What Lab Box does

Lab Box is a Brussels-based startup studio founded in October 2017 and wholly-owned by Belgian automotive conglomerate D'Ieteren Auto, focused exclusively on building and acquiring mobility companies. Over six years, the studio has assembled a portfolio of sixteen operating companies spanning the full mobility value chain: Poppy (vehicle and e-scooter sharing), Skipr (multi-modal mobility aggregation and payment), MyMove (fleet sharing technology), Lizy (second-hand car leasing for SMEs), Ush (autonomous campus shuttles), EDI (EV charging infrastructure and cards, including Go-Solar for solar and battery), Mbrella (corporate mobility budget management), Mobvious (on-demand driver/jockey services), Mob Box (mobility data analytics), Lucien (consumer bicycle services), Joule (corporate bicycle leasing), Taxis Verts (Brussels taxi operator with 900 drivers), Husk (fleet management, formerly CarASAP), and Microlino (compact electric vehicles distributed in Belgium and France).

The studio does not develop a unified core technology platform; instead, each portfolio company builds and operates its own product or service with a dedicated sales motion. Technical surface includes mobile applications for B2C sharing and leasing (Poppy, Skipr, Microlino, Lucien), B2B/B2G software platforms for fleet sharing and corporate mobility management (MyMove, Mbrella, Mob Box), physical infrastructure for EV charging (EDI), and operational fleets including 900 taxi drivers (Taxis Verts) and autonomous shuttles (Ush).

Lab Box's revenue model is fundamentally that of a corporate venture builder: it creates, funds, and acquires mobility startups, retaining equity stakes while leveraging D'Ieteren Auto's capital base, distribution network, and automotive industry expertise. Go-to-market varies by subsidiary — direct-to-consumer apps for sharing and leasing, enterprise field sales for corporate mobility and fleet management, and channel partnerships via D'Ieteren's dealer network for charging solutions. Pricing models are not publicly disclosed and vary per portfolio company. Geographic footprint is concentrated in Belgium with first expansion into France via Microlino in 2023.

Name

Lab Box

Legal name

Lab Box SA/NV

Website

https://lab-box.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lab Box is a Brussels-based corporate startup studio, wholly-owned by D'Ieteren Auto, that builds and acquires mobility companies across car sharing, fleet management, EV charging, corporate mobility budgets, taxi services, and micro-mobility, serving both Belgian consumers and B2B/B2G enterprise customers.

Ownership category

akta.pro rank

Product category

Mobility Startup Studio

NAICS

Support Activities for Transportation (488), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI)

akta.pro secondary industries

Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD), Micro-Mobility & Two-/Three-Wheeler Fleet Leasing/Subscription (E-bikes, E-scooters, E-motorcycles) (TLABAHAI), Corporate Shuttle, Pool Car & Motor Pool Management (THADAOAF), Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets) (TLABAGAJ)

Keywords

• Mobility startup studio
• Fleet sharing platform
• Electric vehicle charging
• Corporate mobility management
• Car sharing service

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Startup Studio / Venture Building: Lab Box operates as a startup studio that creates, funds, and scales mobility startups. Revenue is generated through equity holdings in portfolio companies and corporate partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lab Box is a Belgian startup studio backed by D'Ieteren Auto that creates, funds, and scales a portfolio of 16 mobility startups. Its portfolio delivers end-to-end mobility solutions including car and e-scooter sharing (Poppy), multi-modal transportation aggregation (Skipr), digital fleet sharing technology (MyMove), corporate mobility budget management (Mbrella), EV charging ecosystems (EDI), autonomous shuttles (USH), mobility data analytics (Mob Box), on-demand drivers (Mobvious), bicycle services and leasing (Lucien, Joule), second-hand car leasing (Lizy), taxi services (Taxis Verts), compact electric vehicles (Microlino), and fleet management (Husk).

