What Juwai.com does

Juwai.com is a Chinese-language online real estate marketplace that connects Chinese-speaking buyers with international property listings across 111 countries. Founded in 2010/2011 and operated under Red Circle Group Limited, the platform is associated with the broader Juwai IQI Group network, which includes the IQI Global brokerage and regional portals (Juwai.asia for Malaysia and Australia). It aggregates over 2.8 million property listings spanning residential, commercial, new developments, and luxury estates, and serves both individual Chinese buyers seeking overseas property for investment, immigration, education, or lifestyle purposes and the international real estate agents and developers who list on the platform. With 10M+ monthly users and 51–100 employees, it is one of the larger Chinese-language international property search destinations.

The platform is built around an online multilingual property search engine featuring VR virtual tour integration (1,694+ VR-enabled listings), real-time currency conversion across 14+ currencies, and a deep content library of over 32,000 articles, market reports, immigration guides, and education guides. Distribution is multi-surface: a desktop and mobile website (m.juwai.com), iOS and Android apps, a WeChat official account (居外公众号) and WeChat mini-program, live webinars (Juwai TV), and offline property exhibitions in major Chinese cities including Shanghai, Guangzhou, and Beijing. Sub-products span commercial properties (商业房源), global new projects (环球新盘, 2,931+), luxury estates (顶级豪宅, 760+), a video platform (居外视频), goal-based channels (Investment, Education, Immigration, Lifestyle), a knowledge base (居外百科 / baike.juwai.com), and a quarterly Juwai Magazine (居外薈).

Juwai.com operates a two-sided marketplace business model. On the supply side, it earns subscription/listing fees from international real estate agents and developers who register and list through dedicated portals (list.juwai.com/agent-signup and list.juwai.com/signup?type=Developer). On the demand side, it monetizes through transaction referral/lead fees when buyer inquiries convert, plus sponsorship income from featured premium brand partners including Berkshire Hathaway HomeServices, Sotheby's International Realty, and Kay & Burton. Buyers access the platform free of charge under a freemium model, with a dedicated buyer hotline (400-041-7515) and inquiry-based lead generation. The company is privately held with ~$15M of disclosed funding raised across 2012–2018 and no public listing.

Name

Juwai.com

Legal name

Red Circle Group Limited

Website

https://juwai.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Juwai.com is a Chinese-language online real estate marketplace that connects Chinese-speaking buyers with over 2.8 million property listings across 111 countries, serving individual overseas property investors/immigrants and the international agents and developers listing to reach them.

Ownership category

akta.pro rank

Product category

International Real Estate Marketplace

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-Value Property Auctions (BPAJAEAE)

Keywords

• International real estate marketplace
• Overseas property listings
• Cross-border property search
• Chinese buyer property platform
• VR virtual property tours

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agent/Developer Listing Fees: Real estate agents and developers pay to list and promote their properties on the Juwai.com platform. The platform offers listing packages for agents (agent signup portal) and developers (developer signup with dedicated onboarding).
2. Transaction Referral / Lead Fees: Juwai.com generates revenue by connecting qualified buyer leads with listed agents and developers, earning referral fees upon successful transaction completion.
3. Sponsorship and Brand Partnerships: The platform features branded partner sections (e.g., Berkshire Hathaway HomeServices, Sotheby's International Realty, Kay & Burton) and sponsors commercial real estate content, generating sponsorship income.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Juwai.com is an online Chinese-language international real estate marketplace that aggregates over 2.8 million property listings across 111 countries and connects them with Chinese-speaking buyers worldwide. Real estate agents and developers pay to list properties and receive qualified buyer leads, while buyers browse for free, view 1,694+ properties via VR tours, and access integrated immigration, education, investment, and lifestyle content.

Product overview

Juwai.com is a comprehensive Chinese-language international real estate platform offering a portfolio of interconnected products: the core Juwai.com search engine providing 111 countries' worth of global listings; specialized verticals for commercial properties, new development projects (环球新盘), and luxury estates (顶级豪宅); VR virtual tour viewing (VR看房) for immersive property exploration; targeted goal-based channels for investment, education, immigration, and lifestyle buyers; market research reports (居外研究/报告) and the quarterly Juwai Magazine (居外荟); a video content platform (居外视频) with expert commentary; overseas property exhibitions and events (海外房展/活动); and an educational knowledge base (居外百科). The platform operates as a one-stop ecosystem serving Chinese-speaking buyers seeking overseas real estate worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Juwai.com Main Search Platform (居外网) Large-scale Chinese-language international real estate search engine aggregating 2.8M+ global listings across 111 countries, including investment, immigration, study-abroad, and lifestyle properties for individual buyers and a dedicated listing portal for agents and developers.
• VR看房 (Virtual Property Tours) 360-degree VR panoramic property viewing experience covering 1,694+ overseas property listings across the US, Canada, Singapore, Australia, New Zealand, UK, Switzerland, and other markets, enabling buyers to remotely explore overseas properties.
• 商业房源 (Commercial Properties Portal) Dedicated commercial real estate listings section offering commercial transfers, factories, hotels, offices, warehouses, wineries, retail spaces, and commercial land across global markets.
• 环球新盘 (Global New Development Projects) Global new development project portal aggregating 2,931+ new construction listings from developers worldwide, including new projects in Singapore, UK, Australia, Japan, UAE, Malaysia, Thailand, and other countries, with dedicated developer onboarding (list.juwai.com/signup?type=Developer).
• 顶级豪宅 (Luxury Estates Portal) Premium luxury property portal featuring 760+ high-end estates worldwide, including inventory in the US, Singapore, Australia, New Zealand, UK, and other luxury markets.
• 买房目标频道 (Goal-Based Property Channels: Investment, Education, Immigration, Lifestyle) Targeted property search channels segmented by user goals (Investment 投资, Education 教育, Immigration 移居, Lifestyle 生活), each routing buyers to country-specific listings and guides aligned with their purchase objective.
• Agent and Developer Self-Serve Listing Portal Dedicated portal at list.juwai.com for international real estate agents and developers to register, submit listings, manage inquiries, promote listings, and capture qualified Chinese buyer leads. Agents can register as listing agents (卖方中介) or buyer agents (买方中介).

