprises the core PropEasy advisory platform plus four wholly-owned sub-brands: BuildEasy (award-winning interior design and renovation), StayEasy (property management and high-yield leasing), GrowEasy (MM2H residency, medical, and business setup), and HOUZNEST (direct-to-consumer furniture). Add-on modules include visa assistance, education support, health facilitation, trust fund structuring, and diversified funds advisory. Technology is described as integrated ecosystem orchestration rather than proprietary software; no APIs, SDKs, or AI capabilities are disclosed.

PropEasy generates revenue through four streams: transaction fees on property acquisitions, recurring managed services fees through StayEasy, professional services fees from BuildEasy renovation work, and professional services fees from GrowEasy residency facilitation. Distribution relies on consultative field sales via free 45-minute consultation calls, a multi-language website (10+ languages), and earned media in regional outlets such as The Star, Tatler, and New Straits Times. Strategic partnerships with Malaysian developers (Agile Property, Mah Sing Group, SP Setia, Mayland, UEM Sunrise, IBN Share/Viva Holdings) provide inventory access, and an official relationship with the Malaysia My Second Home (MM2H) Programme underpins the residency offering. The company is privately held with no disclosed external funding.

Name

PropEasy

Legal name

PropEasy Realty Sdn Bhd

Website

https://propeasyasia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PropEasy is a Malaysian property investment advisory that operates a vertically integrated ecosystem for international investors, spanning acquisition, renovation, management, and residency services across Malaysia, Dubai, and Bali.

Ownership category

akta.pro rank

Product category

Real Estate Investment Services

NAICS

Facilities Support Services (56121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Property investment advisory
• International real estate
• Property management services
• Renovation services
• Residency facilitation

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Property Acquisition Services: Fees from assisting international investors with property purchasing across Malaysia, Dubai, and Bali markets. Services include due diligence, legal structuring, virtual tours, and purchase facilitation.
2. Property Management (StayEasy): Ongoing property management services including tenant sourcing, rental collection, maintenance, and monthly reporting. Revenue derived from management fees on managed properties.
3. Renovation Services (BuildEasy): Award-winning interior design and renovation services that transform acquired properties into high-yield rental units. Services include interior design, flooring, fixtures, and furnishing packages.
4. Residency & Relocation Services (GrowEasy): MM2H visa facilitation, medical coordination, business setup support, and education assistance for investors relocating to Malaysia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PropEasy is a vertically integrated ecosystem that assists international investors with property acquisition, renovation, and ongoing management across Malaysia, Dubai, and Bali. Through its sub-brands BuildEasy, StayEasy, GrowEasy, and HOUZNEST, the company delivers an end-to-end service stack spanning investment advisory, interior design and renovation, professional property management and leasing, residency and visa facilitation, and direct-to-consumer furniture supply, all under an Online-to-Offline (O2O) model that enables remote property ownership.

Product overview

PropEasy is a vertically integrated ecosystem for international property investment operating across Malaysia, Dubai, and Bali. The platform combines multiple branded services: PropEasy (core platform) handles acquisition and investment advisory; BuildEasy provides award-winning interior design and renovation; StayEasy manages professional property leasing; GrowEasy facilitates residency and business setup including MM2H visa; HOUZNEST offers furniture; and additional services cover visa assistance, education support, healthcare facilitation, trust fund, and diversified funds. The ecosystem is designed to support investors from planning through portfolio scaling, with an O2O (Online-to-Offline) model enabling remote ownership.

