Meta agency

What Meta agency does

Meta agency (legal name Meta Agency, DBA Meta) is a Tbilisi, Georgia-based full-service digital marketing agency founded in December 2014 through the merger of two Georgian agencies, AdvertWise and Mr.Wolf. The firm delivers an integrated service portfolio organized around three advertising pillars — Facebook & Instagram Management and Ads (leveraging Meta Business Partner status), Google Ads Management (at Premier Partner level), and programmatic Media Buying — supported by SEO (with multilingual and international capability), Web/App and Design Development, Branding, and PR/Communication services. Its Full Funnel Marketing methodology covers exposure, discovery, consideration, conversion, customer relationship, and retention, with GA4/Firebase deep tracking and competitor analytics embedded throughout.

The technology stack is composition rather than invention: Meta integrates a broad set of third-party platforms including Google Analytics, Firebase, Hotjar, Ahrefs, Mixpanel, Google Tag Manager, Google 360, Google Ads, Meta advertising APIs, Zapier, and Airtable. AI capabilities are positioned as an operating layer (process automation, optimization, predictive analytics, generative content, autonomous SEO agents, and AI-driven knowledge retrieval) rather than as proprietary models; recent blog output covers ChatGPT Ads, Google Ads Advisor AI safety features, and Performance Max auditing, indicating active thought leadership on AI-mediated ad surfaces.

Meta's business model is professional services revenue earned through customized, quote-based engagements with enterprise and mid-market clients. GTM is direct enterprise field sales with consultative selling, anchored by a "Request a call" intake form and reinforced through case studies, industry awards (Cannes Lions Gold 2018, multiple Eurobest wins), and tier-1 platform partnerships. Meta serves 250+ clients across financial services, banking, telecommunications, retail, technology, food and beverage, gaming, hospitality, and real estate, with logos including McDonald's, Huawei, Lenovo, Honor, Avon, Beeline, Pasha Bank, Swiss Capital, Liberty Bank, and Majorel. The agency is privately held with no disclosed funding rounds.

Name

Meta agency

Legal name

Meta Agency

Website

https://mt.ge

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Meta agency is a Tbilisi-based, full-service digital marketing agency founded in 2014, serving 250+ enterprise and mid-market clients with social media, Google/Meta ads, SEO, media buying, branding, and PR services across the Caucasus and CIS regions.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Content Marketing & Branded Content Agencies (MPAAAAAF), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Digital marketing services
• Performance marketing agency
• Search engine optimization
• Paid media management
• Social media advertising

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue generated through providing comprehensive digital marketing services including social media management, advertising management, SEO, web development, media buying, branding, and PR services to enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Meta agency is a data-driven digital marketing agency that plans, executes, and measures full-funnel performance marketing campaigns across paid media (Google Ads, Facebook/Instagram Ads, programmatic media buying), organic channels (SEO, multilingual and AI SEO), owned digital assets (web/app design and development), and brand communications (branding, PR, influencer, and reputation management). It serves as an outsourced marketing partner to enterprise and mid-market clients in Georgia and the broader region, leveraging deep-data analytics and GA4/Firebase tracking to optimize campaigns from exposure through retention.