Quantifiable outcome

• 2,800,000+ global property listings across 111 countries and regions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• IQI (IQI Global)coreStrategic or Co-development PartnerIQI is the parent/group company of Juwai.com, operating as part of the Juwai IQI group. The Juwai.com, Juwai.asia, IQI (iqiglobal.com), and Juwai IQI (juwaiiqi.com) brands are all operated under the Juwai IQI Group. IQI is a global real estate technology and services firm.
• Berkshire Hathaway HomeServicesflagshipGTM or Marketing PartnerBerkshire Hathaway HomeServices is featured in the brand section (品牌专区) of Juwai.com as a premier partner brand, representing one of the most recognized global real estate brokerage brands.
• Sotheby's International RealtyflagshipGTM or Marketing PartnerSotheby's International Realty is featured in the brand section and also has dedicated agent profile pages on Juwai.com (e.g., agents Johnny Seah, Lucas Chan, Jen Lee, Esther Txe, Bernadette Teo, Nancy Tey, Michele Cabasug, Sheena Lim, Hardev Singh), demonstrating an active partnership for reaching Chinese buyers.
• Kay & BurtonflagshipGTM or Marketing PartnerKay & Burton is an Australian luxury real estate agency founded in 1938, featured on a dedicated Juwai.com landing page promoting Melbourne (Toorak) properties to Chinese buyers. They operate across 51 countries and specialize in serving international clients including Chinese buyers.
• WindermereminorGTM or Marketing PartnerWindermere is featured in the brand section of Juwai.com as a partner brand, representing a major US real estate brokerage firm.
• Beachfront Real Estate and Investment LLCminorGTM or Marketing PartnerBeachfront Real Estate and Investment LLC is featured in the brand section of Juwai.com as a partner brand.
• LeverageREminorGTM or Marketing PartnerLeverageRE is featured in the brand section of Juwai.com as a partner brand targeting Chinese buyers.
• Engel & Volkers (US)minorGTM or Marketing PartnerEngel & Volkers (US) is featured in the brand section of Juwai.com as a partner brand.
• AnyBusiness.com.auminorGTM or Marketing PartnerAnyBusiness.com.au is featured as a sponsor in the commercial property listings section (商业房源) on Juwai.com, specializing in Australian businesses for sale.
• IQI Realty Sdn BhdminorGTM or Marketing PartnerIQI Realty Sdn Bhd is featured as a sponsor in the commercial property listings section, representing the Malaysia operations of the IQI group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: US-based technology-driven real estate brokerage and platform with agent network and listing platform. Comparable to Juwai.com in connecting agents with buyers via a digital platform, though operating in a US-domestic brokerage model rather than Chinese-language cross-border marketplace.
• Rightmove: UK's largest property portal with listing fees from agents. Comparable to Juwai.com as a mature real estate marketplace monetizing via agent subscriptions and lead generation, though UK-domestic rather than international Chinese-focused.
• REA Group (realestate.com.au): Operator of realestate.com.au, the dominant Australian property portal. Comparable to Juwai.com in serving the Australian market which is one of Juwai's key destination countries, though focused on domestic Australian demand rather than Chinese outbound buyers.
• KE Holdings (Beike / Lianjia): Parent of Beike (贝壳找房) and Lianjia, China's dominant domestic property marketplace. Comparable to Juwai.com in operating a Chinese-language agent/developer marketplace with listing and referral monetization, but focused on China-domestic transactions rather than overseas Chinese outbound demand.
• Zillow Group: Largest US real estate marketplace connecting buyers, sellers, and agents. Comparable to Juwai.com in operating a two-sided property listing platform with advertising/subscription revenue, though primarily US-domestic rather than cross-border or Chinese-language focused.

Regional players

• Bayut / Dubizzle (EMPG): Leading property marketplace in the UAE/Middle East, a key destination market for Juwai's Chinese buyer audience. Comparable as a regional property marketplace with listing-fee monetization and developer partnerships, but serving Middle Eastern demand rather than Chinese outbound.
• 99.co: Property marketplace in Singapore and Indonesia, both significant Chinese buyer destination markets. Comparable as an agent/developer listing platform in Southeast Asia, though targeting domestic demand rather than the Chinese outbound segment.

Direct peers

• Fang.com / SouFun: One of China's earliest and largest real estate internet portals with overseas property coverage. Comparable to Juwai.com as a Chinese-language real estate marketplace serving buyers across multiple markets with listing and developer marketing services.
• Anjuke (also KE Holdings): Major Chinese property listing platform under KE Holdings, offering overseas property search alongside domestic listings. Directly comparable to Juwai.com in serving Chinese-speaking buyers seeking overseas and domestic property, with overlapping listing-fee and lead-referral revenue models.
• PropertyGuru Group: Leading Southeast Asia real estate marketplace operating across Singapore, Malaysia, Thailand, Vietnam, and Indonesia. Comparable to Juwai.com as a regional property marketplace connecting developers/agents with buyers, with similar listing-fee and referral revenue models, though focused on Southeast Asia rather than global outbound Chinese demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JuwaiLimited
• Facebookfacebook.com/juwailimited
• LinkedInlinkedin.com/company/juwai-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juwai.com