Differentiator

Problem solved

Functional benefit

Brands

• BuildEasy: Award-winning interior design and renovation services for property optimization.
• StayEasy
• GrowEasy
• HOUZNEST

Products and services

• PropEasy Property Investment Advisory Core investment advisory service for international investors covering property sourcing, due diligence, financial structuring, legal documentation, and cross-border transaction support across Malaysia, Dubai, and Bali markets.
• BuildEasy Renovation Services End-to-end interior design and renovation service that transforms properties into high-performing rental units, including flooring, fixtures, furnishing packages, and interior design for property investors.
• StayEasy Property Management Ongoing property management and high-yield leasing service for investors, covering tenant sourcing, rental collection, maintenance, and monthly performance reporting.
• GrowEasy Residency & Relocation Residency and relocation service facilitating MM2H visa applications, medical coordination, business setup, and education placement for investors relocating to Malaysia.
• HOUZNEST Furniture Platform Direct-to-consumer furniture platform offering stylish, ready-to-live home and office furniture pieces ordered online for property furnishing or general use.

Quantifiable outcome

• Renovation increases rental value by up to 30%

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Agile PropertycoreStrategic or Co-development PartnerMajor Malaysian property developer partner providing inventory for PropEasy's investment clients
• Mah Sing GroupcoreStrategic or Co-development PartnerLeading Malaysian property developer with diverse project portfolio for investor selection
• SP SetiacoreStrategic or Co-development PartnerTop Malaysian property developer with established track record and premium project offerings
• Mayland (Sunsuria)coreStrategic or Co-development PartnerMalaysian property developer partner providing quality investment properties
• IBN Share / Viva HoldingscoreStrategic or Co-development PartnerProperty developer partner offering diverse development projects
• UEM SunrisecoreStrategic or Co-development PartnerLeading Malaysian infrastructure and property conglomerate with major development projects
• Malaysia My Second Home (MM2H) ProgrammecoreStrategic or Co-development PartnerOfficial partnership for MM2H visa facilitation through GrowEasy brand - provides end-to-end residency application support, medical screenings, and business setup for relocating investors

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Knight Frank: Global real estate consultancy with strong Asia-Pacific and Middle East presence serving HNW cross-border investors on residential and commercial property — comparable in buyer segment and multi-market coverage, though at a much larger institutional scale.
• Engel & Völkers: Premium global real estate franchise with strong presence in Dubai, Bali/South-East Asia and European feeder markets; competes for the same international HNW second-home / investment buyer PropEasy serves.
• Savills: Global real estate services firm with residential investment, management, and advisory arms across Asia and the Middle East — overlaps with PropEasy's investor advisory and ongoing property management service line.
• PropertyGuru Group: Largest Southeast Asian PropTech marketplace covering Singapore, Malaysia, Vietnam, Thailand, Indonesia; serves the same international investor audience PropEasy addresses but as a listings/ad-tech platform rather than a vertically integrated investment partner.

Direct peers

• Juwai: Cross-border property platform connecting international (especially Chinese) buyers with residential and investment property in Asia-Pacific — directly overlaps with PropEasy's international property investment funnel and Malaysia focus.
• IQI Global: Multi-country real estate agency network operating across Southeast Asia and the Middle East, helping international investors buy and manage property in markets like Malaysia, Dubai, and Thailand — closely matching PropEasy's cross-border investor target.
• Asia Pacific Properties: Real estate advisory supporting international investors in Bali and broader SEA — directly competes with PropEasy's Bali short-term rental / lifestyle investment offering and Southeast Asia thesis.

Regional players

• EdgeProp (Ringlet + REAP): Malaysia-focused property listings and advisory platform used heavily by local and international investors researching Malaysian real estate — adjacent competitor to PropEasy's Malaysian investor-acquisition funnel.

Emerging players

• Settle in Asia: Relocation, visa, and residency services in Malaysia including MM2H — competes with PropEasy's GrowEasy residency arm and serves a partly overlapping expat and investor client base.
• Daitari / Dacha Real Estate: Specialist cross-border real estate advisory focused on Dubai and international feeder markets — competes with PropEasy for the same Dubai investment opportunity set from similar international investor personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/propeasyasia
• LinkedInlinkedin.com/company/propeasyasia
• Instagraminstagram.com/propeasyasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropEasy