Wicked Joe
Wicked Joe is a family-owned organic coffee and tea roaster founded in 2003 in Topsham, Maine, serving health-conscious DTC consumers and B2B wholesale buyers via e-commerce, subscriptions, and a wholesale portal with USDA-certified organic and B Corp-certified products.
- Company typePrivate
- Founded2003
- HeadquartersTopsham, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wicked Joe does
Wicked Joe is a family-owned organic coffee and tea roaster founded in 2003 by Carmen and Bob Garver, headquartered in Topsham, Maine, with operations spanning 22+ years and a headcount of 11-50 employees. The company produces 100% USDA Certified Organic Arabica coffees (single origins, blends, and decaf options using the Mountain Water process) and organic teas under the Wicked Leaf sub-brand, sold across whole bean and ground formats in 12 oz, 2 lb, and 5 lb sizes. Roasting operations are powered by Loring Smart Roasters with Flavour-Lock technology (reducing energy consumption up to 80%) and a 12-silo automated storage system (10,000 lb capacity each); two certified Q Graders on staff conduct SCA-trained sensory quality control.
The business operates a hybrid direct-to-consumer and wholesale model. DTC revenue flows through the Shopify-powered wickedjoe.com e-commerce site with free shipping over $75 and a Subscribe and Save subscription program offering 10% recurring savings on 2/4/6/8-week delivery cadence. A dedicated wholesale portal at wholesale.wickedjoe.com serves cafes, restaurants, and retailers with B2B ordering. Pricing spans $7.99 (12-piece tea sachets) to $96.50 (5lb decaf), with core 12 oz coffee SKUs at $16.99 and 2 lb at $37.99.
The company is B Corp Certified, USDA Certified Organic, and Non-GMO Verified, with sustainability infrastructure including a 36 KW solar array (45,900 KWH annually), free 24/7 EV charging, chaff composting (40,000+ lbs annually diverted via Agri-cycle Energy), and 100% burlap bag recycling. Long-term sourcing relationships span Fair Trade-certified cooperatives across Ethiopia, Colombia, Guatemala, Peru, Honduras, Costa Rica, Sumatra, and Bali. The company maintains brand-distinct mission initiatives including Coffee for our Troops (4,700+ care packages shipped since 2013) and Project Coffees SKUs that fund specific causes.
Wicked Joe firmographics
Firmographics- Name
- Wicked Joe
- Legal name
- Wicked Joe
- Website
- https://wickedjoe.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wicked Joe is a family-owned organic coffee and tea roaster founded in 2003 in Topsham, Maine, serving health-conscious DTC consumers and B2B wholesale buyers via e-commerce, subscriptions, and a wholesale portal with USDA-certified organic and B Corp-certified products.
- Ownership category
- akta.pro rank
Wicked Joe industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Wicked Joe is headquartered
LocationHeadquarters
- HQ city
- Topsham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wicked Joe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Coffee: Direct sales of organic roasted coffee beans in various formats (whole bean, ground) and sizes (12oz, 2lb, 5lb). One-time purchase and subscription options available with 10% subscription discount.
- Product Sales - Tea: Direct sales of organic tea blends in sachet format. One-time purchase options available.
- Subscription Service: Subscribe and Save program offering 10% discount on regular deliveries every 2, 4, 6, or 8 weeks. Auto-renews with ability to skip or cancel anytime.
- Wholesale: B2B wholesale channel for cafes, restaurants, and retailers with dedicated wholesale portal and login system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Coffee Pricing - 12oz bags |
| Unit Pricing | Pay-as-you-go | Coffee Pricing - 2lb bags |
| Unit Pricing | Pay-as-you-go | Coffee Pricing - 5lb bags |
| Unit Pricing | Pay-as-you-go | Tea Pricing - 12 piece sachets |
| Subscription | Monthly | Subscribe and Save Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wicked Joe product offering
Product offeringCore offering
Wicked Joe roasts and sells 100% organic Arabica coffees and organic teas directly to consumers and wholesale customers. The product range spans single-origin, signature blends, decaf, and limited "Project" coffees, along with caffeinated and herbal teas, available in 12oz, 2lb, and 5lb sizes with a recurring delivery subscription.