Product overview

Lab Box is a startup studio for mobility, backed by D'Ieteren Auto, that develops and supports a portfolio of mobility startups. The portfolio includes diverse mobility solutions: Poppy (vehicle and scooter sharing), Skipr (multi-modal mobility platform connecting transport modes and payment), MyMove (fleet sharing technology for companies and governments), Lizy (2nd hand car leasing for SMEs), USH (autonomous shared mobility shuttles), EDI (electric vehicle charging ecosystem), Mbrella (corporate mobility budget management), Mobvious (on-demand driver/jockey services), Mob Box (mobility data analytics and visualization), Lucien (bicycle services), Joule (bicycle leasing for companies), Taxis Verts (taxi services), and Microlino (compact electric vehicles). These products collectively address various aspects of sustainable and seamless mobility from consumer sharing to corporate fleet management to EV infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Poppy Mobility sharing platform offering hundreds of environmentally friendly sharing cars and e-scooters in Antwerp and Brussels, providing vehicles on-demand to individual consumers without fixed ownership expenses.
• Skipr Multi-modal mobility platform that connects all modes of transport and payment, enabling users to plan and pay for seamless trips across multiple transport modes.
• MyMove Digital and autonomous fleet sharing technology platform enabling corporates, governments, car rental companies, and car dealers to offer end-to-end digital car rental experiences with in-car keyless technology, mobile app, and in-app payments.
• Lizy Easy and affordable leasing platform offering premium second-hand cars to entrepreneurs and SMEs, with vehicles ordered in 2 clicks and delivered in 2 weeks.
• USH Belgium's first dedicated autonomous shared mobility provider operating shared autonomous shuttle buses for last-mile connectivity on campuses and urban routes.
• EDI (Electric by D'Ieteren) Global ecosystem of smart EV charging solutions including charging stations for home or business, charging cards providing access to public charging networks across Europe, technical analysis, installation, maintenance, and the EDI charging app.
• Mbrella B2B back-office provider enabling flexible mobility solutions for all employees with or without company cars, addressing modern corporate mobility budget challenges for employers.
• Mobvious On-demand drivers platform providing jockey services for car dealerships and for fleet and leasing divisions with flexible driver availability.
• Mob Box B2B and B2G company providing data-based mobility decisions through visualization tools, analytics, and actionable recommendations to help decision-makers improve mobility.
• Lucien Bicycle services brand focused on making bicycles accessible to everyone, helping cyclists as part of D'Ieteren's multimodal mobility vision.
• Joule Company bicycle leasing and purchase plans offering complete bicycle programs with mobile service at the workplace, including delivery, maintenance, insurance, and 24/7 road assistance.
• Taxis Verts Professional taxi service in Brussels operating since 1981 with 900 professional drivers providing transport of passengers and parcels to individuals, companies, associations, and public administrations.
• Microlino Compact electric vehicle designed as the ideal mix between a motorbike and a car, suitable for daily use such as commuting, visiting friends, or going shopping in urban environments.
• Husk Fleet management and car sharing service (formerly branded CarASAP), supporting corporate and consumer vehicle access.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Go-SolarminorStrategic or Co-development Partner · 1 April 2022EDI acquired Go-Solar in April 2022, expanding its electric vehicle charging ecosystem to include solar panel and battery solutions for home and business charging installations.
• ZipcarminorStrategic or Co-development Partner · 1 April 2019Poppy acquired Zipcar operations in Belgium in April 2019, expanding its car-sharing fleet and user base through the acquisition of Zipcar's existing operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Highline Beta: Corporate venture studio that builds and launches new ventures alongside large corporations. Comparable business model to Lab Box as a corporate-backed startup studio, though not mobility-specific.
• Antler: Global early-stage venture capital firm and startup generator that founders and builds companies from scratch across multiple sectors including mobility. Comparable as a professionalised startup studio model.

Direct peers

• Free2Move: Stellantis-owned MaaS and car-sharing platform offering multi-modal mobility services across Europe and the US. Closely comparable as a car-manufacturer-backed mobility services ecosystem spanning sharing, leasing, charging, and corporate mobility — directly analogous to Lab Box as D'Ieteren's mobility arm.
• Tier Mobility: European micro-mobility operator (merged with Dott) providing shared e-scooters and e-bikes across 200+ cities. Comparable to Poppy's e-scooter offering within Lab Box's portfolio.
• Bolt: Estonian multi-modal mobility platform offering ride-hailing, scooters, e-bikes, car-sharing, and food delivery across Europe and Africa. Comparable to Skipr and Poppy as a multi-modal mobility aggregator with deep European presence.
• Toyota Ventures: Toyota's corporate venture capital fund investing in early-stage autonomy, mobility, and sustainability startups. Comparable as a car-manufacturer-backed venture builder/incubator in the mobility space.
• BMW i Ventures: BMW Group's corporate venture capital arm investing in mobility, transportation, and industrial technology startups. Comparable corporate-backed venture investor in the mobility ecosystem.
• Hyundai Cradle: Hyundai Motor Group's corporate venture and innovation arm investing in and incubating mobility, urban air mobility, and smart city startups. Most direct analogue to Lab Box as an automaker-backed startup studio for future mobility.
• Share Now (Miles Mobility in EU): Originally a BMW/Daimler joint car-sharing venture, now part of Miles Mobility. Directly comparable to Poppy (car-sharing) within Lab Box's portfolio, operating free-floating car sharing across European cities.

Broad incumbents

• Sixt SE: Established European mobility services company offering vehicle rental, car sharing, and subscription/leasing services. Comparable to Lizy and MyMove as a mature operator in fleet mobility and leasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lab_box
• LinkedInlinkedin.com/company/lab-box

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lab Box