Baker Public Relations

What Baker Public Relations does

Baker Public Relations is a privately held communications firm founded in 2007 and headquartered in Albany, New York. The firm offers a suite of communications services including media relations, social media management, local SEO, podcasting, strategic messaging, and reputation management. This service mix suggests a focus on serving clients with integrated external communications needs, likely spanning small and mid-sized organizations that require outsourced PR and digital presence support. With a team of 1-10 employees, the company operates as a small professional services provider in the U.S. public relations industry, with its revenue mechanics presumably tied to retainer-based or project-based service fees typical of boutique PR agencies.

The company's service delivery is built on traditional PR practices—media outreach, content production for podcasts and social media, and local SEO tactics—rather than proprietary technology platforms. No information is available regarding the firm's client roster, pricing structure, certifications, partnerships, awards, or specific software tools used in its workflow. Operating as a small, locally-based firm, Baker Public Relations appears to compete primarily in the regional Albany, NY market, though no explicit geographic scope is disclosed beyond the headquarters location. No funding rounds, M&A activity, leadership changes, or strategic events are reported in the available source material, limiting further inference about corporate trajectory.

Name

Baker Public Relations

Website

https://bakerpublicrelations.com

Company type

Private

Founded year

2007

Headcount range

11–50 employees

Short description

Baker Public Relations is a small Albany, NY-based communications firm offering media relations, social media, local SEO, podcasting, strategic messaging, and reputation management services. Founded in 2007, the firm serves clients with a team of 1-10.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Media relations services
• Social media marketing
• Reputation management
• Public relations consulting
• Local SEO services

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Baker Public Relations is a small Albany, New York-based public relations firm founded in 2007 that provides media relations, social media management, local SEO, podcasting, strategic messaging, and reputation management services for client organizations. The firm helps businesses build, protect, and amplify their public image through earned media coverage, owned-channel content, and search-optimized communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Media outreach and earned-media placement service that secures press coverage for client organizations in relevant trade, local, and national outlets.
• Social Media Management Management of client social media channels, including content creation, posting, community engagement, and audience growth.
• Local SEO Search engine optimization services focused on local search visibility, helping clients rank in geographically relevant search results.
• Podcasting Services Production and strategic use of podcast content as a communications channel for clients, supporting thought leadership and audience engagement.
• Strategic Messaging Development of core messaging frameworks, talking points, and narrative positioning to align client communications with audience and stakeholder needs.
• Reputation Management Monitoring, defending, and shaping client public perception through proactive communications, response handling, and long-term image-building initiatives.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• MERJE: Specialty PR and marketing communications agency with a regional and mid-market focus; shares the small-team, integrated-service ethos of Baker PR.

Broad incumbents

• Walker Sands: Larger integrated B2B marketing and PR firm with strengths in media relations, content, and digital — including podcasting. Comparable service breadth but at materially greater scale than Baker PR.
• 5W Public Relations: Full-service US PR agency offering media relations, reputation management, social media and digital PR. Directly overlaps Baker PR's core service categories but operates at significantly larger scale and national footprint.

Direct peers

• Sachs Media Group: Tallahassee-based PR firm providing media relations, public affairs, and digital communications to government, association, and corporate clients. Closely comparable to Baker PR in capital-region positioning, political/public-affairs focus, and integrated media-relations offering.
• Buchanan Public Relations: Philadelphia-area boutique PR agency offering media relations, social media, crisis communications, and strategic messaging. Similar operating model and tightly overlapping service portfolio with Baker PR.
• Crenshaw Communications: Boutique B2B tech PR agency offering media relations, content, and digital communications. Closely aligned with Baker PR in service mix and indie operating model, though focused more exclusively on B2B technology.
• Gregory FCA: Mid-Atlantic PR firm providing media relations, social media, content marketing, and reputation management to consumer and B2B clients. Directly comparable across virtually all of Baker PR's service categories.
• MP & A Consulting: Mid-sized PR firm providing media relations, public affairs, and social/digital communications. Comparable service stack and client-segment focus (corporate, association, public-sector) to Baker PR.
• RH Strategic: Boutique public affairs and PR firm with similar client mix of public-sector, policy-adjacent, and emerging-technology clients. Comparable size and operating model to Baker PR, with a Washington DC base serving similar buyer profiles.
• The We Communications Group: Mid-sized integrated communications agency delivering PR, social media, and content strategy. Comparable service mix to Baker PR, particularly in social media management and reputation building across consumer and B2B segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/bakerpralbany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Public Relations