Product overview
Wicked Joe is a family-owned organic coffee and tea company founded in 2003, located in Topsham, Maine. The company operates as a direct-to-consumer e-commerce business offering freshly roasted organic coffees and teas shipped directly from their roastery. The core product portfolio centers on Organic Coffees (including Single Origin, Blends, and Decaf sub-categories) and Organic Teas (including Caffeinated and Herbal varieties). Products are available in whole bean and ground formats across multiple size options (12 oz, 2 lb, 5 lb). The company also offers a subscription service for recurring deliveries with savings, plus educational brew guides. All products are USDA Certified Organic and Non-GMO, with B Corp certification for the company's sustainable business practices.
Differentiator
Problem solved
Functional benefit
Brands
- Wicked Leaf: Organic tea sub-brand offering caffeinated blends (Wicked Blueberry Tea, Wicked Breakfast Tea, Wicked Mint Tea) and herbal blends (Wicked Turmeric Tea, Wicked Red Tea).
Products and services
- Organic Coffee Blends Wicked Joe's lineup of 100% organic Arabica signature coffee blends, roasted in Topsham, Maine, available in 12oz, 2lb, and 5lb sizes for home brewing.
- Single Origin Coffees Coffees sourced from a single geographic origin, offered in 12oz, 2lb, and 5lb sizes, showcasing the distinct flavor profile of each region.
- Decaf Coffees 100% organic decaffeinated coffee options in blends and single-origin formats, available in 12oz, 2lb, and 5lb sizes.
- Project Coffees Limited-edition, traceable single-origin coffee lots released as seasonal or specialty offerings, sold in 12oz sizes.
- Caffeinated Tea Blends Organic caffeinated tea blends available in various pack sizes, aimed at everyday tea drinkers.
- Herbal Tea Blends Organic herbal (caffeine-free) tea blends offered as a standalone product line.
- Coffee & Tea Subscription Recurring delivery program for Wicked Joe coffee and tea products with discount and free shipping on recurring orders.
Quantifiable outcome
- Top 5% B Corp ranking in Community category for 5 consecutive years
- +2 more outcomes
Companies that use Wicked Joe
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Wicked Joe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Wicked Joe partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ReVision EnergycoreSolar energy installation partner that installed 36 KW ground-mounted array of 96 panels in 2020. Array generates 45,900 KWH annually with 48,562 pounds of annual carbon offset.
- Agri-cycle EnergycoreLocal composting company that picks up chaff (coffee waste) once or twice weekly, diverting over 40,000 lbs annually from waste stream.
- The Maine Citadel ClubminorPartner in Coffee for our Troops initiative since 2013. Co-founded initiative with Wicked Joe to send coffee care packages to troops overseas.
- Brunswick Church of ChristminorPartner in Coffee for our Troops initiative. Handles shipping costs through monetary donations and ships care packages to military units worldwide.
- Live + Work in MaineminorCollaboration on Live + Work in Maine Blend coffee product to promote Maine as a great place to live and work.
- Fair Trade Certified CooperativescoreLong-term partnerships with Fair Trade certified cooperatives including Ketiara Cooperative (Sumatra), Guaya'b (Guatemala), COOPAFSI (Peru), and others ensuring fair prices and premiums for farmers.
- Las Lajas MicromillminorCosta Rica coffee sourcing partner in Sabanilla de Alejuela region providing honey-processed coffee.
- Nasa Paez Community CooperativeminorColombian cooperative of indigenous coffee producers founded to reduce production costs and increase specialty coffee production. Fair Trade and Organic certified since 2016.
- Shanta Golba Cooperative / SCFCUminorEthiopian cooperative part of Sidamo Coffee Farmers Cooperative Union with over 80,000 producers across 45+ cooperatives.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Wicked Joe competitors and assessment
Company assessmentDirect peers
- Equal Exchange: Equal Exchange is a mission-driven coffee company and worker cooperative that sells organic and Fair Trade coffee through e-commerce, grocery, and foodservice channels. Its product mix, sourcing model, and consumer-plus-wholesale GTM closely overlap with Wicked Joe.
