Carpe Diem Coffee Roasting Co.

Name

Carpe Diem Coffee Roasting Co.

Legal name

Carpe Diem Coffee Roasting Co.

Website

https://carpediemcoffee.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Small-batch coffee roasting
• Specialty coffee beans
• Wholesale coffee supply
• Coffee subscription service
• Fair Trade organic coffee

Headquarters

HQ city

North Berwick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail (E-commerce + Outlet Store): Direct sales of roasted coffee beans, merchandise, and brewing equipment through the North Berwick outlet store and the company e-commerce website. Subscription program offered with loyalty pricing.
2. Wholesale / B2B Coffee Roasting: Supply of freshly roasted coffee to wholesale accounts including cafes, bakeries, specialty food retailers, and kitchen/grocery stores. Notable long-term account with Stonewall Kitchen spanning approximately 25 years.
3. Event/Vendor Booth Sales: Revenue from vendor booth operations at music festivals and trade shows (e.g., Phish Limestone concert, Thomas Point Beach Bluegrass Festival), selling cups of brewed coffee and retail bags.
4. Barter/Trade Exchanges: Trade of coffee for goods and services including advertising (Portsmouth Music Hall), specialty food trade show exhibits, and services from tradesmen.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Carpe Diem Coffee Roasting Co. is a small-batch specialty coffee roaster that freshly roasts and sells coffee beans (blends, dark roast, decaf, Fair Trade organic, flavored, and single-origin varietals) directly to consumers through an outlet store, e-commerce site, and subscription program, and to wholesale accounts including cafes, bakeries, and specialty food retailers. Roasting is done to order on twin Probat L-12 roasters at a purpose-built 8,100 SF facility in North Berwick, Maine, with full-service wholesale support that includes equipment, training, and ongoing delivery.

Product overview

Carpe Diem Coffee Roasting Co. is a Maine-based coffee roasting company offering freshly roasted coffee beans through multiple product lines. Their core offerings include Blends (19 varieties like Bistro Blend, Thunderbolt Blend, Espresso Blend, and Heavenly Blend), Dark Roast (12 products including French Roast varieties), Decaf (9 products using Swiss Water or Methylene Chloride processes), Fair Trade Organics (5 MOFGA and Fair Trade certified varieties), Flavored Hi-Test & Decaf (24 flavor options from Amaretto to Vanilla Hazelnut), and Varietals (single-origin beans from Colombia, Costa Rica, Kenya, Indonesia, and Sumatra). They also sell accessories including the AeroPress Magic Brewer, Coffee Canisters, mugs, baseball caps, and Gift Cards. The company operates a subscription service with in-house pricing for loyal customers. Their 8,100 SF roasting facility in North Berwick runs on 80% solar power and features smoke scrubbers installed in 2020.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 31 years of continuous operation
• +2 more outcomes

Named customers6 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Jim Cook (Grand Isle, Maine)minorStrategic or Co-development Partner · 1 January 1997Hired to help staff the Phish Limestone concert vendor booth. Facilitated water jug delivery to the concert venue on very short notice, sourcing approximately fifty 5-gallon jugs and delivering them to the grounds without a pass. Provided critical logistical support during the event.
• Chuck and Carol Gale (Landlords)coreOthers · 1 January 1994Landlords who wrote a seven-year lease before the loan was finalized, taking a gamble on the two entrepreneurs. This was critical because the seven-year lease was a prerequisite for attaining the business loan. Their willingness to sign without guaranteed funding was described as the 'chicken before the egg' breakthrough that made the entire business possible.
• SCORE (Senior Corps of Retired Executives)minorStrategic or Co-development Partner · 1 January 1994The founders met weekly with SCORE in Portland to review drafts of their business plan and receive guidance on business development. SCORE helped keep them on course during the startup planning phase.
• ServPro (Professional Cleaning)minorOthersProfessional cleaning company that cleaned the facility after a chimney fire, enabling the business to resume roasting by mid-day Saturday (the same week as a July 4th holiday weekend). Without this rapid response, the business would have faced an extended closure.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Coffee By Design: Portland, Maine-based small-batch specialty coffee roaster with a similar DTC and wholesale go-to-market and overlapping New England wholesale accounts. Closest direct analog in terms of scale, geography, and product mix.
• Borealis Coffee Roasters: Maine-based specialty roaster with cafe and wholesale operations and a comparable New England footprint. Direct geographic and category competitor.
• Wicked Joe: Freeport, Maine-based certified organic and Fair Trade specialty roaster with comparable certifications and product positioning. Directly competes for ethically sourced wholesale and retail customers in New England.
• Carrabassett Coffee: Maine-based small-batch specialty roaster with a similar DTC and wholesale model and similar product line breadth across blends, varietals, and flavored coffees. Comparable scale and target customer.
• Rock City Coffee Roasters: Maine-based small-batch roaster selling via DTC and wholesale. Comparable in scale, regional positioning, and product mix to Carpe Diem.

Broad incumbents

• Counter Culture Coffee: Durham, NC-based specialty coffee roaster with direct-trade, sustainability, and certified-organic positioning similar to Carpe Diem's MOFGA + Fair Trade credentials. A larger incumbent in the specialty space with overlapping values.
• Stumptown Coffee Roasters: Portland, OR-based specialty roaster with strong DTC, wholesale, and cafe footprint. Operates at much larger scale but directly competes for similar ethically sourced, premium-positioned specialty coffee customers.
• Green Mountain Coffee Roasters: Vermont-based large-scale coffee roaster offering specialty and mainstream coffee. Same industry/category but operates at vastly larger scale and competes for similar wholesale and DTC customers.

Emerging players

• Driftaway Coffee: Brooklyn-based small-batch specialty roaster built around a subscription-first DTC model. Smaller scale than Carpe Diem but a relevant comparable for the subscription engine and curated coffee experience.
• Speckled Ax: Maine-based coffee roaster using wood-fire roasting, with a DTC and small wholesale model. Smaller and more niche, but overlapping customer base in Maine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CarpeDiemCoffee
• LinkedInlinkedin.com/company/carpe-diem-coffee-roasting-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpe Diem Coffee Roasting Co.