Product overview

Meta agency is a full-service digital marketing agency offering a comprehensive suite of integrated marketing services. The core portfolio centers on three advertising management pillars: Facebook & Instagram Management and Ads Management (leveraging official Meta Business Partner status), Google Ads Management (Premier Partner level), and Media Buying with programmatic capabilities. These are supported by complementary services including SEO (with multilingual/international capabilities), Web/App and Design Development, PR and Communication services, and Branding solutions. The agency implements a Full Funnel Marketing methodology guiding clients through exposure, discovery, consideration, conversion, customer relationship, and retention stages. Additional offerings include Analytics & Reporting, specialized bot development, and AI SEO consulting. The agency also maintains a Blog Content Hub as an educational resource on digital marketing trends and tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Facebook & Instagram Management End-to-end Facebook and Instagram account management including communication strategy planning, content planning and management, daily account management, content design and copywriting, audience engagement management, influencer marketing, and special activity management with analytics and competitor reporting. Targeted at enterprise and mid-market brands seeking outsourced social media operations.
• Facebook & Instagram Ads Management Full-service paid advertising on Meta platforms (Facebook and Instagram) including ad strategy planning, budgeting, campaign setup and testing, optimization, A/B testing, GA4/Firebase deep tracking, and consumer group segmentation and analytics. For brands seeking managed social advertising performance.
• Google Ads Management Multi-format advertising across Google Search, Display, Remarketing, Video (YouTube), and App Ads with full campaign setup, keyword research, copywriting, tracking, and optimization for both global and niche markets. Delivered as a Google Premier Partner service.
• SEO Services Comprehensive search engine optimization including keyword research, SEO audits, on-page and off-page SEO, technical SEO, multilingual and international SEO, global and niche market SEO, link building, and AI SEO / AEO optimization. For brands seeking organic search visibility in multiple markets.
• Web/App and Design Development Full digital design and development services including UX/UI design, web and app development, content creation, conversion rate optimization, UX optimization, content optimization, website performance optimization, and data analytics. For brands needing digital properties built or optimized to support marketing performance.
• PR Service and Communication Public relations services including reputation management, crisis management, media relations, speech writing, press release copywriting and analytics, event planning, and influencer relations. For brands needing communications support alongside performance marketing.
• Media Buying Programmatic and strategic media purchasing including media planning, media mix and tactical strategy, networks and RTBs (real-time bidding), OTT marketing, and conversion tracking. For brands seeking managed paid media beyond the walled gardens of Google and Meta.
• Branding Complete branding solutions including brand platform creation (vision, mission, naming, mantra, values, brand promise, tagline, tone of voice, brand pillars, reasons to believe), brand positioning and identity, visual branding (logo, colors, fonts, patterns, icons, corporate style, brandbook, guidelines, ad materials), and brand strategy development.
• Full Funnel Marketing Comprehensive marketing methodology covering funnel strategy planning (market research, competitor analysis, audience segmentation, buyer personas, budget and KPIs), content strategy and implementation, advertising strategy and execution, and statistical reporting and analysis across the exposure, discovery, consideration, conversion, customer relationship, and retention stages.
• Other Digital Marketing Services Additional specialized services including affiliate marketing, bot development, email marketing, lead generation, digital media placement, growth hacking, digital marketing consulting, video production, integrated creative campaigns, account restriction removal, WhatsApp direct messages, Telegram ads management, Viber notifications, customer surveys, and customer feedback analytics.

Quantifiable outcome

• 250+ happy clients served
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ClutchminorGTM or Marketing Partner · 1 January 2022Clutch is a B2B ratings and reviews platform. Displaying Clutch Reviews logo indicates the agency values client testimonials and reviews for marketing purposes, helping build credibility with potential clients through third-party validation.
• Meta (Facebook)coreTechnology or Integration · 1 July 2018Official Meta Business Partner (Facebook Partner) since 2018, providing certified expertise in Facebook and Instagram advertising, Meta business tools, and platform-specific marketing strategies. This partnership enables advanced advertising capabilities and platform support for social media campaigns.
• GooglecoreTechnology or Integration · 1 January 2015Official Google Partner since 2015, achieving Premier Partner status by 2020. This partnership provides access to Google advertising platforms, tools, certification programs, and platform support. As a Premier Partner, Meta has demonstrated certified expertise and strong performance in Google Ads across search, display, video, and shopping campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AKQA: Design and innovation agency offering brand, digital product, and marketing services. Comparable to Meta agency's design-forward, omnichannel digital marketing approach and its track record of Cannes Lions-level creative recognition.
• DEPT: Global digital agency combining creative, technology, and media services for enterprise brands. Directly comparable to Meta agency in offering integrated digital marketing, web/app development, and brand work, with a similarly full-service model.
• MediaMonks (S4 Capital / Monks): Digital-first marketing and advertising services company with content, media, and data capabilities. Comparable to Meta agency as a digitally native, omnichannel marketing services provider serving enterprise clients with integrated production and media buying.
• Huge: Digital agency specializing in experience design, brand, media, and technology for major brands. Comparable to Meta agency in delivering full-funnel digital marketing, web/app development, and brand strategy for enterprise clients.
• Code and Theory: Digital-first creative and engineering agency serving enterprise clients across brand, content, and media. Comparable to Meta agency in its integrated approach to digital marketing, web/app development, and brand strategy.
• R/GA: Award-winning global digital agency known for creative technology and integrated brand experiences. Comparable to Meta agency in combining digital creative, media, and technology services to deliver award-recognized work for enterprise clients.

Broad incumbents

• Publicis Groupe: Global advertising holding company offering integrated creative, media, digital, and PR services across all major markets. Comparable to Meta agency as a multi-discipline marketing services provider, but at a vastly larger scale and with global reach.
• WPP: World's largest advertising holding group with agencies spanning creative, media, data, and digital transformation. Comparable to Meta agency's full-service digital and creative offering but operating at global scale across hundreds of markets.
• Dentsu: Global advertising and marketing services group with strong digital and media buying capabilities. Comparable to Meta agency's integrated paid media and creative services, with deep Google/Meta platform expertise, but at multinational scale.

Regional players

• Netpeak (Caspian/CIS digital agency group): Digital marketing agency group operating across CIS and Eastern Europe, including the Caucasus, offering SEO, PPC, and analytics services. Comparable to Meta agency as a regional competitor in overlapping geographies and overlapping digital marketing service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metaagencyGEO
• LinkedInlinkedin.com/company/mtagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meta agency