- Thanksgiving Coffee Company: Thanksgiving Coffee Company is a mission-oriented specialty roaster selling coffee online and through wholesale partners. Its emphasis on organic sourcing, community initiatives, and differentiated blends is comparable to Wicked Joe's operating proposition.
- Grounds & Hounds Coffee Co. Grounds & Hounds is a mission-driven specialty coffee company selling packaged coffee and subscriptions online. Its product category, direct sales model, and cause-led brand positioning provide a close operating comparison to Wicked Joe.
- Larry's Coffee: Larry's Coffee roasts organic and fairly traded coffees and serves both retail customers and wholesale accounts. Its sustainability-led sourcing and direct-to-consumer product model make it highly comparable to Wicked Joe.
- Jim's Organic Coffee: Jim's Organic Coffee is a family-owned organic roaster offering coffee through direct-to-consumer and wholesale channels. It closely matches Wicked Joe's specialty focus, organic positioning, packaged formats, and customer profile.
- Death Wish Coffee: Death Wish Coffee is a direct-to-consumer packaged-coffee brand with subscriptions and differentiated roast positioning. It competes for the same online coffee buyer, although its high-caffeine, performance-oriented branding is less aligned with Wicked Joe's organic mission.
- Counter Culture Coffee: Counter Culture Coffee is an established specialty roaster with direct e-commerce, subscriptions, and broad foodservice distribution. It competes in the same premium roasted-coffee category while operating at greater national scale.
Regional players
- Kicking Horse Coffee: Kicking Horse Coffee is a Canada-based specialty roaster with packaged coffee, strong sustainability positioning, and consumer retail distribution. It offers a closely analogous product and brand proposition, although its primary geographic base differs from Wicked Joe's.
Broad incumbents
- Green Mountain Coffee Roasters: Green Mountain Coffee Roasters is a scaled packaged-coffee brand focused on at-home brewing and broad retail distribution. It is a broader incumbent comparable to Wicked Joe through coffee products, subscriptions, and recurring household consumption.
- Stumptown Coffee Roasters: Stumptown is an established specialty-coffee brand with packaged beans, subscriptions, wholesale, and cafe distribution. It overlaps materially with Wicked Joe's premium roasted coffee but serves a broader set of channels and markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Wicked Joe social profiles
Digital presenceWicked Joe compliance and trust
Trust signalCompliance3 records
Wicked Joe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wicked Joe leadership team
Management profileNumber of profiles
Profiles6 records
Wicked Joe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wicked Joe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wicked Joe
What does Wicked Joe do?
Wicked Joe roasts and sells 100% organic Arabica coffees and organic teas directly to consumers and wholesale customers. The product range spans single-origin, signature blends, decaf, and limited "Project" coffees, along with caffeinated and herbal teas, available in 12oz, 2lb, and 5lb sizes with a recurring delivery subscription.
Is Wicked Joe a public or private company?
Wicked Joe is a private company. It is classified as family owned and is currently operating.
When was Wicked Joe founded?
Wicked Joe was founded in 2003. It employs 11 to 50 people.
Where is Wicked Joe based?
Wicked Joe is headquartered in Topsham, United States, in the North America region.
How does Wicked Joe make money?
Four revenue lines are on record. Product Sales - Coffee is the primary driver. The others are product Sales - Tea, subscription Service and wholesale.
Who are Wicked Joe's main competitors?
Direct peers on record are Equal Exchange, Thanksgiving Coffee Company, Grounds & Hounds Coffee Co., Larry's Coffee, Jim's Organic Coffee, Death Wish Coffee and Counter Culture Coffee. Kicking Horse Coffee is listed as a regional player. Broad incumbents are Green Mountain Coffee Roasters and Stumptown Coffee Roasters.
Does Wicked Joe have an API?
No public API is recorded for Wicked Joe.
What industry is Wicked Joe in?
Wicked Joe's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2090.